Waterbox Aquariums

Name

Waterbox Aquariums

Legal name

Waterbox Aquariums

Website

https://waterboxaquariums.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Aquarium Systems

NAICS

Glass Container Manufacturing (327213)

SIC

Glass Containers (3221)

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

Keywords

• Rimless aquarium systems
• Marine reef tanks
• Freshwater planted aquariums
• Aquarium filtration equipment
• Custom aquarium manufacturing

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Aquarium System Sales: Primary revenue stream from selling complete aquarium systems ranging from 6-gallon desktop tanks to 380-gallon reef systems. Products include AIO, MARINE X, MARINE EX, INFINIA, REEF LX, CLEAR, and EDEN series.
2. Equipment Sales: Sales of aquarium equipment including return pumps, protein skimmers, heaters, lighting, RO/DI systems, wave pumps, UV clarifiers, and media reactors from brands like SICCE US, EcoTech Marine, AquaIllumination, and Waterbox-branded products.
3. Chemistry and Supplements: Sales of aquarium chemistry products including reef salt, calcium, alkalinity, magnesium, carbon media, phosphate media, coral nutrition, bacteria starters, and test kits for both freshwater and saltwater aquariums.
4. Subscribe and Save: Subscription model offering auto-ship of chemistry products with additional 10% discount, providing recurring revenue from consumable supplies.
5. Custom Aquarium Manufacturing: Bespoke custom aquarium design and manufacturing service where customers can specify dimensions, features, and specifications. Process includes $250 drawings deposit and full payment to begin production.
6. Supplies and Accessories: Sales of supplies including rock (Caribsea), substrate, filter socks, magnetic cleaners, mesh lids, cabinets, and replacement parts.
7. Financing Services: Third-party financing through Bread Pay (Comenity Capital Bank) enabling installment payments, with Waterbox earning revenue through increased conversion rates on high-ticket purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Waterbox Aquariums designs, manufactures, and sells rimless glass aquarium systems with integrated All-In-One (AIO) filtration for freshwater and saltwater hobbyists. The line spans 6-gallon desktop tanks to 380-gallon flagship reef systems across multiple series (AIO, MARINE X/EX, INFINIA Frag/Reef/Peninsula, REEF LX, CLEAR, EDEN/EDEN X), bundled with proprietary chemistry products, equipment, supplies, custom build services, and the Waterbox Method guidance program.

Product overview

Waterbox Aquariums is a direct-to-consumer aquarium products company offering a comprehensive portfolio of freshwater and saltwater aquarium systems, equipment, chemistry, and supplies. The product line centers on rimless aquarium systems across multiple series: AIO (All-In-One) for compact integrated setups, MARINE X and MARINE EX for mid-range saltwater reef tanks, INFINIA (Frag, Reef, Peninsula) for premium reef applications, REEF LX for flagship large reef systems, CLEAR for aquascaping-focused freshwater tanks, and EDEN/EDEN X for planted freshwater aquariums with integrated FLED lighting. Beyond aquariums, the portfolio includes equipment (protein skimmers, pumps, RO/DI systems, lighting), chemistry and supplements (core elements, coral nutrition, test kits), supplies (rock, substrate, cabinets, accessories), custom aquarium design services, Bread Pay financing, and the Waterbox Method guidance program. Products range from 6-gallon desktop tanks to 380-gallon flagship reef systems, with sizes from 6 to 380 gallons.

Differentiator

Problem solved

Functional benefit

Brands

• AIO (All-In-One): Compact, integrated aquarium solution with filtration chambers, overflow, and return housed within the aquarium for a clean, minimalist setup. Available in 10-65 gallon sizes.
• MARINE X
• MARINE EX
• INFINIA Frag
• INFINIA Reef
• INFINIA Peninsula
• REEF LX
• CLEAR
• EDEN
• EDEN X
• Waterbox Method

Products and services

• AIO (All-In-One) Aquarium Series Compact integrated aquarium systems with filtration chambers, overflow, and return housed within the tank. Available in Cube and Peninsula styles, ranging from 10 to 65 gallons, designed for both saltwater and freshwater.
• MARINE X Aquarium Series Mid-range saltwater reef aquarium systems ranging from 60 to 110 gallons with glass sumps, internal overflows, and refugium options.
• MARINE EX Aquarium Series Premium saltwater reef aquarium systems ranging from 60 to 110 gallons with rimless design.
• INFINIA Frag Aquarium Series Frag-focused reef aquariums ranging from 125 to 175 gallons with glass sumps, internal overflows, and refugium chambers designed for coral frag propagation.
• INFINIA Reef Aquarium Series Large reef aquarium systems ranging from 150 to 230 gallons designed for full reef setups.
• INFINIA Peninsula Aquarium Series Peninsula-style reef aquariums with glass sumps, internal overflows, and refugium, models 6025 and 7225.
• REEF LX Aquarium Series Large flagship reef aquariums ranging from 290 to 380 gallons for serious reef hobbyists.
• CLEAR Aquarium Series Aquascaping-focused freshwater aquariums available in various sizes from 6-gallon mini tanks to 72-gallon systems, designed for planted and aquascaping setups.
• EDEN FLED Aquarium Series Planted freshwater aquariums with integrated Freshwater LED Lighting (FLED), ranging from 20 to 40 gallons.
• EDEN X FLED Aquarium Series Larger planted freshwater aquariums with integrated FLED lighting, ranging from 60 to 175 gallons.
• Aquarium Equipment Comprehensive aquarium equipment including protein skimmers, return pumps, wave pumps, media reactors, heaters, RO/DI water systems, UV clarifiers, and lighting from partner brands EcoTech Marine, AquaIllumination, SICCE US, and Tunze.
• Chemistry and Supplements Aquarium water chemistry products including calcium, alkalinity, magnesium, coral superfood, LPS superfood, phytoplankton, probiotic bacteria, reef salt, test kits, starter bacteria, and chemistry bundles for both saltwater and freshwater.
• Subscribe and Save Auto-Ship Program Recurring auto-ship subscription for chemistry products delivering an additional 10% discount on consumable supplies.
• Aquarium Supplies Aquarium supplies including aquascaping rock and substrate from Caribsea, cabinets, magnetic glass cleaners, mesh lids, filter socks, filter media, and replacement parts.
• Custom Aquarium Design Service Bespoke custom aquarium design and manufacturing service where customers specify dimensions, features, and specifications. The process includes a $250 drawings deposit and full payment to begin production by the professional aquatics team, with built-to-order lead times of 4-6 weeks.
• Bread Pay Financing Installment financing option through Bread Pay enabling customers to pay for aquarium systems over time, with rates from 0.00% to 34.99% APR on purchases over $1,000, no prepayment penalties, and example 24-month payments of $51.87 per $1,000 at 21.99% APR.

Quantifiable outcome

• QuickShip aquariums ship within 2-4 business days
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• CaribseacoreTechnology or IntegrationCaribsea is a primary supplier of aquarium rock and substrate products sold through Waterbox Aquariums. Products include Liferock, Arag-Alive substrates (Fiji Pink, Bahamas Oolite), Dragon Stone, Mountain Stone, and Eco-Complete planted aquarium substrates.
• SICCE UScoreTechnology or IntegrationSICCE US supplies aquarium equipment including SYNCRA Silent return pumps, SYNCRA SDC pumps, SCUBA submersible heaters, UV-C clarifiers, internal filters (SHARK ADV), and Aqua Filtra/Mega Filtra canister filters.
• EcoTech MarinecoreTechnology or IntegrationEcoTech Marine supplies wave making equipment including VorTech pumps, Vectra return pumps, Radion LED lights (XR15 and XR30 models), and RMS mounting systems for Radion lights.
• AquaIlluminationcoreTechnology or IntegrationAquaIllumination supplies LED aquarium lighting including Prime 16HD Reef lights, Nero wave pumps, and HMS (Hydra Mounting System) brackets, rails, and arm kits.

Scale indicators3 records

Direct peers

• Innovative Marine: Direct competitor offering premium rimless aquariums with integrated filtration and internal overflows. Highly comparable product philosophy (AIO-style design) and target customer (hobbyist reefkeepers), making it one of the closest peers to Waterbox.
• Red Sea: Premium reef aquarium systems and equipment manufacturer (REEFER series, protein skimmers, lights, salts) with broad hobbyist and chemistry distribution. Direct overlap with Waterbox's saltwater/Marine X/Marine EX and chemistry lines.
• Aqua Forest Aquarium: Custom aquarium builder focused on bespoke tanks, premium cabinetry, and professional installation. Highly comparable to Waterbox's Custom Aquarium service line for high-end residential and commercial builds.
• Bulk Reef Supply: Leading online-only retailer of reef-keeping equipment, supplies, and chemistry serving the saltwater aquarium hobby market. Directly comparable D2C GTM and target customer base to Waterbox.
• Marine Depot: Long-running online aquarium retailer carrying livestock, equipment, and supplies. Comparable e-commerce-first GTM and broad hobbyist customer base; competes across equipment, chemistry, and supplies categories.
• CADlights: Designer and manufacturer of premium rimless aquariums and integrated systems for planted and marine tanks. Overlap with Waterbox's CLEAR, EDEN, and rimless saltwater series in product design and customer profile.
• AquaSD: Rimless aquarium manufacturer focused on compact and mid-size tanks for freshwater and marine hobbyists. Similar product portfolio structure (multiple series, integrated filtration emphasis) to Waterbox's AIO line.
• CoralVue: Aquarium products distributor and retailer carrying multiple premium equipment brands and bundled reef solutions. Comparable assortment model (multi-brand portfolio + chemistry) and direct competition for the marine hobbyist segment.

Broad incumbents

• Aqueon: Mass-market aquarium brand owned by Central Garden & Pet offering tanks, equipment, and supplies through major retail (PetSmart, Amazon). Comparable products but broader, lower-priced, non-specialist positioning.
• Fluval: Established premium aquarium equipment brand (filters, heaters, lighting) under the Rolf C. Hagen group. Overlaps with Waterbox's equipment category and broader hobbyist customer base, though Fluval primarily retails through mass-market channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/waterboxaquariums
• Facebookfacebook.com/waterboxaquariums
• Instagraminstagram.com/waterboxaquariums
• Xx.com/waterboxaqm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterbox Aquariums