Name

MARS Company

Legal name

MARS Company

Website

https://marswater.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Water Meter Testing Equipment

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Testing Laboratories and Services (54138)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Services-Testing Laboratories (8734), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance) (EUANAIAA)

akta.pro secondary industries

Meter Data Management & Analytics (MDM, validation/estimation/editing, usage insights) (EUANAIAB), Quality Assurance/Quality Control & Accreditation (QA plans, proficiency testing, ISO/IEC 17025) (EUANAJAK), Metering Equipment Testing, Calibration & Certification (EUAJAKAA), Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Water meter testing
• Test bench systems
• Utility analytics software
• Field meter testers
• AWWA compliance solutions

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Water Meter Test Bench Systems: Sale of patented test bench systems for water meter testing. Hardware products include various test bench models (Series 3-500, Series 2400) with associated software and control systems.
2. M3 Enterprise Software Licenses and Subscriptions: M3 software available as annual subscription (SaaS) or enterprise perpetual license. Includes core platform software and optional modules (Advanced Scale & Control, Advanced Connectivity, Custom Test/Reporting & Export).
3. VEROflow Field Testing Equipment: Portable field meter testers including VEROflow-1 (residential) and VEROflow-4 (large meter testing). Also includes VEROflow Mobile app and calibration services.
4. MARS Calibration Certification (MCC): Maintenance, calibration, certification, and support services including technical assistance, software upgrades, preventative maintenance, training, spares management, and on-site maintenance.
5. Independent Equipment Accuracy Certification: MARS Certified program providing independent equipment accuracy and dependability certification compliant with California Senate Bill 555 and AWWA standards. Three pre-defined program tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MARS Company provides patented water meter test bench systems (Series 3-500, Series 2400), the M3 Enterprise Software platform for meter testing analytics and management, VEROflow portable field testers, RCM-100 remote counters, and MARS Calibration Certification (MCC) services. Their offerings serve municipal water utilities, private utilities, and meter shops for accurate, repeatable, and reliable water meter testing with ANSI/AWWA C715-18 compliance.

Product overview

MARS Company offers a comprehensive water meter testing solutions portfolio consisting of the M3 Enterprise Software platform (with Core Platform plus optional Advanced Scale & Control, Advanced Connectivity, and Custom Test/Reporting/Export modules), proprietary Test Bench Systems (Series 3-500 and 2400), VEROflow portable field testers (VEROflow-4 for large meters, VEROflow-1 for residential), RCM-100 remote counters, Tools & Accessories, and services including MARS Calibration Certification (MCC/MARS Certified). The M3 software is available in multiple versions with the latest being Version 27-Mako, and M3 Cloud provides cloud-based analytics. The company also offers the Total Advanced Bundled (TAB) Solution for integrated functionality.

Differentiator

Problem solved

Functional benefit

Brands

• M3: MARS Meter Management (M3) Enterprise Software Suite - industry-leading enterprise-grade software for water meter testing management, data analytics, and reporting
• VEROflow
• MARS Certified
• RCM-100
• MARS Ai

Products and services

• M3 Enterprise Software
• Test Bench Systems
• VEROflow Family of Portable Field Testers
• RCM-100 Remote Counter
• MARS Calibration Certification (MCC) / MARS Certified
• Tools and Accessories
• M3 Cloud Analytics
• Water Meter Testing Service for Municipalities

Quantifiable outcome

• Revenue recovery through meter accuracy correction
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sensus (a Xylem brand): Xylem's smart metering and AMI/network solutions business for water, gas and electric utilities. Comparable on AMI analytics and utilities-focused field deployment, broader portfolio than MARS.
• Mueller Water Products: Large-cap water infrastructure company with a broad portfolio including metering, leak detection and pressure management. Comparable end market (US water utilities), broader scope, and overlapping coverage of meter accuracy programs — and notably MARS's VP of Sales Corey Keefer came from Mueller's Technology Division.
• Aclara (Hubbell): Provider of AMI and meter data management solutions for water, gas and electric utilities. Overlaps with MARS on the meter-data analytics and utility-focused software side.
• Itron: Global leader in AMI/AMR for water, gas and electric utilities, with embedded analytics and meter data management. Competes with M3 software at the data-and-analytics layer and reaches the same utility buyers.

Direct peers

• Neptune Technology Group: Major North American water meter manufacturer and AMI provider serving the same municipal and investor-owned utility customers. Comparable in targeting revenue recovery and meter accuracy programs for utilities.
• Badger Meter: US-based manufacturer of flow measurement and control products for water utilities, including meters and AMI/AMR solutions. Competes with MARS at the meter accuracy and analytics layer and shares the same utility customer base.
• Kamstrup: Danish manufacturer of smart metering solutions for water, heat and electricity. Direct overlap with MARS on water meter accuracy testing and the global water utility customer base.
• Master Meter: US-based water meter manufacturer offering residential and commercial metering, plus managed AMI services. Overlaps with MARS in serving municipal utilities focused on metering accuracy and revenue recovery.

Regional players

• Diehl Metering: European-headquartered manufacturer of metering solutions for water, heat and gas. Compares to MARS on water meter testing equipment and calibration services, primarily serving European utilities.

Others

• Endress+Hauser: Global manufacturer of industrial process measurement instruments, including flow and analytical instrumentation used in water and wastewater laboratories. Adjacent technology provider whose calibration and testing ecosystem touches the same end-customer workflows as MARS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/marscompany
• Facebookfacebook.com/The-MARS-Company-170211876325110
• LinkedInlinkedin.com/company/mars-water

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARS Company