Visionary Homes
Visionary Homes is a Utah-based private homebuilder founded in 2004 that designs, constructs, and sells single-family homes, townhomes, and condos across 35+ communities in Utah and Idaho, serving families, active adults, and second-home buyers through direct-to-consumer model home and online sales.
- Company typePrivate
- Founded2004
- HeadquartersLogan, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Visionary Homes does
Visionary Homes is a privately held, Utah-based residential homebuilder founded in 2004 by Jeff Jackson and headquartered in Logan, Utah. The company designs, constructs, and sells single-family homes, townhomes, and condos across 35+ communities spanning five regions: Cache Valley, Northern Wasatch, Southern Wasatch, Washington County (Utah), and Idaho (Idaho Falls area). Products are sold directly to consumers through model homes, three corporate sales offices (Logan, Pleasant Grove, St. George), the company website, and a realtor referral program; pricing ranges from approximately $319,900 for entry-level townhomes to roughly $649,990 for premium single-family homes, with the company targeting a production capacity of 2,000 annual home starts.
The company's core technology centers on residential construction with an emphasis on energy-efficient, certified green building, including the proprietary Quickflash exterior sealing system for moisture/air/pest resistance and standard smart home automation integrated into townhome products. Its underlying offering is augmented by a Design Collections service that pairs buyers with in-house design specialists for floor plan and finish personalization, an in-house Quick Move-In program of pre-completed homes, and warranty coverage (one-year on the full home, two-year on systems). Distribution is geographically concentrated across Utah's high-growth metro regions with a limited Idaho footprint; the company self-describes as the #1 Utah Home Builder for 2026 and holds an exclusive multi-year official homebuilder partnership with the Utah Jazz NBA franchise.
Visionary Homes generates revenue primarily through one-time sale of newly constructed homes (base price plus buyer-selected upgrades via Design Collections), with a secondary referral-based revenue stream from realtor partner arrangements. Customer segments span primary-residence families, move-up buyers, active adults (55+) via the Archibald Estates community, and second-home/investment buyers in resort-adjacent southern Utah markets. The company is privately held with no disclosed external institutional ownership; founder Jeff Jackson transitioned to Chairman as Ryan Smith (formerly of Oakwood Homes) assumed the CEO role on September 1, 2026, with an explicit mandate to scale production and expand into adjacent markets.
Visionary Homes firmographics
Firmographics- Name
- Visionary Homes
- Legal name
- Visionary Homes
- Website
- https://visionaryhomes.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Visionary Homes is a Utah-based private homebuilder founded in 2004 that designs, constructs, and sells single-family homes, townhomes, and condos across 35+ communities in Utah and Idaho, serving families, active adults, and second-home buyers through direct-to-consumer model home and online sales.
- Ownership category
- akta.pro rank
Visionary Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- Operative Builders (1531)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Residential Luxury / High-End Home Construction (IMAFABAJ), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Visionary Homes is headquartered
LocationHeadquarters
- HQ city
- Logan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Visionary Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Home Sales: One-time sales of single-family homes, townhomes, and condos through direct consumer sales. Revenue generated from base home prices plus buyer-selected upgrades and design options.
- Design Collections/Upgrades: Design services offering customization options including floor plans, design selections, and upgrade packages. Buyers work with design specialists to personalize homes with specific colors, finishes, cabinets, countertops, and features.
- Trade Partner Services: Referral and partnership arrangements with trade partners including realtors, brokers, and agents. Visionary Homes offers referral rewards program for agents who refer buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Family Homes starting from $319,900 to $649,990 |
| Unit Pricing | Pay-as-you-go | Townhomes starting from $359,990 to $429,990 |
| Unit Pricing | Pay-as-you-go | Active Adult Homes starting from $339,990 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Visionary Homes product offering
Product offeringCore offering
Visionary Homes is a Utah-based residential homebuilder that designs, constructs, and sells new single-family homes, townhomes, and condos across 35+ communities in Utah and Idaho. The company offers design customization services (Design Collections), quick move-in homes for immediate occupancy, and energy-efficient certified green construction with smart home features as standard. Homes are sold directly to consumers through model home sales offices, the company website, and realtor referral partnerships.
Product overview
Visionary Homes is a Utah-based homebuilder offering single-family homes, townhomes, and condos across multiple communities in Utah and Idaho. The company provides a comprehensive home-buying experience including Quick Move-In homes for those seeking immediate occupancy, Design Collections for personalized interior selections, and Smart Home features as standard in their townhome products. Their portfolio includes master-planned communities like Divario and Desert Color in St. George, UT, featuring amenities such as recreational lagoons, pools, and sports courts. The company also offers warranty programs and operates a Referral Rewards program. Visionary Homes is the official homebuilder partner of the Utah Jazz NBA team.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Family Homes
Quantifiable outcome
- Save up to 35% on utility bills compared to existing homes through energy-efficient construction
- +1 more outcomes
Companies that use Visionary Homes
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Visionary Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Visionary Homes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Utah JazzflagshipMulti-year exclusive partnership making Visionary Homes the official homebuilder of the Utah Jazz NBA team. Includes presenting sponsorship of Utah Jazz Shoot 360 training facilities using AI and interactive technology. Partnership involves fan engagement events including Jazz Fan Room Giveaway promotions. Visionary Homes designated as presenting sponsor for three Shoot 360 locations in Lehi, Kaysville, and Salt Lake County.
- Malouf FoundationcorePartnership with Malouf Foundation, a charitable organization. Visionary Homes supports Malouf Foundation initiatives as part of community engagement and corporate responsibility programs.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Visionary Homes competitors and assessment
Company assessmentBroad incumbents
- PulteGroup: Top-3 U.S. homebuilder with multiple brands (Centex, Pulte, Del Webb) operating across Utah. The Del Webb active-adult brand directly parallels Visionary's 55+ Archibald Estates offering, and the broader PulteGroup product line competes in the same move-up buyer segment.
- Century Communities: National homebuilder with a meaningful footprint in the Mountain West, including Utah, offering entry-level and move-up for-sale homes. Comparable in product mix and price points, and a direct competitor in some of Visionary's Utah communities.
- Lennar Corporation: One of the largest U.S. homebuilders with active communities across Utah, including Salt Lake City, St. George, and the Wasatch Front. Comparable product offering (single-family and townhomes) and direct overlap in target buyer segments with Visionary.
- D.R. Horton: Largest U.S. homebuilder by volume, with significant operations across Utah and the broader Mountain West. Comparable as a for-sale residential builder competing directly with Visionary in many of the same Utah submarkets, though at substantially greater scale and product breadth.
- Meritage Homes: Public homebuilder known for ENERGY STAR-certified, energy-efficient new homes across the western U.S. Closely comparable to Visionary on energy-efficiency positioning, and overlaps in the Mountain West region.
Regional players
- M/I Homes: Mid-Atlantic and Midwest-focused homebuilder with similar move-up, energy-efficient product positioning. Comparable in operating model and emphasis on design personalization, though primarily competing in different geographies.
- Tri Pointe Homes: Regional homebuilder with operations across the western U.S., including the Mountain West. Comparable in product mix and move-up buyer focus, and a relevant read-across for the growth and margin profile of a regional production builder similar to Visionary.
Emerging players
- Oakwood Homes: Colorado-based homebuilder where incoming Visionary CEO Ryan Smith previously led operations to 41% growth in 2025. Comparable in scale and product mix, and provides a direct line of sight into the playbook the new CEO intends to apply at Visionary.
Direct peers
- Ivory Homes: Largest privately held homebuilder in Utah, operating across Salt Lake, Utah County, and surrounding regions. Directly comparable as a Utah-headquartered, for-sale residential builder serving the same primary customer base and competitive set as Visionary Homes.
- Garbett Homes: Utah-based production homebuilder with energy-efficient, design-forward homes in the Salt Lake Valley and surrounding markets. Closely comparable to Visionary in geography, product positioning, and emphasis on energy efficiency and design personalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Visionary Homes social profiles
Digital presenceVisionary Homes compliance and trust
Trust signalCompliance1 record
Visionary Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visionary Homes leadership team
Management profileNumber of profiles
Profiles2 records
Visionary Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visionary Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visionary Homes
What does Visionary Homes do?
Visionary Homes is a Utah-based residential homebuilder that designs, constructs, and sells new single-family homes, townhomes, and condos across 35+ communities in Utah and Idaho. The company offers design customization services (Design Collections), quick move-in homes for immediate occupancy, and energy-efficient certified green construction with smart home features as standard. Homes are sold directly to consumers through model home sales offices, the company website, and realtor referral partnerships.
Is Visionary Homes a public or private company?
Visionary Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visionary Homes founded?
Visionary Homes was founded in 2004. It employs 101 to 250 people.
Where is Visionary Homes based?
Visionary Homes is headquartered in Logan, United States, in the North America region.
How does Visionary Homes make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are design Collections/Upgrades and trade Partner Services.
Who are Visionary Homes's main competitors?
Broad incumbents on record are PulteGroup, Century Communities, Lennar Corporation, D.R. Horton and Meritage Homes. Regional players are M/I Homes and Tri Pointe Homes. Oakwood Homes is listed as an emerging player. Direct peers are Ivory Homes and Garbett Homes.
Does Visionary Homes have an API?
No public API is recorded for Visionary Homes.
What industry is Visionary Homes in?
Visionary Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236117 and its SIC code is 1531.