Cassidy Tire & Service

What Cassidy Tire & Service does

Cassidy Tire & Service is a fourth-generation, family-owned independent tire dealer and automotive service company based in Addison, Illinois. Founded originally in 1892 as a livery service by Hugh Cassidy and William Cassidy, and operating as a tire dealer since 1914, the company has been under the Ahern family's ownership since 1930. It now operates 17 retail locations throughout the Chicagoland region (including stores in Chicago, Naperville, Joliet, Arlington Heights, Lombard, Niles, and Crystal Lake) and 16 dedicated truck center locations, making it the largest independent tire dealer in the Chicagoland market. The company employs 101-250 people across its network.

Cassidy Tire's revenue base is built across five streams: (1) retail tire sales spanning passenger, SUV, light truck, and commercial truck categories, offering over 30 major brands including Continental, Michelin, Bridgestone, Goodyear, Toyo, Kumho, and General; (2) auto repair services (oil changes, alignments, brakes, batteries, diagnostics, fluid exchanges, TPMS); (3) commercial truck and fleet services including 24-hour road service, the CTAP tire audit program, tire retreading via Marangoni, foam fill, and solid/forklift tires; (4) a specialty sub-brand 1914 Custom 4x4 offering lift kits, custom wheels, and suspension work; and (5) wholesale tire distribution via the TireTrader platform, where Cassidy serves as Chicagoland's largest wholesale dealer to other tire businesses.

The company operates a multi-channel go-to-market combining direct-to-consumer retail (online scheduling, walk-in, phone), enterprise/field sales for commercial fleet accounts (with national tire account program acceptance), and wholesale distribution. Pricing is quote-based, augmented by manufacturer rebates (Continental Tire prepaid Mastercard promotions of $110-$200) and consumer financing through Affirm and Synchrony. Underlying technical infrastructure is conventional retail/service technology with no proprietary AI or software platform disclosed; service capabilities rely on Hunter HD mounting, balancing, and alignment equipment, TIA-certified technicians, and GPS-tracked service vehicles for commercial dispatch.

Name

Cassidy Tire & Service

Legal name

Cassidy Tire & Service

Website

https://cassidytire.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

101–250 employees

Short description

Cassidy Tire & Service is a fourth-generation family-owned independent tire dealer and auto repair company operating 17 retail stores and 16 truck centers across the Chicagoland region, serving individual consumers, commercial fleets, and wholesale buyers with tires, auto repair, and specialized commercial services.

Ownership category

akta.pro rank

Product category

Tire Retail & Auto Repair Services

NAICS

Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (42313)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD)

Keywords

• Retail tire sales
• Auto repair services
• Commercial truck tires
• Wholesale tire distribution
• Fleet road service

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Retail sale of tires for passenger vehicles, SUVs, light trucks, and commercial trucks including OTR and RV tires. Sells a wide variety of tire brands including Continental, Toyo, General, Michelin, Bridgestone, Goodyear, and many others.
2. Automotive Repair Services: Labor and service revenue from auto repair including oil changes, alignments, brake service, battery replacement, fluid exchanges, diagnostics, wiper blade service, and other maintenance and repair services.
3. Commercial Truck Services: Specialized commercial services including tire retreading (via Marangoni partnership), tire foam fill, wheel polishing and powder coating, solid tires and forklift tires, commercial tracks, and 24-hour road service for commercial fleets.
4. Specialty Vehicle Services: Through 1914 Custom 4x4 division, provides custom wheel and tire packages, lift kit installation, and suspension work for 4x4 vehicles.
5. Wholesale Tire Distribution: Through TireTrader platform, Cassidy Tire serves as Chicagoland's largest wholesale tire dealer supplying tires to other tire dealers and businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cassidy Tire & Service is an independent tire dealer and automotive service provider operating 17 retail locations across the Chicagoland region and 16 commercial truck centers. The company sells passenger, SUV, light truck, commercial, OTR, EV, and RV tires from major brands (Continental, Michelin, Bridgestone, Toyo, General, Hercules, Kumho, Starfire, Big O) and offers comprehensive auto repair services (oil changes, alignments, brakes, batteries, fluid exchanges, diagnostics), 24-hour commercial road service, tire retreading, wholesale distribution via TireTrader, and a 1914 Custom 4x4 specialty division.

Product overview

Cassidy Tire & Service operates as an independent tire dealer and auto repair service provider with a multi-segment business model. The company offers three core product lines: (1) Passenger, SUV & Light Truck Tires through 17 retail locations in the Chicagoland area, (2) Commercial Truck, OTR & RV Tires via their Truck Center division, and (3) Auto Repair Services covering routine maintenance and repairs. A specialty sub-brand, 1914 Custom 4x4, provides custom vehicle modification services including lift kits and wheels. The company also offers financing options through Affirm and Synchrony partnerships, tire storage programs, seasonal tire services, and commercial fleet solutions including their CTAP audit program and 24-hour road service. The product portfolio includes tires from over 30 major brands (Continental, Michelin, Bridgestone, Goodyear, Toyo, and many others) for passenger, commercial, and off-road applications, complemented by full-service auto repair capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• 1914 Custom 4X4: Specialized custom 4x4 vehicle customization brand offering tires, wheels, lift kits, and suspension services with locations in Lombard, Crystal Lake, and Peru, IL.

Products and services

• Passenger, SUV & Light Truck Tires

Quantifiable outcome

• 17 retail locations serving Chicagoland region
• +2 more outcomes

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Continental TirecoreChannel Partner/ Reseller/ DistributorCassidy Tire is an authorized Continental tire dealer offering tires for sedans, sports cars, trucks, vans, SUVs and everything in between. Current promotional offers include $110-$200 prepaid Mastercard rebates on qualifying Continental tire purchases.
• General TirecoreChannel Partner/ Reseller/ DistributorAuthorized General tire dealer as part of the tire brand portfolio offered at Cassidy Tire locations.
• Kumho TirecoreChannel Partner/ Reseller/ DistributorAuthorized Kumho tire dealer as part of the tire brand portfolio offered at Cassidy Tire locations.
• Toyo TirecoreChannel Partner/ Reseller/ DistributorAuthorized Toyo tire dealer as part of the tire brand portfolio. Also featured at 1914 Custom 4x4 division with Toyo Open Country ATIII and Open Country RT Trail tires.
• MarangonicoreStrategic or Co-development PartnerPartnership for tire retreading services for commercial fleets. Cassidy Tire partners with Marangoni to offer retreading using fewer materials than buying new tires, which is better for the environment and saves customers money.
• Bridgestone (National Account)coreChannel Partner/ Reseller/ DistributorCassidy Tire participates in Bridgestone national account programs, allowing commercial customers to purchase tires on their preferred Bridgestone National Tire Account at any Cassidy Tire location.
• Michelin (National Account)coreChannel Partner/ Reseller/ DistributorCassidy Tire participates in Michelin national account programs, allowing commercial customers to purchase tires on their preferred Michelin National Tire Account at any Cassidy Tire location.
• AffirmcoreGTM or Marketing PartnerFinancing partner offering customers the ability to pay over time with no late fees. Customers can apply online, get approved within 24 hours, and start shopping immediately for tires and services.
• Synchrony (Continental Tire Credit Card)coreGTM or Marketing PartnerSynchrony offers the Continental Tire Synchrony Car Care credit card accepted at auto parts and service businesses nationwide. No interest if paid in full within 6 months on purchases of $199 or more. No annual fee.
• Tire Industry Association (TIA)minorOthersIndustry association membership. All Cassidy Tire technicians are TIA-certified and the company participates in TIA training programs for employees.
• Black Rhino WheelsminorChannel Partner/ Reseller/ DistributorWheel brand featured at 1914 Custom 4x4 division. Available wheel models include Black Rhino Outback.
• Fuel WheelsminorChannel Partner/ Reseller/ DistributorWheel brand featured at 1914 Custom 4x4 division. Available models include Fuel Catalyst Fusion Forged and Fuel Piston.
• KMC WheelsminorChannel Partner/ Reseller/ DistributorWheel brand featured at 1914 Custom 4x4 division. Available models include KMC KM729 Range.
• Moto Metal WheelsminorChannel Partner/ Reseller/ DistributorWheel brand featured at 1914 Custom 4x4 division. Available models include Moto Metal Turbine.
• Hunter EngineeringcoreTechnology or IntegrationHunter HD tire mounting equipment, Hunter HD balancers, and Hunter alignment systems used at commercial service centers for professional tire installation, balancing, and alignment services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mavis Tire Express Service Center: Mavis Tire is a PE-backed multi-brand tire and auto service operator with hundreds of locations across the Eastern US. Comparable to Cassidy as a multi-location independent tire and auto service chain operating dedicated service centers with retail tire sales.
• Monro Inc. Monro Inc. is a publicly traded auto service operator with 1,300+ locations under brands including Monro Auto Service, Tire Choice, and Mr. Tire. Comparable to Cassidy as a multi-brand, multi-location tire and auto service provider at scale.
• Les Schwab Tire Centers: Les Schwab is a privately-held, family-operated tire dealer with 500+ stores across the Western US, offering tires, alignments, brakes, and suspension service. Comparable to Cassidy as a family-owned, regionally dominant independent dealer with vertically integrated service operations, though geographically non-overlapping.
• Big O Tires: Big O Tires is a Goodyear-owned franchise network with 450+ stores across the US offering tires and basic automotive services. Comparable to Cassidy as a regional tire and light-service dealer, with franchise rather than corporate-owned locations.
• Tire Discounters: Tire Discounters is a PE-backed regional tire dealer with 175+ stores across the South-Central US offering tires, alignments, brakes, oil changes and other automotive services. Comparable to Cassidy as a multi-location independent tire and auto service chain focused on regional density.

Broad incumbents

• Firestone Complete Auto Care: Firestone Complete Auto Care operates 1,700+ stores across the US offering tires, alignments, brakes, oil changes, and diagnostics under Bridgestone's retail umbrella. Directly comparable to Cassidy's retail tire + auto repair model, with national brand recognition and OEM manufacturer backing.
• Discount Tire: Discount Tire / America's Tire is the largest independent tire retailer in the US with 1,100+ locations offering passenger, light truck, and commercial tires plus installation services. Directly comparable to Cassidy Tire as a multi-location independent tire retailer, though operating at vastly greater scale and geographic breadth.
• Goodyear Tire & Service Network: Goodyear Tire & Service Network operates thousands of franchise and company-owned locations offering tires and automotive services. Comparable to Cassidy as a national retail tire and service brand, though owned by an OEM manufacturer.

Emerging players

• TBC Corporation: TBC Corporation is one of North America's largest tire distributors, operating the Tire Kingdom and NTB retail chains plus wholesale distribution. Comparable to Cassidy through its retail tire division and TireTrader-equivalent wholesale operations, though operating at significantly larger scale.

Others

• American Tire Distributors: American Tire Distributors is the largest US tire distributor to independent retailers, serving as a wholesale supply partner to tire dealers nationwide. Comparable to Cassidy through its wholesale supply model, though operating as a B2B distributor rather than retail operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CassidyAuto
• Facebookfacebook.com/CassidyTire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassidy Tire & Service