Accor Vacation Club

What Accor Vacation Club does

Accor Vacation Club is a points-based vacation ownership club founded in November 2000 in Australia, operating as Australia's first hotel-branded holiday ownership program. The club offers tiered memberships (Bronze, Silver, Gold, Platinum, Traveller, Corporate) that allocate annual Première Points to members, redeemable for accommodation across a portfolio of 24 Club properties spanning Australia, New Zealand, and Indonesia (with a 25th market entry into broader Asia Pacific announced in 2025). The underlying technology is the Première Points currency system, integrated with Interval International for global resort exchanges across 80+ nations, and supplemented by Accor Hotels Select, Hotels Select Asia, and Hotels Select Elite programs extending access to Accor's broader hotel network. The Accor brand identity is licensed inbound from Accor SA rather than owned outright.

The revenue model combines upfront membership purchase costs, recurring annual club fees (subscription/recurring), and incremental revenue from membership upgrades and additional points purchases. Customer acquisition is sales-led, driven by subsidized mini-vacation packages starting from $149 AUD that gate access to a 90-minute timeshare sales presentation; the qualifying target customer is aged 28-65 with a minimum household income of $140,000 AUD. Distribution runs through direct phone sales, website self-serve bookings, and face-to-face presentations at preview centers, with a member services and reservations hub in Robina, Gold Coast. In 2024, the club was acquired by Travel + Leisure Co. (NYSE: TNL) for $48.4 million, embedding Accor Vacation Club within the world's largest vacation ownership operator (250+ resorts, 850,000+ member families globally), and the brand has since been extended into Accor Vacation Club Asia Pacific (Indonesia, July 2025) alongside a new travel services product (Accor Vacation Club Travel) that converts Première Points into Discovery Dollars for tours, cruises, flights, and car hire.

Name

Accor Vacation Club

Legal name

A.P.V.C. Holdings Pty Ltd

Website

https://www.accorvacationclub.com.au/

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Accor Vacation Club is an Australia-founded, points-based vacation ownership club (operating since 2000) offering tiered memberships with annual Première Points for stays at 24 properties across Australia, New Zealand, and Indonesia, now owned by Travel + Leisure Co.

Ownership category

akta.pro rank

Product category

Vacation Ownership / Timeshare

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Vacation ownership club
• Timeshare membership program
• Holiday accommodation membership
• Points-based vacation ownership
• Hospitality vacation program

Headquarters

HQ city

Surfers Paradise

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Sales: Accor Vacation Club generates revenue through the sale of vacation club memberships. Members purchase a membership that provides them with annual allocations of Première Points. The membership involves an upfront purchase cost plus annual club fees.
2. Annual Club Fees: Members pay recurring annual fees for their membership. The fees maintain membership status and provide access to the property network and benefits.
3. Upgrade and Additional Points Sales: Members can upgrade to higher membership levels or purchase additional points increments to access longer or more frequent holidays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Accor Vacation Club is a points-based vacation ownership club operating 24 Club properties across Australia, New Zealand and Indonesia. Members purchase tiered memberships (Bronze, Silver, Gold, Platinum, Traveller, Corporate) that provide annual allocations of Première Points redeemable for accommodation at Club properties, supplemented by Accor Hotels Select programs and global exchanges through Interval International across 80+ nations.

Product overview

Accor Vacation Club is a points-based vacation ownership club offering tiered membership programs (Bronze, Silver, Gold, Platinum, Traveller, Corporate) that provide annual Première Points allocations for booking accommodation. The core membership gives access to 24 Club properties across Australia, New Zealand, and Indonesia, supplemented by Accor Hotels Select, Accor Hotels Select Asia, and Accor Hotels Select Elite programs that extend access to the broader Accor hotel network globally. Members can also access travel services including Accor Vacation Club Travel (for tours, cruises, flights, car hire) and Accor Vacation Club Cruises, with exchange capabilities through Interval International. The company launched Accor Vacation Club Asia Pacific in Indonesia in 2025 as a regional expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Accor Vacation Club Asia Pacific: New vacation club launched in Indonesia as part of the Asia Pacific expansion in 2025.

Products and services

• Accor Vacation Club Membership
• Accor Vacation Club Travel
• Accor Vacation Club Cruises
• Club Properties Portfolio
• Accor Vacation Club Asia Pacific

Quantifiable outcome

• Access to 24 Club properties plus Accor Hotels Select network spanning thousands of hotels worldwide
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Interval InternationalcoreStrategic or Co-development PartnerAllows Première Plus members who are also members of Interval International to use their Première Points to holiday at thousands of resorts in more than 80 nations. Interval International is one of the world's leading holiday ownership companies.
• Accor PlusmajorGTM or Marketing PartnerOne card gives access to benefits across 20 countries, 1,000 hotels and 1,400 restaurants in Asia Pacific. Members enjoy complimentary nights, up to 50% off dining, 15% off drinks, exclusive events, and ALL Silver status.
• ALL - Accor Live LimitlessmajorGTM or Marketing PartnerAccor's global lifestyle loyalty program. Members earn Reward points across 34 brands, 110 countries, 3,960 properties. Provides member rates with discounts in more than 3,000 hotels starting with first reservation.
• ATHOC (Australian Timeshare and Holiday Ownership Council)minorOthersNot-for-profit industry body established in 1994 to represent all interests involved in the Australian timeshare industry and work toward national industry best practice.
• ARDA (American Resort Development Association)minorOthersWashington D.C. based professional association representing the vacation ownership and resort development industries, established in 1969.
• ADMA (Australian Direct Marketing Association)minorOthersAustralia's largest marketing and advertising association that protects, supports and champions excellence in data-driven marketing and advertising.
• NAB (National Australia Bank)minorGTM or Marketing PartnerNAB Traveller Card partnership offering members a travel card with no initial load fee, holding up to 10 different currencies for paying like a local overseas.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Travel + Leisure Co. Parent company and the world's largest vacation ownership business, operating 250+ resorts and 850,000+ member families globally. AVC is one of its owned vacation club brands, so it is the direct parent and the most analogous operating peer.
• Accor Plus: Accor-branded subscription dining and accommodation club across Asia Pacific. Sister loyalty product under the Accor ecosystem, targeting a similar affluent traveller demographic.

Direct peers

• Marriott Vacation Club: Points-based vacation ownership program under the Marriott brand, offering access to a global network of resorts. Closest direct analogue to AVC's branded, points-based membership model.
• Wyndham Vacation Clubs Asia Pacific: Asia-Pacific points-based vacation ownership competitor, including brands like Wyndham and Club Wyndham Asia. Competes directly for members in Australia, NZ and Indonesia.
• Disney Vacation Club: Points-based vacation ownership program with a strong brand affinity and exchange network. Comparable as a branded, points-driven timeshare club targeting affluent family demographics.
• Hilton Grand Vacations: Major points-based timeshare and club operator under the Hilton brand, with shared ownership and exchange options. Directly comparable in business model, sales motion and brand-backed club structure.

Others

• Interval International: Global vacation ownership exchange network that AVC members use to redeem points across 80+ countries. Strategic partner and adjacent infrastructure provider rather than a competitor.
• RCI (Wyndham Exchange & Rentals): Largest competing vacation exchange network, partnering with rival timeshare operators. Adjacent infrastructure peer that affects the relative value of AVC's Interval International integration.

Regional players

• Oaks Hotels, Resorts & Suites: Australian hospitality operator with apartment-style accommodation in leisure destinations. Regional alternative for self-catering holiday stays and a soft competitor to AVC's apartment-style resorts.
• Mantra Group: Major Australian hotel and resort operator (now part of Accor) offering leisure accommodation in similar destinations. Regional peer competing for the same holiday-stay occasions as AVC properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/accor-vacation-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accor Vacation Club