Athos Insurance Services

What Athos Insurance Services does

Athos Insurance Services, LLC is a privately held, California-based specialty insurance agency founded in 2012 by Katherine Wong that focuses exclusively on entertainment, sports, and recreation insurance products. The company operates a proprietary, web-based "Instant Insurance" platform that enables customers to quote, purchase, and obtain certificates of insurance online 24/7 without broker intermediation, covering equipment (Inland Marine), short-term and annual film production (DICE), special events, weddings, drones (aviation), and a broad portfolio of niche verticals including skate parks, roller derby, martial arts, dance studios, fitness/personal trainers, camps, performers, and vendors. Athos holds California license #0H94681 and is authorized to write policies in all 50 U.S. states, with underwriting and policy administration handled by a small specialist team of 1–10 employees led by Wong (President/Founder) and Aylene Villarin (Vice President), supported by a network of 100+ rental-house, production-company, and equipment-marketplace referral partners such as Sharegrid, Keslow Camera, Camera Rentals NYC, AbelCine, and dvDepot.

The company monetizes through insurance premiums and associated broker, policy, and administrative fees on both pay-as-you-go short-term policies (e.g., $75 special event, $155 short-term production liability, $170 short-term equipment) and subscription-style annual programs (e.g., $1,450 annual DICE production liability, $425 yoga/fitness instructor, $580 dance studio). Drone coverage is delivered through a partnership with SkyWatch AI, which provides the on-demand, hourly, monthly, and annual quoting technology under Athos-issued policies, while marketing is driven by SEO, content (educational videos and blog posts), social media, podcast appearances, film-school community engagement, and partner referrals. The product line has progressively expanded beyond the original film equipment insurance offering into adjacent entertainment and sports micro-verticals, each supported by dedicated white-label sub-domain portals such as secureweddinginsurance.com, securedanceinsurance.com, and securemartialartsinsurance.com.

Athos has been bootstrapped since founding — there are no disclosed funding rounds, acquisitions, or institutional investors in the source material — and growth has been organic, evidenced by steady product launches, partner accumulation, and appearances at industry events including the 2024 Pittsburgh 48 Hour Film Project. The core differentiator is the combination of narrow vertical specialization (entertainment and sports) with a fully digital, instant-purchase infrastructure that legacy insurance brokerages do not offer, supported by automated renter-vetting protocols designed to protect rental-house partners from fraudulent or unqualified customers.

Name

Athos Insurance Services

Legal name

Athos Insurance Services, LLC

Website

https://athosinsurance.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Athos Insurance Services is a privately held specialty insurance agency that sells instant, online entertainment and sports insurance — covering equipment, film production, events, weddings, drones, and niche sports — directly to SMBs and individuals across all 50 U.S. states via a proprietary web platform and 100+ rental-house referral partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Specialty Insurance Premiums: Insurance premiums charged for short-term and annual specialty insurance policies covering equipment, liability, events, sports, and other entertainment industry risks. Revenue is a mix of one-time short-term policy premiums and recurring annual policy renewals.
2. Policy and Administrative Fees: Broker fees, policy fees, and administrative fees charged for placement and administrative services. Fully earned upon binding coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Athos Insurance Services is a full-service commercial insurance agency specializing in entertainment and sports insurance, operating exclusively online. The company provides specialty liability and equipment insurance products for filmmakers, production companies, rental houses, sports teams and leagues, event organizers, drone operators, recreational facilities, and various individual practitioners. Its proprietary web-based platform enables instant 24/7 quoting, purchasing, and certificate of insurance (COI) issuance across all 50 states.

Product overview

Athos Insurance Services is an online entertainment and specialty insurance platform offering a portfolio of insurance products across the entertainment, sports, and recreation industries. The core offering is a proprietary 'Instant Insurance' web platform (built by the in-house development team led by Chief Web Developer Jerry Nihen) that enables customers to quote, purchase, and manage policies online 24/7, including instant certificate issuance. The product portfolio centers on Equipment Insurance (Inland Marine), Film Production Insurance (short-term and annual/DICE), Special Event Insurance, Sports Insurance, Drone Aviation Insurance, and a broad range of niche specialty coverages including Skate Park, Roller Derby, Martial Arts, Dance Studio, Fitness/Personal Trainer, Performer, Vendor, Wedding, Movie Boat, Foreign Production, Media E&O, Event Cancellation, and Production Rental House insurance. The platform offers both a la carte and bundled coverage options, with separate products for individuals, small businesses, and larger production companies. The company services all 50 U.S. states through a digital-first model with phone/email support.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Insurance Coverage for owned and rented film, video, photo, music, and event equipment, available as both short-term (per-project) and annual policies. Designed for filmmakers, videographers, photographers, musicians, and event organizers needing protection for production gear.
• Film Production Insurance Specialized production liability and equipment coverage for short-term film/video shoots and annual production operations. Designed for production companies, filmmakers, and crews needing comprehensive production insurance.
• Special Event Insurance Short-term liability insurance for one-off and recurring events such as concerts, festivals, sports tournaments, corporate gatherings, and large-scale productions. Designed for event organizers, promoters, and venue operators.
• Sports Insurance Umbrella category of liability and accident coverage for sports teams, leagues, facilities, instructors, and special events. Includes coverage for skate parks, roller derby, martial arts, dance studios, fitness/yoga studios, personal trainers, sports teams and leagues, sports special events, and camps/clinics/conferences.
• Skate Park Insurance Specialized liability coverage for skate park operators, owners, and event organizers protecting against participant injury and premises liability claims.
• Roller Derby Insurance Liability and accident coverage tailored to roller derby leagues, teams, and event organizers, addressing the unique risks of contact skating sports.
• Sports Teams and Leagues Insurance Annual and seasonal liability coverage for organized sports teams, leagues, and associations covering participant injury, general liability, and administrative exposures.
• Sports Special Event Insurance Short-term liability coverage for sports tournaments, competitions, exhibitions, demonstrations, and one-off athletic events.
• Martial Arts Insurance Liability and participant coverage for martial arts schools, dojos, instructors, and tournament organizers, addressing contact and high-risk training exposures.
• Dance Studio Insurance Liability coverage for dance studios, schools, instructors, and recital/event organizers addressing premises, participant, and professional liability exposures.
• Fitness, Yoga, and Personal Trainers Insurance Professional and general liability coverage for fitness studios, yoga studios, gyms, and independent personal trainers, including instructor professional liability and participant injury coverage.
• Camps, Clinics, and Conferences Insurance Short-term and annual liability coverage for sports camps, instructional clinics, tournaments, and athletic conferences addressing participant injury and organizer exposures.
• Drone (Aviation) Insurance Aviation liability and hull coverage for commercial drone operators used in film production, aerial photography, surveying, events, and other commercial UAS applications.
• Performers Liability Insurance Liability coverage for individual performers, entertainers, and performers' organizations addressing bodily injury and property damage during performances, rehearsals, and appearances.
• Vendor Insurance Program Liability and property coverage for vendors, exhibitors, and contractors participating in events, trade shows, film productions, and other commercial gatherings.
• Wedding Insurance Short-term liability coverage marketed for wedding ceremonies, receptions, and related events under a dedicated sub-brand, served via the underlying Special Event Insurance product.
• Foreign Production Insurance Specialized coverage addressing U.S. liability requirements for foreign-based production companies shooting in the United States and U.S. productions operating abroad.
• Movie Boat Insurance Marine and liability coverage for boats and watercraft used in film, television, and commercial production shoots, addressing unique on-water filming exposures.
• Media Errors & Omissions (E&O) Insurance Professional liability coverage protecting media companies, producers, and content creators against claims of defamation, copyright infringement, and other content-related exposures.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Insurance JournalminorOthersInsurance Journal Magazine featured Athos Insurance in 2013 for its innovative online equipment insurance portal launch. This media coverage served as an earned media/recognition partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Basinghouse Insurance: Specialty program administrator focused on entertainment, motion picture, and production insurance including equipment, liability, and event coverage—an adjacent specialty peer in production underwriting.
• CoverWallet: Tech-enabled commercial insurance brokerage digitizing SMB and specialty insurance buying—analogous self-serve GTM and instant issuance model to Athos's instant equipment and event platform.
• SkyWatch (now DroneInsurance.com / SkyWatch.AI): On-demand drone/UAV insurance platform with hourly, monthly, and annual policies. Currently Athos's drone technology partner and a fellow player in commercial aviation insurance.

Direct peers

• MFE Insurance: Specialty entertainment and equipment insurance agency serving film, TV, and photography production clients. Listed as a partner on Athos's own website, evidencing direct overlap in production/equipment niches.
• Take1 Insurance: Specialty entertainment insurance program serving film, TV, live event, recording, and broadcast production risks. The closest direct peer to Athos across production, equipment, E&O, and event lines.
• K&K Insurance Group: Specialty insurance program administrator focused on sports, recreation, leisure, and entertainment risks. Highly comparable to Athos in vertical specialization and product breadth across events, sports teams, and equipment cover.
• Sadler Sports Insurance: Specialty broker focused on amateur and extreme sports insurance including roller derby, martial arts, skateboarding, camps and event liability—direct overlap with Athos's sports and recreation product lines.

Broad incumbents

• Hub International: Large global insurance broker with specialty entertainment and sports practices serving production, equipment, and event risks across diverse commercial lines—an incumbent comparison at much greater scale.
• Heffernan Insurance Brokers: Large independent brokerage with a dedicated entertainment, sports, and events practice covering film production, equipment, and live event risks alongside a much broader commercial portfolio.
• Woodruff Sawyer: Mid-market specialty insurance brokerage with an entertainment practice covering film/TV production, live events, and equipment—an established vertical peer with a broader enterprise client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/katherine-m-wong-cpcu-clcs-a3309720
• Xx.com/AthosInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athos Insurance Services