SafeTree
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
SafeTree firmographics
Firmographics- Name
- SafeTree
- Legal name
- SafeTree
- Website
- https://safetree.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
SafeTree industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where SafeTree is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
SafeTree business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
SafeTree product offering
Product offeringCore offering
SafeTree is an insurance marketplace offering both corporate insurance and personal insurance plans. The platform aggregates multiple insurance categories including health, home, life, travel, and auto insurance, operating as a unified insurance brokerage that connects individual consumers and businesses with appropriate insurance coverage providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance
Companies that use SafeTree
Customer profileSegments2 records
Ideal customer profiles2 records
SafeTree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SafeTree competitors and assessment
Company assessmentEmerging players
- Acko General Insurance: India-based digital-first insurer (and distributor) offering motor, health, and travel products directly to consumers and via partners; an emerging insurtech with overlap on product lines even though it is also a carrier.
- Digit Insurance: India-based new-age insurer selling motor, health, travel, and other lines directly and through partners, competing with Safetree's aggregator proposition at the carrier-direct angle.
- Paytm Insurance (One97 Communications): Embedded insurance distribution inside India's largest consumer fintech super-app, offering health, life, motor, and travel coverage to a mass-market audience; an emerging player competing for the same digital insurance customer.
Direct peers
- Coverfox: Indian online insurance brokerage offering health, life, motor, and travel insurance across both individual and corporate buyers; competes in the same digital distribution category as Safetree.
- PolicyBazaar (PB Fintech): India's largest online insurance aggregator offering multi-line life, health, motor, and travel insurance comparison across personal and corporate segments — directly comparable to Safetree's marketplace model at much larger scale.
- InsuranceDekho: India-based insurance aggregator and brokerage with a strong agent-assisted digital model offering multi-line coverage to retail and SME customers, overlapping with Safetree's dual-segment GTM.
- Turtlemint: Indian insurtech platform distributing life, health, and motor insurance through a digital POSP-led model for individuals and families, directly comparable to Safetree's retail-focused distribution motion.
Broad incumbents
- Bajaj Capital Insurance Broking: Large Indian financial services distributor offering multi-line insurance alongside investment products to retail and corporate clients; a broader incumbent in the same distribution space as Safetree.
- ICICI Lombard General Insurance: Leading Indian general insurer covering health, motor, home, and travel lines, with growing direct-to-consumer digital distribution; relevant incumbent comparison for Safetree on both products served and potential disintermediation risk.
- HDFC ERGO General Insurance: Major Indian general insurer offering health, motor, home, and travel coverage through agents, brokers, and digital channels; a large incumbent carrier whose distribution strategy intersects with Safetree's broker role.
Market position
Customer concentration
SafeTree social profiles
Digital presenceSafeTree financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeTree leadership team
Management profileNumber of profiles
Profiles1 record
SafeTree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeTree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeTree
What does SafeTree do?
SafeTree is an insurance marketplace offering both corporate insurance and personal insurance plans. The platform aggregates multiple insurance categories including health, home, life, travel, and auto insurance, operating as a unified insurance brokerage that connects individual consumers and businesses with appropriate insurance coverage providers.
Is SafeTree a public or private company?
SafeTree is a private company. It is classified as unknown and is currently operating.
When was SafeTree founded?
SafeTree was founded in 2019. It employs 51 to 100 people.
Where is SafeTree based?
SafeTree is headquartered in Gurugram, India, in the Asia region.
Who are SafeTree's main competitors?
Emerging players on record are Acko General Insurance, Digit Insurance and Paytm Insurance (One97 Communications). Direct peers are Coverfox, PolicyBazaar (PB Fintech), InsuranceDekho and Turtlemint. Broad incumbents are Bajaj Capital Insurance Broking, ICICI Lombard General Insurance and HDFC ERGO General Insurance.
Does SafeTree have an API?
No public API is recorded for SafeTree.
What industry is SafeTree in?
SafeTree's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 5242 and its SIC code is 6411.