HALM Straws
HALM Straws GmbH is a Berlin-based manufacturer of reusable glass drinking straws sold direct-to-consumer and to hospitality businesses. The company produces specialty glass straws in Germany with laser engraving personalization, serving over 15,000 restaurants, cafes, and consumers across Europe and select international markets.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HALM Straws does
HALM Straws GmbH is a Berlin-based manufacturer of reusable glass drinking straws, operating from its headquarters at Danziger Str. 6 under the brand "Der Original Strohhalm aus Glas" (The Original Glass Straw). The company produces 100% Made-in-Germany specialty glass straws that are dishwasher safe, taste-neutral, and free from plasticizers, colorants, and lead, available in lengths from 10cm to 30cm with both straight and bent configurations. Its product platform centers on laser-engraving personalization, offering over 150 themed editions (gin, cocktails, holidays, weddings, cities, animals) alongside on-demand name, date, and logo engraving, plus SKUs specifically designed for compatibility with Stanley/Kukki reusable tumblers, shot glasses, long drinks, and soup applications.
HALM runs a dual-channel go-to-market: a direct-to-consumer e-commerce storefront at halm.co shipping across Germany, the US, France, and Spain with multi-language support (German, English, French, Spanish), and a dedicated B2B hospitality portal at gastronomie.halm.co serving over 15,000 restaurants, cafes, bars, hotels, catering, and event venues with bulk pricing, HACCP-compliant products, custom logo engraving, and reseller programs. Revenue is generated primarily through one-time product sales across 4-, 6-, 20-, and 50-pack configurations, with premium pricing on personalized SKUs (roughly 2x base pricing), a corporate gifting and promotional-merchandise line with minimum orders starting at 50 units, and seasonal promotions. The company is privately held, founder/family-owned with no disclosed external venture backing beyond an early 2016 Hyperion Invest round, and operates with a headcount in the 11–50 range from a single Berlin office.
HALM Straws firmographics
Firmographics- Name
- HALM Straws
- Legal name
- HALM Straws GmbH
- Website
- https://halm.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HALM Straws GmbH is a Berlin-based manufacturer of reusable glass drinking straws sold direct-to-consumer and to hospitality businesses. The company produces specialty glass straws in Germany with laser engraving personalization, serving over 15,000 restaurants, cafes, and consumers across Europe and select international markets.
- Ownership category
- akta.pro rank
HALM Straws industry classification
Industry- Product category
- Reusable Glass Drinking Straws
- NAICS
- Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)
Keywords
Where HALM Straws is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
HALM Straws business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct B2C Product Sales: One-time product sales through halm.co e-commerce platform. Revenue generated from sale of reusable glass straws in various configurations (4, 6, 20, 50 packs) and customization options. Premium pricing for personalized/engraved products.
- B2B Gastronomy Sales: Separate commercial channel at gastronomie.halm.co offering reduced prices for restaurants, cafes, bars, hotels, and event venues. Includes bulk ordering, custom logo engraving, and resale programs.
- Corporate/Business Gift Sales: Customized glass straws as corporate gifts and promotional items with company logos, personalized packaging, and bulk pricing. Targets businesses for employee gifts and marketing materials.
- Personalization Services: Premium pricing for laser engraving services allowing customers to add names, dates, symbols, or custom text. Additional revenue from digital preview services and rush/express production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic 6-Pack Straws |
| Unit Pricing | Pay-as-you-go | Personalized/Engraved 6-Pack |
| Unit Pricing | Pay-as-you-go | Party Sets (20-Pack) |
| Unit Pricing | Pay-as-you-go | Bulk/Event Sets (50-Pack) |
| Unit Pricing | Pay-as-you-go | Stanley Cup Compatible Straws (27-30cm) |
| Unit Pricing | Multi-year contract | Corporate/Promotional Bulk Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
HALM Straws product offering
Product offeringCore offering
HALM Straws manufactures and sells reusable glass drinking straws made from recyclable specialty glass in Germany, offering straight and bent variants in 10cm to 30cm lengths and pack sizes from 4 to 50 units. Its products are dishwasher safe, taste-neutral, and HACCP-compliant, with optional laser engraving personalization covering 150+ themed editions for consumers, hospitality venues, weddings, and corporate customers. The company runs a B2C storefront (halm.co) and a dedicated B2B gastronomy portal (gastronomie.halm.co) with bulk pricing, custom logo engraving, and resale programs.
Differentiator
Problem solved
Functional benefit
Brands
- HALM Gastronomie: Dedicated B2B/hospitality platform offering gastronomy-specific glass straw products, custom logo engraving, and bulk pricing for restaurants, cafes, bars, hotels, and catering businesses.
Products and services
- Reusable Glass Drinking Straws (Standard Line) Reusable drinking straws manufactured from recyclable specialty glass in Germany, available in straight and bent/angled variants in lengths from 10cm to 30cm and pack sizes of 4, 6, 20, and 50 units; dishwasher safe, taste-neutral, and HACCP-compliant. Sold direct-to-consumer via halm.co for home use, parties, and gifts.
- Personalized/Engraved Glass Straws Glass straws customized via laser engraving with names, dates, symbols, custom text, or uploaded designs, plus themed editions spanning over 150 options including gin sayings, cocktail recipes, Trinksprüche, holidays, weddings, cities, animals, and motivational/environmental motifs. Sold with premium pricing and express shipping available for personalized orders.
- Gastronomy/Hospitality Glass Straw Sets (B2B) Bulk glass straw sets offered through the dedicated B2B portal gastronomie.halm.co for restaurants, cafes, bars, hotels, catering, and event venues. Includes HACCP-compliant products, reduced bulk pricing, optional custom logo engraving, and reseller programs.
- Corporate Gifts & Promotional Glass Straws (B2B) Custom-branded glass straws sold as corporate gifts, employee gifts, client gifts, and promotional merchandise, with company logo engraving, individual packaging, and bulk quantities starting at 50 units (e.g., $787.90 for a 6-pack × 50-unit minimum). Purchases are driven by corporate sustainability initiatives and the demand for differentiated branded merchandise.
Quantifiable outcome
- Replaces billions of single-use plastic straws - 3 billion discarded daily worldwide
- +2 more outcomes
Companies that use HALM Straws
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
HALM Straws technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HALM Straws partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights5 records
HALM Straws competitors and assessment
Company assessmentDirect peers
- Simply Straws: US-based direct-to-consumer manufacturer of reusable glass drinking straws sold in multiple lengths and bulk packs. Closely comparable product line (glass straws), B2C e-commerce model, and personalization/engraving options overlapping HALM's core offering.
- GlassDharma: Long-established US glass straw manufacturer offering straight and bent glass straws in varied lengths with lifetime warranty. Highly comparable as one of the pioneering reusable glass straw brands competing in the same niche with similar customization and B2C/distributor channels.
- Hummingbird Glass Straws: Boutique glass straw maker offering handcrafted reusable straws with personalization and bulk/B2B options. Comparable niche positioning, product form factor, and reliance on sustainability-driven consumer demand.
- Strawesome: Handmade US glass straw brand offering personalized engraving, bent/straight styles, and themed collections. Directly comparable to HALM on product (glass straws), customization moat (laser engraving), and gifting use cases (wedding favors, corporate gifts).
Emerging players
- Life Without Plastic: Online retailer offering a curated catalog of plastic-free alternatives including glass, bamboo, and stainless steel straws. Comparable as a multi-channel sustainability retailer with overlapping product categories and similar eco-conscious target customer.
- FinalStraw: Brand of collapsible stainless steel reusable straws with case-based B2C distribution. Competes for the same 'reusable straw' consumer wallet share with a different (metal) material, representing an alternative-positioned competitor in the sustainability category.
- Bamboo Switch: Reusable straw brand offering bamboo, metal, and glass straws with B2C and bulk/wholesale channels. Competes for the same consumer and hospitality demand with an alternative material mix, providing a cross-material comparison point for HALM's glass-only positioning.
Broad incumbents
- Klean Kanteen: Established US reusable drinkware brand (bottles, cups, straws including stainless steel straws). Broader reusable-drinkware incumbent offering overlapping straw products, sustainability positioning, and B2B hospitality supply partnerships.
- Eco-Products: Major US-based foodservice sustainable packaging supplier offering compostable and reusable alternatives including straws. Overlaps with HALM's hospitality (gastronomy) channel and serves restaurants/cafes/catering seeking sustainable disposables — adjacent competitor for the same end-customer sustainability budgets.
Regional players
- Govinda (Reusables / EcoStrawz): European/German reusable straw and sustainable tableware supplier serving hospitality and retail customers. Comparable DACH-region footprint and B2B gastronomy channel with overlapping customer base to HALM Gastronomie.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HALM Straws social profiles
Digital presenceHALM Straws financial estimates
Financial estimateRevenue estimate
Valuation estimate
HALM Straws leadership team
Management profileNumber of profiles
HALM Straws subsidiaries and ownership
Company hierarchySubsidiaries1 record
HALM Straws funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HALM Straws M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HALM Straws
What does HALM Straws do?
HALM Straws manufactures and sells reusable glass drinking straws made from recyclable specialty glass in Germany, offering straight and bent variants in 10cm to 30cm lengths and pack sizes from 4 to 50 units. Its products are dishwasher safe, taste-neutral, and HACCP-compliant, with optional laser engraving personalization covering 150+ themed editions for consumers, hospitality venues, weddings, and corporate customers. The company runs a B2C storefront (halm.co) and a dedicated B2B gastronomy portal (gastronomie.halm.co) with bulk pricing, custom logo engraving, and resale programs.
Is HALM Straws a public or private company?
HALM Straws is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HALM Straws founded?
HALM Straws was founded in 2016. It employs 11 to 50 people.
Where is HALM Straws based?
HALM Straws is headquartered in Berlin, Germany, in the Europe region.
How does HALM Straws make money?
Four revenue lines are on record. Direct B2C Product Sales are the primary driver. The others are B2B Gastronomy Sales, corporate/Business Gift Sales and personalization Services.
Who are HALM Straws's main competitors?
Direct peers on record are Simply Straws, GlassDharma, Hummingbird Glass Straws and Strawesome. Emerging players are Life Without Plastic, FinalStraw and Bamboo Switch. Broad incumbents are Klean Kanteen and Eco-Products. Govinda (Reusables / EcoStrawz) is listed as a regional player.
Does HALM Straws have an API?
No public API is recorded for HALM Straws.
What industry is HALM Straws in?
HALM Straws's product category is Reusable Glass Drinking Straws. Its primary akta.pro industry code is IMALAEAA, Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water). Its NAICS code is 327212 and its SIC code is 3220.