Croissant
Croissant is a fashion fintech platform that guarantees buyback values on luxury fashion items at point of sale, serving 100,000+ high-spend shoppers and 80+ retail partners through an AI-powered closed-loop resale, store credit, and brand financing ecosystem.
- Company typePrivate
- Founded2023
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Croissant does
Croissant is a fashion fintech platform that offers guaranteed buyback values on fashion items at the point of sale, operating a closed-loop resale ecosystem. The company serves luxury and premium fashion shoppers averaging $17,000 in annual fashion spend, alongside 80+ retail partners including Nordstrom, Bloomingdale's, Saks, Neiman Marcus, Bergdorf Goodman, Mytheresa, Revolve, and Reformation. As of February 2026, the platform had 100,000+ users and had driven more than $50 million in GMV, with projections to reach $250 million in GMV by year-end 2026. Croissant was founded in 2023 by John Howard (CEO) and John Klose (CTO) and is headquartered in Nashville, Tennessee, with a New York City presence.
The product suite spans the core Croissant Platform (where users build a priced "Collection" via Gmail sync or photo upload and lock in guaranteed buyback values typically at 35-40% of retail), Croissant Pay (a Shopify-integrated checkout that distributes store credit), Croissant Capital (non-dilutive funding of $25,000 to $5M+ for brands in exchange for store credit obligations), Atlas (a brand intelligence platform built on the verified ownership graph), and Warehouse. Underlying technology includes a receipt-verified cross-brand ownership graph covering 120,000+ shoppers, 400+ brands, and $1 billion+ in verified retail purchases, plus AI-driven buyback valuation models. The company has raised $52 million in total funding across a $24 million seed (July 2023) and a $28 million Series A (February 2026, split $14M equity / $14M debt), with backing from Portage Ventures, Third Prime, and KKR co-founders.
Revenue is generated through affiliate/transaction commissions on credit redemptions at partner retailers, store credit arbitrage (purchasing credit at face value and distributing it to customers who spend approximately 2.9x the credit amount), 10% cash-back incentives, and brand intelligence subscriptions via Atlas. Distribution is primarily product-led through Chrome/Safari browser extensions, an iOS mobile app launched in July 2024, and the Shopify App Store. The company employs 11-50 people and projects profitability by end of 2026.
Croissant firmographics
Firmographics- Name
- Croissant
- Legal name
- Croissant Pay, Inc.
- Website
- https://croissant.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Croissant is a fashion fintech platform that guarantees buyback values on luxury fashion items at point of sale, serving 100,000+ high-spend shoppers and 80+ retail partners through an AI-powered closed-loop resale, store credit, and brand financing ecosystem.
- Ownership category
- akta.pro rank
Croissant industry classification
Industry- Product category
- Fashion Resale Technology
- akta.pro primary industry
- Luxury & Designer Resale (CRAFAGAB)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where Croissant is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Croissant business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Affiliate/Transaction Commission: Croissant earns a commission from retailers comparable to standard affiliate commission when customers redeem Croissant credit at checkout. No upfront fees, no monthly minimums, no SaaS fee. Commission is charged only when credit is redeemed through Croissant Pay.
- Store Credit Arbitrage (Croissant Capital): Croissant pre-purchases store credit from brands at face value, then distributes to customers who spend 2.9x the credit amount. Brands receive upfront working capital while Croissant monetizes the spread between credit distributed and actual redemption value.
- 10% Cash Back Rewards: Customers earn 10% back in Croissant credit on qualifying purchases made with Croissant Pay or through browser extensions. This drives customer engagement and creates credit余额 that incentivizes future purchases at partner retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for consumers - earn 10% cash back on purchases |
| Transaction based/ take rate | Pay-as-you-go | Commission-based for retailers (affiliate-style) |
| Transaction based/ take rate | Multi-year contract | Non-dilutive capital for brands ($25K-$5M+) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Croissant product offering
Product offeringCore offering
Croissant is a fashion fintech platform that provides guaranteed buyback values on fashion items at checkout. Consumers build a priced Collection via Gmail sync or photo upload, then sell back items for Croissant credit redeemable at 80+ partner retailers (Nordstrom, Bloomingdale's, Mytheresa, Revolve, Saks Fifth Avenue, Reformation, etc.). The platform extends B2B with Croissant Pay (Shopify checkout integration), Croissant Capital (non-dilutive brand funding of $25K-$5M+), and Atlas (brand intelligence using a receipt-verified ownership graph).
Product overview
Croissant operates as a unified fashion fintech platform offering guaranteed resale value integration across the fashion shopping lifecycle. The core Croissant Platform combines a mobile app (iOS/Android) and browser extensions (Chrome/Safari) that display buyback values at checkout with partner retailers. Users build a priced Collection via Gmail sync or photo upload, with each item carrying a Guaranteed Buyback value that locks in future resale worth. When items are sold back, Croissant credits the user's Wallet for spending with partner brands, while the Warehouse marketplace handles authenticated resale of received inventory. The platform extends to B2B offerings: Croissant Pay provides Shopify checkout integration for 120K+ luxury shoppers to spend credit at partner stores; Croissant Capital offers non-dilutive funding (25K-$5M+) to brands in exchange for future store credit obligations; and Atlas delivers brand intelligence analytics using a receipt-verified ownership graph across 400+ brands. A 10% cash back rewards program and periodic Credit Drops from brand partners complete the ecosystem, creating a closed-loop model where shoppers earn credit through purchases and resale, which drives repeat commerce at partner retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Croissant Capital: Instant, non-dilutive funding for brands and retailers backed by the spending power of future customers.
- Croissant Pay
- Croissant Atlas
- Croissant Warehouse
Products and services
- Croissant Platform Consumer-facing guaranteed buyback platform accessible via iOS/Android mobile app and Chrome/Safari browser extensions. Users sync their Gmail or upload photos to build a priced Collection of fashion items, each carrying a guaranteed Buyback value (20-75% of retail, typically 35-40%). Users sell back items for Croissant credit redeemable at 80+ partner retailers. Free to join.
- Croissant Pay Checkout integration for Shopify (and custom JavaScript) merchants enabling consumers to redeem Croissant credit at checkout. Functions like Klarna or PayPal at checkout; merchants receive full USD payment monthly with optional advance funding via Croissant Capital. Commission-based pricing comparable to standard affiliate commission; no upfront or SaaS fees.
- Croissant Capital Non-dilutive funding product for fashion brands and retailers, providing instant working capital ($25K to $5M+) in exchange for future store credit obligations. No interest, no equity, no dilution. Brands receive upfront cash by pre-selling store credit to Croissant, which is distributed to customers through resale payouts, credit drops, and shopping rewards. Customers redeem credit via Croissant Pay, spending 2.9x the credit amount on average.
- Atlas Brand intelligence platform providing consumer ownership analytics for fashion brands. Built on a receipt-verified cross-brand ownership graph offering pre-built insight categories (Wholesale-to-DTC conversion, Conquest, Competitive Overlap, Brand Loyalty, Wallet Share, At-Risk identification). Includes Atlas Engage for campaign management via Credit Offers, Early Access, Editorial, and Announcements.
- Croissant Warehouse Curated online marketplace for authenticated resale items bought back from customers. Every piece is verified and authenticated by Croissant's quality review team before listing. Features gently used clothing, shoes, and accessories from supported brands. Users can shop the Warehouse using Croissant credit converted to gift cards at participating merchants.
Quantifiable outcome
- Customers spend 2.9x the credit amount when redeeming at partner stores
- +6 more outcomes
Companies that use Croissant
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Croissant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature6 records
Croissant partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, flagship and minor.
- ShopifycorePlatform partnership enabling Croissant Pay checkout integration. Shopify merchants can install Croissant through the app store with 5-minute drag-and-drop setup. Shopify order flow processes Croissant Pay transactions.
- NordstromflagshipFlagship retail partner where Croissant users can earn 10% back and redeem accumulated credit. Featured prominently in partner brand logos and testimonials.
- RevolveflagshipContemporary fashion e-commerce partner with Croissant integration. Users can earn credit and redeem at checkout.
- ReformationflagshipSustainable fashion brand partner with Croissant checkout integration and buyback guarantee program.
- Bergdorf GoodmanflagshipLuxury department store partner integrated with Croissant platform for customer loyalty and resale services.
- Neiman MarcusflagshipLuxury department store partner with Croissant integration for customer engagement.
- Bloomingdale'sflagshipLuxury department store partner with Croissant credit redemption at checkout.
- MytheresaflagshipLuxury fashion e-commerce partner with Croissant Pay integration.
- Saks Fifth AvenueflagshipLuxury department store partner with Croissant credit redemption options.
- COScoreContemporary fashion brand (H&M-owned) partner with Croissant integration.
- FWRDcoreContemporary fashion e-commerce partner with Croissant checkout integration.
- Mansur GavrielcoreContemporary accessories brand partner featured in partner logos and testimonials.
- ShopbopcoreAmazon-owned luxury fashion retailer partner with Croissant platform integration.
- SSENSEcoreContemporary luxury fashion e-commerce partner with Croissant integration.
- Alexander McQueencoreLuxury fashion brand partner on the Croissant platform with $50M+ GMV delivery.
- Isabel MarantcoreFrench luxury fashion brand among the 80+ retailer partners working with Croissant.
- AltuzarracoreContemporary luxury brand partner featured in brand logos on homepage.
- Nili LotancoreContemporary fashion designer brand partner with Croissant integration.
- AREAcoreContemporary fashion brand partner featured in partner logos.
- Johanna OrtizcoreDesigner brand partner featured in partner logos and Atlas platform demonstration.
- St. AgnicoreContemporary fashion brand partner with Croissant integration.
- HampdencoreLuxury boutique partner with Croissant platform integration.
- Derek LamminorDesigner brand partner mentioned in Forbes coverage of $50M+ GMV delivery.
- MissoniminorLuxury fashion brand partner in the Croissant ecosystem.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Croissant competitors and assessment
Company assessmentBroad incumbents
- eBay: Mass-market resale marketplace with authenticated luxury programs (eBay Authenticity Guarantee) covering watches, sneakers, handbags, and trading cards. Comparable to Croissant in offering authenticated resale of luxury items; differs in scale, category breadth, and lack of guaranteed buyback at retail point-of-sale.
- Poshmark: Large social resale marketplace acquired by Naver for $1.6B, covering fashion and accessories across price points. Comparable as a resale destination for consumers; differs from Croissant in its social listing model, broader category mix (mass market through luxury), and lack of guaranteed buyback or retailer integration.
- Affirm: Publicly traded BNPL and consumer financing platform integrated into retailer checkouts (NASDAQ: AFRM). Comparable to Croissant in providing checkout-integrated fintech services for fashion and luxury retailers that drive AOV uplift; differs in being a lending product rather than a resale/loyalty product.
- ThredUp: Publicly traded resale-as-a-service platform (NASDAQ: TDUP) providing managed resale for brands and a consumer marketplace focused on mid-market apparel. Comparable to Croissant in operating a resale marketplace plus a B2B service layer for brands, though ThredUp focuses on mass and mid-market rather than luxury.
- Depop: Gen-Z focused peer-to-peer fashion resale marketplace owned by Etsy. Comparable to Croissant in addressing fashion resale for younger consumers; differs in its social marketplace model and absence of guaranteed buyback pricing or brand-side integration.
- Klarna: Global BNPL and shopping network integrated into thousands of retailer checkouts. Comparable to Croissant Pay in delivering a payment/credit layer at fashion retailer checkout; differs as a lending and discovery platform rather than a resale and loyalty solution.
Emerging players
- Archive: Resale-as-a-service platform enabling brands to launch and operate their own branded secondhand stores, with authentication, pricing, and logistics infrastructure. Comparable to Croissant in offering B2B resale infrastructure to fashion brands; differs in focus on branded peer-to-peer marketplaces rather than guaranteed point-of-sale buyback.
Direct peers
- The RealReal: The leading authenticated luxury resale marketplace in the US, offering consignment and direct buyout of designer fashion. Directly comparable to Croissant's Warehouse and buyback model, but operates via seller consignment rather than point-of-sale guarantee and does not embed into brand partner checkouts.
- Vestiaire Collective: Global authenticated luxury resale marketplace with operations in the US, Europe, and Asia. Comparable to Croissant in luxury resale positioning and authentication focus; differs in its peer-to-peer C2C model and absence of point-of-sale guaranteed buyback integration with retailers.
Regional players
- StockX: Resale marketplace with verified-authentication model, primarily serving sneakers, streetwear, and collectibles in the US. Comparable to Croissant in applying authentication and structured pricing to resale, but in adjacent categories (sneakers/streetwear vs luxury fashion) and without retailer point-of-sale integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Croissant social profiles
Digital presenceCroissant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Croissant leadership team
Management profileNumber of profiles
Profiles3 records
Croissant funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Croissant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Croissant
What does Croissant do?
Croissant is a fashion fintech platform that provides guaranteed buyback values on fashion items at checkout. Consumers build a priced Collection via Gmail sync or photo upload, then sell back items for Croissant credit redeemable at 80+ partner retailers (Nordstrom, Bloomingdale's, Mytheresa, Revolve, Saks Fifth Avenue, Reformation, etc.). The platform extends B2B with Croissant Pay (Shopify checkout integration), Croissant Capital (non-dilutive brand funding of $25K-$5M+), and Atlas (brand intelligence using a receipt-verified ownership graph).
Is Croissant a public or private company?
Croissant is a private company. It is classified as venture growth investor backed and is currently operating.
When was Croissant founded?
Croissant was founded in 2023. It employs 11 to 50 people.
Where is Croissant based?
Croissant is headquartered in Nashville, United States, in the North America region.
How does Croissant make money?
Three revenue lines are on record. Affiliate/Transaction Commission is the primary driver. The others are store Credit Arbitrage (Croissant Capital) and 10% Cash Back Rewards.
Who are Croissant's main competitors?
Broad incumbents on record are eBay, Poshmark, Affirm, ThredUp, Depop and Klarna. Archive is listed as an emerging player. Direct peers are The RealReal and Vestiaire Collective. StockX is listed as a regional player.
Does Croissant have an API?
No public API is recorded for Croissant.
What industry is Croissant in?
Croissant's product category is Fashion Resale Technology. Its primary akta.pro industry code is CRAFAGAB, Luxury & Designer Resale, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.