Kekkilä-BVB
- Company typePrivate
- Founded2019
- HeadquartersVantaa, Finland
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Kekkilä-BVB firmographics
Firmographics- Name
- Kekkilä-BVB
- Legal name
- Kekkilä-BVB Oy
- Website
- https://kekkila-bvb.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Kekkilä-BVB is headquartered
LocationHeadquarters
- HQ city
- Vantaa
- HQ country
- Finland
- HQ region
- Europe
Markets served
Kekkilä-BVB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Substrate and growing media product sales: Core revenue from selling substrates, soils and growing media products to professional greenhouse growers, retailers, landscapers/municipalities and consumers across 100+ countries. Reported turnover is 300 million EUR.
- Fertilizers, roofing products and packed retail goods: Revenue from fertilizers and packed retail substrates and roofing products sold to retail and consumer customers through Kekkilä Garden, Hasselfors Garden, Algomin and Kekkilä-BVB Retail brands.
- Horticultural raw materials and animal bedding supply: Supply of horticultural raw materials globally and animal bedding peat in Finland as part of the G&C Materials business.
- Sustainability Compass licensing and methodology sharing: The Sustainability Compass is published under a Creative Commons CC BY 4.0 license and shared openly with the horticultural sector, including user guides and supporting documents.
- Customer education, training and advisory services: Revenue-adjacent services via Kekkilä-BVB College (group training, e-learning, self-study) and R&D advisory partnerships with HAS and Wageningen University and Research, supporting professional growers and landscapers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Quote-based B2B pricing for professional substrates, retail products and raw materials; webshop pricing handled directly per customer. |
Go-to-market motion1 record
Kekkilä-BVB product offering
Product offeringCore offering
Kekkilä-BVB manufactures and supplies substrates, growing media, fertilizers, landscaping materials, and animal bedding through a portfolio of professional, retail, and landscaping brands (BVB Substrates, Kekkilä Professional, Kekkilä-Brill Substrates, Hasselfors Garden, Kekkilä Garden, Algomin, BVB Landscaping, Kekkilä-BVB Retail, G&C Materials). The company operates 12 production facilities and serves customers in over 100 countries.
Product overview
Kekkilä-BVB operates a portfolio-of-brands model (rather than a single unified software platform) for the European substrates and growing media market, organised under the parent Neova Group. Its offering is grouped into four business areas that share common operations and support functions: Professional Growing (BVB Substrates, Kekkilä Professional, Kekkilä-Brill Substrates), Retail and Consumer (Kekkilä Garden Finland, Kekkilä Garden Estonia, Hasselfors Garden, Algomin, Kekkilä-BVB Retail in NL/DE/BE), Landscaping (BVB Landscaping Benelux, Kekkilä Viherrakentaminen Finland, Hasselfors Garden Sweden landscaping) and G&C Materials (horticultural raw materials and Finnish animal bedding peat). Across these brands the company supplies substrates, growing media, fertilizers, animal bedding and landscaping materials to professional greenhouse growers, retailers, landscapers and consumers in over 100 countries, supported by the Kekkilä-BVB R&D centre in De Lier (Netherlands), the Kekkilä-BVB College training platform, the S.A.F.E. safety programme, and the open-source Sustainability Compass assessment methodology.
Differentiator
Problem solved
Functional benefit
Brands
- Kekkilä Professional: Professional growing media products for greenhouse growers.
- Kekkilä Garden
- Kekkilä Viherrakentaminen
- Hasselfors Garden
- Algomin
- BVB Substrates
- BVB Landscaping
- BVB Gardening
- Kekkilä-Brill Substrates
Products and services
- BVB Substrates Professional-grade substrates and growing media products supplied to professional horticulturists, based in the Netherlands.
- Kekkilä Professional Professional horticulture brand offering substrates and growing media solutions for greenhouse growers and professional cultivators.
- Kekkilä-Brill Substrates Sub-brand providing substrates for the professional growing segment in Germany.
- Hasselfors Garden Swedish retail and landscaping brand offering garden substrates, fertilizers, and landscaping materials to consumers and professional landscapers.
- Kekkilä Garden Finland Finnish retail consumer brand selling packed substrates, fertilizers and home gardening products.
- Kekkilä Garden Estonia Estonian retail consumer brand offering packed substrates, fertilizers and home gardening products.
- Algomin Swedish retail brand supplying plant care and fertilizer products for home gardeners.
- BVB Landscaping Benelux Landscaping brand serving landscape designers and municipalities in the Benelux region to increase urban green diversity and climate robustness.
- Kekkilä Viherrakentaminen Finnish landscaping business line partnering with municipalities and landscape designers on urban green construction.
- Kekkilä-BVB Retail (Netherlands, Germany, Belgium) Retail business covering the Netherlands, Germany and Belgium, offering packed substrates, fertilizers and roofing products.
- G&C Materials Business line supplying horticultural raw materials worldwide and animal bedding peat in Finland; composed of G&C Materials Germany GmbH and G&C Materials Oy.
Companies that use Kekkilä-BVB
Customer profileIdeal customer profiles4 records
Kekkilä-BVB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Kekkilä-BVB partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Kekkilä-BVB competitors and assessment
Company assessmentDirect peers
- Pelemix: Israeli-based global producer of coco peat and coir-based growing media, supplying professional greenhouse growers. Directly comparable as a substrate specialist, with a comparable international footprint and focus on peat-alternative raw materials.
- Lambert Peat Moss: Canadian peat moss and growing media producer supplying professional and retail horticulture markets. Direct competitor in peat-based substrates with similar R&D focus on peat alternatives and global distribution.
- Classmann-Deilmann: German producer of substrates and growing media, particularly for the European professional horticulture and landscaping markets. Directly comparable product portfolio and strong overlap with Kekkilä-BVB in German-speaking and broader European professional growing segments.
- Sun Gro Horticulture: North American leader in peat-based and soilless growing media, serving professional greenhouse, nursery, and consumer gardening channels. Comparable peat-dependent substrate portfolio, retail brands (Black Gold, Fafard) and customer base to Kekkilä-BVB.
- Jiffy Group: Norwegian/Dutch producer of growing media, substrates, propagation solutions and biodegradable pots for professional horticulture. Directly comparable product portfolio (peat-based and coir substrates), serving the same professional greenhouse and ornamental grower customers across Europe and globally.
- Florentaise: French producer of growing media, soils and mulches, with a strong focus on peat alternatives (wood fibre, green compost, coir). Directly comparable in substrate science R&D and product range, with overlapping European customer base in landscaping and professional growing.
- Berger: Canadian peat-based growing media producer with both professional and consumer horticulture product lines. Directly comparable product mix (peat substrates, mixes, custom blends) and customer overlap with Kekkilä-BVB in North American and export markets.
Broad incumbents
- Grodan (ROCKWOOL Group): Part of ROCKWOOL Group, supplying stone-wool growing substrates and precision irrigation solutions for high-tech greenhouses. Adjacent competitor in the professional greenhouse substrate category, though using mineral wool rather than organic substrates; serves the same Dutch-style high-wire greenhouse growers.
- Premier Tech: Large Canadian-domiciled group with a Horticulture division producing peat-based substrates, growing mixes and active ingredients for professional and consumer markets. Broader portfolio across multiple industries (water, food, environmental technologies) but its horticulture segment directly competes with Kekkilä-BVB.
Others
- Wageningen University & Research (WUR): Knowledge and research partner of Kekkilä-BVB through the Kekkilä-BVB College masterclass program. Included as an ecosystem player — not a direct competitor, but a critical R&D and knowledge partner that gives Kekkilä-BVB preferential access to horticulture science and talent in the Dutch substrate cluster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks4 records
Key highlights6 records
Customer concentration
Kekkilä-BVB social profiles
Digital presenceKekkilä-BVB compliance and trust
Trust signalCompliance9 records
Kekkilä-BVB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kekkilä-BVB leadership team
Management profileNumber of profiles
Profiles6 records
Kekkilä-BVB subsidiaries and ownership
Company hierarchySubsidiaries19 records
Kekkilä-BVB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kekkilä-BVB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kekkilä-BVB
What does Kekkilä-BVB do?
Kekkilä-BVB manufactures and supplies substrates, growing media, fertilizers, landscaping materials, and animal bedding through a portfolio of professional, retail, and landscaping brands (BVB Substrates, Kekkilä Professional, Kekkilä-Brill Substrates, Hasselfors Garden, Kekkilä Garden, Algomin, BVB Landscaping, Kekkilä-BVB Retail, G&C Materials). The company operates 12 production facilities and serves customers in over 100 countries.
Is Kekkilä-BVB a public or private company?
Kekkilä-BVB is a private company. It is classified as corporate owned and is currently operating.
When was Kekkilä-BVB founded?
Kekkilä-BVB was founded in 2019. It employs 251 to 500 people.
Where is Kekkilä-BVB based?
Kekkilä-BVB is headquartered in Vantaa, Finland, in the Europe region.
How does Kekkilä-BVB make money?
Five revenue lines are on record. Substrate and growing media product sales are the primary driver. The others are fertilizers, roofing products and packed retail goods, horticultural raw materials and animal bedding supply, sustainability Compass licensing and methodology sharing and customer education, training and advisory services.
Who are Kekkilä-BVB's main competitors?
Direct peers on record are Pelemix, Lambert Peat Moss, Classmann-Deilmann, Sun Gro Horticulture, Jiffy Group, Florentaise and Berger. Broad incumbents are Grodan (ROCKWOOL Group) and Premier Tech. Wageningen University & Research (WUR) is listed as an others.
Does Kekkilä-BVB have an API?
No public API is recorded for Kekkilä-BVB.