Total Resource Auctions
Total Resource Auctions operates an online auction platform for disabled, damaged, and salvage vehicle remarketing, connecting licensed dealers with insurance companies, banks, leasing firms, and manufacturers through simulcast bidding on the Manheim Auctions network.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What Total Resource Auctions does
Total Resource Auctions (TRA), operating as a service of Manheim Auctions, Inc. (a Cox Enterprises subsidiary), runs an online auction platform headquartered at 6205 Peachtree Dunwoody Road NE, Atlanta, Georgia, that remarkets disabled, damaged, salvage, total-loss, and off-lease vehicles. The platform connects licensed automobile dealers — the primary customer segment — with institutional sellers including insurance companies disposing of total-loss and recovered-theft units, banks and leasing companies liquidating off-lease and repossessed vehicles, and automotive manufacturers offloading program, fleet, and rental-return units. Dealers access inventory through the current-generation TRA Portal 3 (with TRA Portal 21 retained as legacy), combining self-service search, saved searches, watched vehicles, proxy bidding, and account management via myAccount.
The core technical stack centers on Simulcast auctions: live audio and video feeds from select Manheim physical auction yards that allow remote dealer bidding on vehicles they cannot physically attend, gated by an AuctionACCESS Individual ID and AutoTech Number. Supporting features include Lanes Online (online reservation of preferred auction run numbers), the Manheim Market Report (a daily industry pricing guide derived from millions of Manheim auction sales, distributed via web and legacy PC/Palm software), and a Buy It Now fixed-price lane offering instant purchase outside the bidding process. Integrated transportation is provided through Ready Logistics (full-service) and Central Dispatch (a self-managed marketplace with 10,500+ carriers), and floorplan financing is offered via Next Gear Capital. The site is geo-scoped to the United States, with documented concentration in the Southeast region.
Revenue is generated entirely on a transaction basis: per-item internet bidding fees / buyer's premiums on the buyer side, seller consignment fees on the institutional seller side, and transportation coordination fees. Registration requires valid AuctionACCESS dealer credentials, making onboarding gated and dealer-verified. The business operates as a captive digital front-end within the broader Manheim physical auction network rather than a standalone venture-backed entity.
Total Resource Auctions firmographics
Firmographics- Name
- Total Resource Auctions
- Legal name
- Manheim Auctions, Inc.
- Website
- https://traauctions.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Total Resource Auctions operates an online auction platform for disabled, damaged, and salvage vehicle remarketing, connecting licensed dealers with insurance companies, banks, leasing firms, and manufacturers through simulcast bidding on the Manheim Auctions network.
- Ownership category
- akta.pro rank
Total Resource Auctions industry classification
Industry- Product category
- Online Automotive Auctions
- NAICS
- Wholesale Trade Agents and Brokers (42512)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
Keywords
Where Total Resource Auctions is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Resource Auctions business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Buyer's Premium/Internet Bidding Fees: Fees charged to registered buyers for participating in online auctions. Registered Buyer must pay Online Bidding Fee per item purchased. Fee amounts are subject to change without notice.
- Auction Transaction Fees: Fees associated with the purchase or sale of vehicles through the auction platform. Buyers are responsible for all charges, fees, taxes and assessments arising from purchases.
- Seller Consignment Fees: Fees charged to vehicle sellers including banks, leasing companies, manufacturers, and insurance companies who consign vehicles to TRA auctions
- Transportation Services: Transportation coordination services through Ready Logistics (full service with dedicated customer service) and Central Dispatch (self-managed carrier marketplace)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction Reserve Pricing - Auctions conducted with reserves where vehicles are subject to seller approval to award to highest bidder |
| One time/ perpetual license | Pay-as-you-go | Buy Now Pricing - Fixed price immediate purchase option for eligible vehicles |
| Transaction based/ take rate | Pay-as-you-go | Internet Bidding Fees - Per item fee for online auction participation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Total Resource Auctions product offering
Product offeringCore offering
Total Resource Auctions operates an online automotive auction platform that connects licensed automobile dealers with vehicle sellers including insurance companies, banks, leasing companies, and manufacturers. The platform offers live virtual participation in Manheim physical auctions via simulcast audio/video feeds, fixed-price Buy Now purchases, and traditional reserve-based auction sales. Integrated services include the Manheim Market Report pricing guide, Lanes Online run number allocation, and transportation coordination through third-party logistics providers.
Product overview
Total Resource Auctions (TRA) operates a digital automotive auction platform that connects automobile dealers, manufacturers, banks, and leasing companies. The primary offering is the TRA Portal 3 platform, which enables online vehicle auctions and Simulcast participation in live Manheim auctions. Key integrated products include Lanes Online for securing auction run numbers, myAccount for account management and payment processing, the Manheim Market Report (MMR) for vehicle pricing data, and Buy It Now for immediate purchases. Transportation services are integrated through Ready Logistics (full-service) and Central Dispatch (self-managed carrier network). The company also maintains a legacy platform (TRA Portal 21) as an alternative interface.
Differentiator
Problem solved
Functional benefit
Brands
- Buy It Now: Immediate purchase option for vehicles listed on the platform
- TRA Portal
- TRA-Cast
- Simulcast
Products and services
- TRA Portal 3
Companies that use Total Resource Auctions
Customer profileSegments4 records
Ideal customer profiles4 records
Total Resource Auctions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Total Resource Auctions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Manheim Auctions, Inc.coreManheim Auctions is the parent company and service provider for TotalResourceAuctions.com. Manheim provides the physical auction infrastructure, Simulcast technology, Manheim Market Report data, and corporate services. TRA is described as 'a service of Manheim Auctions, Inc.'
- Cox Enterprises, Inc.coreParent company of Manheim Auctions. Information may be shared with parent company Cox Enterprises and wholly or majority-owned subsidiaries.
- Ready LogisticsmajorFull-service transportation partner providing end-to-end vehicle shipping with dedicated customer service team, firm pricing, qualified carrier network, and online reporting. Contact: 1-877-558-3205.
- Central DispatchmajorSelf-managed transportation marketplace providing access to 10,500+ carriers. Allows buyers to post shipments, search carriers, communicate directly, and pay what they want for transport.
- AuctionACCESScoreRequired membership program for automotive auction access. Dealers must have valid AuctionACCESS Individual ID to register with TRA. Provides AutoTech Number on Auction Access Card required for Simulcast participation.
- Next Gear CapitalminorFloorplan financing partner referenced on TRA portal with logo link. Provides inventory financing solutions for automotive dealers.
- OVE (Buy Now Clean Title)minorClean title vehicle marketplace partner. TRA Buy Now link directs to OVE.com for clean title inventory sales.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Total Resource Auctions competitors and assessment
Company assessmentEmerging players
- ACV Auctions: Digital dealer-to-dealer auction platform focused on clean-title vehicles; overlapping digital auction model for dealers, though TRA's inventory mix (damaged/salvage) differs.
- CarsCommerce (Cars.com): Online automotive marketplace platform reaching dealers and consumers; competes for dealer attention and inventory discovery, though focused on consumer-facing listings rather than B2B auctions.
Broad incumbents
- OPENLANE (KAR Auction Services): Digital auction platform from KAR Auction Services serving dealers, fleets, rental companies, and manufacturers with online remarketing; broader in scope but directly comparable in online auto auctions.
- ADESA: Used vehicle auction company (part of KAR Auction Services / OPENLANE) running both physical and online auctions; broader scope than TRA, but serves overlapping dealer buyers.
- Manheim Express: Manheim's online-only vehicle remarketing channel serving dealers without physical auction attendance; sister service to TRA within the same Manheim ecosystem.
- Manheim: Parent/sister operation providing the physical auction infrastructure, simulcast technology, and MMR data that TRA is built on; the same brand and ultimate parent as TRA.
Direct peers
- IAA (Insurance Auto Auctions / RB Global): Major salvage vehicle auction competitor, now part of RB Global, offering similar online auction capabilities for total loss and recovered-theft vehicles from insurance carriers.
- Copart: Largest US salvage and total-loss vehicle auction company, directly competing with TRA in online auctions of damaged, disabled, and insurance-totaled vehicles from insurance companies, banks, and fleets.
- OVE (Open Vehicle Exchange): Online clean-title vehicle auction marketplace for dealers; cited as a TRA Buy Now partner, indicating directly comparable online auction functionality for dealers.
Others
- AutoIMS: Provides auction management and technology infrastructure to many independent auto auctions; ecosystem enabler rather than a direct competitor, but relevant as a comparable technology/services player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Total Resource Auctions social profiles
Digital presenceTotal Resource Auctions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Resource Auctions leadership team
Management profileNumber of profiles
Total Resource Auctions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Resource Auctions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Resource Auctions
What does Total Resource Auctions do?
Total Resource Auctions operates an online automotive auction platform that connects licensed automobile dealers with vehicle sellers including insurance companies, banks, leasing companies, and manufacturers. The platform offers live virtual participation in Manheim physical auctions via simulcast audio/video feeds, fixed-price Buy Now purchases, and traditional reserve-based auction sales. Integrated services include the Manheim Market Report pricing guide, Lanes Online run number allocation, and transportation coordination through third-party logistics providers.
Is Total Resource Auctions a public or private company?
Total Resource Auctions is a private company. It is classified as corporate owned and is currently operating.
When was Total Resource Auctions founded?
Total Resource Auctions was founded in -1. It employs 251 to 500 people.
Where is Total Resource Auctions based?
Total Resource Auctions is headquartered in Atlanta, United States, in the North America region.
How does Total Resource Auctions make money?
Four revenue lines are on record. Buyer's Premium/Internet Bidding Fees are the primary driver. The others are auction Transaction Fees, seller Consignment Fees and transportation Services.
Who are Total Resource Auctions's main competitors?
Emerging players on record are ACV Auctions and CarsCommerce (Cars.com). Broad incumbents are OPENLANE (KAR Auction Services), ADESA, Manheim Express and Manheim. Direct peers are IAA (Insurance Auto Auctions / RB Global), Copart and OVE (Open Vehicle Exchange). AutoIMS is listed as an others.
Does Total Resource Auctions have an API?
No public API is recorded for Total Resource Auctions.
What industry is Total Resource Auctions in?
Total Resource Auctions's product category is Online Automotive Auctions. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 42512 and its SIC code is 5010.