Future Foundry

What Future Foundry does

Future Foundry Group Ltd is a UK-domiciled private consulting firm operating from London with a US regional office in New York. The company's core offering is a structured corporate-innovation service that helps large organisations de-risk new venture, product, and service ideas through a three-phase experimentation methodology spanning Low Fidelity (lightweight signals), Medium Fidelity (interactive prototypes and live-market campaigns), and High Fidelity (real customer commitments such as payment, LOI, or signup). Underlying the methodology is a proprietary library of 43 named experiment types — including Mental Mapping, Customer Conversation, Fake Door, Commitment-to-Buy, Pre-Launch, Temporary Store, and Service Simulation — and a four-step engagement process (Client Onboarding, Experiment Design, Test Execution, Result Analysis) that is delivered on a pay-as-you-go, per-experiment basis.

The firm packages the methodology into three consulting tiers — Advisory (£10,000 per experiment), Coaching (£12,500 per experiment), and Full-Service (£15,000 per experiment) — and goes to market through direct enterprise field sales targeting corporate innovation teams, venture-building units, and senior product leaders. Marketing relies on thought-leadership content on a Framer-hosted website, a public experiment catalog, and HubSpot-driven meeting scheduling. Evidence of delivery scale rests on the firm's claimed track record of 20,000+ experiments across 11 countries and named enterprise engagements spanning retail/healthcare (Walgreens), utilities, global consultancy, consumer goods, fintech, and logistics. The firm is founder-controlled, with Katy Sephton as Chief Operating Officer and Co-Founder, and shows no disclosed external funding, partnerships, or M&A activity in the input data.

Name

Future Foundry

Legal name

Future Foundry Group Ltd

Website

https://future-foundry.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Future Foundry is a UK-headquartered consulting firm that runs structured three-phase experimentation engagements for corporate innovation teams, venture builders, and product leaders to de-risk new products, services, and business models before major investment.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experimentation Consulting Services: Future Foundry generates revenue through structured experimentation consulting engagements priced per experiment. They offer three service tiers: Advisory (£10,000/experiment) for expert guidance on de-risking innovation, Coaching (£12,500/experiment) for structured coaching and facilitation, and Full-Service (£15,000/experiment) for end-to-end test management and validation. The company provides experiment design, strategic decision support, structured test plans, risk assessment, execution, data analysis, and stakeholder-ready validation reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Future Foundry is a London-headquartered professional services firm that helps corporations de-risk new ventures, products, and services through structured experimentation. The company deploys a proprietary three-phase methodology (Low, Medium, and High Fidelity experiments) and a library of 40+ named experiment types to replace guesswork with real customer behavioural data. Engagements are sold as experiment-based consulting projects across three service tiers — Advisory, Coaching, and Full-Service — priced per experiment.

Product overview

Future Foundry is a consulting/services company that provides structured experimentation services to help corporations de-risk new ideas, get them to market faster, and make better investment decisions. The company offers three pricing tiers: Advisory (£10,000/experiment), Coaching (£12,500), and Full-Service (£15,000). Their core offering is an extensive library of 43 named experiment types organized across three fidelity levels—Low Fidelity (exploratory tests like Co-Design, Customer Conversation, Mental Mapping), Mid Fidelity (interactive tests like Ad Test, Concept Prototype, Multivariate Test), and High Fidelity (real-behavior tests like Commitment-to-Buy, Advance Purchase, Pre-Launch, Temporary Store). These experiments are designed to validate customer demand, product feasibility, and market traction at different stages of the innovation process.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Service

Quantifiable outcome

• 3X increase in learning speed
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Strategyzer: Provides business model innovation tools, workshops, and consulting to help companies test and validate new ideas — overlapping methodology (Business Model Canvas, testing) and customer base (corporate innovation and product leaders).
• Mach49: Builds and scales venture-builder and growth-engines inside large corporations — directly comparable to Future Foundry's work with corporate venture-building teams (e.g., the utility venture-builder client) and its evidence-based new-venture validation approach.
• Innosight: Strategy and innovation consultancy advising large organizations on disruptive innovation and growth — directly comparable in serving enterprise innovation teams and offering structured experimentation frameworks for new venture validation.
• Lippincott: Brand and innovation consultancy helping corporations identify, prototype, and launch new growth initiatives — comparable in serving corporate innovation leaders with structured new-idea validation, though with a stronger brand-strategy orientation.
• Board of Innovation: Corporate innovation consultancy that runs structured experiments, sprints, and venture-building engagements with large enterprises — closely comparable in target customer (corporate innovation teams), methodology (structured validation), and business model (project-based engagements).

Broad incumbents

• IDEO: Established design and innovation consultancy with deep enterprise relationships and broad portfolios including design thinking and prototyping — overlaps with Future Foundry on structured experimentation but operates at much larger scale and brand recognition.
• frog: Global design and innovation firm (part of Capgemini Invent) that runs design sprints, prototyping, and product experimentation for enterprise clients — comparable on experimentation methodology, broader portfolio and scale as an incumbent.
• Doblin (Deloitte): Deloitte's innovation practice offering enterprise innovation strategy, venture-building, and experimentation services — comparable target customers and methodology but bundled inside a Big Four transformation mandate with far greater scale.
• McKinsey & Company: Global management consultancy with dedicated design, innovation, and corporate venture practices that can compete for the same enterprise experimentation budget — comparable customer base and methodology, vastly broader scope and scale.
• Boston Consulting Group (BCG): Global consultancy with innovation, venture-building, and design practices serving large corporates — competes for the same enterprise innovation engagements and can bundle experimentation into larger transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100078899195796
• LinkedInlinkedin.com/company/future-foundry-hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Foundry