uCoz

What uCoz does

uCoz is a free, modular website builder founded in 2005 and headquartered in Moscow, operating as the core brand within the uKit Group corporate umbrella. The platform hosts approximately 1.2-1.5 million active websites across 16 languages and 11 country-localized domains, offering 20+ built-in modules covering blogs, forums, file catalogs, photo albums, online stores, ad boards, and content monetization. Underlying technology is a web-based SaaS builder combining a drag-and-drop visual interface with full HTML/CSS/JavaScript and PHP code access for advanced users. The company runs a product-led, freemium go-to-market with subscription tiers from $0 to $15.99/month, professional turnkey services through partner Divly, and a related Telegram-native commerce product (uShop Web Bot).

The product portfolio extends beyond the core uCoz builder to include uKit (a streamlined SMB website builder), uShop/UShop (a full eCommerce module with 30+ payment and delivery integrations including crypto via CryptoBot), uCalc (a calculator/lead-form builder), and three 2024-vintage AI capabilities: AI Code (in-editor code generation), AI Content (blog/news post generation with images and SEO metadata), and MCP uCoz (a Model Context Protocol server connecting AI agents in Cursor, Claude Code, and Codex to manage sites via natural language). Distribution is self-serve through ucoz.com, partner-mediated through uKit and Divly, and channeled through Telegram for the shop bot.

Revenue is generated primarily through recurring subscriptions, supplemented by one-time template purchases and professional services revenue via Divly. The business is bootstrapped (no disclosed funding), privately held under LLC Ucoz Media in Russia with two Cyprus entities (Compubyte Limited for non-Russia sublicensing, UCOZ Ltd. for payment processing). Reported scale markers include 20 years of continuous operation, 99.99% uptime guarantee, and a 101-250 employee headcount; named leadership disclosed is Irina Cherepanova as Chief Product Officer.

Name

uCoz

Legal name

Limited Liability Company uCoz Media

Website

https://ucoz.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

uCoz is a 20-year-old Russian-founded, freemium website builder hosting 1.2-1.5 million active sites across 16 languages, offering modular tools for SMBs and individuals plus AI features, Telegram-native eCommerce, and turnkey services via Divly under uKit Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Freemium model with multiple paid subscription tiers offering progressively more features including ad-free experience, storage, AI tools, SEO modules, live chat support, PHP access, custom domains, and backup capabilities. Plans range from $5.99 to $15.99 per month.
2. Shop Plan: Dedicated eCommerce plan at $9.99/month including full online store functionality and Telegram bot integration. Includes product import/export, payment processing, and delivery integrations.
3. Telegram Shop Bot (uShop): Online store creation as a Telegram web bot with $9.99/month subscription. 15-day free trial available. Accepts payments in 77+ currencies plus cryptocurrency.
4. Turnkey Services (Divly): Professional website development services offered through partner Divly for custom sites, online stores, portals, and landing pages. Professional services revenue from turnkey website creation.
5. Premium Templates: Premium design templates available through uCozTemplates store for purchase, providing additional revenue from template sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

uCoz provides a free, self-serve website builder platform featuring 20+ built-in modules (Site News, Blog, Forum, File Catalog, Photo Albums, E-shop, FAQ, Guestbook, etc.), a drag-and-drop visual control panel, and full code access (PHP, FTP, HTML/CSS/JS) for developers. It supports multiple website types including blogs, forums, online stores, portfolios, and landing pages, and is complemented by USHOP (eCommerce module), Telegram Shop (Telegram web bot for messenger-based commerce), and the Subscriptions & Plans Module for content monetization. AI-native capabilities (AI Code, AI Content, MCP integration) and a freemium-to-paid tiered subscription model underpin the offering.

Product overview

uCoz is a free, time-tested website builder (20 years, 1.2M+ active sites) offering a modular platform with 20+ built-in modules. The core uCoz platform includes Site News, Blog, Forum, File Catalog, Photo Albums, FAQ, Tests, and more. Key products include uKit (drag-and-drop business website builder), uShop/UShop (full eCommerce with 20+ payment gateways and delivery integrations), and Telegram Shop (Telegram web bot store). AI capabilities include AI Code (template code generation), AI Content (blog/news content generation), and MCP uCoz (AI agent integration for autonomous site management). The Subscriptions & Plans Module enables content monetization. Related products include uCalc (calculator builder), and turnkey services via Divly.

Differentiator

Problem solved

Functional benefit

Brands

• uKit: Intuitive drag-and-drop website builder designed for business users to create modern websites without coding.
• uShop
• uCalc
• Telegram Shop (uShop Web Bot)

Products and services

• uCoz Website Builder (Core Platform) Free, time-tested website builder offering 20+ modules including Site News, Blog, Forum, File Catalog, Photo Albums, Online Store, and FAQ. Provides full code control with PHP access, FTP, and a visual control panel for users without coding experience, supporting multiple website types (blogs, forums, stores, portfolios, landing pages).
• uKit Intuitive drag-and-drop website builder for business users. Enables creation of modern, user-friendly websites without coding through simple element manipulation; supports landing pages, fast setup, online store capability, and business-card site templates.
• USHOP Online Store Module Full-featured eCommerce module for creating online stores with unlimited products and categories, multiple payment gateways (Stripe, PayPal, YooKassa, Sberbank, Tinkoff, etc.), delivery integrations (CDEK, Russian Post, Nova Poshta, ApiShip), inventory management, order tracking, and promotional tools.
• uCalc Calculator and form builder allowing users to create business calculators and forms in 10 minutes without programming skills. Free to use and offered as a complementary tool.
• Telegram Shop (uShop Web Bot) Online store builder as a Telegram web bot (@uShopWebBot) for creating full-fledged eCommerce stores within Telegram messenger. Features product import, online payments via Telegram Payments and cryptocurrency, delivery integrations, analytics, and newsletter capabilities. No-code setup takes 10-15 minutes.
• AI Code AI assistant integrated into the uCoz template editor that generates HTML, CSS, and JavaScript code from natural-language descriptions. Understands uCoz platform context to suggest optimal solutions and speeds up template editing.
• AI Content Generation AI-powered content generation for Site News and Blog modules. Creates posts from a single idea including title, body text, cover images, tags, and SEO metadata. Features web-search mode for up-to-date factual content and personal style instructions for brand-voice consistency.
• MCP uCoz (Model Context Protocol) Model Context Protocol integration connecting AI agents (Cursor, Claude Code, Codex) to uCoz sites for autonomous site management. Enables template editing, form creation, menu management, FTP file operations, SEO updates, and content publishing through natural language commands.
• Subscriptions & Plans Module Content monetization module enabling flexible access plans with subscriptions and donations. Supports one-time and recurring payments via YooKassa, PayPal, and other payment systems. Features up to 50 active tariff plans, trial periods, automated billing, and analytics dashboard.
• Divly Turnkey Website Service Turnkey website service providing custom website development, online stores, portals, and landing pages through the Divly partner. Also offers professional setup assistance for uCoz websites including subscription-based websites and Telegram bot stores.

Quantifiable outcome

• 1.5 million active websites hosted on the platform
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• YooKassacoreTechnology or IntegrationRussian payment aggregator integrated into uCoz Subscriptions module and Telegram shop bot. Supports Visa, Mastercard, and Mir cards for online payment acceptance.
• PayPalcoreTechnology or IntegrationInternational payment system integrated for international money transfers and online payment acceptance. Connected without code in the Subscriptions module.
• DivlycoreChannel Partner/ Reseller/ DistributorTurnkey website development partner (divly.net) providing professional services for custom sites, online stores, portals, and landing pages. Also creates Telegram shop bots. Revenue-sharing or referral relationship.
• uKitminorChannel Partner/ Reseller/ DistributorRelated website builder product (ukit.com) under the uKit Group umbrella, targeting simpler business website needs. Cross-promoted on uCoz platform.
• uCalcminorChannel Partner/ Reseller/ DistributorLead form and calculator builder (ucalc.pro) offered as complementary tool for website functionality. Cross-promoted on uCoz platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shopify: Shopify is the dominant eCommerce platform for SMBs and direct-to-consumer brands. uCoz's uShop and Telegram Shop products compete in the SMB eCommerce builder category where Shopify is the incumbent, though Shopify serves a much larger and more premium customer base.
• Webflow: Webflow is a visual web development platform aimed at designers, agencies, and professional teams. It overlaps with uCoz's developer-friendly positioning (full code control, advanced customization) but targets a higher-end professional and enterprise user segment.
• GoDaddy Website Builder: GoDaddy Website Builder is an integrated SMB solution combining domain registration, hosting, and website building. It competes with uCoz for small business owners seeking an all-in-one website solution, with stronger distribution via GoDaddy's domain and hosting customer base.

Direct peers

• WordPress.com: WordPress.com offers hosted website building with themes, plugins, and blogging functionality. It competes with uCoz for users seeking blog, forum, and content-driven sites, with a much larger ecosystem of themes and integrations.
• Weebly: Weebly is a drag-and-drop website builder acquired by Square (Block), targeting SMBs and individual creators. It competes directly with uCoz in the simple SMB website builder category, particularly for users wanting integrated eCommerce without coding.
• uKit: uKit is a sister product under the uKit Group umbrella, offering a simpler drag-and-drop website builder for business users. It is directly comparable as it shares ownership, technology, and target market with uCoz, but targets a different (simpler) user segment.
• Squarespace: Squarespace is a premium website builder targeting SMBs, creators, and small online stores with design-forward templates and integrated commerce. It competes with uCoz for the same SMB and individual customer base, particularly in Western markets where uCoz's brand presence is weak.
• Wix: Wix is the global leader in no-code website building for SMBs and individuals, offering drag-and-drop editing, templates, eCommerce, and AI tools (Wix ADI). It directly competes with uCoz in the same product category and customer base, but with vastly larger scale and brand recognition.

Regional players

• Tilda: Tilda is a website builder founded in Russia/CIS targeting designers, marketers, and SMBs with block-based design and publishing focus. It is comparable to uCoz as a regional peer with similar SMB customer base in Russian-speaking markets.

Emerging players

• Site123: Site123 is a multi-language website builder targeting SMBs and individuals globally with simplified site creation and multilingual support. It is comparable to uCoz in its broad language coverage and SMB focus, though with a more limited feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/ucoz
• Facebookfacebook.com/timeline
• Xx.com/ucoz_en
• LinkedInlinkedin.com/company/ukit-business-website-builder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uCoz