Robert Boissoneault Oncology Institute

What Robert Boissoneault Oncology Institute does

Robert Boissoneault Oncology Institute (RBOI) is a private radiation oncology practice headquartered in Ocala, Florida, operating five treatment centers across Central Florida (Ocala x2, The Villages, Lecanto, and Inverness) covering Marion, Citrus, and Lake-Sumter Counties. The institute was founded by Dr. Norman Anderson and provides external beam radiation therapy using linear accelerator technology across more than 20 cancer types, including breast, prostate, lung, skin, head and neck, gastrointestinal, genito-urinary, gynecologic, brain, and lymphoma cases. Beyond core oncology services, RBOI offers two specialized treatments: a proprietary twice-daily low-dose radiation protocol for metastatic melanoma (developed by the founder based on outcomes in a 19-patient study) and Low-Dose Therapeutic Radiation (LD-RT) for osteoarthritis, which is reported to be 60%-90% effective for pain relief. The practice is the first ACR (American College of Radiology) Accredited Radiation Oncology provider in the tri-county area and is the only facility in Central Florida with a fully in-house clinical staffing model including Medical Physicists, Physicians, Medical Dosimetrists, Licensed Clinical Social Workers, and Oncology Nurses.

The service offering extends beyond treatment delivery to a full survivorship and support ecosystem, including Cancer Navigation, Survivorship Care Plans, on-site clinical social work counseling, guided meditation and mindfulness programs, wellness programs, and palliative radiation care. RBOI markets through its website, monthly 'Insight' newsletter, Facebook, YouTube, medical-professional webinars, and community events. The practice operates hospital co-locations and affiliations including positions behind The Villages Regional Hospital and partnerships with Citrus Memorial Hospital and Seven Rivers Regional Medical Center to support referral coordination.

RBOI generates revenue through professional services billing for radiation oncology treatment, consultations, and related clinical care, reimbursed through insurance, Medicare, and other healthcare payer programs. Specific pricing is not publicly disclosed. The practice is physician-owned with no parent company, no private equity backing, and no disclosed funding rounds. Current physician team includes Dr. Herman Flink (since 1979), Dr. Timothy Brant (since 1986), Dr. G. Steven Bucy (since 1989), Dr. Charles Bennett Jr. (since 1992), and Dr. Robert Purdon (since 2015). The practice employs 101-250 staff and was named a Best of the 352 Gold Winner for Best Cancer Treatment.

Name

Robert Boissoneault Oncology Institute

Legal name

Robert Boissoneault Oncology Institute

Website

https://rboi.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Robert Boissoneault Oncology Institute is a private, physician-owned radiation oncology practice operating five ACR-accredited treatment centers across Central Florida, serving cancer and osteoarthritis patients in Marion, Citrus, and Lake-Sumter Counties.

Ownership category

akta.pro rank

Product category

Radiation Oncology Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiation Oncology (HLAKAFAC)

akta.pro secondary industry

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

Keywords

• Radiation oncology treatment
• Cancer treatment services
• External beam radiation therapy
• Low-dose radiation therapy
• Oncology patient support

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Radiation Oncology Treatment Services: RBOI generates revenue through providing radiation oncology treatment services to cancer patients and patients with conditions such as osteoarthritis. Services are billed through insurance, Medicare, and other healthcare payer programs. Treatment services include consultations, radiation therapy sessions, and related clinical care.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Robert Boissoneault Oncology Institute (RBOI) is a private radiation oncology practice delivering external beam radiation therapy for over 20 cancer types through five treatment centers in Central Florida. In addition to core cancer treatment, the institute offers specialized low-dose therapeutic radiation for osteoarthritis, a pioneering twice-daily radiation protocol for metastatic melanoma, and on-site support services including cancer navigation, survivorship care plans, clinical social work, and guided meditation programs.

Product overview

Robert Boissoneault Oncology Institute (RBOI) is a radiation oncology practice operating as a unified service offering rather than a platform architecture. The core offering is radiation oncology treatment services for various cancer types. Additional services include specialized treatments such as Low-Dose Therapeutic Radiation (LD-RT) for osteoarthritis and a groundbreaking twice-daily melanoma treatment protocol. RBOI also provides comprehensive support services including cancer navigation, survivorship care plans, on-site clinical social workers, guided meditation and mindfulness programs, and wellness programs. The practice operates five treatment centers across Central Florida (Ocala, Timber Ridge, The Villages, Lecanto, and Inverness).

Differentiator

Problem solved

Functional benefit

Products and services

• Radiation Oncology Treatment Services

Quantifiable outcome

• Low-dose therapeutic radiation for osteoarthritis: 60% to 90% effective for pain relief
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Citrus Memorial HospitalminorStrategic or Co-development PartnerAffiliated hospital for the Lecanto location, providing referral and collaborative care relationships for cancer patients in Citrus County.
• Seven Rivers Regional Medical CenterminorStrategic or Co-development PartnerAffiliated hospital for the Lecanto location, supporting radiation oncology services and patient care coordination in the region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florida Cancer Specialists & Research Institute: Largest independent oncology/hematology practice in Florida with extensive radiation oncology capabilities across the state. Directly comparable to RBOI as a private, multi-site Florida oncology provider serving community cancer patients, though at significantly larger scale.
• 21st Century Oncology (GenesisCare): One of the largest radiation oncology networks in the United States with multiple Florida centers. Directly comparable to RBOI in core modality (external beam radiation therapy), patient population, and multi-site community delivery model.
• American Oncology Network: Network of community oncology practices offering radiation, medical oncology, and support services. Comparable to RBOI as a multi-site private practice model with wraparound clinical and support staff and community-based cancer care delivery.
• Vantage Oncology: Multi-site community radiation oncology provider (now part of McKesson/US Oncology). Closely comparable to RBOI in specialty focus on radiation therapy, multi-site community delivery, and physician practice model.

Broad incumbents

• US Oncology Network (McKesson): Large national network of community oncology practices including radiation oncology sites. Comparable to RBOI in private-practice community delivery and comprehensive cancer services, but with vastly greater scale, infrastructure, and corporate backing.
• Moffitt Cancer Center: Florida-based NCI-designated comprehensive cancer center providing radiation oncology among many specialties. Comparable to RBOI in radiation oncology offering and Florida geography, but at much larger scale with academic, research, and complex case orientation.
• Orlando Health Cancer Institute: Multi-hospital system oncology program in Central Florida offering radiation, medical, and surgical oncology. Comparable to RBOI in geography and cancer service scope, but anchored to a large hospital network rather than an independent practice.
• HCA Florida Healthcare: Large hospital system with oncology service lines across Florida including hospitals near Ocala and Citrus County. Comparable to RBOI via hospital-based and outpatient oncology overlap in the same Central Florida geography.
• AdventHealth Cancer Institute: Hospital-system-affiliated oncology program operating across Central Florida including locations near The Villages. Overlaps with RBOI on radiation oncology and Central Florida geography, but operates as part of a large integrated delivery network.

Emerging players

• Provision Healthcare: Specialty provider focused on proton therapy and advanced radiation oncology in community settings. Comparable to RBOI in radiation therapy modality and specialty focus, but differentiated by proton therapy technology and growth-stage footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuWIvkhNvk2E7G6CHC6AAXw
• Facebookfacebook.com/RBOI.Health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Boissoneault Oncology Institute