Troll And Toad
Troll and Toad is a US-based private retailer operating a Shopify-powered e-commerce marketplace for trading card games, selling singles and sealed products across Pokemon, Yu-Gi-Oh!, Disney Lorcana, Riftbound, and other TCGs to global collectors, players, and card sellers via a direct-to-consumer model with buylist services.
- Company typePrivate
- Founded1993
- HeadquartersCorbin, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Troll And Toad does
Troll and Toad is a private US-based retailer founded in 1993 and headquartered in Corbin, operating a direct-to-consumer e-commerce platform at trollandtoad.com that specializes in trading card games. The platform sells individual card singles and factory-sealed products across multiple TCG categories, with Pokemon and Yu-Gi-Oh! as the dominant lines and Disney Lorcana, Riftbound, and One Piece as additional offerings; Magic: The Gathering and Game Supplies are listed as coming soon. The company also operates a buylist service that allows customers to sell cards back, creating a two-sided marketplace where Troll and Toad acquires inventory at discount and resells at markup.
The technology stack is a standard Shopify-based e-commerce storefront with product filtering, inventory management, cart, and checkout, supporting decklist search and multi-currency display across 100+ shipping destinations. Pricing follows a unit-based model with per-card and per-product pricing differentiated by rarity and condition grade (Near Mint through Damaged), ranging from $0.29 for common singles to $3,099.99 for premium booster boxes. The core customer segments are TCG collectors, competitive players, sealed product buyers, and card sellers, all served through a self-serve transactional model with no disclosed enterprise or B2B contracts.
Revenue mechanics are primarily transactional: card singles sales, sealed product sales, and buylist/resale margins. The company ships internationally and markets organically through Facebook, Instagram, and website SEO, with no disclosed paid acquisition or venture funding. In 2025, the company conducted a soft reopening of its marketplace while expanding its product catalog into additional TCGs and adjacent gaming accessories.
Troll And Toad firmographics
Firmographics- Name
- Troll And Toad
- Legal name
- Troll and Toad
- Website
- https://trollandtoad.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Troll and Toad is a US-based private retailer operating a Shopify-powered e-commerce marketplace for trading card games, selling singles and sealed products across Pokemon, Yu-Gi-Oh!, Disney Lorcana, Riftbound, and other TCGs to global collectors, players, and card sellers via a direct-to-consumer model with buylist services.
- Ownership category
- akta.pro rank
Troll And Toad industry classification
Industry- Product category
- Trading Card Games Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Collectible Card Games (CCG/TCG) Retail (CRALAGAC)
- akta.pro secondary industries
- Trading Card Games (TCGs) Retail (CRALALAF), Collectible Card Games (CCGs/LCGs) Retail (CRALALAG), Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)
Keywords
Where Troll And Toad is headquartered
LocationHeadquarters
- HQ city
- Corbin
- HQ country
- United States
- HQ region
- North America
Markets served
Troll And Toad business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Card Singles Sales: Individual trading card sales across multiple TCG categories (Pokemon, Yu-Gi-Oh!, Lorcana). Cards are priced by rarity, condition (Near Mint, Lightly Played), and demand. Common cards start at $0.29-$0.49, while rare special illustration cards can reach $100-400+.
- Sealed Product Sales: Sales of booster boxes, booster packs, elite trainer boxes, and other sealed products. Prices range from $7.49 (Chaos Rising Booster Pack) to $3,099.99 (Unified Minds Booster Box).
- Buylist/Resale: Company purchases cards from customers through the buylist platform and resells them at a markup, creating margin on acquisition and resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual card singles at per-unit pricing |
| Unit Pricing | Pay-as-you-go | Sealed product bundles at per-unit pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Troll And Toad product offering
Product offeringCore offering
Troll and Toad operates a direct-to-consumer e-commerce platform that sells individual trading card singles and factory-sealed products across multiple trading card games, including Pokémon, Yu-Gi-Oh!, Disney Lorcana, and Riftbound. The company also runs a buylist service that allows customers to sell their existing card collections back to the company, creating a two-sided transaction platform for the TCG secondary market. Products are priced individually by card, rarity, and physical condition grade, and the platform supports international shipping to more than 100 countries with multi-currency display.
Product overview
Troll and Toad is a card game marketplace operating as a multi-brand e-commerce platform that specializes in trading card games. The platform offers individual card singles and factory-sealed products across four main product lines: Pokémon TCG (with Scarlet & Violet, Sword & Shield, and Sun & Moon series), Yu-Gi-Oh! (including recent sets like Doom of Dimensions and 2025 Mega-Pack), Disney Lorcana, and Riftbound. Magic: The Gathering and Game Supplies are listed as coming soon. The platform also provides buylist services for customers to sell their cards. Products span across singles (individual cards) and sealed products (booster boxes, booster packs, elite trainer boxes, collector tins, and build & battle boxes).
Differentiator
Problem solved
Functional benefit
Products and services
- Pokémon Singles Individual Pokémon trading card singles available for purchase across multiple expansions including the Scarlet & Violet series, Sword & Shield series, Sun & Moon series, and various special promos. Each card is priced by rarity and condition grade for individual collectors and competitive deck builders.
- Pokémon Sealed Products Factory-sealed Pokémon TCG products including booster boxes, booster packs, elite trainer boxes, build & battle boxes, collector tins, and premium collections from various Pokémon TCG expansions.
- Yu-Gi-Oh! Singles Individual Yu-Gi-Oh! trading card singles in rarities including Ultra Rare, Super Rare, Starlight Rare, Secret Rare, and Common, sourced from both recent and classic Yu-Gi-Oh! sets.
- Yu-Gi-Oh! Sealed Products Factory-sealed Yu-Gi-Oh! products including booster boxes, booster packs, and starter decks from recent sets such as Doom of Dimensions, 2025 Mega-Pack, Justice Hunters, Duelist's Advance, and Quarter Century Stampede.
- Disney Lorcana Singles Individual Disney Lorcana trading card singles for purchase, including cards from expansions such as Fabled, Reign of Jafar, Archazia's Island, Azurite Sea, Shimmering Skies, and Ursula's Return.
- Disney Lorcana Sealed Products Factory-sealed Disney Lorcana products including booster boxes and booster packs from multiple Disney Lorcana expansions.
- Riftbound Products Riftbound trading card game products including singles and sealed products from the Riftbound TCG lineup.
- Buylist Services Service allowing customers to sell their cards to Troll and Toad at posted buylist prices, with Hot List and Pokemon Bulk categories for individual cards and bulk collections.
Companies that use Troll And Toad
Customer profileSegments3 records
Ideal customer profiles3 records
Troll And Toad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Troll And Toad partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Troll And Toad competitors and assessment
Company assessmentEmerging players
- Whatnot: Live-stream marketplace where collectibles and TCG sealed/singles are sold and traded; overlaps with Troll and Toad's collector audience through a different sales format.
Broad incumbents
- eBay: General marketplace that is a dominant channel for trading card singles and sealed products, overlapping broadly with Troll and Toad's category though not TCG-specialized.
Direct peers
- CoolStuffInc: Online retailer of trading card games, board games, and sealed products with a buylist, serving the same collector and player base as Troll and Toad.
- Card Kingdom: Well-known online TCG retailer with extensive singles inventory, condition grading, and a robust buylist, competing directly with Troll and Toad's core offering.
- TCGplayer: The largest online marketplace for trading card singles across Magic, Pokemon, and Yu-Gi-Oh!, now owned by eBay; directly competes for the same TCG buyers and sellers Troll and Toad serves.
- ChannelFireball: TCG e-commerce retailer selling singles and sealed products across major card games, competing for the same enthusiast customers.
- Star City Games: Major TCG retailer offering singles, sealed product, and buylist services across multiple card games, mirroring Troll and Toad's direct-to-consumer and buylist model.
- Dave & Adam's: Large retailer of trading cards, sealed products, and collectibles with a buying program, overlapping heavily with Troll and Toad's singles and sealed-product business.
Regional players
- Cardmarket: Europe's leading TCG marketplace for singles and sealed products; comparable model but primarily serving European rather than US customers.
Others
- Collectors (PSA): Grading and collectibles marketplace ecosystem serving the same TCG collector base, adjacent as an authentication and valuation enabler rather than a direct retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Troll And Toad social profiles
Digital presenceTroll And Toad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Troll And Toad leadership team
Management profileNumber of profiles
Troll And Toad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Troll And Toad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Troll And Toad
What does Troll And Toad do?
Troll and Toad operates a direct-to-consumer e-commerce platform that sells individual trading card singles and factory-sealed products across multiple trading card games, including Pokémon, Yu-Gi-Oh!, Disney Lorcana, and Riftbound. The company also runs a buylist service that allows customers to sell their existing card collections back to the company, creating a two-sided transaction platform for the TCG secondary market. Products are priced individually by card, rarity, and physical condition grade, and the platform supports international shipping to more than 100 countries with multi-currency display.
Is Troll And Toad a public or private company?
Troll And Toad is a private company. It is classified as unknown and is currently operating.
When was Troll And Toad founded?
Troll And Toad was founded in 1993. It employs 251 to 500 people.
Where is Troll And Toad based?
Troll And Toad is headquartered in Corbin, United States, in the North America region.
How does Troll And Toad make money?
Three revenue lines are on record. Card Singles Sales are the primary driver. The others are sealed Product Sales and buylist/Resale.
Who are Troll And Toad's main competitors?
Whatnot is listed as an emerging player. eBay is listed as a broad incumbent. Direct peers are CoolStuffInc, Card Kingdom, TCGplayer, ChannelFireball, Star City Games and Dave & Adam's. Cardmarket is listed as a regional player. Collectors (PSA) is listed as an others.
Does Troll And Toad have an API?
No public API is recorded for Troll And Toad.
What industry is Troll And Toad in?
Troll And Toad's product category is Trading Card Games Retail. Its primary akta.pro industry code is CRALAGAC, Collectible Card Games (CCG/TCG) Retail, with a secondary code of CRALALAF, Trading Card Games (TCGs) Retail. Its NAICS code is 45912 and its SIC code is 5945.