Texas Rangers Baseball Club

Name

Texas Rangers Baseball Club

Legal name

Texas Rangers Baseball Club

Website

https://texasrangers.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Professional Sports (MLB Baseball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional baseball entertainment
• MLB game tickets
• Sports merchandise licensing
• Stadium hospitality services
• Broadcasting media rights

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season ticket plans, group tickets, and suite rentals at Globe Life Field
2. Broadcasting & Media Rights: MLB national broadcasting contracts and regional sports network deals for game coverage
3. Merchandise & Licensing: Sales of team merchandise including jerseys, apparel, and memorabilia through MLB Shop, Fanatics, and DICK'S Sporting Goods
4. Stadium Operations: Concessions, parking, premium seating, and events at Globe Life Field
5. Corporate Partnerships: Sponsorship deals with corporate partners for advertising, naming rights, and promotional activities

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Texas Rangers Baseball Club operates a Major League Baseball franchise providing live professional baseball entertainment at Globe Life Field in Arlington, Texas across a 162-game regular season. Core revenue offerings include ticket sales (single-game, season plans, suites, group tickets), official team merchandise and apparel licensing, MLB.TV streaming subscriptions, stadium concessions and premium hospitality, and corporate sponsorship/partnership packages.

Product overview

The Texas Rangers Baseball Club operates as an MLB franchise offering a comprehensive portfolio of products and services centered on professional baseball entertainment. The core offerings include live game experiences at Globe Life Field (tickets, premium seating, group events, and stadium tours), official merchandise through the MLB.com shop platform, and streaming content via MLB.TV. The team recently launched the 2026 City Connect Collection featuring Nike Air Max 1 sneakers, jerseys, and apparel with an all-red 'Viva Tejas' design honoring Texas Hispanic heritage. Merchandise is distributed through multiple channels including the official online store, Fanatics, DICK'S Sporting Goods, and ballpark locations.

Differentiator

Problem solved

Functional benefit

Brands

• ¡Viva Tejas!: City Connect program celebrating Hispanic heritage in Texas with special red jerseys and merchandise
• City Connect
• Texas Rangers Baseball Foundation
• Texas Rangers Youth Academy
• Mariachi de los Texas Rangers

Products and services

• Globe Life Field Tickets and Experiences

Quantifiable outcome

• 2023 World Series Championship
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Nike / MLBcoreStrategic or Co-development PartnerMLB's official partnership with Nike for City Connect merchandise program, including the 2026 'Viva Tejas' red jersey collection honoring Hispanic heritage in Texas. Nike produces official MLB team merchandise through MLB Shop and Fanatics.
• MLB (Major League Baseball)coreStrategic or Co-development PartnerTexas Rangers operate as an MLB franchise under the league's governance, broadcasting agreements, and collective bargaining agreements with MLB Players Association. Access to MLB.TV streaming, official statistics, and league-wide marketing programs.
• Fanatics / DICK'S Sporting GoodscoreChannel Partner/ Reseller/ DistributorOfficial merchandise retail and distribution partnerships for Rangers apparel and memorabilia through Fanatics.com and DICK'S Sporting Goods retail locations and online stores.
• Ticketmaster / SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial primary and secondary ticket distribution partners for Rangers game tickets at Globe Life Field.
• Texas Rangers Baseball FoundationminorOthersTeam's charitable arm focusing on youth baseball development, community outreach, and fundraising through the Texas Rangers Youth Academy and MLB Youth Academy programs.
• Boys and Girls Clubs of AmericaminorStrategic or Co-development PartnerMLB league-wide partnership connecting teams with local Boys and Girls Clubs for community engagement and youth development programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Houston Astros: The other AL West franchise based in Texas (Houston) and a direct division rival. Comparability is highest: similar market size, modern stadium, recent playoff success, and overlapping fan base in the Texas region.
• Boston Red Sox: Historic MLB brand, Fenway Park operator, and NESN stakeholder. Comparable in scale, ticket/yield economics, and the leverage a single legacy brand commands across MLB media and merchandise distribution.
• New York Yankees: Premier MLB brand with the highest franchise valuation globally. Comparable on every revenue stream - tickets, YES Network RSN, merchandise, sponsorship - and the historical benchmark for franchise economics in MLB.
• Chicago Cubs: Major-market NL franchise with a marquee stadium (Wrigley Field), deep fan base, and significant RSN and revenue scale. Closely comparable as a top-quartile MLB franchise in both brand and ballpark economics.
• Atlanta Braves: 2021 World Series champion that has since driven one of MLB's strongest post-championship revenue curves. Comparable on growth trajectory, modern stadium (Truist Park), and Southeast market expansion strategy.
• Los Angeles Dodgers: Largest-market MLB franchise with the league's highest payroll, premium stadium, championship-caliber roster, and global brand reach. Direct functional peer in MLB franchise economics: tickets, RSN deals, merchandise, and corporate partnerships at flagship scale.
• Toronto Blue Jays: The only non-U.S. MLB franchise, with Rogers Centre operations and Sportsnet media rights. Comparable in ballpark revenue mix, market-size gating, and MLB-wide merchandise and broadcast economics.
• St. Louis Cardinals: Mid-large market MLB franchise with strong national following, Ballparks Village-adjacent development, and balanced roster economics. Comparable in franchise brand durability and ticket base economics.
• San Francisco Giants: Previous World Series opponent for the Rangers (2010) and another large-market NL franchise with NBC Sports Bay Area RSN ties. Comparable revenue mix across tickets, RSN, and corporate partnerships.
• Philadelphia Phillies: Mid-market NL franchise with Citizens Bank Park and an active RSN (NBC Sports Philadelphia) arrangement. Comparable in modern stadium economics, aggressive free-agent payroll, and renewed championship-window economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MLBClubhouse
• Xx.com/rangers
• Facebookfacebook.com/rangers
• LinkedInlinkedin.com/company/texas-rangers-baseball-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Rangers Baseball Club