What Gideon's Bakehouse does

Gideon's Bakehouse (legal entity: Lupious Maximus, LLC) is a privately held, single-owner artisan bakery founded by Steve Lewis in Orlando, Florida in October 2016, bootstrapped with an initial budget of $800 and one employee. The company produces handmade gourmet cookies weighing approximately half a pound each (24+ hour preparation), three-layer 8-inch cakes feeding 10-20 people, chocolate-dipped cookie bites, and cold brew coffee, using premium ingredients such as Callebaut and Ghirardelli chocolates and a signature sea salt topping. All baked goods are sold in-person at two physical locations — the original 286 sq ft East End Market storefront (3203 Corrine Drive, Orlando, the only location accepting preorders) and a high-volume flagship at Disney Springs, Walt Disney World Resort (Lake Buena Vista, 365-day operation, virtual queue system, no preorders) — with no shipping of baked goods to preserve freshness and quality control. The company also operates a separate e-commerce merchandise store (merch.gideonsbakehouse.com) selling 447+ SKUs of branded apparel, accessories, home goods, and collectibles, plus a Collector's Hub featuring 65+ original characters released across four trading card series with lore tied to its Gothic Victorian aesthetic.

The business model is direct-to-consumer physical retail at premium price points ($6.00 standard cookies, $6.50 limited edition, $2.50 cookie bites, $68-$98 whole cakes) with no wholesale, no bulk pricing, and no sales. Go-to-market relies on organic social media (Instagram, Facebook), email newsletters, in-store collectible trading card inclusions, and significant earned media (NYT, Boston Globe, Sports Illustrated, Bon Appétit, Delish, People, Food Network Brazil, HGTV, plus an International THEA Award for Retail Design). Customer segments span Disney Springs tourists, Central Florida locals, foodies seeking premium desserts, and a recurring collector community tracking monthly limited-edition drops. The firm is currently expanding with a new savory food concept, Six Ravens, announced for 2026 at Disney Springs, offering hand pies, potatoes, local draft beer, and desserts.

Name

Gideon's Bakehouse

Legal name

Lupious Maximus, LLC

Website

https://gideonsbakehouse.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Artisanal & Craft Bakeries (CRAHAGAA)

akta.pro secondary industries

Cookie & Brownie Shops (THAFAGAF), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Artisan bakery
• Gourmet cookies
• Specialty cakes
• Baked goods retail
• Bakery merchandise

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. In-Store Cookie Sales: Primary revenue from selling handmade cookies weighing nearly half a pound each. Sold with 7-cookie per person limit in store. No preorders at Disney Springs; preorders available only at East End Market.
2. Cake Slice and Whole Cake Sales: Three-layer cake slices sold daily with rotating flavors. Whole cakes available via preorder only (72-hour notice required) at East End Market location. Prices range from $68-$98 for whole cakes.
3. Online Merchandise Store: Extensive merchandise including apparel (T-shirts $30-$37.50, hoodies $55-$65), accessories (pins $18-$20, stickers $6-$7, bags $25-$40), home goods (candles $31-$32, wood block prints $275), and collectible trading cards. Over 447 products across 28+ pages.
4. Cookie Bites: Quartered cookies dipped in chocolate with various toppings. Available at $2.50 each or in mystery bags.
5. Limited Edition Seasonal Releases: Monthly limited edition cookie and dessert releases drive urgency. Coffee Cake Cookie exclusive to Disney Springs mornings. Candied Walnut Wednesday exclusive at East End Market.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gideon's Bakehouse is an artisan bakery that makes handmade gourmet cookies weighing nearly half a pound each, three-layer cakes with rich buttercream, and chocolate-dipped cookie bites. Products are made from scratch daily using premium ingredients including Callebaut and Ghirardelli chocolates, with each batch requiring 24+ hours of preparation. The company operates two physical retail locations (East End Market in Orlando and Disney Springs at Walt Disney World) and an online merchandise store selling branded apparel, accessories, home goods, and collectible trading cards.

Product overview

Gideon's Bakehouse is a small-batch artisan bakery offering handmade gourmet cookies (nearly half-pound each), three-layer cakes with rich buttercream, and cookie bites dipped in chocolate. The company operates two physical locations (East End Market in Orlando and Disney Springs at Walt Disney World) plus an online merchandise store and local preorder system. Their product portfolio includes permanent cookie flavors (Original Chocolate Chip, Pistachio Toffee Chocolate, Cookies & Cream, Peanut Butter Crunch, Triple Chocolate Chip, Banana Bread Chocolate Chip), seasonal limited edition flavors, whole cakes and slices (Red Velvet, Chocolate Everything, Key Lime Pie, Rainbow Crunch), Gideon’s Bites, cold brew coffee, collectible trading cards, and branded merchandise (apparel, accessories, candles, home goods). The company is expanding with a new savory food concept called Six Ravens at Disney Springs.

Differentiator

Problem solved

Functional benefit

Brands

• Six Ravens: A new savory food location at Disney Springs offering Coffyns (hand pies), potatoes, local draft beer, and desserts.

Products and services

• Gideon's Bakehouse Cookies Handmade gourmet cookies weighing nearly half a pound each, made from scratch with premium ingredients. Available in permanent flavors (Original Chocolate Chip, Pistachio Toffee Chocolate, Cookies & Cream, Peanut Butter Crunch, Triple Chocolate Chip, Banana Bread Chocolate Chip) and rotating limited edition varieties.
• Gideon's Bakehouse Cakes Three-layer 8-inch cakes with thick buttercream frostings, available as whole cakes for preorder or by-the-slice daily. Permanent flavors include Red Velvet, Chocolate Everything, Cookies & Cream, Key Lime Pie, and Rainbow Crunch. Whole cakes feed 10-20 people and range from $68 to $98.
• Gideon's Bites Quartered cookies completely dipped in chocolate and sprinkled with toppings. Available in Original Chocolate Chip, Cookies & Cream, Triple Chocolate Chip, Pistachio Toffee Chocolate, and Peanut Butter Crunch flavors at $2.50 per bite.
• Gideon's Bakehouse Merchandise Branded merchandise including apparel (T-shirts $30-$37.50, hoodies $55-$65, sweaters $55), accessories (pins $18-$20, stickers $6-$7, beverage sleeves $15, bags $25-$40, tumblers $40), home goods (candles $31-$32, throw pillows $50), and wood block prints ($275). Features original characters from the Gideon's universe. International shipping available by contact.
• Cold Brew Coffee Cold brew coffee served at the Disney Springs location. Some varieties are Vegan and Gluten Free. Designed to pair with Gideon's cookies and cakes.
• Gideon's Collectible Trading Cards Collectible trading cards featuring Gideon's Universe characters (Stuart Valencia, Barnabas, Mourning Joe, Butterscotch, Pipistrello, and others) with detailed backstories and lore tied to the bakery. Hidden in medium or large cookie boxes in-store, and included free with online merchandise orders over $20. Multiple series released with rare promotional cards including charity releases.

Quantifiable outcome

• No pricing markup - low profit margin model keeps prices consistent year-round with no sales

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Lubee Bat ConservancyminorGTM or Marketing Partner · 1 April 2023Charitable partnership for Pipistrello\'s Cookie (Raspberry Dark Coffee Cake) release to raise money and awareness for bat conservation. Special flavor released for limited time.
• Lineage Coffee RoastingminorStrategic or Co-development PartnerNeighbor at East End Market location. Gideon\'s does not sell cold brew at East End to avoid competing with Lineage. Referenced as doing 'fantastic work' and the team doesn't want to 'take a penny away from their amazing business.'
• Valhalla BakeryminorStrategic or Co-development PartnerRecommended for vegan dessert options near Gideon\'s at East End Market. Gideon\'s explicitly endorses Valhalla, saying 'we don\'t want to take a penny away from the beautiful business they are building.'
• Erin McKenna's BakeryminorStrategic or Co-development PartnerRecommended for vegan options near Gideon\'s at Disney Springs. Referenced as alternative for customers seeking vegan desserts.
• LoungeflyminorOEM/ Whitelabel/ Licensing PartnerCollaborative product partnership for Gideon\'s x Loungefly Gargoyle Wallet, sold through Gideon\'s merchandise store.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Milk Bar: Christina Tosi-founded dessert brand known for cakes, cookies, and 'milk bar pie' with nationwide retail locations and e-commerce shipping. Comparable in premium dessert positioning, retail bakery model, and celebrity/founder-driven brand strength.
• Crumbl Cookies: Fast-growing national cookie chain with rotating weekly flavors, premium positioning, and a strong social-media-driven limited release model. Competes directly with Gideon's in the gourmet cookie category with a franchised, technology-enabled footprint that contrasts with Gideon's founder-owned footprint.
• Tiff's Treats: Warm cookie delivery specialist with multiple locations and a national shipping footprint. Comparable in premium cookie category and gifting/occasion positioning; differs in delivery-led model versus Gideon's in-person-only experience.
• Magnolia Bakery: Iconic NYC bakery famous for cupcakes and banana pudding with multi-city retail presence and nationwide shipping. Comparable premium retail bakery positioning, tourist destination status, and brand recognition built on a single hero product line.
• Insomnia Cookies: Specialty cookie chain with late-night delivery and college-town retail presence. Directly comparable in core product (gourmet cookies) and target customer (treat-driven, younger demographic), though it competes via delivery rather than theme-park-style in-store experience.
• Levain Bakery: Iconic NYC bakery famous for oversized gourmet cookies with a cult following. Operates a handful of retail locations with similar scarcity-driven demand, premium pricing, and 'no shipping' approach—directly comparable in product, customer, and brand positioning to Gideon's.

Emerging players

• Baked by Melissa: NYC-based bite-size cupcake and cookie brand with retail locations and national e-commerce. Comparable in experiential dessert positioning and founder-led brand building; differs in bite-size versus Gideon's half-pound format.
• Dominique Ansel Bakery: Chef-driven premium bakery known for the Cronut and limited-edition pastry drops. Comparable in single-owner/founder brand strength, scarcity-driven launches, and award-winning experiential positioning; primarily NYC-based with international outposts.

Broad incumbents

• Sprinkles Cupcakes: National premium cupcake and dessert brand with retail locations and cupcake ATM vending. Comparable premium experiential dessert positioning and tourist-frequented retail sites, but with broader distribution and capital-backed expansion.
• Mrs. Fields: National franchised cookie and baked goods brand with broad mall and grocery distribution. Comparable in cookie category leadership but operates at vastly different scale, distribution (wholesale/shipping), and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gideonsbakehouse
• Instagraminstagram.com/gideonsbakehouse
• Xx.com/GideonsBake
• LinkedInlinkedin.com/company/gideonsbakehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gideon's Bakehouse