Bluebird Day
Bluebird Day is an independent Dutch digital commerce agency in Breda that delivers platform-agnostic e-commerce strategy, implementation, and CRO services across D2C, B2B, and franchise clients. It works with Magento, Shopify, Shopware, and commercetools under retainer and project-based engagements.
- Company typePrivate
- Founded2017
- HeadquartersBreda, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bluebird Day does
Bluebird Day is an independent Dutch digital commerce agency headquartered in Breda, Netherlands, founded around 2017 (with the broader team carrying 26+ years of combined digital commerce experience). The firm sells professional services rather than software, operating a sales-led, consultative GTM targeting ambitious D2C brands, B2B companies, and franchise organizations across the Netherlands. Its delivery capability is platform-agnostic, spanning Magento, Shopify, Shopware, and commercetools (Composable Commerce), combined with complementary services including Product Information Management (PIM) and data-driven CRO optimization.
The service portfolio is organized around three core pillars: Digital Commerce & Transformation (platform selection, implementation, and migration), Digital Strategy & Experience Design (consulting, UX, and customer journey design), and Optimization & Growth Creation (data-driven optimization and CRO). Solution areas map to three buyer segments, D2C Platforms, B2B Commerce, and Franchise Platforms, with named enterprise and mid-market engagements that include Brabantia, VIA VAI, Nespresso, Kwalitaria, Hubo, Fortune Coffee, DYKA, Sligro, Spoony, and Vink Kunststoffen.
Revenue is generated through project-based and retainer engagements on a quoted basis; the firm explicitly rejects hourly billing in favor of strategic growth partnerships. Bluebird Day is the designated digital commerce expert of the Handpicked Agencies bureau group, and holds B Corp, ISO27001:2022, and ISO9001 certifications, which are actively marketed to enterprise and regulated buyers. Marketing and demand generation run through a content and event ecosystem (insights hub, Digital Commerce Hub events, Digital Commerce Café virtual series, podcast on Spotify, YouTube channel) plus organic social channels. Growth direction is moderate and depends on continued enterprise logo wins rather than visible geographic or funding-driven expansion.
Bluebird Day firmographics
Firmographics- Name
- Bluebird Day
- Legal name
- Bluebird Day
- Website
- https://bluebirdday.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bluebird Day is an independent Dutch digital commerce agency in Breda that delivers platform-agnostic e-commerce strategy, implementation, and CRO services across D2C, B2B, and franchise clients. It works with Magento, Shopify, Shopware, and commercetools under retainer and project-based engagements.
- Ownership category
- akta.pro rank
Where Bluebird Day is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bluebird Day business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- E-commerce Agency Services: Professional services revenue from digital commerce consulting, platform implementation, strategy, design, and optimization services. The company explicitly states they do not bill hourly ('no uurtje factuurtje') and instead focuses on strategic growth partnerships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Bluebird Day product offering
Product offeringCore offering
Bluebird Day is an independent e-commerce agency delivering digital commerce strategy, platform implementation (Magento, Shopify, Shopware, commercetools), UX/UI and experience design, and data-driven conversion rate optimization for D2C brands, B2B companies, and franchise organizations. The agency emphasizes project-based and retainer partnerships over hourly billing, providing end-to-end commerce transformation services across the Netherlands.
Product overview
Bluebird Day is an independent e-commerce agency (awarded 8x as best e-commerce bureau in the Emerce100) offering a comprehensive suite of digital commerce services. Their portfolio consists of three core service pillars: Digital Commerce & Transformation (platform migration and implementation), Digital Strategy & Experience Design (strategic consulting and UX design), and Optimization & Growth Creation (CRO and data-driven optimization). They specialize in three solution areas: D2C Platforms (direct-to-consumer commerce), B2B Commerce (B2B e-commerce solutions), and Franchise Platforms (multi-location franchise commerce). Supporting services include Composable Commerce (headless/modular architecture), Product Information Management (PIM), and Datagedreven Optimalisatie/CRO. As an independent agency, they work with multiple e-commerce platforms including Magento, Shopify, Shopware, and commercetools, selecting the best fit for each client's needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Commerce & Transformation End-to-end digital commerce transformation service including platform migration, implementation, and digital transformation strategy for ambitious brands across D2C, B2B, and franchise segments.
- Digital Strategy & Experience Design
- Optimization & Growth Creation
- D2C Platforms
- B2B Commerce
- Franchise Platform
- Composable Commerce
- Data-Driven Optimization / CRO
- Product Information Management (PIM)
- Digital Commerce Strategy
- Digital Commerce Platforms
Quantifiable outcome
- 8.4/10 customer satisfaction based on last 40 reviews
- +1 more outcomes
Companies that use Bluebird Day
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Bluebird Day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Bluebird Day partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Handpicked AgenciescoreBluebird Day is the designated digital commerce expert of Handpicked agencies, a bureau group of selected agencies. This partnership provides access to a network of complementary agencies and shared resources for serving clients across various marketing and digital needs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bluebird Day competitors and assessment
Company assessmentDirect peers
- Elastique: Dutch digital agency specializing in e-commerce platform implementations, design and optimization, directly comparable to Bluebird Day on geography, service mix and target client profile.
- iO (formerly Intracto): Benelux-headquartered digital agency with end-to-end e-commerce, marketing and technology services, serving enterprise D2C and B2B clients similarly to Bluebird Day.
- Hopworks: Dutch e-commerce agency focused on Shopify, Shopware and Magento implementations, competing for the same D2C, B2B and franchise mid-market clients in the Netherlands.
- Valtech: Global digital agency with deep commerce, composable commerce and experience design practices, competing for similar enterprise transformation engagements across Europe.
- Dept Agency: Large European digital agency offering e-commerce, design and technology services, frequently competing for the same ambitious-brand and enterprise budgets as Bluebird Day.
- Redkiwi: Amsterdam-based digital agency active in e-commerce strategy, UX and platform delivery, overlapping with Bluebird Day on Dutch D2C and enterprise client work.
- Lab Digital: Dutch digital product and commerce agency with comparable services in strategy, design and platform engineering for ambitious European brands.
Broad incumbents
- Isobar (Dentsu): Global digital agency network within Dentsu, offering commerce and experience services to large enterprise clients that overlap with Bluebird Day's enterprise pursuit.
- Accenture Song: Global consultancy's creative and commerce arm, addressing large-scale commerce transformation programs where Bluebird Day's smaller engagements also compete.
- Capgemini Engineering / Invent: Large global consultancy delivering enterprise commerce, CRM and digital transformation, frequently competing for the same enterprise RFPs Bluebird Day pursues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Bluebird Day social profiles
Digital presenceBluebird Day compliance and trust
Trust signalCompliance3 records
Bluebird Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluebird Day leadership team
Management profileNumber of profiles
Bluebird Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluebird Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluebird Day
What does Bluebird Day do?
Bluebird Day is an independent e-commerce agency delivering digital commerce strategy, platform implementation (Magento, Shopify, Shopware, commercetools), UX/UI and experience design, and data-driven conversion rate optimization for D2C brands, B2B companies, and franchise organizations. The agency emphasizes project-based and retainer partnerships over hourly billing, providing end-to-end commerce transformation services across the Netherlands.
Is Bluebird Day a public or private company?
Bluebird Day is a private company. It is classified as unknown and is currently operating.
When was Bluebird Day founded?
Bluebird Day was founded in 2017. It employs 11 to 50 people.
Where is Bluebird Day based?
Bluebird Day is headquartered in Breda, Netherlands, in the Europe region.
How does Bluebird Day make money?
One revenue line is on record: E-commerce Agency Services.
Who are Bluebird Day's main competitors?
Direct peers on record are Elastique, iO (formerly Intracto), Hopworks, Valtech, Dept Agency, Redkiwi and Lab Digital. Broad incumbents are Isobar (Dentsu), Accenture Song and Capgemini Engineering / Invent.
Does Bluebird Day have an API?
No public API is recorded for Bluebird Day.