Toyota Material Handling

What Toyota Material Handling does

Toyota Material Handling operates as the material handling division of Toyota Industries Corporation (TICO, TSE: 6591), manufacturing and distributing a comprehensive portfolio of powered industrial trucks and warehouse automation equipment under the Toyota brand. Its core manufactured products span internal combustion forklifts (3,000-125,000 lb capacity), electric forklifts, reach trucks, order pickers, electric pallet jacks, tow tractors, heavy-duty forklifts, container handlers, and automated guided vehicles (AGVs) with LIDAR-based natural features navigation. Primary manufacturing occurs at Toyota Industrial Equipment Manufacturing (TIEM) in Columbus, Indiana — a 1,015,843 sq ft facility on 126 acres employing 900+ manufacturing floor workers and producing a new forklift every three minutes under the Toyota Production System (TPS) lean methodology. Distribution runs through an authorized regional dealer network; the lead entity analyzed (Toyota Material Handling Midsouth) covers Tennessee, Kentucky, Georgia, and Alabama with ten physical locations, supported by a 2-hour onsite service guarantee and 24-hour parts delivery.

Revenue is generated through five primary streams: new equipment sales (quote-based), certified used equipment (three-tier Ready/Premium/Elite program with warranties), equipment rentals (daily/weekly/long-term, with self-serve online booking), parts and accessories (180-day factory warranty), and service/maintenance contracts (ProShield plans). A warehouse solutions vertical adds layout design, automation integration, racking, conveyor systems, mezzanines, and operator training. Key customer segments span warehousing and distribution (primary), manufacturing, construction and building materials, ports and intermodal shipping, food/beverage/cold storage, paper and pulp, marine/marina, and aviation/ground support. Strategic differentiation rests on the proprietary System of Active Stability (SAS) — the world's first active forklift stability system — combined with brand reputation as the world's #1-selling forklift line, capital-intensive manufacturing scale, and an extensive dealer-driven service network that creates meaningful switching costs via parts, training, and fleet management lock-in.

Name

Toyota Material Handling

Legal name

Toyota Material Handling Midsouth

Website

https://tmhmidsouth.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Toyota Material Handling manufactures and distributes the world's #1-selling line of forklifts and warehouse automation equipment through an authorized regional dealer network, serving warehousing, manufacturing, ports, and specialty industrial customers across North America and the UK.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Material handling equipment
• Industrial forklifts
• Warehouse automation
• Automated guided vehicles
• Fleet management

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. New Equipment Sales: Sale of new Toyota forklifts and material handling equipment across electric, internal combustion, heavy-duty, and specialty categories. Products range from 2,500 lb to 125,000 lb capacity. Equipment sold through authorized dealer network with quote-based pricing.
2. Certified Used Equipment Sales: Certified Used Equipment program offering three levels (Ready, Premium, Elite) at various price points, providing a cost-effective entry point for customers who want Toyota quality at lower price-points. Each level comes with a warranty.
3. Equipment Rentals: Daily, weekly, and long-term rental options for the full fleet of material handling equipment. TMH Midsouth offers online rental booking for flexibility-oriented customers seeking to avoid capital expenditure.
4. Parts and Accessories: Toyota Genuine Parts for all Toyota forklifts, sold through the dealer network and online store. Parts come with a 180-day factory warranty. 24-hour parts delivery available.
5. Service and Maintenance: Full-service maintenance and repair, including a 2-hour onsite guarantee (TMH Midsouth). ProShield service plans available for ongoing maintenance coverage. Factory-trained technicians.
6. Warehouse Solutions: Comprehensive warehouse optimization services including warehouse layout and design, automation integration, dock and door services, racking and shelving systems, conveyor systems, mezzanines, safety equipment, and lithium-ion battery solutions.
7. Operator Training: Training services for equipment operators covering safety, efficiency, and proper handling techniques. Offered as part of the dealer service portfolio.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Toyota Material Handling designs, manufactures, and distributes a full line of forklifts, reach trucks, order pickers, pallet jacks, tow tractors, heavy-duty container handlers, automated guided vehicles (AGVs), aerial work platforms, sweepers, and scrubbers, alongside complementary warehouse solutions (dock and door, racking, automation, conveyors, mezzanines), parts, service, training, rentals, and certified used equipment. The portfolio spans 2,500 to 125,000 lb capacities across electric and internal combustion power, with autonomous options, and is delivered through an authorized dealer network across North America and additional geographies.

Product overview

Toyota Material Handling operates as a comprehensive material handling solutions provider offering a broad portfolio of powered industrial equipment, automated systems, and related services. The core product lineup includes Internal Combustion Forklifts (gas/LPG/diesel with cushion and pneumatic tires, 3,000-125,000 lbs capacity), Electric Forklifts (including Core Electric, 3-Wheel, 48V Pneumatic, and Large Electric models up to 12,000 lbs), Reach Trucks (for narrow aisle operations up to 512-inch lift heights), Order Pickers (high-reach picking up to 390 inches), Electric Pallet Jacks & Stackers (including Tora-Max line), Tow Tractors & Tuggers (10,000-59,500 lbs towing), Heavy Duty Forklifts (25,000-100,000+ lbs capacity), Container Handlers (up to 99,000 lbs for ports), Automated Guided Vehicles/AGVs (autonomous forklifts, carts, and tugs with LIDAR and natural features navigation), Aerial Work Platforms (boom lifts, scissor lifts from Genie/JLG/Aichi), and Sweepers & Scrubbers (Nilfisk industrial cleaning equipment). Beyond equipment, the company offers Warehouse Solutions (automation, rack systems, optimization), Equipment Rental (daily/weekly/long-term), Service & Parts (maintenance with 2-hour guarantee), Certified Used Equipment Program, Warehouse Layout & Design consulting, and Operator Training. Toyota also distributes third-party brands including Combilift multidirectional forklifts, Taylor-Dunn utility vehicles, Genie and Aichi aerial work platforms, and Nilfisk floor care equipment. The company leverages the Toyota Production System (TPS) manufacturing methodology from its Columbus, Indiana facility producing one forklift every 3 minutes.

Differentiator

Problem solved

Functional benefit

Brands

• Tora-Max: Walkie pallet jacks, walkie stackers, and walkie tuggers product line
• Toyota Production System (TPS)
• Toyota Lean Management (TLM)

Products and services

• Internal Combustion Forklifts

Quantifiable outcome

• A new Toyota Forklift comes off the manufacturing line every 3 minutes at the Columbus, Indiana facility
• +7 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bastian SolutionscoreTechnology or Integration · 28 October 2025Toyota Material Handling partnered with Bastian Solutions to upgrade its parts distribution center at its Indiana headquarters. The new AutoStore automation system — marking Bastian's 100th AutoStore installation — utilizes 28 autonomous robots and AI-driven software to increase storage capacity from 40,000 to over 128,000 locations, enabling order fulfillment of up to 700 orders per hour. The partnership supports Toyota's goal of next-day ground shipping to 98% of customers by 2030.
• BCSC (Bartholomew Consolidated School Corporation)minorStrategic or Co-development PartnerToyota Material Handling is listed as a corporate partner supporting the BCSC VEX IQ robotics program. The program grew from 2 teams district-wide in 2023 to 41 teams in the year of the article. Toyota's partnership provides resources and mentorship supporting youth STEM education and robotics, aligning with workforce development in the material handling industry. Two BCSC teams — Smith Elementary's Sonic Cyborgs and CSA Fodrea's Falcon Force — qualified for the VEX Robotics World Championship with Toyota's support.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Others

• Bastian Solutions: Toyota Material Handling's automation integration partner and AutoStore's largest US integrator (100th installation milestone). Bastian operates as a solutions provider in the same warehouse automation space where TMH Midsouth positions its AGV and warehouse solutions offerings.

Direct peers

• Hyster-Yale Materials Handling: Global forklift manufacturer with Hyster and Yale brands, operating a multi-region dealer network across the US. Directly competes with Toyota in IC and electric forklift categories, with comparable product breadth and dealer-driven distribution model.
• Jungheinrich: German-based global intralogistics company with growing North American presence through direct sales and dealers. Competes with Toyota in electric forklifts, reach trucks, order pickers, and warehouse automation solutions.
• Doosan Industrial Vehicle: Korean forklift manufacturer with North American dealer presence. Competes with Toyota in IC and electric forklift segments and recently integrated Bobcat into its dealer offerings, increasing overlap with Toyota's product breadth.
• Manitou Group: French material handling and aerial work platform manufacturer with North American dealers. Overlaps with Toyota's heavy-duty forklifts, telehandlers, and aerial platform categories, particularly in construction and building materials segments.
• Crown Equipment: One of the largest global forklift manufacturers competing directly with Toyota, with an extensive North American dealer network selling electric and IC forklifts, reach trucks, and warehouse equipment. Crown's brand and dealer model are directly comparable to TMH Midsouth's value proposition.
• KION North America: Operates Linde and STILL material handling brands in North America through a dealer network. Directly competes with Toyota in forklifts, warehouse equipment, and increasingly in automation, with comparable dealer economics and customer segments.
• Raymond Corporation: US-based forklift and warehouse equipment manufacturer specializing in electric forklifts, reach trucks, and order pickers. Competes directly with Toyota in narrow-aisle and warehouse segments, with a similarly strong dealer and service network.
• Mitsubishi Logisnext Americas: North American arm of Mitsubishi Logisnext, distributing Cat, Mitsubishi, and UniCarriers forklifts through a dealer network. Directly competes with Toyota in IC and electric forklift categories across warehousing, manufacturing, and port applications.
• Combilift: Irish manufacturer of multi-directional forklifts and sideloaders distributed through Toyota's dealer network (including TMH Midsouth). Direct overlap in specialty/long-load handling applications and an example of a vendor whose products TMH Midsouth carries alongside Toyota's own line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tmhmidsouth
• YouTubeyoutube.com/channel/UCQCAhpcTOc0c1tKcI0v8t7Q
• LinkedInlinkedin.com/company/toyota-material-handling-midsouth
• Facebookfacebook.com/toyotamhmidsouth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Material Handling