Kekkilä-BVB

Name

Kekkilä-BVB

Legal name

Kekkilä-BVB Oy

Website

https://kekkila-bvb.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Substrate and growing media product sales: Core revenue from selling substrates, soils and growing media products to professional greenhouse growers, retailers, landscapers/municipalities and consumers across 100+ countries. Reported turnover is 300 million EUR.
2. Fertilizers, roofing products and packed retail goods: Revenue from fertilizers and packed retail substrates and roofing products sold to retail and consumer customers through Kekkilä Garden, Hasselfors Garden, Algomin and Kekkilä-BVB Retail brands.
3. Horticultural raw materials and animal bedding supply: Supply of horticultural raw materials globally and animal bedding peat in Finland as part of the G&C Materials business.
4. Sustainability Compass licensing and methodology sharing: The Sustainability Compass is published under a Creative Commons CC BY 4.0 license and shared openly with the horticultural sector, including user guides and supporting documents.
5. Customer education, training and advisory services: Revenue-adjacent services via Kekkilä-BVB College (group training, e-learning, self-study) and R&D advisory partnerships with HAS and Wageningen University and Research, supporting professional growers and landscapers.

Pricing tiers

Go-to-market motion1 record

Core offering

Kekkilä-BVB manufactures and supplies substrates, growing media, fertilizers, landscaping materials, and animal bedding through a portfolio of professional, retail, and landscaping brands (BVB Substrates, Kekkilä Professional, Kekkilä-Brill Substrates, Hasselfors Garden, Kekkilä Garden, Algomin, BVB Landscaping, Kekkilä-BVB Retail, G&C Materials). The company operates 12 production facilities and serves customers in over 100 countries.

Product overview

Kekkilä-BVB operates a portfolio-of-brands model (rather than a single unified software platform) for the European substrates and growing media market, organised under the parent Neova Group. Its offering is grouped into four business areas that share common operations and support functions: Professional Growing (BVB Substrates, Kekkilä Professional, Kekkilä-Brill Substrates), Retail and Consumer (Kekkilä Garden Finland, Kekkilä Garden Estonia, Hasselfors Garden, Algomin, Kekkilä-BVB Retail in NL/DE/BE), Landscaping (BVB Landscaping Benelux, Kekkilä Viherrakentaminen Finland, Hasselfors Garden Sweden landscaping) and G&C Materials (horticultural raw materials and Finnish animal bedding peat). Across these brands the company supplies substrates, growing media, fertilizers, animal bedding and landscaping materials to professional greenhouse growers, retailers, landscapers and consumers in over 100 countries, supported by the Kekkilä-BVB R&D centre in De Lier (Netherlands), the Kekkilä-BVB College training platform, the S.A.F.E. safety programme, and the open-source Sustainability Compass assessment methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Kekkilä Professional: Professional growing media products for greenhouse growers.
• Kekkilä Garden
• Kekkilä Viherrakentaminen
• Hasselfors Garden
• Algomin
• BVB Substrates
• BVB Landscaping
• BVB Gardening
• Kekkilä-Brill Substrates

Products and services

• BVB Substrates Professional-grade substrates and growing media products supplied to professional horticulturists, based in the Netherlands.
• Kekkilä Professional Professional horticulture brand offering substrates and growing media solutions for greenhouse growers and professional cultivators.
• Kekkilä-Brill Substrates Sub-brand providing substrates for the professional growing segment in Germany.
• Hasselfors Garden Swedish retail and landscaping brand offering garden substrates, fertilizers, and landscaping materials to consumers and professional landscapers.
• Kekkilä Garden Finland Finnish retail consumer brand selling packed substrates, fertilizers and home gardening products.
• Kekkilä Garden Estonia Estonian retail consumer brand offering packed substrates, fertilizers and home gardening products.
• Algomin Swedish retail brand supplying plant care and fertilizer products for home gardeners.
• BVB Landscaping Benelux Landscaping brand serving landscape designers and municipalities in the Benelux region to increase urban green diversity and climate robustness.
• Kekkilä Viherrakentaminen Finnish landscaping business line partnering with municipalities and landscape designers on urban green construction.
• Kekkilä-BVB Retail (Netherlands, Germany, Belgium) Retail business covering the Netherlands, Germany and Belgium, offering packed substrates, fertilizers and roofing products.
• G&C Materials Business line supplying horticultural raw materials worldwide and animal bedding peat in Finland; composed of G&C Materials Germany GmbH and G&C Materials Oy.

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pelemix: Israeli-based global producer of coco peat and coir-based growing media, supplying professional greenhouse growers. Directly comparable as a substrate specialist, with a comparable international footprint and focus on peat-alternative raw materials.
• Lambert Peat Moss: Canadian peat moss and growing media producer supplying professional and retail horticulture markets. Direct competitor in peat-based substrates with similar R&D focus on peat alternatives and global distribution.
• Classmann-Deilmann: German producer of substrates and growing media, particularly for the European professional horticulture and landscaping markets. Directly comparable product portfolio and strong overlap with Kekkilä-BVB in German-speaking and broader European professional growing segments.
• Sun Gro Horticulture: North American leader in peat-based and soilless growing media, serving professional greenhouse, nursery, and consumer gardening channels. Comparable peat-dependent substrate portfolio, retail brands (Black Gold, Fafard) and customer base to Kekkilä-BVB.
• Jiffy Group: Norwegian/Dutch producer of growing media, substrates, propagation solutions and biodegradable pots for professional horticulture. Directly comparable product portfolio (peat-based and coir substrates), serving the same professional greenhouse and ornamental grower customers across Europe and globally.
• Florentaise: French producer of growing media, soils and mulches, with a strong focus on peat alternatives (wood fibre, green compost, coir). Directly comparable in substrate science R&D and product range, with overlapping European customer base in landscaping and professional growing.
• Berger: Canadian peat-based growing media producer with both professional and consumer horticulture product lines. Directly comparable product mix (peat substrates, mixes, custom blends) and customer overlap with Kekkilä-BVB in North American and export markets.

Broad incumbents

• Grodan (ROCKWOOL Group): Part of ROCKWOOL Group, supplying stone-wool growing substrates and precision irrigation solutions for high-tech greenhouses. Adjacent competitor in the professional greenhouse substrate category, though using mineral wool rather than organic substrates; serves the same Dutch-style high-wire greenhouse growers.
• Premier Tech: Large Canadian-domiciled group with a Horticulture division producing peat-based substrates, growing mixes and active ingredients for professional and consumer markets. Broader portfolio across multiple industries (water, food, environmental technologies) but its horticulture segment directly competes with Kekkilä-BVB.

Others

• Wageningen University & Research (WUR): Knowledge and research partner of Kekkilä-BVB through the Kekkilä-BVB College masterclass program. Included as an ecosystem player — not a direct competitor, but a critical R&D and knowledge partner that gives Kekkilä-BVB preferential access to horticulture science and talent in the Dutch substrate cluster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xkekkila-bvb.com/press-media
• LinkedInkekkila-bvb.com/careers

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kekkilä-BVB