Pacific Radiology

What Pacific Radiology does

Pacific Radiology is New Zealand's largest specialist radiology provider, operating 42+ clinics across the country from Waikato to Southland and is part of the RHCNZ network alongside Auckland Radiology Group and Bay Radiology. The company delivers a comprehensive portfolio of diagnostic imaging services spanning MRI, CT (including CT Calcium Score and CT Colonography), PET-CT, X-ray, ultrasound (including obstetric), mammography, breast imaging (including tomosynthesis, contrast-enhanced mammography, and MRI-guided biopsy), bone density, interventional procedures, dental imaging, and cone beam CT. Proprietary digital platforms include the IntelePACS referrer portal and myImaging patient portal, and the network employs 1,400+ staff including 170+ specialist radiologists with fellowship-trained sub-specialisations.

Revenue mechanics are diversified across four streams: (i) publicly funded imaging under contract with Health New Zealand, including BreastScreen Aotearoa delivery; (ii) ACC-covered accident imaging; (iii) direct insurance billing for insured services; and (iv) out-of-pocket private pay for non-covered services. Distribution is omnichannel: physical clinic network, online booking, dedicated call-centre booking across six regions, an enterprise referrer portal, and government contract delivery. The business serves individual patients (both self- and provider-referred), GPs and specialists as the healthcare referrer base, government (Health New Zealand), and elite sports organisations (Crusaders, Hurricanes, Wellington Phoenix, Snow Sports NZ, Royal NZ Ballet, Triathlon NZ, Canterbury Rugby).

Governance is physician-led: the network is supported by shareholding radiologists, with a Board, Executive Leadership Team, and Clinical Advisory Group, and a dedicated Director of Clinical Training and Fellowships. R&D activity is significant, with the RHCNZ Research Network completing 400+ clinical studies, ongoing work in deep-learning MRI reconstruction (with Siemens), MARS spectral imaging (with CERN-derived detector chips), tau PET imaging for neurodegenerative disease (with NZ Brain Research Institute), and CT Colonography awareness (with the Gut Foundation). Certifications include IANZ accreditation, Privacy Act 2020 compliance, and health information privacy controls aligned with HIPAA-style frameworks.

Name

Pacific Radiology

Legal name

Pacific Radiology Limited

Website

https://pacificradiology.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pacific Radiology is New Zealand's largest private radiology network, operating 42+ clinics that deliver MRI, CT, PET-CT, mammography, ultrasound, and interventional imaging to patients, healthcare referrers, Health New Zealand, and ACC as part of the RHCNZ group.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Nuclear Medicine & Molecular Imaging (SPECT/PET) (HLAHABAE), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI)

Keywords

• Diagnostic imaging services
• Radiology clinics
• Medical imaging scans
• Breast imaging services
• Interventional radiology

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing medical imaging services including MRI, CT, X-ray, Ultrasound, Mammography, PET-CT and interventional procedures to patients referred by healthcare providers or self-referred
2. Publicly Funded Services: Services delivered under contract with Health New Zealand for publicly funded imaging, including BreastScreen Aotearoa screening programs
3. ACC Services: Imaging services covered under ACC (Accident Compensation Corporation) for accident-related injuries
4. Insurance Billing: Direct billing to health insurance providers for covered imaging services
5. Private Pay: Out-of-pocket payments for uninsured services or services not covered by insurance

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pacific Radiology provides comprehensive diagnostic and interventional medical imaging services across New Zealand through 42+ clinics. Core offerings include X-ray, MRI, CT scans, Ultrasound, PET-CT, Mammography, Bone Density, and specialized breast imaging, delivered by 170+ specialist radiologists. Services are accessed via healthcare provider referrals, self-referral, or publicly funded programs (Health NZ, BreastScreen Aotearoa, ACC), with digital tools (IntelePACS, myImaging Portal) supporting referrer and patient workflows.

Product overview

Pacific Radiology operates as a comprehensive diagnostic imaging provider offering a full portfolio of medical imaging services across multiple modalities. The core service offering includes X-ray, Ultrasound (including Pregnancy Ultrasound), MRI, CT Scan (including CT Calcium Score and CT Colonography), PET-CT, Bone Density (DEXA), and specialized Breast Imaging services. Breast Imaging encompasses mammograms, breast ultrasound, breast MRI, breast tomosynthesis (3D mammography), contrast enhanced mammograms (CEM), breast biopsy procedures, and breast MRI biopsy. Additional services include immigration X-ray, interventional services, dental imaging, and Cone Beam CT (CBCT). The company also provides patient-facing digital services through the myImaging Portal for accessing imaging records, and IntelepACS for referring clinicians to access images and reports. Pacific Radiology participates in the national BreastScreen Aotearoa screening program and has research capabilities in advanced imaging including Deep Learning MRI reconstruction and PET imaging with novel radiotracers.

Differentiator

Problem solved

Functional benefit

Products and services

• X-ray Standard X-ray imaging service for diagnostic evaluation of bones, joints, chest, and other body structures using low-dose radiation; available across the New Zealand clinic network.
• Ultrasound Ultrasound imaging using sound waves to produce images of organs and tissues, including abdominal, pelvic, and musculoskeletal imaging.
• Pregnancy Ultrasound Specialized obstetric ultrasound services for prenatal imaging and monitoring, including dating scans, anomaly scans, and growth assessments.
• MRI
• CT Scan Computed Tomography scan using advanced X-ray technology and computer software to create detailed cross-sectional images of the body for diagnosis of various medical conditions.
• CT Calcium Score Specialized CT technique to detect calcium deposits in coronary arteries, used for early detection of coronary artery disease before symptoms occur.
• CT Colonography Virtual colonoscopy using CT scanning to examine the colon for bowel cancer and pre-cancerous polyps, offering a less invasive alternative to conventional colonoscopy.
• Breast Imaging Comprehensive breast imaging services including mammography, breast MRI, breast ultrasound, breast tomosynthesis, contrast enhanced mammography, and breast biopsy for screening and diagnosis.
• PET-CT Positron Emission Tomography combined with CT scanning for cancer diagnosis, staging, and treatment planning.
• Bone Density DEXA scan measuring bone mineral density to diagnose osteoporosis and assess fracture risk.
• Immigration X-ray X-ray imaging services required for immigration medical examinations in New Zealand.
• Interventional Services Image-guided procedures for diagnosis and treatment including biopsies, ablations, and pain management interventions.
• Screening Services Preventive health screening programs including cancer screening and health assessment imaging services.
• Dental Imaging Dental X-ray and imaging services for dental diagnosis and treatment planning.
• Cone Beam CT (CBCT) 3D dental and maxillofacial imaging using cone beam computed tomography for detailed bone and teeth visualization.
• BreastScreen Aotearoa Free national breast screening program providing 2-yearly mammograms for eligible women aged 45-74 through participating clinics and a mobile screening unit.
• MRI-Guided SAVI SCOUT Breast Marker Placement New Zealand-first wire-free breast localization procedure using radar-based SAVI SCOUT system under MRI guidance for lesions visible only on MRI, enabling reflector placement up to 30 days before surgery.
• MRI Service — Wānaka MRI service launching in Wānaka in late 2026 to serve Central Otago residents, expanding existing x-ray and ultrasound services. Multi-million dollar investment expected to add capacity for up to 4,000 additional diagnostic scans annually.

Quantifiable outcome

• 90% of breast cancers detected by mammography; early detection increases survival rates
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Snow Sports New ZealandcoreGTM or Marketing Partner · 26 June 2026Official imaging partner for SSNZ athletes across alpine ski racing, snowboarding, cross country skiing, freeride, freeskiing, and adaptive snow sports. Provides fast-track diagnostic imaging for injury assessment and specialist musculoskeletal radiology.
• Hāpai Commercial Property LPminorImplementation/ SI/ Consulting Partner · 23 April 2026Property developer partnership for purpose-built Dunedin Central clinic development. Represents significant investment by large-scale collective iwi property fund.
• Sports Medicine New ZealandminorStrategic or Co-development Partner · 13 March 2026Long-standing partnership supporting education and collaboration in sport and exercise medicine.
• Selina Sutherland HospitalminorStrategic or Co-development Partner · 6 March 2026Partnership to deliver local MRI capability in Wairarapa region, bringing MRI services closer to Wairarapa patients.
• GRACI FoundationminorStrategic or Co-development Partner · 21 March 2022Partnership supporting gynaecological cancer research through dedicated Clinical Research Nurse role for studies underway in Canterbury.
• MARS Bio-ImagingcoreTechnology or Integration · 31 May 2021Research collaboration to develop MARS scanner technology using detector chips from CERN for point-of-care imaging at After Hours clinic in Christchurch. Revolutionary spectral imaging for improved patient diagnosis.
• Wellington ZoominorStrategic or Co-development Partner · 31 May 2021Partnership providing veterinary imaging services to ensure welfare of animals at Wellington Zoo.
• Heart FoundationminorStrategic or Co-development PartnerCommunity partnership focused on preventative healthcare. Collaboration includes health awareness initiatives and community health programs.
• New Zealand Brain Research InstitutecoreStrategic or Co-development PartnerCollaborative research partnership for neurodegenerative disease imaging. Pacific Radiology provides tau PET imaging using PI-2620 tracer for Parkinson's disease dementia research study.
• Gut FoundationminorStrategic or Co-development PartnerResearch collaboration to reduce bowel cancer mortality through qualitative research and 'Review your Poo' awareness campaign. CT Colonography promoted as diagnostic option.
• Royal New Zealand BalletminorGTM or Marketing PartnerSporting/cultural partnership providing world-class medical imaging services to ballet company members.
• CrusadersminorGTM or Marketing PartnerOfficial imaging partner providing medical imaging services to the Crusaders rugby team.
• Triathlon New ZealandminorGTM or Marketing PartnerPartnership supporting triathletes with fast-track diagnostic imaging and specialist radiology expertise.
• HurricanesminorGTM or Marketing PartnerOfficial imaging partner for the Hurricanes rugby team.
• Wellington Phoenix FCminorGTM or Marketing PartnerOfficial imaging partner for the Wellington Phoenix football club.
• Canterbury RugbyminorGTM or Marketing PartnerOfficial imaging partner providing medical imaging services to Canterbury Rugby.
• Ōtākou RūnakaminorStrategic or Co-development PartnerMana whenua partner in Dunedin Central clinic development as part of iwi property fund investment.
• Canterbury BreastcarecoreStrategic or Co-development PartnerPartnership for breast imaging services at Greymouth and Timaru clinics. Provides mammograms, breast ultrasound, and breast biopsy services.
• Auckland RadiologyminorChannel Partner/ Reseller/ DistributorTrusted referral partner for patients seeking imaging services outside Pacific Radiology's regional coverage. Part of RHCNZ network.
• Bay RadiologyminorChannel Partner/ Reseller/ DistributorTrusted referral partner for patients seeking imaging services outside Pacific Radiology's regional coverage. Part of RHCNZ network.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Auckland Radiology Group: Sister brand within the RHCNZ network, operating as a New Zealand private radiology provider across the Auckland region with comparable diagnostic imaging modalities, sub-specialist radiologists, and referrer portal infrastructure. Directly comparable in business model and operating geography.
• Bay Radiology: Third brand within the RHCNZ network serving the Bay of Plenty region. Operates the same physician-owned, multi-modality radiology model with shared governance, research, and clinical training pipelines as Pacific Radiology.

Broad incumbents

• I-MED Radiology Network: Australia's largest private radiology operator with over 250 clinics, multi-modality services, and a broad range of referrer and patient offerings. Highly comparable business model with significantly larger geographic and operational scale.
• Sonic Healthcare Limited: Listed Australian diagnostics powerhouse spanning pathology and radiology services with a large private-pay radiology footprint in Australia and New Zealand. Overlap on multi-modality imaging and government-funded contracts makes it a relevant scaled benchmark.
• Healius Limited: Large Australian healthcare operator with pathology and imaging services including Lumus Imaging, serving a comparable outpatient diagnostic market with insurer and government payor mix. Different end markets but adjacent service model.
• Radiology Partners: US-based physician-owned radiology group operating over 350 sites across the United States. Comparable physician-led, multi-modality service model with heavy emphasis on sub-specialist reads and referrer relationships, though operating in a private-pay environment.

Others

• Canterbury District Health Board (Health New Zealand South): Public sector radiology provider serving the same Canterbury region as Pacific Radiology; competes indirectly on complex imaging (CT, MRI, interventional) and is the partner for BreastScreen Aotearoa delivery through its hospital network.
• MARS Bio-Imaging: Christchurch-based medical imaging technology company using CERN detector chips for spectral CT; named Core technology partner of Pacific Radiology. Comparable as a deep-tech radiology research organization enabling new modalities in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pacificradiology
• Facebookfacebook.com/pacificradiology
• LinkedInlinkedin.com/company/pacific-radiology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Radiology