Windermere Real Estate Shoreline

What Windermere Real Estate Shoreline does

Windermere Real Estate Shoreline is a residential real estate brokerage franchise office headquartered at 900 North 185th Street in Shoreline, Washington, operating since 1977 as part of the Windermere Real Estate network. The company serves home buyers, sellers, and real estate investors across the greater Seattle metropolitan area, including Shoreline, Seattle, Bellevue, Edmonds, Bothell, Kenmore, and Lynnwood, spanning King and Snohomish counties. Its service portfolio spans residential property transactions (single-family homes, condominiums, townhouses, multifamily properties, and land parcels), supplemented by investor-focused services for rental, land-development, and multi-family acquisitions. Differentiation rests on local tenure (45+ years), a multilingual team of 50+ brokers speaking 20 languages, and integration into the Windermere network's brand and community programs such as the Windermere Foundation and Sam Smith Homeownership Fund.

The firm's underlying technology is built on the MoxiWorks property search platform, integrated with the Northwest Multiple Listing Service (NWMLS) via MLS Grid for listing distribution. The platform offers geospatial search, drive-time filters, comprehensive listing criteria, and financial calculators, with third-party integrations including Google Analytics, Walk Score, Zillow virtual tours, Matterport 3D tours, and Walk Score overlays. Privacy compliance is documented under CCPA and PIPEDA, with payment processing handled through Shopify and Braintree and communications handled via Twilio SMS. The company also maintains a content presence through its website, Facebook, Instagram, Linktree, and the Windermere Blog.

Windermere Shoreline operates a traditional commission-based revenue model, earning 2.5-3% of transaction value for buyer and seller representation. Its go-to-market is sales-led, with relationship-driven agent-led selling across Western Washington; the firm does not operate a proprietary listing, technology, or advertising revenue stream. Customers are individual consumers (home buyers and sellers) rather than enterprise accounts, and the firm has no disclosed outside funding, M&A activity, or external equity backing.

Name

Windermere Real Estate Shoreline

Legal name

Windermere Real Estate Services Company

Website

https://windermereshoreline.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Windermere Real Estate Shoreline is a residential real estate brokerage franchise office in Shoreline, Washington, serving home buyers, sellers, and investors across the greater Seattle metropolitan area through a network of 50+ multilingual brokers integrated with the Windermere Real Estate brand and the Northwest MLS.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property search platform
• Real estate investment services

Headquarters

HQ city

Shoreline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission model where brokers earn a percentage of property sale prices for representing buyers and sellers in residential real estate transactions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Windermere Real Estate Shoreline is a residential real estate brokerage that represents home buyers, home sellers, and real estate investors across the Shoreline, WA area and greater Seattle metro region (including Seattle, Bellevue, Edmonds, Lynnwood, Bothell, Kenmore, and surrounding King and Snohomish County communities). Its core services center on transaction representation supported by an online property search platform integrated with Northwest MLS, mortgage and financial calculators, and buyer/seller educational guides.

Product overview

Windermere Real Estate Shoreline operates as a residential real estate brokerage offering a unified platform combining property listings, search tools, and educational resources. The core product is the property listing database and interactive search platform, supported by complementary downloadable guides (Buyer's Guide and Seller's Guide), financial calculators, and the Windermere Blog for market insights. The company also maintains community-focused initiatives through the Windermere Foundation and Sam Smith Homeownership Fund. Property listings include single-family homes, condominiums, townhouses, multifamily duplexes, and land parcels across the greater Seattle metropolitan area including Shoreline, Seattle, Bellevue, Edmonds, Bothell, Kenmore, Lynnwood, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Listings Residential real estate listing database distributed through Northwest MLS, covering single-family homes, condominiums, townhouses, multifamily properties, and land parcels across Shoreline, Seattle, Bellevue, Edmonds, Lynnwood, Bothell, Kenmore, and surrounding Western Washington communities for individual buyers and investors.
• Property Search Platform

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Windermere Real Estate (Parent Company)coreStrategic or Co-development PartnerWindermere Shoreline is a franchise office of the Windermere Real Estate network, one of the premier real estate companies in the Western United States. The partnership provides brand recognition, technology platform, marketing resources, and access to the broader Windermere network of offices across nine states.
• Northwest MLS (NWMLS)coreTechnology or IntegrationAll property listings are distributed through the Northwest Multiple Listing Service, providing comprehensive market data and broad property exposure across the regional real estate market.
• Windermere FoundationcoreStrategic or Co-development PartnerCharitable arm of Windermere that raises funds and awareness for youth and families experiencing housing instability and hardships in local communities. The office actively participates in Foundation initiatives and fundraising.
• Shoreline Chamber of CommerceminorStrategic or Co-development PartnerActive member of the local business community, supporting economic development and community initiatives in Shoreline.
• CW Title & EscrowminorChannel Partner/ Reseller/ DistributorPreferred title and escrow partner for real estate transactions, providing closing services for buyers and sellers.
• City of ShorelineminorStrategic or Co-development PartnerCommunity partner supporting local government initiatives, parks and recreation, public schools, and community development programs.
• Shoreline School DistrictminorStrategic or Co-development PartnerEducational partner supporting local schools and community educational initiatives.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Redfin: Tech-enabled residential brokerage with deep Seattle metro penetration and a discount-leaning model. Competes primarily on listing inventory, lead generation, and consumer-facing technology rather than agent relationships.
• RE/MAX: Global residential brokerage franchise with substantial Seattle-area presence. Competes on brand recognition and agent independence, similar to Windermere's franchise positioning.
• Keller Williams Realty: Largest US residential brokerage franchise by agent count, with multiple Seattle-area market centers. Competes for agent recruitment and seller mandates using a high-split, agent-centric model.
• Compass: Tech-forward national residential brokerage with a significant Seattle-metro presence and proprietary platform. Competes for the same agent pool and premium listings as Windermere Shoreline, with materially higher agent commission splits.
• Sotheby's International Realty (Pacific Northwest affiliates): Luxury-leaning international brokerage brand with Seattle-area affiliates. Competes for premium and waterfront listings in the same micro-markets where Windermere Shoreline positions its 'Premier Properties' segment.

Direct peers

• Coldwell Banker Bain: Established residential brokerage operating across the Puget Sound region, with overlapping service areas in King and Snohomish Counties. Competes head-to-head on agent count, listing inventory, and luxury-segment mandates.
• Berkshire Hathaway HomeServices Northwest Real Estate: Regional residential brokerage serving the Puget Sound market with comparable agent count and listing inventory. Directly comparable on geography, buyer/seller segments, and traditional commission model.
• John L. Scott Real Estate: Pacific Northwest-headquartered residential brokerage with a comparable agent-driven, relationship-based model and similar Western Washington footprint. Directly competes for buyers, sellers, and broker talent in the Seattle metro.

Emerging players

• eXp Realty: Cloud-based brokerage with an agent-attractive revenue share model and growing Pacific Northwest presence. Could poach Windermere Shoreline producers with higher commission economics and lower overhead.

Others

• Zillow (consumer portal): Not a brokerage peer in the direct sense, but the dominant consumer-facing real estate search platform whose lead-routing and iBuyer initiatives reshape agent economics. Windermere Shoreline already integrates Zillow virtual tours, illustrating the symbiotic/threatening duality.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/windermereshoreline
• Instagraminstagram.com/windermereshoreline
• Xx.com/wreshoreline
• LinkedInlinkedin.com/company/service-realty-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windermere Real Estate Shoreline