What Hartmann Studios does

Hartmann Studios is a full-service brand experience agency that designs and produces in-person, virtual, and hybrid corporate events for Fortune 500 and large institutional clients. Founded in 1984 and headquartered in Richmond, California, the company operates from five US offices (Emeryville, West Des Moines, Atlanta, Boston) and serves clients globally, with documented work spanning 28 countries for the Adobe 40th Anniversary program. Core service lines include event strategy and journey mapping, content development and script writing, executive coaching, environmental design and scenic fabrication, technical production (lighting, audio, video, rigging), and hybrid/virtual event production with streaming, remote broadcast, and AR/VR staging capabilities. Its 'Story First' methodology anchors creative strategy in narrative design that threads through scripting, spatial design, and multimedia.

The company delivers custom-built event experiences rather than packaged software products. Technology is operational rather than platform-based: scenic fabrication, technical AV production, and broadcast/staging infrastructure form the production backbone, while proprietary creative processes (Story First, multisensory design) differentiate the service offering. Named customers include Samsung, Oracle, Adobe, Cisco, IBM, Google, LinkedIn, Home Depot, ServiceNow, Autodesk, CrowdStrike, Northwestern Mutual, and sports franchises such as the Golden State Warriors, San Francisco 49ers, and NFL.

Hartmann Studios generates revenue through project-based professional-services engagements with custom quotes determined by event scope, venue, technical complexity, and duration. The go-to-market motion is sales-led direct enterprise selling, supported by content marketing (blog, case studies, industry awards including Event Marketer IT List 2024) and organic social channels. Since August 2018, Hartmann Studios has operated as a subsidiary of ITA Group, Inc., which also owns International Travel Associates, Inc. and Chadwick Martin Bailey, Inc., providing access to shared services and adjacent travel and research capabilities.

Name

Hartmann Studios

Legal name

Hartmann Studios, Inc.

Website

https://hartmannstudios.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hartmann Studios is a full-service brand experience agency producing in-person, virtual, and hybrid corporate events for Fortune 500 enterprises. The firm delivers strategy, environmental design, scenic fabrication, and technical production across five US offices under ITA Group ownership.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Video Production (51211), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

akta.pro secondary industries

Event Technical Production Management & Crew (MPAGAKAH), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Event production services
• Brand experience agency
• Hybrid event production
• Environmental event design
• Corporate event services

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Event Strategy and Planning Services: Consulting and strategy services for corporate events including creative brief development, journey mapping, and event concepting. B2B professional services model.
2. Event Design and Production Services: Full-service event design and production including environmental design, scenic fabrication, set construction, lighting, AV, and technical production. Project-based professional services.
3. Technical Production Services: AV equipment, lighting, staging, rigging, and technical execution services for events. Often bundled with design services.
4. Hybrid and Virtual Event Production: Streaming production, virtual platform management, remote broadcast studio services, and hybrid event technology integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Hartmann Studios is a full-service brand experience agency producing in-person, virtual, and hybrid events for enterprise clients. The company delivers end-to-end event production including creative strategy, content development, executive coaching, script writing, storytelling, journey mapping, environmental and scenic design, technical production (lighting, audio, video, rigging, AV), and digital/hybrid event services for user conferences, trade shows, product launches, press events, parades, and keynotes.

Product overview

Hartmann Studios is a full-service brand experience agency offering a unified portfolio of event production and design services. The core offering centers on Event Production Services for in-person, virtual, and hybrid events, supported by integrated service modules including Content Development, Executive Coaching, Environmental Design, Technical Production, Event Strategy & Journey Mapping, Digital Services, and Creative Services. These components work together as a comprehensive event solution, with the agency handling everything from initial creative strategy and narrative development through technical execution and post-event production. The company does not offer discrete software products but rather delivers services-based solutions tailored to each client's specific event needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production Services

Quantifiable outcome

• 98% customer satisfaction rate
• +6 more outcomes

Named customers26 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ITA Group, Inc.coreStrategic or Co-development Partner · 1 August 2018Parent company relationship. Since August 2018, Hartmann Studios became a subsidiary of ITA Group, Inc. ITA Group also includes International Travel Associates, Inc. and Chadwick Martin Bailey, Inc. This subsidiary relationship provides additional scale and resources for Hartmann Studios.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Jack Morton is a global brand experience agency that designs and produces events, activations, and immersive experiences for major consumer and enterprise brands. Overlaps with Hartmann on Fortune 500 corporate event production and creative strategy.
• Mosaic Group: Mosaic is an experiential marketing agency producing trade shows, corporate events, and brand activations for large enterprise clients. Comparable to Hartmann on full-service event execution and Fortune 500 client roster.
• Sparks: Sparks is a brand experience and event agency specializing in corporate events, exhibits, and digital experiences for enterprise clients. Directly comparable in scope to Hartmann's in-person, virtual, and hybrid production work.
• Freeman: Freeman is the largest global brand experience company, offering end-to-end event production, AV, and exposition services for Fortune 500 clients. It is the most direct scaled competitor to Hartmann's full-service corporate event model.
• George P. Johnson Experience Marketing: GPJ is a long-standing experiential marketing agency producing brand experiences, conferences, and trade shows for enterprise technology and B2B clients (e.g., Adobe Summit). It competes head-on for the same marquee tech event budgets.
• MKG: MKG is a creative experience agency producing brand activations, corporate events, and immersive experiences for enterprise and consumer brands. Overlaps with Hartmann's storytelling-led creative approach and Fortune 500 client base.
• Production Resource Group (PRG): PRG is a leading provider of entertainment and event technology solutions including lighting, audio, video, and scenic services. Competes with Hartmann on technical production and AV for large corporate and live events.

Others

• ITA Group: ITA Group is Hartmann Studios' parent company and provides complementary engagement, incentive travel, and loyalty solutions. Sister companies (International Travel Associates, Chadwick Martin Bailey) enable cross-sell but operate adjacent services rather than competing directly.

Emerging players

• Bizzabo: Bizzabo is an event experience platform with hybrid event software, registration, and analytics capabilities for enterprise and B2B brands. It is an emerging player whose virtual/hybrid focus intersects with Hartmann's digital services offering.

Broad incumbents

• Cvent: Cvent is a large event management technology platform offering registration, virtual event, and venue sourcing solutions for enterprise customers. It is a broad incumbent that competes for the same corporate event budget, though via software rather than services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063472572778
• LinkedInlinkedin.com/company/44311
• Instagraminstagram.com/hartmannstudios
• Xx.com/hartmannstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartmann Studios