Glory Haus
Glory Haus is a privately held, faith-inspired home décor and lifestyle brand (founded 2008, Marietta, GA) that designs and sells handcrafted welcome boards, mugs, serveware, ornaments, and fair-trade textiles through its own Shopify storefront, a dedicated Christmas microsite, a wholesale trade portal, and in-person warehouse sales.
- Company typePrivate
- Founded2026
- HeadquartersMarietta, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Glory Haus does
Glory Haus is a privately held, faith-inspired home décor and lifestyle brand founded in 2008 and headquartered at 1045 Cobb Pkwy North in Marietta, Georgia, with a co-founded fair-trade textile factory in India (Daughters of Hope). The company designs, sources, and sells handcrafted products across a broad catalog including its signature Welcome Boards & Toppers (interchangeable wooden boards and seasonal toppers on a peg-and-slot system), mugs, charcuterie serveware, dishes and pitchers, serving trays, ornaments, trinket trays and crosses, wall art, outdoor décor, handmade jewelry and leather accessories, and mission-driven lines such as the BIG HUG Prayer Blanket and Pickles for a Purpose. The company also operates dedicated themed collections — Shop Everyday (Happy Places, State, Pets, Teacher, Marietta hometown, plus named collaborations with Sadie Robertson, Annie F. Downs, and Jen Hatmaker), Shop Seasonal (Christmas, Easter, Fall/Thanksgiving, Patriotic, Halloween, Wedding, Mardi Gras, St. Patrick's Day), and a Collegiate line covering 20+ universities primarily across the SEC and Big 12.
Commercially, Glory Haus runs on a standard Shopify e-commerce stack with no proprietary technology disclosed. Revenue is generated through four transactional channels: (1) direct-to-consumer retail via gloryhaus.com, (2) a dedicated Christmas Extravaganza microsite (gloryhauschristmas.com), (3) a separate B2B wholesale portal (gloryhauswholesale.com) selling to independent retailers and gift shops, and (4) periodic in-person Warehaus Sales at the Marietta, GA warehouse plus events surfaced on gloryhausevents.com. Pricing is unit-based across SKUs ranging from roughly $15 (ceramic toppers, banners) to $92 (welcome boards), with gift cards as a separate product and sale pricing on marked-down inventory; there is no subscription, freemium, or enterprise pricing model. Customer segments span faith-inspired home decorators and gift buyers, collegiate fans and alumni, seasonal/holiday shoppers, outdoor décor buyers, and wholesale retail buyers — with no enterprise anchors, no public revenue disclosure, no disclosed funding rounds, and no management team bios in the public record.
Glory Haus firmographics
Firmographics- Name
- Glory Haus
- Legal name
- Glory Haus
- Website
- https://gloryhaus.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Glory Haus is a privately held, faith-inspired home décor and lifestyle brand (founded 2008, Marietta, GA) that designs and sells handcrafted welcome boards, mugs, serveware, ornaments, and fair-trade textiles through its own Shopify storefront, a dedicated Christmas microsite, a wholesale trade portal, and in-person warehouse sales.
- Ownership category
- akta.pro rank
Glory Haus industry classification
Industry- Product category
- Home Decor & Gifts
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
- akta.pro secondary industry
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)
Keywords
Where Glory Haus is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Glory Haus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct e-commerce retail: One-time purchase of handcrafted home décor, mugs, serveware, textiles, ornaments, pillows, toppers, signs, and collegiate goods via the Shopify storefront gloryhaus.com, with regular markdowns via the Sale collection.
- Wholesale to retailers: Bulk B2B sales of the product catalog to independent retailers and resellers through a dedicated trade portal at gloryhauswholesale.com (separate login/cart experience).
- Warehaus Sale events: In-person warehouse/outlet sales open to the public at the Marietta, GA office during scheduled sale days, generating event-based revenue from discounted inventory.
- Mission-driven product lines (Big Hug Prayer Blanket, Pickles with a Purpose): Branded collections (e.g., BIG HUG Prayer Blanket, Pickles for a Purpose) whose sales support specific giving causes such as Emmanuel's Village via the Cobb Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing on individual SKUs (toppers, welcome boards, mugs, trays, pillows, serveware, ornaments, accessories) |
| Other | Pay-as-you-go | Gift Card product |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Glory Haus product offering
Product offeringCore offering
Glory Haus designs, sources, and sells handcrafted home decor, dining and entertaining pieces, and fair-trade textiles through its own Shopify storefront, a separate wholesale trade portal, an in-person Warehaus Sale outlet at its Marietta, GA headquarters, and a dedicated Christmas Extravaganza microsite. The catalog is organized into Welcome Boards & Toppers, Mugs, Charcuterie Serveware & Toppers, Dishes & Pitchers, Serving Trays, Fair Trade Textiles, Ornaments, Trinket Trays & Crosses, Home Decor, Outdoor Decor, and Handmade Accessories, with cross-cutting Everyday, Seasonal, and Collegiate collections and cause-driven SKUs such as BIG HUG Prayer Blanket and Pickles for a Purpose.
Product overview
Glory Haus operates a single retail brand organized as a catalog of themed product collections rather than a software platform with modules. The offering centers on handcrafted and fair trade home décor, gifts, dining & entertaining pieces, and seasonal items, grouped into signature lines: Welcome Boards & Toppers (the flagship interchangeable topper system), Mugs, Charcuterie Serveware & Toppers, Dishes & Pitchers, Serving Trays, Fair Trade Textiles (Tea Towels, Pillows, Banners, Table Linens made at the Daughters of Hope factory in India), Ornaments, Acrylic Décor, Trinket Trays & Crosses, Home Décor (Wall Art, Frames, Tabletop), Outdoor Décor, and Handmade Accessories. Cause-driven offerings include the BIG HUG Prayer Blanket and Pickles for a Purpose. Cross-cutting themed collections cover Everyday (Happy Places, State, Pets, Teacher, Marietta hometown, plus collaborations with Sadie Robertson, Annie F. Downs, and Jen Hatmaker), Seasonal (Wedding, Mardi Gras, St. Patrick's Day, Easter, Patriotic, Halloween, Fall/Thanksgiving, Christmas), and a Collegiate line spanning 20+ universities. Distribution runs through three channels: the main retail site, a wholesale B2B site (gloryhauswholesale.com), and a dedicated Christmas site (gloryhauschristmas.com), with periodic in-person Warehaus Sales at the Marietta, GA headquarters.
Differentiator
Problem solved
Functional benefit
Brands
- Warehaus Sales: The company's public warehouse sale channel for clearance and discounted merchandise, referenced via 'Warehaus Sales' navigation links and a dedicated information page.
- CHRISTMAS EXTRAVAGANZA
- BIG HUG Prayer Blanket
- Pickles for a Purpose
- Repurposed on Purpose
Products and services
- Welcome Boards & Toppers
Quantifiable outcome
- 20+ universities covered by dedicated Collegiate product collections
- +1 more outcomes
Companies that use Glory Haus
Customer profileSegments5 records
Ideal customer profiles4 records
Glory Haus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Glory Haus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- Daughters of Hope (fair-trade factory in India)flagshipGlory Haus helped to found the Daughters of Hope fair-trade factory in India, which produces the brand's tea towels, throw pillows, seasonal decorations, and banners under ethical working conditions with fair wages and women's empowerment as documented differentiators. The partnership is the foundation of Glory Haus's 'Fair Trade Made' product line and is referenced directly on the Fair Trade Textiles landing page.
- Sadie RobertsonminorPublic figure collaboration with a dedicated Sadie Robertson product collection surfaced under the Shop Everyday menu, used to merchandise co-branded items to her audience.
- Annie F. DownsminorPublic figure collaboration with a dedicated Annie F. Downs product collection surfaced under the Shop Everyday menu, used to merchandise co-branded items to her audience.
- Jen HatmakerminorPublic figure collaboration with a dedicated Jen Hatmaker product collection surfaced under the Shop Everyday menu, used to merchandise co-branded items to her audience.
- Emmanuel's Village (via Cobb Foundation)coreSite navigation exposes a 'GIVE Emmanuel's Village' link that routes customers to the Cobb Foundation donation page (cobbfoundation.fcsuite.com) to support Emmanuel's Village, with associated mission SKUs such as BIG HUG Prayer Blanket and Pickles with a Purpose.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Glory Haus competitors and assessment
Company assessmentDirect peers
- Willow House (Southern Living at HOME): Willow House, formerly Southern Living at HOME, sells curated home décor, entertaining, and gifts through a direct-sales consultant model. Its seasonal entertaining, serveware, and faith-adjacent lifestyle merchandising closely overlap with Glory Haus's mission and catalog.
- DaySpring: DaySpring is a faith-based greeting card, gift, and home décor brand owned by Hallmark, directly overlapping Glory Haus's inspirational mug, sign, and home décor offering for faith-inspired shoppers. It is the closest mainstream direct peer in the Christian home/gift category.
- Primitives by Kathy: Primitives by Kathy sells boxed signs, home décor, and gift items through both DTC e-commerce and a wholesale channel to independent retailers. Its multi-category décor catalog, wholesale portal, and faith-tinged messaging make it a strong functional comparable to Glory Haus.
- Mud Pie: Mud Pie is a home décor, dinnerware, entertaining, and gift brand sold through wholesale to specialty retailers and via its own DTC site. Its product mix (charcuterie, serveware, seasonal pieces, mugs) and dual wholesale/DTC model closely mirror Glory Haus's structure.
- Ten Thousand Villages: Ten Thousand Villages is a fair-trade home goods and accessories retailer sourcing handcrafted products from artisan groups globally. It is the most direct comparable to Glory Haus's Daughters of Hope fair-trade textile positioning and mission-driven brand story.
- Rifle Paper Co. Rifle Paper Co. is a lifestyle brand selling floral-pattern home décor, textiles, stationery, and gifts through DTC and wholesale. Its coordinated catalog of mugs, pillows, trays, and seasonal pieces overlaps directly with Glory Haus's Dining & Entertaining and Seasonal collections.
Broad incumbents
- Magnolia (Magnolia Network): Magnolia is Chip and Joanna Gaines's home and lifestyle brand spanning home décor, furniture, and seasonal goods. It is a broader incumbent whose celebrity/mission-driven, family-home positioning parallels Glory Haus's faith-driven identity at much larger scale.
- Hearth & Hand with Magnolia (Target): Hearth & Hand with Magnolia is Target's Chip & Joanna Gaines home décor brand covering mugs, signs, serveware, and seasonal décor. As a mass-market faith-adjacent home line, it competes for the same shopper at a lower price point and broader scale.
- The Pioneer Woman Collection: The Pioneer Woman Collection is Ree Drummond's licensed home, kitchen, and décor line sold primarily through Walmart. It represents the celebrity-driven, floral-and-country home décor playbook that Glory Haus emulates with its own named-partner collections.
Emerging players
- Packed Party: Packed Party is a digitally native gifts and party brand offering themed décor, serveware, and accessories DTC. It represents the emerging digital-first lifestyle gifting model that competes for share of seasonal and giftable occasions in Glory Haus's core categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Glory Haus social profiles
Digital presenceGlory Haus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glory Haus leadership team
Management profileNumber of profiles
Glory Haus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Glory Haus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glory Haus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glory Haus
What does Glory Haus do?
Glory Haus designs, sources, and sells handcrafted home decor, dining and entertaining pieces, and fair-trade textiles through its own Shopify storefront, a separate wholesale trade portal, an in-person Warehaus Sale outlet at its Marietta, GA headquarters, and a dedicated Christmas Extravaganza microsite. The catalog is organized into Welcome Boards & Toppers, Mugs, Charcuterie Serveware & Toppers, Dishes & Pitchers, Serving Trays, Fair Trade Textiles, Ornaments, Trinket Trays & Crosses, Home Decor, Outdoor Decor, and Handmade Accessories, with cross-cutting Everyday, Seasonal, and Collegiate collections and cause-driven SKUs such as BIG HUG Prayer Blanket and Pickles for a Purpose.
Is Glory Haus a public or private company?
Glory Haus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glory Haus founded?
Glory Haus was founded in 2026. It employs 51 to 100 people.
Where is Glory Haus based?
Glory Haus is headquartered in Marietta, United States, in the North America region.
How does Glory Haus make money?
Four revenue lines are on record. Direct e-commerce retail is the primary driver. The others are wholesale to retailers, warehaus Sale events and mission-driven product lines (Big Hug Prayer Blanket, Pickles with a Purpose).
Who are Glory Haus's main competitors?
Direct peers on record are Willow House (Southern Living at HOME), DaySpring, Primitives by Kathy, Mud Pie, Ten Thousand Villages and Rifle Paper Co.. Broad incumbents are Magnolia (Magnolia Network), Hearth & Hand with Magnolia (Target) and The Pioneer Woman Collection. Packed Party is listed as an emerging player.
Does Glory Haus have an API?
No public API is recorded for Glory Haus.
What industry is Glory Haus in?
Glory Haus's product category is Home Decor & Gifts. Its primary akta.pro industry code is CRAIACAD, Seasonal, Holiday & Party Home Décor Retail, with a secondary code of CRALAJAD, Seasonal & Holiday Gifts & Decor Retail. Its NAICS code is 459420 and its SIC code is 5940.