Automate America

What Automate America does

Automate America is a B2B marketplace that connects companies seeking automation professionals with independent contractors. Founded in 2018 by Tony Wallace and headquartered in Grand Rapids, Michigan (with a mailing address in Greer, South Carolina), the company operates under the DBA "Automate America Connect" and claims to host North America's largest network of automation professionals, reporting 5,132 active specialists on the platform monthly. The platform serves a broad set of industrial verticals including automotive, renewable energy, chemical processing, aerospace, defense, logistics, manufacturing, food and beverage, pharmaceutical, and medical devices, with geographic coverage spanning the United States, Canada, Mexico, and the United Kingdom.

The platform operates as a two-sided marketplace intermediary, with revenue derived from three sources: a $10 per request fee, commissions on contractor placements, and a premium managed service called White Glove Service. Specialist hourly rates are listed in a $32-$96/hr range, while White Glove engagements are priced at $96/hr base, $124.80/hr overtime, and $153.60/hr holiday rates. Named enterprise and mid-market customers include BMW, DANA, Midwest Engineered Systems Group, Jing-Jin Electric, Robotic Solutions, XYZ Automation, Dominion Technologies, and Castor Engineering, indicating a mix of large OEMs and smaller automation integrators across the customer base.

The company is privately held and bootstrapped, with no external funding rounds disclosed. The leadership team is small, consisting of founder/CEO Tony Wallace, Mindy Wallace in a Voice of Customer role, and Erich Wallace as Senior Account Manager. The go-to-market relies on a multi-channel social media presence, vertical-specific case studies, and direct outreach to manufacturing and automation buyers. The core technical offering is a marketplace platform with profile, search, and review features; no proprietary AI/ML capabilities, patents, or advanced technology stack components are described in the available data.

Name

Automate America

Legal name

Automate America, Inc.

Website

https://automateamerica.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Automate America is a B2B marketplace connecting companies with automation professionals across North America, with 5,132 active specialists serving industries including automotive, manufacturing, renewable energy, and chemical processing.

Ownership category

akta.pro rank

Product category

Industrial Staffing Marketplace

NAICS

Payroll Services (541214)

SIC

Services-Help Supply Services (7363), Services-Prepackaged Software (7372)

akta.pro primary industry

HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)

akta.pro secondary industry

Employer of Record (EOR) & Global Payroll (FSAMAKAB)

Keywords

• Automation staffing marketplace
• Industrial contractor platform
• PLC programming services
• Robotics engineering hiring
• Contract automation engineers

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Platform facilitates connections between companies and automation professionals. Revenue generated through transaction fees on engagements and optional White Glove fully-managed service.
2. Request a Professional Fee: Standard request fee of $10.00 USD per request for private hiring requests sent directly to specific professionals. Fee covers delivery and routing service, not payment to the professional. Non-refundable once the professional opens the request.
3. White Glove Service: Optional fully-managed service handling payroll, compliance, benefits, timesheets, expense reports, and billing end-to-end for hourly contracts. Professional weekly pay cycle.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Automate America operates a B2B marketplace where companies post automation contracts, jobs, and RFQs free of charge and verified specialists in robotics, PLC programming, controls engineering, and industrial trades apply directly or are searchable by name. Engagements include hourly contracts, contract-to-hire, direct hire, and hard-quote RFQs, with an optional White Glove fully-managed service that handles payroll, compliance, benefits, timesheets, expense reports, and billing end-to-end.

Product overview

Automate America is a technology marketplace platform that operates as a unified product connecting companies seeking automation professionals with verified specialists across multiple technical disciplines. The core offering is Automate America Connect, a marketplace where businesses can post contracts, jobs, and RFQs for free, and thousands of skilled professionals apply directly or can be searched and requested by name. The platform includes White Glove Service as an optional fully-managed module that handles payroll, compliance, and billing end-to-end. Key supporting features include Professional Profiles for showcasing skills and certifications, Company Profiles for employer research, a Contract Marketplace for browsing opportunities, an RFQ System for hard quote work, and a Rate/Cost Calculator for project estimation. Companies and professionals connect directly without agency intermediation, though White Glove provides optional managed services for those seeking compliance and payroll handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Automate America Connect Marketplace The core B2B marketplace platform where companies post automation contracts, jobs, and RFQs for free and verified specialists in robotics, PLC programming, controls engineering, and industrial trades apply directly or can be searched and requested by name. Supports hourly contracts, contract-to-hire, direct hire, and hard-quote RFQ engagements across North America.
• White Glove Managed Service Optional fully-managed staffing service for engaged automation professionals that handles payroll, compliance, benefits, timesheets, expense reports, and billing end-to-end on hourly contracts. Includes weekly professional pay cycles and removes the need for companies to administer contractor employment themselves.
• Request a Professional Service Pay-per-request service allowing companies to send a private hiring request directly to a specific named automation professional for a flat $10 USD fee that covers delivery and routing and is non-refundable once the professional opens the request.

Quantifiable outcome

• 41% reduction in project costs compared to traditional staffing methods (example from ROI calculator: $137,088 manufacturer cost vs $80,640 Automate America cost for sample project)
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Others

• Upwork: Largest generalist online freelance marketplace connecting businesses with remote contractors across many categories. Indirect competitor that could compete for talent and contract budgets even outside its current industrial automation depth.

Broad incumbents

• Randstad: Global staffing and HR services leader with significant engineering, manufacturing, and industrial automation exposure across enterprise clients. Large incumbent competitor with broader portfolio but overlapping contractor placement services.
• Insight Global: Large US staffing and talent solutions firm with substantial industrial and engineering staffing practices serving Fortune 500 manufacturers. Comparable enterprise customer base and contract staffing model.
• ManpowerGroup: Global workforce solutions company placing administrative, industrial, and technical workers including engineering and manufacturing professionals. Overlapping capabilities at much larger scale.

Direct peers

• Yoh: Dayforce-owned staffing and workforce solutions firm specializing in technology, engineering, and industrial talent placements. Directly comparable for contract and contract-to-hire placements of automation engineers.
• Field Engineer: Online marketplace connecting companies with freelance engineers and technical specialists for project-based work, including automation, robotics, and controls. Direct competitor in the marketplace model for industrial engineering talent.
• Aerotek: Large staffing firm under Allegis Group with a dedicated industrial and automation division placing engineering, manufacturing, and technical professionals. Closest traditional-staffing competitor targeting the same automation contractor segment.
• Automation Personnel Services: Staffing firm focused specifically on automation, manufacturing, and industrial placements across the US. Comparable niche specialization in automation and controls contract staffing.

Emerging players

• Toptal: Vetted freelancer marketplace for software engineers, designers, and finance experts. Competes for technical talent budgets and could expand into industrial automation verticals with its marketplace model.
• Wonolo: On-demand staffing marketplace for industrial, warehouse, and event staffing with similar two-sided marketplace mechanics. Adjacent model targeting industrial employers that could expand into skilled trades and automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@automateamerica
• Facebookfacebook.com/joinautomateamerica
• LinkedInlinkedin.com/company/automate-america
• Instagraminstagram.com/automate.america/?hl=en
• TikToktiktok.com/@automate_america
• Xx.com/AmericaAutomate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automate America