Uniroyal Engineered Products

What Uniroyal Engineered Products does

Uniroyal Engineered Products, LLC manufactures the Naugahyde brand of premium PVC/vinyl-coated fabrics, a category the company pioneered in 1914 at the U.S. Rubber Company plant in Naugatuck, Connecticut. The product portfolio spans 500+ standard SKUs across 30+ pattern lines (e.g., Spirit Millennium, Universal, Zodiac, Casablanca, Surfside) plus custom and vacuum-formable products (SEV/UEV). Core proprietary technologies include the Beauty Gard and Beauty Gard Supreme stain-resistant top coat systems, Flame Blocker FR technology, micro-perforation, and proprietary back coat formulations. The company operates two manufacturing facilities totaling approximately 480,000 sq ft in Stoughton, Wisconsin (primary, ISO 9001:2015 and IATF 16949:2016 certified) and Earby, England (acquired with Wardle Storeys), supported by a 10,000 sq ft R&D facility.

The company serves nine primary end markets: automotive OEMs and Tier 1 suppliers, healthcare, hospitality (restaurants, hotels, casinos), corporate, marine, fitness, recreational vehicle, transportation (school bus, heavy truck, mass transit), and residential. Customer segments are reached through a multi-channel model combining a nationwide distributor network for mid-market accounts, direct factory sales to large manufacturers, OEM/Tier 1 direct relationships, and a self-service website for designer samples and spec sheets. The company holds a comprehensive set of certifications spanning flame retardancy (Cal 117-2013, FMVSS-302, NFPA 260, Crib 5, FAA FAR 25.853a, IMO FTP Code, MIL-STD-1623), furniture (BIFMA Class 1, UFAC), and chemical compliance (REACH, RoHS, Prop 65), which collectively serve as gating requirements for transportation, marine, healthcare, and automotive applications.

Uniroyal Engineered Products is a wholly-owned subsidiary of Invisa, Inc. (OTC: INVSA), having been acquired alongside Wardle Storeys (Group) Limited on January 20, 2015. The combined entity reported pro-forma revenue of approximately $94.8 million for FY 2013 and $49.8 million for the six months ended June 29, 2014, with approximately 410 employees worldwide. The company has subsequently expanded its commercial footprint with new sales/engineering offices in Shanghai (2017) targeting Asia-Pacific and Detroit (2019) targeting North American automotive, alongside continued product launches and certification investments.

Name

Uniroyal Engineered Products

Legal name

Uniroyal Engineered Products, LLC

Website

https://naugahyde.com

Company type

Public

Founded year

1914

Operating status

Operating

Headcount range

101–250 employees

Short description

Uniroyal Engineered Products manufactures the Naugahyde brand of premium PVC vinyl-coated fabrics, serving automotive OEMs, healthcare, hospitality, marine, transportation, and corporate sectors globally through 65+ distributors, two manufacturing facilities, and direct factory sales.

Ownership category

akta.pro rank

Product category

Coated Fabrics Manufacturing

NAICS

Other Leather and Allied Product Manufacturing (316990)

SIC

Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Automotive & Transportation Technical Textiles (Interiors/Airbags/Seatbelts/Acoustic) (IMAOADAE)

akta.pro secondary industries

Medical & Hygiene Technical Textiles (Gauze/Drapes/Wipes/Barrier Fabrics) (IMAOADAD), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

Keywords

• Vinyl coated fabrics
• Upholstery materials
• Automotive trim fabrics
• Vacuum formable vinyl
• Coated fabric manufacturing

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vinyl Coated Fabrics Sales: Primary revenue from manufacturing and selling Naugahyde brand vinyl-coated fabrics including standard and custom products. Products sold through distributors and direct to large manufacturers.
2. Custom/Specialty Products: Custom manufacturing capabilities including cut and sew, vacuum formable processes for both UEVs and SEVs. R&D lab creates proprietary products to meet customer exact specifications.
3. Nauga Dolls and Merchandise: Sale of branded Nauga dolls and accessories through the company's online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Uniroyal Engineered Products manufactures and sells the Naugahyde brand of premium vinyl-coated fabrics used in seating, upholstery, and trim applications. The company produces 500+ standard products across 30+ pattern lines, including standard coated fabrics, vacuum-formable vinyl (SEV and UEV), and custom-manufactured specialty fabrics. Products are sold to OEMs, Tier 1 suppliers, distributors, and large manufacturers serving automotive, healthcare, hospitality, transportation, residential, marine, fitness, corporate, and recreational vehicle markets.

Product overview

Uniroyal Engineered Products manufactures the Naugahyde brand of premium vinyl-coated fabrics, recognized as the global leader in the coated fabrics industry. The product portfolio includes over 30 pattern lines (All American, Allure, Bourbon Street, Burkshire, Casablanca, Chamea, Dolphin, Duran Black, English Pub, Expressions, Formfit II, Free Spirit, Marblestone, Nauga Form, Nauga Leather, Nauga Soft, NaugaSylk, Oxen, Phoenix, Rogue II, Spirit Millennium, Spirit Supreme, Sta-Soft, Stratford, Surfside, Twilight, Universal, Zodiac) serving 10+ market segments (Residential, Hospitality, Healthcare, Corporate, Marine, Fitness, Recreational Vehicle, Transportation, Automotive, Custom/Specialty). Key technology features include Beauty Gard and Beauty Gard Supreme stain-resistant top coats, Flame Blocker FR technology, micro-perforation, and proprietary back coat systems. The company also produces vacuum formable vinyls (SEV and UEV) for automotive and industrial applications, and sells Nauga Doll collectibles. Products are manufactured in Stoughton, Wisconsin with global distribution across North America, Europe, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Naugahyde: The premier brand in vinyl-coated fabrics, recognized as the global leader in coated fabrics industry with over 500 standard products. Features Advanced Beauty Gard and Beauty Gard Supreme top coat technologies.

Products and services

• Naugahyde Brand Vinyl-Coated Fabrics Premium vinyl-coated fabrics sold as the flagship brand, recognized as the global leader in the coated fabrics industry. Offers superior quality, durability, and performance with world-class surface pattern design across 500+ standard products for OEM, distributor, and direct-to-manufacturer sales.
• Formfit II Vacuum-Formable Vinyl

Quantifiable outcome

• Over 80 years of manufacturing history in Stoughton, Wisconsin
• +3 more outcomes

Named customers5 records

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Seiren Co., Ltd. Japanese manufacturer of synthetic leather, coated fabrics, and automotive interior materials with global operations. Comparable as a coated-fabrics specialist serving automotive OEMs across Asia, Europe, and North America.
• Haartz Corporation: Manufacturer of coated fabrics for automotive, marine, and outdoor applications. Comparable technology base (vinyl-coated and laminated fabrics) and overlapping automotive OEM customer relationships.
• Stinson (Carroll Industries): Manufacturer of automotive and commercial upholstery textiles including vinyl and coated fabrics. Directly competes for automotive seating and trim programs with similar specification-driven business model.
• Enduratex: Manufacturer of coated fabrics and vinyl upholstery for automotive, marine, hospitality, and healthcare markets. Direct competitor with overlapping product categories including faux leather and specialty coated textiles.
• Ultrafabrics: Premium manufacturer of polyurethane and vinyl-coated fabrics targeting high-end automotive, hospitality, and contract furniture. Directly competes in the premium coated-fabrics segment with similar OEM and Tier 1 customer relationships.
• Spradling International: One of the largest global manufacturers of vinyl-coated fabrics for automotive, marine, healthcare, and contract markets. Directly comparable as a vinyl-coated fabrics specialist with similar end-market exposure and competing against Naugahyde for OEM specifications.
• Morbern: North American manufacturer of vinyl-coated fabrics serving automotive, healthcare, hospitality, and recreational markets. Directly comparable product portfolio and customer base, with competing proprietary top-coat and FR technologies.

Regional players

• Vulcaflex (Ghezzi & Annoni): European manufacturer of coated fabrics and expanded vinyls serving transportation, marine, and furniture markets. Comparable product portfolio with strong European distribution, overlapping with Uniroyal's Earby/Wardle Storeys UK operations.

Broad incumbents

• Continental AG (Benecke-Kaliko): Global automotive supplier whose Benecke-Kaliko division is one of the largest suppliers of surface materials for vehicle interiors. Broad incumbent serving the same automotive OEMs Uniroyal targets, with substantially greater scale and R&D resources.

Emerging players

• Bolt Threads / MycoWorks: Emerging biotechnology companies producing mycelium-based leather alternatives for fashion and automotive applications. Represents the next-generation competitive threat to PVC-based coated fabrics as brands shift toward bio-based materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uniroyal-engineered-products

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniroyal Engineered Products