What FinalStraw does

FinalStraw (legally The Final Co. LLC) is a Seattle-based direct-to-consumer consumer-products company founded in 2017 that designs, sells, and ships reusable, collapsible metal straws and cutlery as alternatives to single-use plastic. Its core technology is a portable, biteable, collapsible metal-straw design with a lifetime guarantee, extended through a "Foreverables" product family that includes the FinalStraw ($19.95), BiggieStraw ($12.95), FinalSpork ($34.95), FinalFork ($34.95), the Foreverables Set bundle ($64.95), and accessories such as carabiners, stickers, and replacement straws. Distribution is primarily through a Shopify-powered global storefront supporting 40+ currencies, supplemented by a wholesale program for retailers and a bulk-order channel for corporate gifting; the company also ships internationally to environmentally conscious consumers.

The business model is straightforward transactional hardware sales: one-time purchases with no recurring fees or subscription mechanics. Pricing spans roughly $2.95-$64.95 per SKU, and revenue is derived entirely from product sales. The company is founder-led by CEO and co-founder Emma Rose Cohen and operates with 11-50 employees out of Seattle. Initial capital was raised through a Kickstarter crowdfunding campaign in 2017 that brought in approximately $2,000,000, followed by a $1,894,878 funding round on 2018-05-23 that coincided with an appearance on ABC's Shark Tank. The company donates 1% of annual gross sales to environmental non-profits as a certified member of 1% for the Planet and has earned high-credibility earned media in The New York Times, Condé Nast, and Vogue.

Strategically, FinalStraw's positioning rests on first-mover brand recognition in the collapsible reusable-straw category, a lifetime-guarantee product promise, and a sustainability narrative — not on technology differentiation. No institutional investors, parent companies, or AI/data capabilities are disclosed; the company appears to be founder-owned and operated. Key risks include category commoditization, regulatory softening of single-use plastic bans, FX and shipping exposure across 40+ currencies, and the absence of any disclosed recurring or enterprise revenue stream.

Name

FinalStraw

Legal name

The Final Co. LLC

Website

https://final.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

FinalStraw (The Final Co. LLC) is a Seattle-based DTC consumer-products company founded in 2017 that designs and sells reusable, collapsible metal straws and cutlery through a global Shopify storefront, serving environmentally conscious consumers seeking single-use plastic alternatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of reusable metal straws, cutlery (forks, sporks), cleaning tools, and accessories. One-time purchase model for each product with no recurring fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FinalStraw designs, manufactures (via contract production), and sells reusable, collapsible metal straws and matching collapsible cutlery (spork, fork) as alternatives to single-use plastic. Core SKUs include the FinalStraw ($19.95), BiggieStraw ($12.95), FinalSpork ($34.95), and FinalFork ($34.95), backed by a lifetime guarantee. Sales are primarily direct-to-consumer online with wholesale and bulk channels for retailers and corporate buyers.

Product overview

FinalStraw is a consumer products company selling reusable, collapsible metal straws and cutlery as alternatives to single-use plastic. The core product lineup includes the original FinalStraw ($19.95), BiggieStraw ($12.95), FinalSpork ($34.95), and FinalFork ($34.95). These products are complemented by bundled offerings such as the Foreverables Set ($64.95) and Big Sucker Bundle ($24.95), as well as accessories including a Carabiner ($2.95), Stickers ($3.50), and replacement Solo Straws ($11.00). The company has also expanded into home products with the FinalWipe Home Kit ($39.95). All Foreverables products come with a lifetime guarantee. The company was founded after raising nearly $2,000,000 on Kickstarter and appearing on ABC's Shark Tank.

Differentiator

Problem solved

Functional benefit

Products and services

• FinalStraw The original reusable, collapsible metal straw priced at $19.95, designed as a portable, eco-friendly alternative to single-use plastic straws for everyday carry. Includes biteable top and bottom ends and a lifetime guarantee.
• Solo Straw A replacement straw priced at $11.00, allowing customers to replace the straw component of their FinalStraw kit without buying a full new unit.
• BiggieStraw A larger-sized reusable, collapsible metal straw priced at $12.95, designed for thicker beverages such as smoothies and bubble tea.
• FinalSpork A reusable, collapsible metal spork priced at $34.95, combining fork and spoon functionality for sustainable on-the-go dining.
• FinalFork A reusable, collapsible metal fork priced at $34.95, providing a sustainable alternative to disposable plastic forks.
• Foreverables Set A bundled set of reusable cutlery products priced at $64.95, designed to replace single-use plastic utensils with a lifetime guarantee (straw, spork, fork).
• Big Sucker Bundle A bundle of reusable straws priced at $24.95, offering multiple straw options for different needs along with a cleaning accessory.
• FinalWipe Home Kit A home cleaning kit priced at $39.95, used to maintain and clean reusable straws at home.
• Stickers Branded stickers priced at $3.50, allowing customers to display support for the brand.
• Carabiner A carabiner clip priced at $2.95, designed to attach reusable straws and cutlery to bags for convenient portability.
• FinalStraw Gift Cards Digital gift cards available for purchase, allowing customers to give the gift of sustainable living by redeeming the value toward FinalStraw products.

Quantifiable outcome

• 200 billion straws removed from oceans
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 1% for the PlanetcoreStrategic or Co-development PartnerFinalStraw is a certified member of 1% for the Planet, committing to donate 1% of annual gross sales directly to environmental non-profit organizations. This partnership aligns with their core mission of fighting single-use plastic pollution and demonstrates their commitment to environmental causes beyond their product sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• EarthHero: EarthHero is a curated online marketplace for sustainable goods, including reusable straws and cutlery. It functions as both a potential channel partner and a competitive marketplace for the same eco-conscious consumer FinalStraw targets.

Emerging players

• Simple Modern: Simple Modern sells reusable drinkware and food containers via DTC and Amazon with competitive pricing. It represents a more value-oriented, broader catalog peer competing for some of the same environmentally conscious consumer base.
• EcoRoots: EcoRoots is a small DTC brand selling zero-waste household essentials including reusable straws, cutlery, and cleaning products. It directly overlaps with FinalStraw's product line and sustainability-driven GTM motion.
• Bee's Wrap: Bee's Wrap is a sustainable consumer products brand selling reusable food wraps as alternatives to single-use plastic. While its core product is different, it competes for the same eco-conscious consumer wallet and shares a similar DTC + wholesale distribution model.
• Package Free Shop: Package Free Shop is a curated zero-waste lifestyle retailer selling reusable household products, including straws and cutlery. It competes in the same sustainability-focused consumer niche and offers adjacent products like those in FinalStraw's catalog.

Broad incumbents

• Klean Kanteen: Klean Kanteen is an established reusable drinkware and food container brand with a much broader product line. Both companies share the reusable, sustainable consumer products positioning, but Klean Kanteen has a wider catalog and stronger wholesale distribution.
• S'well: S'well is a leading reusable water bottle and food container brand with a fashion-forward, lifestyle-driven brand positioning similar to FinalStraw's. Both target design-conscious, sustainability-minded consumers at premium price points.
• Hydro Flask: Hydro Flask is a major reusable drinkware brand owned by Helen of Troy, with broad retail distribution and a strong sustainability/lifestyle brand. It is a useful incumbent benchmark for premium reusable consumer products targeting active, eco-conscious consumers.

Regional players

• Chilly's: Chilly's is a UK-based reusable bottle and food container brand with a strong European footprint. It shares FinalStraw's premium sustainability positioning and DTC-first model, but is primarily a regional player in the UK/Europe.

Direct peers

• Stojo: Stojo makes collapsible, reusable cups and straws, directly competing with FinalStraw's portable collapsible product line. Both brands target eco-conscious on-the-go consumers with similar price points and DTC-first distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FinalStraw
• Facebookfacebook.com/finalstraw
• Instagraminstagram.com/finalstraw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinalStraw