MacPeople

What MacPeople does

MacPeople, operated by its parent C&C Finland (Y-tunnus 0728151-1, headquartered at Fredrikinkatu 48 A, 00100 Helsinki), is an Apple Authorized Reseller and authorized service provider operating in the Finnish market. The company has operated since 1989 and maintains multiple physical retail stores and certified service centers across Finland, complemented by a B2B e-commerce portal at shop.cec.fi. Its core offering covers the full Apple hardware range (Macs, iPhones, iPads, accessories) along with value-added services including AppleCare+ extended warranties, certified device repair, a trade-in program, and flexible device leasing for corporate customers.

The revenue model blends one-time hardware sales with recurring revenue streams from AppleCare+ subscriptions, leasing arrangements, and transaction-fee income from trade-in and Klarna-financed installment plans. The go-to-market motion combines physical retail and service centers for consumer and SMB customers with a dedicated B2B channel featuring account managers, a corporate registration portal, and bundled software solutions from Adobe and Google. Adjacent service offerings include C&C Learning training, Personal Shopper consultation, gift cards, and a lifecycle cost calculator (Elinkaarilaskuri) targeting enterprise fleet procurement decisions. The MacPeople.fi subscription portal has been migrated to cec.fi, consolidating the MacPeople brand under the C&C Finland umbrella.

Customer segmentation is horizontal: business customers (B2B) are the primary segment served through enterprise procurement, fleet leasing, and software bundling; individual consumers represent the secondary segment via walk-in retail and consumer financing; students form a tertiary persona targeted through discount programs. With 11-50 employees and operations confined to Finland, MacPeople functions as a regional Apple distribution and lifecycle-services specialist rather than a scaled multi-country retailer. CEO Jukka Kohonen leads the company.

Name

MacPeople

Legal name

C&C Finland

Website

https://macpeople.fi

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

MacPeople, operated by C&C Finland, is an Apple Authorized Reseller and service provider in Finland selling hardware, certified repair, AppleCare+, leasing, and trade-in services to business customers and individual consumers across multiple physical retail stores and a B2B portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Apple Hardware Sales: Retail sales of Apple devices including Macs, iPhones, iPads, and accessories to consumers and business customers.
2. Service and Repair: Repair services and maintenance for Apple products, including authorized service center operations.
3. Extended Warranties (AppleCare+): Sales of AppleCare+ extended warranty plans for Apple devices.
4. Device Leasing: Leasing solutions for business customers to acquire Apple devices with flexible payment terms.
5. Trade-in Program: Trade-in services allowing customers to exchange old devices for credit toward new purchases.
6. Financing Services: Payment financing through Klarna for customer purchases.

Distribution channels4 records

Marketing channels1 record

Core offering

MacPeople, operated by C&C Finland, is an authorized Apple retailer and service provider in Finland selling Apple hardware (Macs, iPhones, iPads, accessories) and Adobe and Google software solutions. The company operates multiple physical retail stores and authorized Apple service centers across Finland, complemented by an e-commerce portal (cec.fi/shop) and a B2B subscription portal. Additional offerings include device trade-in, leasing solutions, AppleCare+ extended warranties, repair services, Klarna-based financing, student discounts, and Personal Shopper assistance.

Product overview

MacPeople, operated by C&C Finland, is an Apple-focused technology retailer and service provider offering a portfolio of consumer and business services. The core product is the MacPeople Tilausportaali subscription portal, now hosted at cec.fi, which serves as the primary digital interface for customers. The service portfolio includes retail products (Apple devices and accessories), value-added services (Trade-in, Repair, Student discounts), and payment solutions (Financing via Klarna). For business customers, MacPeople offers dedicated B2B solutions including AppleCare+ extended warranty, leasing programs, lifecycle cost analysis tools, and partnerships with Adobe and Google. The company maintains physical retail presence in Finland, including an Apple-focused store in Helsinki.

Differentiator

Problem solved

Functional benefit

Products and services

• MacPeople Tilausportaali (Subscription Portal) Online subscription portal for customers to manage their MacPeople accounts, access corporate services, and handle orders. The portal has migrated from MacPeople.fi to cec.fi.
• Trade-in Service (Trade-in -palvelu) Trade-in service allowing customers to exchange their used Apple devices for credit or new products.
• Repair Service (Huolto) Authorized repair and maintenance service for Apple and other technology products, delivered through MacPeople service centers across Finland.
• Student Discounts (Opiskelija-alennukset) Discounted pricing programs for students on Apple products and accessories.
• Klarna Financing (Rahoitus) Financing and payment plan options for customers, offered through Klarna integration to enable flexible installments for Apple product purchases.
• Gift Cards (Lahjakortit) Gift card offerings for customers to purchase products and services.
• C&C Learning Learning and training services offered to customers and businesses.
• Personal Shopper Personalized shopping assistance service for customers seeking tailored Apple product recommendations.
• AppleCare+ Extended warranty and support service for Apple products, offered as a business solution to corporate customers.
• Leasing Solutions (Leasing-ratkaisut) Device leasing solutions for business customers to acquire Apple products through rental arrangements with flexible payment terms.
• Adobe Solutions (Adobe-ratkaisut) Adobe software solutions and products offered as part of the B2B portfolio for business customers.
• Google Solutions (Google-ratkaisut) Google services and solutions offered as part of the B2B portfolio for business customers.
• Lifecycle Calculator (Elinkaarilaskuri) Calculator tool for businesses to analyze the total cost of ownership and lifecycle costs of Apple devices across their fleet.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• AdobeminorStrategic or Co-development PartnerAdobe software solutions are offered as part of the B2B product portfolio. C&C Finland provides Adobe products and services to business customers as part of their corporate solution offerings.
• GoogleminorStrategic or Co-development PartnerGoogle software and solutions are integrated into the B2B offerings. C&C Finland offers Google products and services to business customers as part of their corporate solution portfolio.
• KlarnaminorGTM or Marketing PartnerFinancing partner providing payment solutions for customer purchases. Klarna enables flexible payment options including installment plans for consumers and businesses purchasing Apple products.

Recent moves7 records

Expansion highlights5 records

Direct peers

• Power (Power International): Power International is one of the largest Apple Authorized Resellers in Denmark/Nordics with multi-store retail presence, repair services, and B2B offerings — a near-direct peer to MacPeople in both operating model and Nordic geographic category.
• Humac: Humac is an Apple Authorized Reseller and service provider based in Denmark operating Apple retail stores and authorized repair services — directly comparable to MacPeople's Apple-focused retail and B2B service model in the Nordic region.
• Eplehuset: Eplehuset is a Norway-based Apple Authorized Reseller operating physical Apple-branded retail stores and service offerings — directly comparable to MacPeople's authorized Apple retail and service operations in a similar Nordic market.
• DataVision: DataVision is a Sweden-based Apple Authorized Reseller and IT provider offering hardware sales, leasing, and managed services to consumers and businesses — closely matching MacPeople's combination of retail and B2B services in a neighboring Nordic market.

Broad incumbents

• Komplett: Komplett is a leading Nordic consumer electronics and B2B IT retailer operating in Norway, Sweden, and Finland — comparable to MacPeople in consumer electronics retail and B2B IT sales but at significantly larger scale.
• Euronics: Euronics is a pan-European consumer electronics retail group with Finnish stores selling Apple and other branded electronics — comparable as a physical-store electronics competitor in MacPeople's home market.
• Dustin Group: Dustin is a large Nordic B2B-focused IT hardware, services, and lifecycle management provider — overlapping with MacPeople's enterprise leasing, lifecycle tools, and B2B account-management capabilities, but operating at much greater scale across multiple Nordic countries.
• Elgiganten: Elgiganten is one of the largest consumer electronics retail chains in the Nordics, selling Apple products in-store and online — a broad incumbent competing with MacPeople for Finnish/Nordic consumer electronics buyers.
• Verkkokauppa.com: Verkkokauppa.com is the largest online general electronics retailer in Finland, selling Apple products alongside other consumer electronics — a broad incumbent competitor in MacPeople's home Finnish market with overlapping electronics retail offerings.

Others

• Klarna: Klarna is the financing partner providing installment payment options to MacPeople customers — relevant as an ecosystem partner for MacPeople's B2C and B2B financing revenue stream rather than as a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/cec_suomi
• Facebookfacebook.com/MacpeopleOy
• LinkedInlinkedin.com/company/macpeople-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacPeople