DigiRay

What DigiRay does

DigiRay, operated by the Romanian legal entity CLINICA DENTARA S.A., is the largest dental radiology network in Romania, running 33 imaging centers across 20 cities. The company provides a comprehensive suite of dental imaging services — panoramic radiographs (OPG), retroalveolar X-rays, Cone Beam Computed Tomography (CBCT) 3D scans, teleradiography, and digital intraoral scanning — deployed on KAVO OP 3D Pro and Planmeca CBCT equipment and navigated via the ONDEMAND 3D PROJECT VIEWER and Romexis software platforms. Beyond pure imaging, the network extends into treatment planning, 3D-printed surgical guides for implant placement (the only Romanian network offering this across all implant systems), prosthetic laboratory works, and milling/printing under its "OneStopScanningShop" positioning, supported by a mobile app for patients and doctors.

The business operates a direct-to-consumer retail healthcare model: patients can walk in for standard X-rays and CT scans without an appointment, with results delivered physically and by email and forwarded to referring physicians. A complementary B2B referral channel uses the Romanian "bilet de trimitere" (referral slip) system to capture dentist-driven demand. DigiRay markets through location-targeted content marketing, local SEO, and Facebook, while its primary customer segments are individual dental patients (walk-in/online-booked) and partner dental clinics/stomatology practices (referral-based). Extended operating hours (Mon–Fri 08:00–19:30, Sat 09:00–12:30), national coverage, and a 5.0-star Google rating across 607 reviews underscore the consumer-retail positioning. The legal entity is registered in Zalău, Sălaj county, and the company received an EU COVID-19 working-capital grant of 725,925 RON in late 2020 / early 2021, with no disclosed institutional equity backing.

Name

DigiRay

Legal name

CLINICA DENTARA S.A.

Website

https://digiray.ro/

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

DigiRay is Romania's largest dental radiology network, operating 33 centers across 20 cities to provide panoramic X-rays, CBCT 3D imaging, intraoral scanning, and 3D-printed surgical guides to dental patients and referring clinics.

Ownership category

akta.pro rank

Product category

Dental Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Dental Laboratories (339116)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mobile/On-Site Dental Imaging Services (HLABAIAJ)

akta.pro secondary industries

Implant Planning & Surgical Guide Imaging Centers (HLABAIAH), Intraoral Optical Scanning & Digital Impression Centers (HLABAIAE), Dental Imaging Interpretation & Teleradiology Services (HLABAIAK), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG), Intraoral Radiography Centers (Bitewing/Periapical/Occlusal) (HLABAIAA)

Keywords

• Dental radiology services
• CBCT 3D imaging
• Panoramic dental radiography
• Intraoral scanning
• 3D printed surgical guides

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Radiography Services: Revenue from providing dental X-rays, panoramic radiographs (OPG), CBCT scans, and teleradiography services directly to patients and via dentist referrals
2. Laboratory Services: Prosthetic dental work and treatment planning services for dental clinics

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DigiRay delivers digital dental radiology imaging services — panoramic X-rays (OPG), retroalveolar radiography, CBCT 3D tomography and teleradiography — across 33 centers in 20 Romanian cities. The offering extends to digital intraoral scanning, custom 3D-printed surgical guides for implants, prosthetic laboratory works, and digital treatment planning via ONDEMAND 3D PROJECT VIEWER and Romexis software, sold as the "#OneStopScanningShop" workflow to both walk-in patients and referring dental clinics.

Product overview

DigiRay operates as Romania's largest dental radiology network with 33 centers across 20 cities. The company provides a comprehensive suite of dental imaging services centered on the core radiology offering (panoramic OPG, CBCT 3D tomography, retroalveolar radiography, and teleradiography), supplemented by digital intraoral scanning, 3D-printed surgical guides, prosthetic laboratory services, and treatment planning. The ecosystem includes the DigiRay mobile application for patient/doctor access, ONDEMAND 3D PROJECT VIEWER and Romexix software for CBCT analysis, and a digital referral (Bilet de Trimitere) system. The #OneStopScanningShop model integrates scanning, diagnosis, planning, milling, and printing capabilities across the network.

Differentiator

Problem solved

Functional benefit

Brands

• DigiRay OneStopScanningShop: Integrated dental imaging solution encompassing scanning, diagnosis, treatment planning, milling and 3D printing services

Products and services

• Radiologie Dentară (Dental Radiology) Complete dental radiology imaging service spanning panoramic X-rays (OPG), CBCT 3D tomography, retroalveolar radiography and teleradiography, delivered to dental patients and referring dentists across 33 Romanian centers.
• CBCT Dentar (Cone Beam CT) 3D dental Cone Beam Computed Tomography imaging using KAVO OP 3D Pro and Planmeca systems, targeted at implantology, oral surgery and complex diagnostic cases referred by dental clinics.
• Scanare Intraorală (Intraoral Scanning) Digital intraoral scanning that produces precise 3D digital impressions of dental arches for orthodontic treatment planning, prosthetic works and implant planning; available at DigiRay's Bucharest centers.
• Ghiduri Chirurgicale Printate 3D (3D Printed Surgical Guides) Custom 3D-printed surgical guides for dental implant placement, provided by DigiRay as the only radiology network in Romania offering this for all implant systems.
• Lucrări Protetice (Prosthetic Works) Dental laboratory services for prosthetic works (prosthetic dental fabrications), integrated with the imaging workflow and offered to dental clinics.
• Planificare Tratament (Treatment Planning) Digital treatment planning service for dentists that combines CBCT scans with ONDEMAND 3D PROJECT VIEWER and Romexis software to navigate anatomy and plan implantology or surgical cases.

Quantifiable outcome

• 5.0 star Google rating based on 607 reviews

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• PlanmecacoreTechnology or IntegrationEquipment provider for Planmeca CBCT (Cone Beam Computed Tomography) systems installed in DigiRay clinics for advanced 3D dental imaging used in implantology and oral surgery planning.
• ONDE MAND 3D PROJECT VIEWER and Romexis SoftwaresupportingTechnology or IntegrationSoftware solutions provided to collaborating dentists for viewing and navigating CBCT scans and treatment planning. ONDEMAND 3D PROJECT VIEWER and Romexis enable digital workflow integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Align Technology: Align Technology, via its iTero intraoral scanners, competes with DigiRay's intraoral scanning service and ClearCorrect aligner business overlaps with DigiRay's orthodontic imaging workflows. Both companies push digital impressions and treatment planning into dental practices.
• Henry Schein: Henry Schein is the world's largest dental distribution and practice solutions company, supplying imaging equipment, software, and consumables to dental offices that compete with DigiRay's standalone imaging service model. Its practice solutions business touches the same B2B dentist relationships DigiRay relies on.
• Dentsply Sirona: Dentsply Sirona is the largest dental equipment manufacturer globally, offering CBCT, panoramic, CAD/CAM, and imaging software that span the same modalities as DigiRay's imaging centers. While primarily a manufacturer, its integrated solutions compete with standalone imaging service networks in select markets.
• Envista Holdings: Envista Holdings is the parent company of KaVo Kerr, manufacturer of the KAVO OP 3D Pro CBCT unit used in DigiRay centers. Envista offers a broad portfolio of dental imaging, equipment, and consumables overlapping with DigiRay's core imaging service offering.
• Planmeca: Planmeca is a Finnish dental equipment manufacturer whose CBCT and imaging software (Romexis) DigiRay deploys across its centers. As both a technology partner and the dominant imaging equipment vendor in DigiRay's stack, Planmeca represents both alignment and substitution risk.
• 3Shape: 3Shape is a global leader in digital dentistry, including intraoral scanners (Trios) and CAD/CAM software that overlap with DigiRay's intraoral scanning and treatment-planning services. Both serve restorative, orthodontic, and implant workflows via digital dental tools.

Emerging players

• Overjet: Overjet is a dental AI imaging platform used by DSOs and dental practices for radiograph interpretation, claim review, and clinical insights. It competes for the same downstream value (image-driven dental decision support) that DigiRay is building toward via its OneStopScanningShop model.
• VideaHealth: VideaHealth is a dental imaging AI company providing clinical detection and decision support on dental radiographs. Like Pearl and Overjet, it competes for the AI/interpretation layer of dental imaging that DigiRay is beginning to bundle into its OneStopScanningShop.

Others

• Curve Dental: Curve Dental is a cloud-based dental practice management software provider that integrates with imaging and patient workflows. It is adjacent to DigiRay's software/technology stack, serving the same dental practice customer base from a software rather than imaging-services angle.

Direct peers

• Pearl: Pearl provides AI-powered dental imaging interpretation for practices and DSOs, directly overlapping DigiRay's CBCT and radiographic interpretation workflow. Both are focused on adding intelligence layer on top of dental imaging, and Pearl partners with imaging centers to deliver diagnostic insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DigiRayRomania

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigiRay