Onde

What Onde does

Onde, legally Ondemand Apps OÜ and operating under the Onde App brand, is a Tallinn-headquartered SaaS provider of white-label ride-hailing and on-demand mobility software founded in 2011 (originally as TaxiStartup, rebranded in 2019). The platform bundles white-label Customer, Driver, Operator (dispatch), and Web apps together with a My Hub admin panel, supported by integrations to 10+ payment gateways (Stripe, Checkout, Hyperpay, FloCash, bePaid, SmPay, Zooz/PayU, First Atlantic Commerce, Credimax, Omannet), Google Maps, and Google Sign-in, and is PCI DSS compliant with 3DS fraud protection. A Super App module extends the same apps into food delivery, and an EV-fleet positioning is actively marketed. The company claims up to ~9 million orders/month at 99.98% uptime, no daily order cap, 70+ supported languages, and 400+ partner companies operating across 65+ countries, including the UAE where a Dubai Free Zone entity (ONDE EAST FZCO) was incorporated in April 2023.

Onde sells to traditional taxi companies, fleet operators, airport transfer providers, limousine/chauffeur services, and ride-hailing startups that want a branded alternative to custom development. Pricing combines a one-time Initial Works fee (branding and app store upload) with monthly license fees structured either as a flexible revenue share or a fixed rate with no fleet size cap, plus recurring support and maintenance charged per 30-day billing cycle, and optional paid Marketing Agency services (ASO, paid acquisition on Google/Meta/Instagram/Snapchat, consulting). A free Onde.Light tier and a 14-day free trial lower the entry barrier at the bottom of the funnel, while the Ride-Hailing Factory Accelerator, the Onde Race contest, and the annual Ride.Right.Now conference are used to source new partners. Distribution is direct (self-serve trial + inside/enterprise sales via Calendly-demos), with no resellers; partner apps are published under each partner's own Apple and Google developer accounts, locking in white-label distribution and switching costs.

Name

Onde

Legal name

Ondemand Apps OÜ

Website

https://onde.app

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Onde is a white-label ride-hailing SaaS platform founded in 2011 in Tallinn, providing branded Customer, Driver, Operator, and admin apps to 400+ taxi companies, fleets, and ride-hailing startups across 65+ countries, monetized via license fees, revenue share, and marketing services.

Ownership category

akta.pro rank

Product category

Ride-hailing and Mobility Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM)

akta.pro secondary industries

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)

Keywords

• Ride-hailing software
• White-label mobility platform
• Taxi dispatch software
• Fleet management SaaS
• Transportation technology

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. License Fees (Revenue Share / Fixed Rate): Ongoing license fee charged monthly from the Partner's Balance. Calculated as either a flexible percentage of revenue share or a fixed rate with no fleet size limits. Each Account has a balance for prepayment. License fee is not less than $0.01 USD if actual calculation falls below that threshold.
2. License Fees: One-time initial fee followed by flexible monthly percentage revenue share, or fixed rate with no fleet size limits. All apps, features, analytics, and app store launch are included in all plans.
3. Support and Maintenance: Charged from Balance in advance for each 30-day Billing Cycle. Covers technical maintenance, updates, and customer support including 24/7 technical support and customer success team.
4. Initial Works (Branding and App Upload): Branding of Driver App/Customer App (incorporating Partner's logo, icon, name), and upload to Partner's developer accounts for use. Performed after receiving full prepayment and required details.
5. Marketing Services: Additional paid marketing services including App Store Optimization (ASO) starter pack free in all plans, advanced ASO, paid acquisition campaigns on Google and Meta, SMM, and consulting. Creating and running paid promo campaigns for extra cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Onde provides a cloud-based, white-label SaaS ride-hailing and mobility platform that enables taxi companies, fleet operators, and entrepreneurs to launch and operate branded ride-hailing, dispatch, and delivery services. The platform bundles a Customer App, Driver App, Operator App (dispatch), My Hub admin panel, and Web App into a single offering, supported by marketing agency services and a free Onde.Light tier. The system handles up to 9 million orders per month at 99.98% uptime with no fleet size limits, and supports localization across 70+ languages and major map providers.

Product overview

Onde is a white-label ride-hailing business platform (formerly TaxiStartup) offering a modular SaaS solution for automating taxi, ride-hailing, transportation, delivery, and fleet operations. The platform consists of a core set of white-label mobile and web applications including Customer App, Driver App, Operator App (dispatch system), My Hub (admin panel), and Web App. Additional modules include Super App for combined ride-hailing and delivery, Onde.Light as a free entry-level option, and Marketing Agency Services for customer acquisition and app store optimization. The platform handles up to 9,000,000 orders per month with 99.98% stability, serves 400+ companies worldwide, and includes advanced analytics with AI-powered dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Onde Platform White-label SaaS ride-hailing and mobility platform sold to taxi companies, fleet operators, entrepreneurs, and ground transportation businesses. Provides branded Customer App, Driver App, Operator App (dispatch), My Hub admin panel, and Web App under the partner's own brand, with PCI DSS-compliant payments, real-time dispatch, AI-powered analytics, and support for unlimited drivers and fleets across 70+ languages.
• Onde.Light Free entry-level version of the Onde ride-hailing solution targeting entrepreneurs and small startups who want to start a ride-hailing business and test their ideas at no cost before committing to a paid plan.
• Marketing Agency Services Standalone digital marketing services for Onde partners, including App Store Optimization (advanced ASO), paid acquisition campaigns on Facebook, Instagram, Google and Snapchat, social media marketing (SMM), consulting, and retention programs; an ASO starter pack is included free with every Onde purchase.
• Migration to Onde Migration service for businesses switching from other ride-hailing platforms to Onde, covering data transfer, system transition, and onboarding support so partners can move to Onde with minimal disruption.

Quantifiable outcome

• Handles up to 9 million orders per month (2 million daily)
• +9 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature10 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yelowsoft: Yelowsoft provides dispatch and ride-hailing software for taxi and limo companies with branded customer and driver apps. Listed explicitly by Onde as a named competitor serving the same SMB taxi operator segment.
• Atom Mobility: Atom Mobility provides a white-label mobility platform for launching ride-hailing, car-sharing, and scooter services. Closely comparable in business model (white-label SaaS for mobility operators) and an explicitly named Onde competitor.
• TaxiCaller: TaxiCaller offers cloud-based taxi dispatch and booking software with branded customer and driver apps for taxi fleets. Direct head-to-head competitor that Onde names in its competitive set.
• Jugnoo: Originally an Indian auto/taxi aggregator, Jugnoo now also provides white-label mobility SaaS for operators. Comparable to Onde in serving taxi fleets with branded apps, particularly across South Asia.
• iCabbi: iCabbi provides dispatch, booking, and driver apps for taxi and private hire fleets globally. It is one of Onde's most directly comparable white-label/dispatch platform competitors and is called out explicitly in Onde's own comparison pages.
• eCabs Technologies: Malta-headquartered eCabs Technologies provides taxi dispatch and ride-hailing platform technology. Explicitly named by Onde as a direct competitor offering similar SaaS to local taxi operators.
• Moovs: Moovs offers a white-label platform for taxi, ride-hailing, and other on-demand mobility services. Directly comparable offering marketed to the same operator customer base as Onde.
• Autofleet: Autofleet provides a SaaS platform for fleet operators across ride-hailing, car-sharing, and delivery. Comparable as a software layer for mobility/fleet operators, with somewhat broader fleet optimization positioning.
• Autocab: Autocab (now part of Uber) provides booking, dispatch, and driver apps for taxi and private hire operators in the UK and globally. Direct competitor in taxi fleet SaaS, though now aligned with a global TNC parent.

Broad incumbents

• Careem: Careem (acquired by Uber) is a regional super-app incumbent across MENA and Pakistan offering ride-hailing, delivery, and payments. Comparable as a broad incumbent ride-hailing platform that several Onde partners (e.g., Kaiian in Saudi Arabia) explicitly compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Onde_Apps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onde