Touch To Go

What Touch To Go does

Touch To Go (株式会社TOUCH TO GO) provides AI-powered unmanned checkout and self-service retail systems to Japanese retailers, convenience stores, transportation hubs, hotels, hospitals, universities, and corporate facilities. The company was established in July 2019 as a 50-50 joint venture between JR East Startup and Signpost, with initial capital of 300 million yen, and operates from its headquarters in Minato-ku, Tokyo. As of April 2025, TTG reports 250+ deployed stores across Japan, with a first international pilot in Singapore opened in February 2025. The company's flagship TTG-SENSE system uses ceiling-mounted AI cameras combined with weight sensors to track customer movements and product selections in real time, enabling a walk-through checkout model where customers pick up items and exit without barcode scanning; recognition accuracy of 90-95% is reported in operational stores.

The product portfolio spans TTG-SENSE (full-size 30-200 sqm unmanned stores), TTG-SENSE MICRO and MICRO W (ultra-compact 7-15 sqm formats requiring no construction), TTG-MONSTAR (multi-function self-checkout terminal for restaurants and service businesses), TTG-GATEWAY (gate-linked time-based billing for coworking and paid booths), TTG-SENSE SHELF (modular shelf unit), and TTG-HELLO (AI voice-calling promotional device launching March 2026). Supporting integrations include Japanese payment rails (Suica, JRE POINT, FamiPay, PayPay, Rakuten Pay, d払い, au PAY, J-Coin Pay, BioPay, Smart Receipt), enterprise partnerships (Toshiba Tec for nationwide distribution, Glory for cash handling and biometrics, KDDI for 5G connectivity), and turnkey TTG Total Support consulting.

The business model combines recurring monthly subscriptions (TTG-SENSE MICRO from 200,000 yen/month, MICRO W from 300,000 yen/month, larger formats tiered by store size) with one-time installation/setup fees and ongoing managed maintenance services. Distribution runs through direct enterprise sales for major accounts (FamilyMart, JR East, Tokyu Store, ANA FESTA, Mitsukoshi Isetan, KINOKUNIYA, Orbis), the Toshiba Tec channel for mid-market reach, and a property owner matching service for SMB and facility deployments. IT Introduction Subsidies cover up to 70% of usage fees for two years, materially lowering customer acquisition cost.

Name

Touch To Go

Legal name

株式会社TOUCH TO GO

Website

https://ttg.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Touch To Go provides AI-powered unmanned checkout systems combining computer vision and weight sensors for Japanese retailers, transit hubs, hotels, and corporate facilities. Founded in 2019 as a JR East/Signpost joint venture, it operates 250+ stores with subscription pricing and Toshiba Tec nationwide distribution.

Ownership category

akta.pro rank

Product category

Retail Automation Technology

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)

akta.pro secondary industry

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• Unmanned checkout systems
• AI-powered self-checkout
• Retail automation technology
• Computer vision retail
• Unattended store solutions

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. TTG-SENSE System Subscription: Monthly subscription fee for access to TTG-SENSE unmanned checkout system. Fee varies by store size and configuration. Includes system access, remote monitoring, and call center support.
2. TTG-SENSE MICRO Monthly Fee: Monthly recurring fee of 200,000 yen for TTG-SENSE MICRO (standard) and 300,000 yen for TTG-SENSE MICRO W (wide). Includes call center and remote monitoring services. Separate fees for installation equipment, refrigerators, optional items, and maintenance services.
3. TTG-MONSTAR Self-Checkout: Monthly subscription model for multi-functional self-checkout terminals. Supports various configurations including ticket machines, semi-self-service, and time-based rentals.
4. Installation and Setup Services: One-time fees for store installation, fixtures, construction, and initial setup. TTG-SENSE MICRO can be installed in as little as 3 days using standardized procedures.
5. Maintenance and Support Services: Ongoing monthly maintenance and support services provided through partnerships with Toshiba Tec for nationwide coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Touch To Go develops and operates AI-powered unmanned checkout store systems that use camera-based object recognition combined with weight sensors to enable checkout-free shopping. The company sells its TTG-SENSE, TTG-SENSE MICRO, TTG-MONSTAR, and TTG-GATEWAY product lines to retailers, convenience stores, restaurants, office buildings, hotels, hospitals, and property owners across Japan, primarily on a monthly subscription basis.

Product overview

TOUCH TO GO provides a portfolio of unmanned checkout and self-service retail solutions. The core offerings include TTG-SENSE (AI-powered walk-through unmanned stores using cameras and weight sensors), TTG-MONSTAR (multi-function self-checkout registers for various retail formats), TTG-GATEWAY (gate-linked time-based billing systems), and compact variants TTG-SENSE MICRO and TTG-SENSE MICRO W for ultra-small spaces. These products share a common technology platform of computer vision and sensor fusion for automatic product recognition without barcode scanning. The ecosystem is supported by TTG Total Support services for store design, operations consulting, and ongoing management. Recent additions include TTG-HELLO (AI voice promotional device) and TTG-SENSE SHELF (modular shelf system). The company positions itself as the only provider in Japan with practically deployed unmanned checkout technology, having opened Japan's first unmanned store at Takanawa Gateway Station in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• TTG-SENSE: AIカメラや重量センサーを活用した无人決済店舗システム。小売店向けでレジ業務不要・无需スキャンで高セキュリティな省人化店舗を実現。
• TTG-MONSTAR
• TTG-GATEWAY
• TTG-HELLO

Products and services

• TTG-SENSE AI-powered unmanned checkout store system using cameras and weight sensors. Tracks customer shopping behavior and automatically recognizes selected products without barcode scanning, enabling fully unmanned store operations for retail operators.
• TTG-MONSTAR Multi-function self-checkout register enabling unmanned operations and 24-hour business. Serves as ticket machine, semi-self-service register, and time-rental system for restaurants, retail, and service businesses.
• TTG-GATEWAY Gate-linked ordering and payment system combining entry/exit management with time-based billing. Enables unmanned operation of co-working spaces, paid booths, and time-rental facilities.
• TTG-SENSE MICRO Ultra-compact unmanned checkout system for small spaces (7-15 sqm). Requires only indoor installation with no construction needed. Enables unmanned store operations at locations previously unsuitable for conventional stores.
• TTG-SENSE MICRO W Ultra-compact wide variant of TTG-SENSE MICRO designed for approximately 15 sqm spaces. Supports drinks, snacks, goods, bento, and various products with remote monitoring and industry-lowest transaction fees.
• TTG-HELLO AI voice calling device that proactively attracts customers to products. Next-generation AI promotional tool for sales promotion at unmanned stores.
• TTG-SENSE SHELF Shelf-based unmanned checkout module that can start from a single shelf unit, enabling minimal space deployment as a solution for ultra-compact stores.
• TTG Total Support Comprehensive support service covering consulting, store design, subsidies/grants assistance, operator-property matching, on-site/remote support, and purchase data analysis for retail operators.

Quantifiable outcome

• Store sales per staff member increased 3-5x compared to staffed stores
• +5 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• JTB商事がminorStrategic or Co-development Partner · 30 April 2026First collaboration announced April 2026. JTB商事が installed TTG-SENSE at traditional Japanese inn Entaiji-so (延対寺荘), marking entry into the traditional hospitality industry.
• Glory (グローリー)minorStrategic or Co-development Partner · 13 October 2021Capital and business partnership to enhance payment efficiency and marketing services. Glory provides cash handling equipment (change machines), BUYZO data analytics, and BioPay biometric payment services. Integration with TTG-SENSE systems for enhanced checkout experience.
• Toshiba Tec (東芝テック)coreChannel Partner/ Reseller/ Distributor · 30 September 2021Capital and business partnership for nationwide expansion of TTG-SENSE MICRO products. Toshiba Tec handles sales, installation, and maintenance services nationwide leveraging their established retail technology distribution network. Also integrating Smart Receipt electronic receipt service.
• Mitsubishi Corporation Energy (三菱商事エネルギー)minorStrategic or Co-development Partner · 19 July 2021Three-party partnership with Tatsuno to deploy unmanned checkout stores at gasoline service stations nationwide. Addresses driver meal access needs, particularly for truck drivers. MCE handles store operations and consulting for SS deployment.
• Tatsuno (タツノ)minorStrategic or Co-development Partner · 19 July 2021Three-party partnership with Mitsubishi Corporation Energy for unmanned checkout at gasoline service stations. Tatsuno provides maintenance services and gasoline station equipment expertise for unmanned store integration.
• FamilyMart (ファミリーマート)coreStrategic or Co-development Partner · 31 March 2021Capital and business partnership established March 2021. FamilyMart deploys TTG-SENSE systems in their unmanned format stores at stations, office buildings, hospitals, universities, and logistics facilities. Strategic partnership for expansion into micro-markets and labor-saving store formats.
• JR East Startup (JR東日本スタートアップ)coreStrategic or Co-development Partner · 1 July 2019Co-founding partner and 50% shareholder in Touch To Go. JR East Startup and Signpost established the joint venture company in July 2019 to commercialize unmanned AI checkout technology. JR East provides access to station locations and operational expertise in retail. The partnership enabled the flagship Takanawa Gateway Station store opening in March 2020.
• Signpost (サインポスト)coreStrategic or Co-development Partner · 1 July 2019Co-founding partner and 50% shareholder. Signpost developed the original Wonder Register technology and had conducted unmanned checkout experiments at JR stations starting in 2017. Their AI recognition technology forms the foundation of TTG-SENSE system.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Grabango: Checkout-free technology provider for grocery and convenience chains using computer vision over existing store cameras. Comparable in approach (no barcode scanning) and in selling into mid-market retailers that want to retrofit unmanned checkout.
• Standard AI: San Francisco-based developer of computer vision-based checkout-free retail technology using ceiling cameras and AI. Directly comparable to Touch To Go in the walk-through, no-barcode-scan model and in targeting convenience stores and small-format retailers.
• Imagr: New Zealand-based computer vision checkout-free technology provider targeting grocery and convenience retail. Comparable technology approach and similar target verticals (small-format unmanned retail) to Touch To Go.
• Trigo: Israel-based provider of AI-powered frictionless checkout for grocery and convenience retail using ceiling-mounted cameras. Closely comparable to Touch To Go in underlying technology, target customer profile, and store-format fit.
• Zippin: Checkout-free retail platform combining computer vision and sensor fusion for grab-and-go stores. Direct competitor in the unattended retail category with deployments across convenience and stadium formats similar to TTG's use cases.
• AiFi: Provider of camera-only AI checkout-free solutions for convenience stores, campuses, and sports venues. Direct competitor targeting similar customer segments and offering analogous walk-through shopping experiences.
• Sensei (Portugal): European provider of AI-powered autonomous retail and checkout-free store technology. Comparable in product offering and customer base (convenience stores, fuel stations, hotels) to Touch To Go's TTG-SENSE deployments.

Emerging players

• Mashgin: Touchless checkout system using computer vision and AI to recognize items placed on a tray, deployed in convenience stores, hospitals, and airports. Adjacent rather than direct competitor since it requires a checkout station, but targets the same customer problem (labor shortages) and verticals.
• Caper AI (by Instacart): AI-powered smart shopping cart that automates checkout as customers shop. Tackles the same labor-shortage problem in grocery and convenience retail via a different form factor (smart cart) rather than walk-through sensors, and is increasingly used in similar verticals to TTG.

Broad incumbents

• Toshiba Tec: Japan-headquartered major POS and retail technology incumbent that is both Touch To Go's distribution partner and a potential competitor with broader retail automation capabilities including self-checkout hardware and store systems.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/touchtogo
• YouTubeyoutube.com/@TOUCHTOGO
• Facebookfacebook.com/TTGTOUCHTOGO

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touch To Go