Bay View on the Boardwalk

What Bay View on the Boardwalk does

Bay View on the Boardwalk (dba Bay View Resort) is a privately-held oceanfront vacation rental property located at 504 North Ocean Boulevard, Myrtle Beach, South Carolina, operating directly on the city's 1.2-mile Oceanfront Boardwalk between the SkyWheel and 2nd Avenue Pier. Founded in 2007, the resort rents condo-style accommodations ranging from studios to 1-, 2-, 3-, and 4-bedroom units with private balconies, full kitchens, and ocean or city views. On-site amenities include indoor and outdoor pools, a lazy river, hot tubs, a fitness room, an on-site Starbucks, and the seasonal Boozy Buoy Oceanfront Pool Bar, complemented by outdoor features such as giant chess, shuffleboard, a fire pit, and a tanning lawn.

The company is managed by Brittain Resorts & Hotels, which provides centralized reservations, the Brittain Rewards loyalty program, catering and event services, and cross-promotion across a network of approximately 11 Myrtle Beach properties listed on MBResorts.com. Bay View sells through three primary go-to-market motions: direct-to-consumer booking via its website (bayviewresort.com) and toll-free reservations line; group sales handled by a dedicated team handling sports, military, church, motorcoach, corporate, and wedding segments; and a golf package partnership with MyrtleBeachGolf.com bundling accommodations with tee times at Grand Strand courses. Ancillary revenue is generated through the Brittain Rewards attraction bundle (free or discounted admissions to Myrtle Waves, Wonderworks, SkyWheel, Broadway Grand Prix, Ripley's Aquarium, and others), F&B via Starbucks and the pool bar, event catering, and a Winter Monthly Rentals program targeting snowbird extended-stay guests.

Bay View's revenue is not publicly disclosed. Pricing varies by unit size, view, and season, with promotional rates (up to 30% during the Coast into Summer Sale), a 13% room tax, a refundable $100 security deposit or optional $49.99 non-refundable Worry-Free Vacation Fee, and an optional $49.99 vacation protection plan. The underlying technology is a standard hotel PMS (GuestDesk) with no proprietary platform, no public API, and no documented AI/ML capabilities. Ownership appears to involve individual condo unit owners participating in the resort's rental program, with the operating company being private and not venture-backed.

Name

Bay View on the Boardwalk

Legal name

Bay View on the Boardwalk

Website

https://www.bayviewresort.com/

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay View on the Boardwalk is a privately-held oceanfront condo resort on the Myrtle Beach Boardwalk renting 1-4 bedroom units to families, golf vacationers, snowbirds, and organized groups, with on-site amenities and Brittain Rewards attraction bundles.

Ownership category

akta.pro rank

Product category

Resort Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rentals
• Oceanfront resort
• Golf packages
• Hospitality services
• Group event hosting

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vacation Accommodations: The primary revenue stream comes from renting condo-style accommodations ranging from studios to 4-bedroom units. Accommodations feature private balconies, kitchens or kitchenettes, and ocean or city views. Pricing varies by unit size, view type, and season. Direct bookings may include promotional discounts (up to 30% during Coast into Summer Sale).
2. Golf Packages: Revenue generated through golf package partnerships with MyrtleBeachGolf.com, offering bundled stay-and-play deals combining lodging at Bay View Resort with tee times at Grand Strand courses. Packages include guaranteed best pricing on golf and exclusive room savings.
3. Brittain Rewards Program: The Brittain Rewards program drives ancillary revenue by providing free and discounted attraction tickets to local Myrtle Beach venues (valued at $100+ daily for families). While the rewards program itself is free to guests, it creates partnerships with local attractions and may generate referral or commission-based revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bay View on the Boardwalk is an oceanfront resort in Myrtle Beach, South Carolina that rents condo-style vacation accommodations ranging from studios to 4-bedroom units with private balconies, kitchens, and ocean or city views. The resort supplements accommodations with on-site amenities (pools, lazy river, hot tubs, Boozy Buoy pool bar, onsite Starbucks), bundled golf packages through MyrtleBeachGolf.com, dedicated group sales and event coordination, and the Brittain Rewards attraction-discount program.

Product overview

Bay View on the Boardwalk is an oceanfront resort offering a unified hospitality experience centered on vacation accommodations. The core product is vacation condo rentals ranging from standard rooms to 1-4 bedroom units with private balconies. The resort's integrated amenities portfolio includes Water Adventures (indoor/outdoor pools, lazy river, hot tubs), the seasonal Boozy Buoy Oceanfront Pool Bar, an onsite Starbucks, fitness facilities, and outdoor activities like giant chess, shuffleboard, and fire pits. Add-on services include Golf Packages through MyrtleBeachGolf.com, Group Sales and Events coordination, the Brittain Rewards loyalty program providing attraction discounts, and Winter Monthly Rentals for extended stays. Special promotional offers such as the Coast into Summer Sale bundle accommodations with free Starbucks and attraction tickets.

Differentiator

Problem solved

Functional benefit

Brands

• Brittain Rewards: A rewards program offering free and discounted admission to Myrtle Beach attractions for guests staying at the resort.
• Myrtle Beach Golf

Products and services

• Vacation Accommodations Oceanfront condo-style accommodations ranging from standard rooms to 1-, 2-, 3-, and 4-bedroom units with private balconies, full kitchens, ocean or city views, and washer/dryer in larger units. Targeted at families, couples, and individual vacationers seeking beachside stays.
• Water Adventures Pool Complex Indoor heated swimming pool, indoor lazy river, kiddie pool, outdoor pool and spa, and hot tubs available as part of the resort amenity package for registered guests.
• Boozy Buoy Oceanfront Pool Bar Seasonal oceanfront poolside tiki bar offering cocktails and refreshments to resort guests adjacent to the outdoor pool area.
• Onsite Starbucks On-site Starbucks coffee shop located on the ground floor of the tower, providing guests with daily coffee service.
• Golf Packages Stay-and-play golf vacation packages bundled through MyrtleBeachGolf.com, combining resort lodging with tee times at Grand Strand championship courses and offering guaranteed best tee time pricing plus exclusive room savings.
• Group Sales and Events Group travel coordination and event hosting service covering sports travel, tour and travel groups, military reunions, church groups, weddings, and corporate events, including event spaces, catering menus through Brittain Resorts' catering team, and volume-discounted room rates.
• Brittain Rewards Loyalty Program Guest loyalty program providing free and discounted admission to Myrtle Beach area attractions such as Myrtle Waves, Wonderworks, SkyWheel, Broadway Grand Prix, Ripley's Aquarium, and partner dining venues.
• Winter Monthly Rentals Extended-stay monthly rental accommodations designed for snowbird visitors seeking one-month-or-longer winter stays near the Myrtle Beach Boardwalk, with full kitchens and full payment at check-in terms.
• Resort Extras and Entertainment On-site entertainment amenities including giant chess and checkers, shuffleboard overlooking Ocean Boulevard, fire pit, oceanfront tanning lawn, and fitness room.

Quantifiable outcome

• Save up to 30% on vacation accommodations during promotional periods
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• MyrtleBeachGolf.com (Golf Trek)coreChannel Partner/ Reseller/ DistributorExclusive partnership for golf package distribution. MyrtleBeachGolf.com bundles Bay View Resort accommodations with tee times at Grand Strand championship courses, providing guaranteed best pricing and exclusive room savings when booking golf and lodging together. The platform is powered by Golf Trek and offers a mobile app for course discovery and booking.
• Brittain Resorts & HotelscoreStrategic or Co-development PartnerBay View Resort is managed and operated by Brittain Resorts & Hotels, a resort management company overseeing multiple Myrtle Beach properties. The partnership provides centralized reservations systems, the Brittain Rewards program, catering and event services, and access to a portfolio of 11 sister properties for cross-promotion and homeowner services.
• Myrtle Waves Water ParkminorGTM or Marketing PartnerBrittain Rewards program provides one free adult admission per reservation to Myrtle Waves Water Park, valued at $50. The attraction is one of over 20 local venues included in the rewards program, creating mutual promotional value.
• Wonderworks Myrtle BeachminorGTM or Marketing PartnerBrittain Rewards program provides one free adult admission per reservation to Wonderworks interactive museum. Free admission valued at $32-$34 depending on season. Part of the rewards program's attraction lineup.
• SkyWheel Myrtle BeachminorGTM or Marketing PartnerBrittain Rewards program includes one free SkyWheel flight per reservation, valued at $18-$20 depending on season. The SkyWheel is located near the resort on the Myrtle Beach Boardwalk, reinforcing the property's location advantage.
• Broadway Grand PrixminorGTM or Marketing PartnerBrittain Rewards program provides one free unlimited ride wristband after purchase of another, valued at $50. Broadway Grand Prix is located at Broadway at the Beach entertainment complex.
• Ripley's AquariumminorGTM or Marketing PartnerIncluded in Brittain Rewards discount offerings (up to 30% off) for guests visiting Myrtle Beach. Located at Broadway at the Beach alongside other attraction partners.
• StarbuckscoreGTM or Marketing PartnerOnsite Starbucks located on the ground floor of the tower, providing guests with daily coffee service included in promotional offers (two free Starbucks daily during Coast into Summer Sale). The Starbucks amenity is highlighted as one of the resort's most attractive features.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Sand Dunes Resort: Myrtle Beach oceanfront resort with condo-style suites, water amenities, and family-focused programming. Direct competitor in the family oceanfront vacation segment.
• Dunes Village Resort: Myrtle Beach oceanfront condo resort with waterpark amenities and 1-3 bedroom suites. Direct competitor for family and group travelers seeking pool-centric oceanfront stays.
• Landmark Resort: Myrtle Beach oceanfront resort with multiple pools, lazy river, and condo-style accommodations. Competes directly for families and group bookings in the same geographic market.
• Sea Watch Resort: Grand Strand oceanfront resort offering condo-style rooms with kitchens and on-site dining. Comparable product and target customer base to Bay View's family leisure segment.
• Compass Cove Resort: Myrtle Beach oceanfront condo-style resort offering 1-4 bedroom units, multiple pools, and direct beach access. Competes head-to-head with Bay View for family leisure vacationers on the same boardwalk-adjacent corridor.
• Caribbean Resort & Villas: Sister Brittain Resorts & Hotels property in Myrtle Beach offering oceanfront condo rentals with pools and family amenities. Operates within the same management network and rewards program as Bay View.
• North Beach Resort & Villas: Brittain Resorts sister property in North Myrtle Beach offering condo-style accommodations and pool amenities. Competes with Bay View through shared rewards program and cross-promotion.
• Breakers Resort: Brittain Resorts flagship Myrtle Beach property offering oceanfront accommodations, dining, and family amenities. Sister property sharing distribution, rewards, and group sales infrastructure.
• Ocean Reef Resort: Myrtle Beach oceanfront condo-style resort with waterpark features and family programming. Direct competitor for family leisure and group travel bookings on the Grand Strand.

Broad incumbents

• Marriott Myrtle Beach Resort & Spa at Grande Dunes: National-brand oceanfront resort in Myrtle Beach with full-service amenities, spa, and group/event capabilities. Competes for higher-end leisure and corporate group bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BayViewResort
• YouTubeyoutube.com/c/BayviewresortMB
• Facebookfacebook.com/BayViewResort
• Instagraminstagram.com/BayViewMB
• LinkedInlinkedin.com/company/bay-view-resort-brittain-resort-management-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay View on the Boardwalk