Hotel Mogel Consulting

What Hotel Mogel Consulting does

Hotel Mogel Consulting Ltd. is a boutique strategic advisory firm serving hotel owners, developers, and groups, with primary focus on luxury, independent, and boutique properties. Founded in 2015 by the father-son team of Adam and Larry Mogelonsky, the firm is headquartered in Boston, USA, with its legal entity domiciled in Ontario, Canada. The firm operates with 11-50 employees augmented by a network of specialized partners, and has executed engagements across North America, Europe, the Caribbean, Central America, and Asia Pacific.

The firm does not develop or sell technology products. Its intellectual property is concentrated in a proprietary content library consisting of over 1,500 trade journal articles, eight published books on hotel excellence, and the GAIN Momentum Podcast hosted by Adam Mogelonsky. Service lines span asset management, project planning and repositioning, advanced wellness and longevity programming, technology architecture and welltech advisory, marketing and commercial strategy, and new development feasibility through preopening. The firm has built partnership channels with design agencies, management companies, other advisory firms, and architect/engineer/supplier networks to extend delivery capacity.

The revenue model is professional services-based, charging day-rate or multi-day project fees on a quote basis. Additional revenue streams include speaking engagements and book sales via Amazon. The go-to-market relies on thought leadership, direct relationship-based engagement with enterprise hospitality clients, and a selective project intake model. Notable customers include The Glenhill, William Vale Hotel, San Ysidro Ranch, Halekulani, ARIA Resort and Casino, Four Seasons, Preferred Hotels & Resorts, Leading Hotels of the World, COMO Hotels & Resorts, and Relais & Chateaux. The firm has received consecutive '5*0 Most Influential Educators in Hospitality' recognition from the International Hospitality Institute in 2024 and 2025.

Name

Hotel Mogel Consulting

Legal name

Hotel Mogel Consulting Ltd.

Website

https://hotelmogel.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

Keywords

• Hospitality consulting
• Hotel advisory services
• Luxury hotel strategy
• Hotel asset management
• Wellness program design

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Advisory Services: Hotel Mogel provides bespoke consulting services to hotel owners, developers and groups. Engagements include asset management, project planning, repositioning, wellness programming, technology architecture and marketing strategy. They work on evaluations, hotel advisory, developmental services and thought leadership.
2. Speaking Engagements: Both Adam and Larry Mogelonsky are available for keynote presentations and conference panel appearances. Recent topics include luxury hotel trends, wellness trends, profiting from longevity revolution, and growing total revenues through technology.
3. Publishing: The firm has published eight books on hotel excellence including Total Hotel Mogel (2024), In Vino Veritas (2022), More Hotel Mogel (2020), The Hotel Mogel (2018), and others available for purchase on Amazon.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hotel Mogel Consulting is a bespoke strategic advisory consultancy for hotel owners, developers, and groups, focused on luxury, independent, and boutique properties. Services span asset management, project planning, repositioning, wellness and longevity programming, hotel technology architecture, and marketing/distribution strategy. Engagements are led by principals Adam and Larry Mogelonsky and supplemented by a network of specialized partners.

Product overview

Hotel Mogel Consulting Ltd is a strategic advisory consultancy for hotel owners, developers, and groups, not a software product company. The firm provides bespoke consulting services focused on luxury, independent, and boutique properties. Its principal services include: strategic advisory across asset management, project planning, and repositioning; wellness and longevity program conceptualization; technology architecture and welltech advisory; marketing, distribution, and commercial strategy; sales and revenue management; and hotel development services including conceptualization, technical services, and preopening support. The firm also offers thought leadership through speaking engagements, conference panels, and strategy sessions. Adam and Larry Mogelonsky serve as the two principals, supported by a network of specialized partners. The firm has published over 1,500 industry articles and eight books on hotel excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Advisory Services for Hotels
• Keynote Speaking and Conference Engagements
• Hotel Industry Books

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting and historical.

• Design AgenciessupportingImplementation/ SI/ Consulting PartnerHotel Mogel acts as an internal partner to augment services offered by design agencies, helping them win more engagements by providing resident expertise in longevity and medical wellness. This enables design firms to develop concepts and programs that resonate with clients.
• Management CompaniessupportingImplementation/ SI/ Consulting PartnerHotel Mogel partners with management companies as an internal expert resource, augmenting their service offerings with longevity and medical wellness expertise to help win more engagements and deliver comprehensive advisory services.
• Other Advisory FirmssupportingImplementation/ SI/ Consulting PartnerHotel Mogel provides advisory support to other consulting firms, acting as the resident expert in longevity and medical wellness to enable them to develop comprehensive concepts and programs for their clients.
• Architects, Designers, Engineers, SupplierssupportingStrategic or Co-development PartnerFor hotel development projects, Hotel Mogel assists with partner recruitment including architects, designers, engineers, and suppliers to ensure comprehensive project execution.
• LMA CommunicationshistoricalStrategic or Co-development PartnerLMA Communications is a hospitality-focused communications agency where Adam Mogelonsky worked for a decade learning digital marketing, copywriting, PR. Larry Mogelonsky founded LMA Communications in 1991 and sold the business in 2015 to focus on Hotel Mogel Consulting.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CBRE Hotels: CBRE's Hotels group delivers capital markets, investment sales, and consulting services globally for institutional hotel owners. It overlaps with Hotel Mogel on advisory and feasibility work but operates inside one of the world's largest commercial real estate services platforms.
• Eastdil Secured: Eastdil Secured is a leading real estate investment bank with a dedicated hospitality practice covering luxury and resort hotels. Its capital-markets focus overlaps with the financial advisory and feasibility work Hotel Mogel performs for high-end owners and developers.
• JLL Hotels & Hospitality Group: JLL's Hotels & Hospitality Group provides investment sales, asset management, and consulting across the full hospitality spectrum. It is a broader incumbent offering many of the same service lines as Hotel Mogel but as part of a wider CRE platform serving global institutional clients.
• Cushman & Wakefield Hospitality: Cushman & Wakefield's hospitality practice spans investment advisory, valuation, and consulting within a global CRE platform. It competes with Hotel Mogel for advisory mandates at institutional and luxury hotel owners, but at vastly larger scale and with broader service breadth.

Direct peers

• LW Hospitality Advisors (LWHA): LWHA is a boutique hotel advisory firm providing asset management, valuation, and consulting services to lenders, investors, and operators. Its size and luxury-segment focus make it one of the closest small-firm analogues to Hotel Mogel's bespoke engagement model.
• Horwath HTL: Horwath HTL is a global hotel consulting brand (part of Crowe) operating in feasibility, hotel operator search, and asset management, closely overlapping with Hotel Mogel's development and repositioning advisory offerings across independent and boutique hotels worldwide.
• HVS: HVS is the leading global hotel valuation and consulting firm providing feasibility studies, asset management, and operator-search services for hotels and resorts. Like Hotel Mogel, it serves independent and branded hotel owners with bespoke strategic advisory, though at significantly greater scale and a stronger valuation tilt.
• RobertDouglas: RobertDouglas is a boutique hotel investment advisory and capital markets firm serving independent and luxury hotels, with overlapping services in equity/debt placement and strategic consulting that compete directly with Hotel Mogel's financial advisory and development feasibility work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/adam-mogelonsky
• Xx.com/larrymogelonsky

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Mogel Consulting