Master Meter
Master Meter is a North American subsidiary of Israel's Arad Group that provides ultrasonic water meters, AMI communication systems, and meter data management software to municipal water utilities across the United States and Canada.
- Company typePrivate
- Founded1976
- HeadquartersMansfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Master Meter does
Master Meter, Inc. is a privately held North American water measurement technology company headquartered in Mansfield, Texas, and operating as a subsidiary of Israel-based Arad Group. Founded in 1976, the company specializes in ultrasonic water meters (Sonata for residential, Octave for commercial and industrial), AMI (Advanced Metering Infrastructure) systems under the Allegro brand (Mobile AMR, Licensed AMI, and Cellular AMI with AT&T connectivity), and Meter Data Management software (Harmony Encore MDM, cloud-hosted on Microsoft Azure). The company's core technology proposition is interoperability—positioning its meters as compatible with any system and its AMI as compatible with any meter.
The company generates revenue through four streams: hardware sales of water meters and AMI communication systems (one-time purchases with decades-long replacement cycles), recurring subscription/software revenue from Harmony Encore MDM and the My Water Advisor customer portal, and professional services for large utility deployments. Its go-to-market combines enterprise field sales targeting municipal water utilities with a multi-tier distribution model including Ferguson Waterworks (national), Correct Equipment (Pacific Northwest), Professional Meters Inc. (installation contractor), and a network of manufacturer representatives. The primary customer segment is municipal water utilities in North America, serving cities ranging from Maumee, Ohio ($3.6M project, 6,200 meters) to West Jordan, Utah (23,000+ meters).
Master Meter's strategic position rests on 16+ years of ultrasonic measurement expertise (Octave launched 2009, Sonata 2016), recognized by the iF Design Award, AWWA Green Ribbon Award, and Smart Water Summit Best Smart Water Solution. Recent strategic moves include a 2024 leadership transition (Tim Hanes appointed CEO), a 20,000-square-foot Mansfield headquarters expansion, and partnerships with Aquasight (AI analytics, 2023) and WaterSmart (customer engagement, 2020) to build an ecosystem around its metering and MDM core. The company manages data from millions of water meters through its MDM platform, serving municipal water utilities across the United States and Canada as part of the broader Arad Group's global operations across four continents.
Master Meter firmographics
Firmographics- Name
- Master Meter
- Legal name
- Master Meter, Inc.
- Website
- https://mastermeter.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Master Meter is a North American subsidiary of Israel's Arad Group that provides ultrasonic water meters, AMI communication systems, and meter data management software to municipal water utilities across the United States and Canada.
- Ownership category
- akta.pro rank
Master Meter industry classification
Industry- Product category
- Smart Water Metering and AMI Systems
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance) (EUANAIAA)
- akta.pro secondary industries
- Meter Data Management & Analytics (MDM, validation/estimation/editing, usage insights) (EUANAIAB), Advanced Metering Infrastructure (AMI) & Smart Meter Analytics (Meter Data for NRW) (EUANAKAC), Customer Metering, Billing & Retail Water Services (EUANAAAH)
Keywords
Where Master Meter is headquartered
LocationHeadquarters
- HQ city
- Mansfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Master Meter business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Water Meters and Hardware: Sale of physical water meters including ultrasonic meters (Sonata, Octave), multi-jet meters, endpoints, and registers. One-time hardware purchase with long replacement cycles (meters expected to perform for decades).
- AMI Infrastructure Systems: Sale of AMI communication systems including Allegro Licensed AMI, Cellular AMI, and Mobile AMR products. Hardware and software systems enabling remote meter reading and data collection.
- Software and MDM: Harmony Encore Meter Data Management software platform and My Water Advisor customer portal/app. Cloud-hosted on Microsoft Azure for utility data management and customer engagement.
- Professional Services: Implementation, training, and project management services for large utility deployments. Partner ecosystem handles installation services.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Master Meter product offering
Product offeringCore offering
Master Meter designs, manufactures, and sells ultrasonic and mechanical water meters, Advanced Metering Infrastructure (AMI) communication systems, and Meter Data Management (MDM) software for municipal water utilities across North America. The company offers an integrated Measure-Collect-Manage smart water portfolio including residential and commercial/industrial meters (Sonata, Octave, Bottom Load Multi-jet), AMI endpoints and networks (Allegro Mobile, Allegro Licensed AMI, Allegro Cellular AMI, 3G Mobile AMR), and cloud-based software platforms (Harmony Encore MDM, Harmony Mobile, My Water Advisor). Master Meter also provides submetering solutions for multi-tenant buildings and a Risk-Free Starter Kit evaluation package.
Product overview
Master Meter offers a comprehensive smart water management portfolio organized around three core phases: Measure, Collect, and Manage. The Measure phase includes ultrasonic water meters (Sonata for residential, Octave for commercial/industrial) and mechanical multi-jet meters. The Collect phase encompasses multiple AMI technologies under the Allegro brand: Mobile AMR, Licensed AMI fixed-network, and Cellular AMI with AT&T connectivity. The Manage phase features the Harmony Encore MDM software platform, Harmony Mobile field app, and My Water Advisor customer portal with Alexa integration. The company positions its solutions around interoperability—'our meters are compatible with any system and our AMI is compatible with any meter.' The submetering line includes Fam Meter, Electrical Output Register, and Hot Water Meter. A Risk-Free Starter Kit offers a bundled entry point with 5 Sonata meters, 5 Cellular endpoints, software, and training.
Differentiator
Problem solved
Functional benefit
Brands
- Sonata: Residential ultrasonic water meter with IoT-ready electronics for precise flow measurement
- Octave
- Allegro
- Harmony Encore MDM
- My Water Advisor
Products and services
- Sonata Residential Ultrasonic Meter Residential ultrasonic water meter offering accurate flow measurement with smart IoT-ready electronics for residential water utility applications.
- Octave Ultrasonic Meter Commercial and Industrial (C&I) ultrasonic water meter with advanced flow design, all-digital solid-state electronics, and wide turndown ratios for high-accuracy measurement.
- Bottom Load Multi-jet Meter Mechanical multi-jet water meter designed for residential and commercial applications with proven reliability as the time-honored measurement standard.
- Allegro Mobile AMR Mobile Automatic Meter Reading (AMR) system enabling drive-by or walk-by meter data collection for utilities.
- Allegro Licensed AMI Fixed-network Advanced Metering Infrastructure solution using licensed radio frequencies for comprehensive meter data collection and two-way utility communication.
- Allegro Cellular AMI Cellular-based AMI system providing full communication between utility and customer with on-demand reads and responsive alerts via AT&T cellular network connectivity.
- 3G Mobile AMR Third-generation mobile Automatic Meter Reading technology for utility meter data collection.
- Harmony Encore MDM Meter Data Management (MDM) enterprise software platform empowering water utilities to manage meter assets, analyze consumption demand, and address conservation. Cloud-hosted on Microsoft Azure and compatible with nearly every AMI network.
- Harmony Mobile Mobile companion application for field service and utility operations management of meter data workflows.
- My Water Advisor Interactive customer portal and mobile app enabling utility customers to track usage, receive leak alerts, compare consumption, and manage bills, with Just Ask Alexa voice integration.
- Fam Meter Submetering solution for measuring water consumption in multi-tenant residential buildings.
- Electrical Output Register Submetering register with electrical output for integration with building management systems.
- Hot Water Meter Submetering solution specifically designed for hot water measurement in residential and commercial buildings.
- Risk-Free Starter Kit Solution-in-a-Box bundled package including 5 Sonata meters, 5 Cellular endpoints, Harmony Encore MDM software, and online training for risk-free evaluation of Master Meter's ultrasonic platform.
Quantifiable outcome
- 93% reduction in time spent on meter reads and administrative tasks (Belforest Water System)
- +4 more outcomes
Companies that use Master Meter
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Master Meter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
Master Meter partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AquasightcoreStrategic alliance to deliver AI-powered analytics to water utilities. Scalable platform integration between Master Meter's Harmony Encore software and Aquasight's AURA platform to enable Smart Water Networks. Combines Master Meter's AMI and MDM data with Aquasight's AI analytics capabilities.
- Correct EquipmentcoreDistribution partnership where Correct Equipment serves as Master Meter's distributor in Washington, Oregon, and northern Idaho. Expands Master Meter's distribution network in the Pacific Northwest region.
- Landis+GyrcoreExclusive technology sharing agreement linking Dialog 3G technology with GridStream network to provide communication access to millions of water meters within the GridStream service footprint.
- WaterSmart SoftwarecoreStrategic partnership to offer utility customer engagement and data analytics platform. Combines Master Meter's smart networks and analytics with WaterSmart's consumer engagement technology. Enables customers to track hourly/daily usage, self-identify leaks, compare usage to neighbors, view/pay bills, and receive alerts.
- Ferguson WaterworkscoreMajor national distribution partnership with Ferguson Waterworks. Serves as value-added vendor partner and turn-key project manager for city smart water deployments including Maumee OH ($3.6M) and Ravenna OH ($2.2M) projects.
- Jacobs Engineering GroupminorWebcast sponsorship featuring Jacobs' insights on AMI for water utilities. Not formally associated with Master Meter; Jacobs was not compensated for the presentation.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Master Meter competitors and assessment
Company assessmentDirect peers
- Badger Meter: A leading North American manufacturer of flow measurement and control products for water utilities, offering ultrasonic and electromagnetic meters plus AMI and analytics software. Badger Meter is the most direct competitor to Master Meter in residential and C&I water metering for municipal customers.
- Neptune Technology Group: Specializes in water AMR/AMI metering systems, endpoint technology, and utility software for North American municipalities. Direct competitor in the same AMI and metering category as Master Meter's Allegro and Sonata/Octave product lines.
- Kamstrup: Danish manufacturer of ultrasonic smart water meters, heat meters, and AMI solutions with growing North American presence. Directly comparable on ultrasonic metering technology and AMI deployment for water utilities.
- Diehl Metering: European-headquartered provider of smart metering solutions for water, heat, gas, and electricity, with ultrasonic meter technology and AMI platforms. Competes with Master Meter on ultrasonic meter accuracy and integrated AMI offerings, particularly in municipal water.
- Mueller Water Products: Supplies water infrastructure products including smart meters, AMI endpoints, and metering systems to municipal water utilities across North America. Competes head-to-head with Master Meter in AMI deployments and is the incumbent being displaced in cities such as Maumee and Ravenna.
Broad incumbents
- Sensus (Xylem): A Xylem brand offering smart meters, AMI communication networks (FlexNet), and analytics for water, gas, and electric utilities. Competes with Master Meter on AMI infrastructure and integrates vertically with Xylem's broader water utility portfolio.
- Itron: Global provider of smart infrastructure solutions for utilities, offering water, gas, and electric metering with AMI networks and analytics software. Overlaps with Master Meter in water AMI and MDM but operates at much larger scale across multiple utility verticals.
- Aclara (Hubbell): Supplies smart infrastructure solutions including AMI networks, meters, and analytics for water and gas utilities in North America. Overlaps with Master Meter's Allegro AMI and Harmony MDM positioning while offering a broader communications-network portfolio.
Emerging players
- WaterSmart Software: Provides customer engagement and analytics software for water utilities, integrating with AMI and meter data. Partner of Master Meter but increasingly an adjacent competitor in the data/analytics layer utilities purchase alongside metering infrastructure.
Others
- Arad Group: Israel-based parent company of Master Meter and a global water measurement technology provider across four continents. Relevant as the corporate parent that supplies R&D, global product platforms, and complementary international footprint not directly available to the Master Meter subsidiary.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Master Meter social profiles
Digital presenceMaster Meter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Meter leadership team
Management profileNumber of profiles
Profiles10 records
Master Meter subsidiaries and ownership
Company hierarchySubsidiaries1 record
Master Meter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Meter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Meter
What does Master Meter do?
Master Meter designs, manufactures, and sells ultrasonic and mechanical water meters, Advanced Metering Infrastructure (AMI) communication systems, and Meter Data Management (MDM) software for municipal water utilities across North America. The company offers an integrated Measure-Collect-Manage smart water portfolio including residential and commercial/industrial meters (Sonata, Octave, Bottom Load Multi-jet), AMI endpoints and networks (Allegro Mobile, Allegro Licensed AMI, Allegro Cellular AMI, 3G Mobile AMR), and cloud-based software platforms (Harmony Encore MDM, Harmony Mobile, My Water Advisor). Master Meter also provides submetering solutions for multi-tenant buildings and a Risk-Free Starter Kit evaluation package.
Is Master Meter a public or private company?
Master Meter is a private company. It is classified as corporate owned and is currently operating.
When was Master Meter founded?
Master Meter was founded in 1976. It employs 101 to 250 people.
Where is Master Meter based?
Master Meter is headquartered in Mansfield, United States, in the North America region.
How does Master Meter make money?
Four revenue lines are on record. Water Meters and Hardware is the primary driver. The others are AMI Infrastructure Systems, software and MDM and professional Services.
Who are Master Meter's main competitors?
Direct peers on record are Badger Meter, Neptune Technology Group, Kamstrup, Diehl Metering and Mueller Water Products. Broad incumbents are Sensus (Xylem), Itron and Aclara (Hubbell). WaterSmart Software is listed as an emerging player. Arad Group is listed as an others.
Does Master Meter have an API?
No public API is recorded for Master Meter.
What industry is Master Meter in?
Master Meter's product category is Smart Water Metering and AMI Systems. Its primary akta.pro industry code is EUANAIAA, Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance), with a secondary code of EUANAIAB, Meter Data Management & Analytics (MDM, validation/estimation/editing, usage insights). Its NAICS code is 334514 and its SIC code is 3824.