The Selzer Company
The Selzer Company is a privately held, independent commercial insurance brokerage and risk management consultancy founded in 1984 in Warrington, PA. It serves contractors, manufacturers, public entities, moving and storage firms, independent pharmacies, and real estate developers across all 50 states via multiple carrier partnerships and specialized programs.
- Company typePrivate
- Founded1984
- HeadquartersWarrington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Selzer Company does
The Selzer Company is a privately held, independent commercial insurance brokerage and risk management consulting firm founded in 1984 by Ronald J. Selzer and headquartered in Warrington, Pennsylvania. The firm operates as an independent agency representing multiple insurance carriers, enabling it to access a broad insurance marketplace rather than being tied to a single carrier's products. It is licensed to serve clients across all 50 states and self-positions in the top 5% of US insurance brokerage firms.
The company's offerings span business insurance (property, liability, workers' compensation, commercial auto, umbrella), employee benefits (group health, dental, vision, life, disability), and specialized programs targeting six primary verticals: contractors, manufacturers, public entities, moving and storage companies, independent pharmacies, and real estate developers. Distinctive capabilities include in-house risk control and loss control services (safety program development, on-site surveys, OSHA expertise, accident investigation), a captive insurance management practice for alternative risk transfer, and the Pharmacy Insurance Network — an association-endorsed program providing access to 170+ carriers and 90,000+ health benefit plans. Supporting technology includes a 24/7 certificate of insurance client portal and a digital enrollment platform.
Revenue is generated primarily through insurance brokerage commissions on policies placed with carrier partners, supplemented by fees from risk management consulting services and captive insurance management. Pricing is quote-based and customized to each client's risk profile, with annual billing cadence typical of commercial insurance. The go-to-market is consultative and sales-led, relying on licensed insurance advisors working in teams, supported by direct outreach, a website quote request form, and industry association channel partnerships. The firm reports 30+ year client tenures, indicating high relationship continuity in its book of business.
The Selzer Company firmographics
Firmographics- Name
- The Selzer Company
- Legal name
- The Selzer Company
- Website
- https://selzercompany.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Selzer Company is a privately held, independent commercial insurance brokerage and risk management consultancy founded in 1984 in Warrington, PA. It serves contractors, manufacturers, public entities, moving and storage firms, independent pharmacies, and real estate developers across all 50 states via multiple carrier partnerships and specialized programs.
- Ownership category
- akta.pro rank
The Selzer Company industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where The Selzer Company is headquartered
LocationHeadquarters
- HQ city
- Warrington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Selzer Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Insurance Brokerage Commissions: The Selzer Company generates revenue as an independent insurance agency by representing multiple insurance companies and earning commissions on policies sold. As an independent agency, they have access to virtually every meaningful insurance marketplace, allowing them to match clients with appropriate coverage from various carriers.
- Risk Management Consulting: Professional risk management and consulting services provided to clients for developing comprehensive risk management solutions, including in-house risk control services such as safety program development, on-site surveys, and OSHA expertise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Insurance Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Selzer Company product offering
Product offeringCore offering
The Selzer Company is an independent insurance brokerage firm that sells business insurance, risk control and loss control services, employee benefits, and specialized insurance programs to commercial clients. As an independent agency representing multiple insurance carriers, the company matches clients with coverage across virtually every meaningful insurance marketplace, supplemented by in-house risk management consulting and a 24/7 client portal.
Product overview
The Selzer Company is an independent insurance brokerage firm offering a comprehensive portfolio of insurance and risk management solutions. The core offerings include Business Insurance with industry-specific coverages (contractor, manufacturer, public entity, real estate developer, school, and more), Employee Benefits programs (health, dental, vision, life, disability), and Specialized Programs (moving and storage, pharmacy network, captive insurance). The company provides supplementary Risk Control Services for risk management consulting and maintains a 24/7 COI Portal for client self-service. Operating as an independent agency since 1984, they represent multiple insurance companies to provide choice and competitive pricing for clients nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Pharmacy Insurance Network: A business insurance program for independent pharmacies administered by The Selzer Company, offering competitive network of insurance options not available anywhere else in the country. Includes health insurance and property/liability insurance programs.
Companies that use The Selzer Company
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
The Selzer Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Selzer Company partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Moving and Storage Industry AssociationscoreThe Selzer Company has been serving the relocation industry since 1999 and is an active member of many state and national moving and storage associations. They serve van line agents, independents, office movers, and delivery companies, understanding insurance requirements for Federal Motor Carrier Safety Administration, State Department, Military (DOD), General Services Administration (GSA), and Fortune 1000 corporations.
- National Independent Pharmacy AssociationcoreThe Pharmacy Insurance Network, administered by The Selzer Company, includes endorsement by the National Independent Pharmacy Association, offering a competitive network of insurance options for independent pharmacies across all 50 states.
- 20 Regional Independent Pharmacy AssociationsmajorPharmacy Insurance Network endorsements include 20 Regional Independent Pharmacy Associations, providing member pharmacies with pre-negotiated rate credits and competitive insurance options not available elsewhere.
- 170+ National and Regional Insurance CarrierscoreThrough the Pharmacy Insurance Network, access to over 170 national and regional carriers offering 90,000+ health benefit plans, enabling comprehensive coverage options for pharmacy clients.
- Federal Motor Carrier Safety AdministrationminorUnderstanding of FMCSA insurance requirements for moving companies operating under federal regulations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Selzer Company competitors and assessment
Company assessmentDirect peers
- Hilb Group: Growth-oriented independent insurance brokerage with vertical specialization across commercial lines, structurally similar to Selzer: independent, relationship-led, multi-vertical, with both organic and acquisitive expansion.
- IMA Financial Group: Independent commercial insurance brokerage with comparable multi-vertical specialization (manufacturing, public entity, contractors) and similar risk advisory positioning; a close operational analogue.
- Risk Strategies Company: Specialty insurance brokerage focused on complex commercial and personal lines with deep vertical expertise (healthcare, public entity, professional), directly comparable to Selzer's industry-specific program approach.
- Starkweather & Shepley Insurance: Independent, founder-influenced multi-line agency with strong commercial, personal, and employee benefits practice in the Mid-Atlantic/Northeast US, anchored in long-tenured client relationships — a closely matched structural peer.
- RPS (Risk Placement Services): Specialty wholesale/retail hybrid brokerage focused on niche commercial verticals (transportation, public entity, contractors) with a program-bind and association-affiliation model similar to Selzer's Pharmacy and Moving & Storage programs.
Broad incumbents
- HUB International: Large North American insurance brokerage with comparable independent agency model and broad vertical specialization, but at materially larger scale and with significant private equity backing (Hellman & Friedman).
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm serving commercial and public-sector clients across similar vertical specializations including moving/storage and public entity work, providing a public-market valuation reference.
- Brown & Brown, Inc. Diversified insurance brokerage with extensive commercial and specialty programs; comparable in vertical- and program-led go-to-market but operating at vastly larger scale.
- Marsh McLennan: Global leader in insurance broking, risk management, and consulting; relevant incumbent peer for understanding Selzer's addressable market ceiling and competitive positioning vs. top-tier commercial risk advisory.
Others
- Assurex Global: Network of independent insurance brokerages collaborating on large/complex commercial accounts; relevant ecosystem peer — Selzer's top-5% positioning would qualify for membership, and the network functions as a comparable scale channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Selzer Company social profiles
Digital presenceThe Selzer Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Selzer Company leadership team
Management profileNumber of profiles
Profiles2 records
The Selzer Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Selzer Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Selzer Company
What does The Selzer Company do?
The Selzer Company is an independent insurance brokerage firm that sells business insurance, risk control and loss control services, employee benefits, and specialized insurance programs to commercial clients. As an independent agency representing multiple insurance carriers, the company matches clients with coverage across virtually every meaningful insurance marketplace, supplemented by in-house risk management consulting and a 24/7 client portal.
Is The Selzer Company a public or private company?
The Selzer Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Selzer Company founded?
The Selzer Company was founded in 1984. It employs 11 to 50 people.
Where is The Selzer Company based?
The Selzer Company is headquartered in Warrington, United States, in the North America region.
How does The Selzer Company make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are risk Management Consulting.
Who are The Selzer Company's main competitors?
Direct peers on record are Hilb Group, IMA Financial Group, Risk Strategies Company, Starkweather & Shepley Insurance and RPS (Risk Placement Services). Broad incumbents are HUB International, Arthur J. Gallagher & Co., Brown & Brown, Inc. and Marsh McLennan. Assurex Global is listed as an others.
Does The Selzer Company have an API?
No public API is recorded for The Selzer Company.
What industry is The Selzer Company in?
The Selzer Company's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 5242 and its SIC code is 6411.