Lulumari
Lulumari is a Los Angeles-based, founder-led wholesale and direct-to-consumer women's fashion apparel brand (DBA Milk & Honey), selling tops, pants, sets, and dresses via a Wix storefront, an Instagram shop, and a wholesale channel that includes a White Label private-label sub-brand.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lulumari does
Lulumari is a privately held, Los Angeles-based wholesale and direct-to-consumer women's fashion apparel business operating under the doing-business-as names "Milk & Honey" and "Milk & Honey The Label." The company is sized at 11-50 employees and is founder-led under owner Arthur Kim. Its primary domain, lulumari.com, redirects to milkandhoneyclothing.com, a Wix-template e-commerce storefront. Product assortment covers women's tops, pants, two-piece sets, and dresses, with no disclosed pricing tiers, premium positioning cues, or technology stack beyond standard e-commerce tooling.
The company operates a dual-channel go-to-market: a direct-to-consumer channel combining the Wix website with an Instagram storefront (~11.7K followers, ~804 posts, active posting through August 2026), and a wholesale channel serving retail buyers via a B2B portal. It additionally maintains a "White Label" sub-brand that supplies apparel to wholesale customers who relabel and resell the garments. Revenue mechanics are unit-based: D2C unit sales to individual consumers at retail pricing, plus wholesale unit sales to retailers at trade pricing, with no disclosed subscription, marketplace, or platform revenue lines.
Public footprint is limited. There are no disclosed funding rounds, no named enterprise or retail customers, no partnerships, no patents or certifications, no geographic expansion beyond the United States, and no AI/ML or proprietary technology capabilities. The available evidence describes a small, founder-operated apparel reseller rather than a venture-backed or technology-enabled fashion brand.
Lulumari firmographics
Firmographics- Name
- Lulumari
- Website
- https://lulumari.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lulumari is a Los Angeles-based, founder-led wholesale and direct-to-consumer women's fashion apparel brand (DBA Milk & Honey), selling tops, pants, sets, and dresses via a Wix storefront, an Instagram shop, and a wholesale channel that includes a White Label private-label sub-brand.
- Ownership category
- akta.pro rank
Lulumari industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Athleisure & Performance Apparel Wholesale (CRAOADAE)
Keywords
Where Lulumari is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Lulumari business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct Consumer Sales: Retail sales of apparel items (tops, pants, dresses, two-piece sets) directly to consumers through their e-commerce website and Instagram storefront. Individual product purchases with per-item pricing.
- Wholesale/Bulk Sales: B2B wholesale channel for retailers purchasing inventory in bulk quantities through their dedicated wholesale portal.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Lulumari product offering
Product offeringCore offering
Lulumari is a women's fashion apparel company that designs, sources, and sells trendy clothing items — including tops, pants, two-piece coordinated sets, and dresses — directly to consumers via its own e-commerce website and Instagram storefront. It additionally operates a wholesale channel under its "White Label" sub-brand for retailers and bulk purchasers seeking inventory for resale.
Product overview
Milk & Honey is a women's fashion apparel brand offering a range of clothing products including tops, pants, two-piece sets, and wholesale options. The product line includes various styles with different silhouettes and designs such as backless tops, bow-accented tops, leopard prints, and coordinated sets. The company operates both retail and wholesale channels, with products sold under their primary brand as well as a 'White Label' sub-brand for wholesale customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Milk & Honey Women's Apparel (Tops, Pants, Two-Piece Sets, Dresses) Trendy, affordable women's clothing items — tops, pants, two-piece coordinated sets, and dresses — sold directly to individual consumers via the brand's own e-commerce website and Instagram storefront, with regular new-arrival releases referenced by style codes.
- White Label Wholesale Apparel Unbranded ("White Label") women's apparel assortment sold in bulk to retailers and resellers through a dedicated wholesale portal, enabling buyers to stock trendy inventory and resell under their own store labels.
Companies that use Lulumari
Customer profileSegments1 record
Ideal customer profiles2 records
Lulumari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lulumari partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Lulumari competitors and assessment
Company assessmentDirect peers
- Lulus: LA-based women's fashion apparel brand selling dresses, tops, and occasion wear through DTC e-commerce. Directly comparable in geography, customer base (style-conscious women), and product categories (dresses, two-piece sets), with an overlapping wholesale strategy.
- Fashion Nova: LA-based fast-fashion women's apparel brand operating a high-velocity DTC model with strong Instagram-driven social commerce. Closely comparable in target market, geography, channel mix, and affordable trend-positioning.
- Princess Polly: DTC women's fast-fashion brand specializing in dresses, two-piece sets, and tops with a strong social-media-first marketing model. Comparable in product mix (sets, dresses), customer demographic (Gen Z/Millennial women), and Instagram-led drop cadence.
- Boohoo: Global online fast-fashion retailer focused on trend-driven women's apparel at accessible price points. Comparable in target customer, product categories (tops, sets, dresses), and high-frequency new arrivals strategy.
- PrettyLittleThing: UK-headquartered women's fast-fashion brand with strong US presence, leaning heavily on social commerce and influencer-driven marketing. Comparable in customer demographic, product mix, and channel-led growth model.
- Showpo: Women's online fashion brand focused on dresses, tops, and sets with strong social-media presence and fast trend cycles. Comparable in product mix and social-commerce-led GTM.
- Nasty Gal: LA-based women's fashion brand offering dresses, tops, and trend-led apparel through DTC e-commerce. Comparable in geography (LA), customer base, and trend-driven assortment strategy.
Broad incumbents
- SHEIN: Largest global fast-fashion women's apparel platform with extreme price points and massive scale. Operates in the same affordable women's apparel category but at vastly larger scale and with proprietary supply-chain advantages; sets the competitive ceiling for accessible trend pricing.
- Revolve: Cerritos/LA-based premium women's fashion e-commerce platform carrying multiple brands. Comparable in geography (Southern California) and women's apparel e-commerce focus, but operates at much larger scale and a more premium price tier.
Regional players
- Wholesale Fashion Square / Honeydew Intimates: LA-based wholesale apparel company focused on women's boutique buyers with both branded and private-label programs. Comparable in dual-channel DTC + wholesale model and use of a 'White Label' private-label offering for retail partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Lulumari social profiles
Digital presenceLulumari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lulumari leadership team
Management profileNumber of profiles
Profiles1 record
Lulumari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lulumari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lulumari
What does Lulumari do?
Lulumari is a women's fashion apparel company that designs, sources, and sells trendy clothing items — including tops, pants, two-piece coordinated sets, and dresses — directly to consumers via its own e-commerce website and Instagram storefront. It additionally operates a wholesale channel under its "White Label" sub-brand for retailers and bulk purchasers seeking inventory for resale.
Is Lulumari a public or private company?
Lulumari is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lulumari founded?
Lulumari was founded in -1. It employs 11 to 50 people.
Where is Lulumari based?
Lulumari is headquartered in Los Angeles, United States, in the North America region.
How does Lulumari make money?
Two revenue lines are on record. Direct Consumer Sales are the primary driver. The others are wholesale/Bulk Sales.
Who are Lulumari's main competitors?
Direct peers on record are Lulus, Fashion Nova, Princess Polly, Boohoo, PrettyLittleThing, Showpo and Nasty Gal. Broad incumbents are SHEIN and Revolve. Wholesale Fashion Square / Honeydew Intimates is listed as a regional player.
Does Lulumari have an API?
No public API is recorded for Lulumari.
What industry is Lulumari in?
Lulumari's product category is Women's Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAOADAE, Athleisure & Performance Apparel Wholesale. Its NAICS code is 458110 and its SIC code is 5621.