Episode Four
Episode Four is a New York brand experience agency that uses its proprietary RYA AI creative intelligence platform to turn audience-driven insights into campaigns, content, and brand experiences for enterprise clients including Charles Schwab, Invesco QQQ, and Visa.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Episode Four does
Episode Four is a New York-based brand experience agency founded in 2017 that operates as the services arm of RYA, its proprietary AI creative intelligence platform. The agency turns RYA's audience-driven insights into campaigns, content, and brand experiences for enterprise clients, with named engagements spanning Charles Schwab, Invesco QQQ, Visa, WindStar Cruises, Newsela, and Drive by Santander. Service offerings cover brand content, brand experiences, cultural campaigns, and social and creator content, executed by a multidisciplinary team of creatives, strategists, art directors, producers, and copywriters.
RYA, launched in November 2024 and registered as a trademark, is the company's primary technology differentiator. The platform is an AI system trained to think like a creative strategist, built on more than 9 billion proprietary data points covering 180 genres, 20 actions, and 39 demographic qualifiers derived from real human behaviors and interests. RYA combines generative AI, natural language processing, and recommendation engine capabilities to produce audience-driven insights such as identifying audience segments 55%-119% more likely to engage with specific content categories, reducing campaign development time from weeks to a single day.
The business model is project-based professional services sold through direct enterprise sales relationships. Pricing is quote-driven and not publicly disclosed. The company maintains 11-50 employees, a New York headquarters, and brand presence on LinkedIn and Instagram, with no disclosed venture capital funding, ownership structure, or geographic expansion beyond the United States. Mark Himmelsbach and Teddy Lynn are identified as founding partners.
Episode Four firmographics
Firmographics- Name
- Episode Four
- Legal name
- Episode Four
- Website
- https://episodefour.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Episode Four is a New York brand experience agency that uses its proprietary RYA AI creative intelligence platform to turn audience-driven insights into campaigns, content, and brand experiences for enterprise clients including Charles Schwab, Invesco QQQ, and Visa.
- Ownership category
- akta.pro rank
Episode Four industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810), Software Publishers (513210)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
- akta.pro secondary industry
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
Keywords
Where Episode Four is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Episode Four business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Creative Agency Services: Episode Four provides creative agency services turning RYA's audience-driven insights into real-world campaigns, content, and brand experiences. Revenue comes from project-based creative work, campaign production, and ongoing client engagements in brand content, brand experiences, cultural campaigns, and social & creator content.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Episode Four product offering
Product offeringCore offering
Episode Four is a B2B creative agency that turns its proprietary RYA AI platform's audience-driven insights into real-world campaigns, content, and brand experiences for enterprise clients. RYA, built on over 9 billion proprietary data points spanning 180 genres, 20 actions, and 39 demographic qualifiers, generates cultural insights and creative ideas that the agency's creative team then executes as films, social content, experiential activations, podcasts, and brand experiences.
Product overview
Episode Four operates as a creative agency powered by RYA, its proprietary AI platform. The company consists of two interconnected offerings: RYA (the creative intelligence platform built on 9+ billion consumer behavior data points) and Episode Four agency services (the human team that translates RYA's audience insights into campaigns, content, and brand experiences). Together, they enable brands to create marketing campaigns informed by granular audience demographic and behavioral data.
Differentiator
Problem solved
Functional benefit
Brands
- RYA: Creative intelligence platform - an AI platform trained to think like a creative strategist, providing audience-driven insights for campaign development. Built on proprietary data of more than 9 billion data points spanning 180 genres, 20 actions, and 39 demographic qualifiers.
Products and services
- RYA Creative Intelligence Platform RYA is a proprietary AI creative intelligence platform trained by seasoned creatives, strategists, account leads, and producers to think like a creative strategist. Built on over 9 billion data points spanning 180 genres, 20 actions, and 39 demographic qualifiers from real human behaviors and interests, it generates audience-driven insights and original marketing ideas for brands.
- Episode Four Agency Services Full-service creative agency that turns RYA's audience-driven insights into real-world campaigns, content, and brand experiences. Specializes in brand content, brand experiences, cultural campaigns, and social & creator content for enterprise clients across finance, food, entertainment, and innovation sectors.
Quantifiable outcome
- Campaign development time reduced from weeks to a single day
- +1 more outcomes
Companies that use Episode Four
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Episode Four technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature2 records
Episode Four partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Local Texas BreweriesminorPartnership with local Texas breweries to serve beers matching investment themes for Schwab on Tap experiential events. Brewers create themed beers aligned with Schwab's Thematic Stock Lists for consumer engagement at events.
- Celebrity Chefs (Marcus Samuelsson, Kwame Onwuachi, Claudette Zepeda, Kristen Kish)minorFeatured talent partnerships for Recipe for Innovation 12-part series featuring renowned culinary experts creating recipes inspired by innovative companies in Invesco QQQ ETF.
- Pet Creators (@dougthepug, @hammyandolivia, @thatlittlepuff, @thehuskymoon)minorPartnership with top animal creators on TikTok & Instagram for Pet Peeves social-first campaign for Charles Schwab, creating 4 social spots alongside creator-made content.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Episode Four competitors and assessment
Company assessmentDirect peers
- Mother: Mother is an independent creative agency producing culturally resonant work for global brands — comparable in scope, independence, and brand-experience craft to Episode Four.
- GALE: GALE is a data-driven, tech-forward creative and media agency that explicitly brands itself around proprietary technology stack and audience insights — directly analogous to Episode Four's RYA-powered model, serving enterprise brands with AI/marketing capabilities.
- Anomaly: Anomaly is a large independent creative agency known for culturally resonant campaigns for major brands (e.g., Coca-Cola, Tinder, Peloton). Competes with Episode Four for enterprise brand creative budgets with a similar boutique-but-global positioning.
- 72andSunny: 72andSunny is an independent creative agency working with consumer and enterprise brands on culturally driven campaigns, brand experiences, and content — overlapping with Episode Four's brand content and cultural campaign offerings.
Broad incumbents
- Droga5: Droga5 (Accenture Song) is a premium creative agency producing award-winning campaigns for major enterprise brands — a larger incumbent with overlapping brand-experience and platform-led creative capabilities.
- Wieden+Kennedy: Wieden+Kennedy is a leading independent creative agency that has produced iconic campaigns for Nike, McDonald's, Coca-Cola — a broader incumbent comparable in the brand-experience and cultural-campaign category where Episode Four operates.
- R/GA: R/GA (IPG) is a tech-forward creative agency that pioneered the model of blending proprietary technology with creative deliverables — a broader incumbent analog to Episode Four's RYA-plus-agency structure.
Emerging players
- Movers+Shakers: Movers+Shakers is an emerging agency that pioneered social-first and platform-native creative for major brands — comparable in scale and cultural-campaign positioning to Episode Four with similar internet/creator-led DNA.
- Persado: Persado is an AI-driven marketing-copy platform that, like RYA, generates marketing language from data-grounded audience insights — overlapping in the AI-for-marketing-ideation category, but as a pure-software vendor rather than an agency.
Others
- Captiv8: Captiv8 is an influencer-marketing platform that Episode Four partners with (via pet-influencer creators for Schwab's Pet Peeves) and represents an adjacent ecosystem player enabling the social/creator content arm of Episode Four's work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Episode Four social profiles
Digital presenceEpisode Four financial estimates
Financial estimateRevenue estimate
Valuation estimate
Episode Four leadership team
Management profileNumber of profiles
Profiles8 records
Episode Four funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Episode Four M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Episode Four
What does Episode Four do?
Episode Four is a B2B creative agency that turns its proprietary RYA AI platform's audience-driven insights into real-world campaigns, content, and brand experiences for enterprise clients. RYA, built on over 9 billion proprietary data points spanning 180 genres, 20 actions, and 39 demographic qualifiers, generates cultural insights and creative ideas that the agency's creative team then executes as films, social content, experiential activations, podcasts, and brand experiences.
Is Episode Four a public or private company?
Episode Four is a private company. It is classified as unknown and is currently operating.
When was Episode Four founded?
Episode Four was founded in 2017. It employs 11 to 50 people.
Where is Episode Four based?
Episode Four is headquartered in New York, United States, in the North America region.
How does Episode Four make money?
One revenue line is on record: creative Agency Services.
Who are Episode Four's main competitors?
Direct peers on record are Mother, GALE, Anomaly and 72andSunny. Broad incumbents are Droga5, Wieden+Kennedy and R/GA. Emerging players are Movers+Shakers and Persado. Captiv8 is listed as an others.
Does Episode Four have an API?
No public API is recorded for Episode Four.
What industry is Episode Four in?
Episode Four's product category is Creative Agency Services. Its primary akta.pro industry code is HDAAACAG, Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains, with a secondary code of MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking). Its NAICS code is 541810 and its SIC code is 7311.