What Handpicked agencies does

Handpicked agencies B.V. is a Netherlands-headquartered digital transformation agency group operating since 1999. The company is structured as a federation of 12 specialized boutique agencies (Bluebird Day, Boldly XR, Fingerspitz, Goodnews, Hear The Youth, Norday, On Your Marks, Say Hai, Tech to Market, Twentyseven, Unlock, Weekend) that collectively employ approximately 285-300 specialists across four offices (Breda HQ, Eindhoven, Rotterdam, Amsterdam). The group is 100% employee-owned with no private equity backing and serves enterprise and government clients across the Netherlands and broader Europe, including Nespresso, Fastned, Royal HaskoningDHV, Brabantia, Rotterdampas, Boerschappen, Thebe, CZ, Efteling, Eredivisie, NPO, Janssen, and Roche.

The company's offering spans four service pillars — Business (strategy, innovation, sustainable transformation), Brand (identity, positioning, design systems), Experience (digital platforms, e-commerce, CMS/DXP, XR/AR/VR, accessibility), and Marketing (data-driven growth, martech) — delivered through an integrated model where agencies work either independently on specialist mandates or under Handpicked orchestration for complex transformations. Technology is implemented via certified partnerships with Adobe Commerce, Sitecore, Shopware, Shopify, Contentful, Commercetools, HubSpot, Microsoft Azure, Microsoft Dynamics 365, and OpenAI, alongside proprietary innovations including Virtual Audience (AI-powered audience engagement), Formatie Simulatie (AI-driven political decision simulation), Nespresso Advisor (recommendation engine), and custom subscription and back-office platforms built on OutSystems, Mollie, and Chargebee.

Revenue is generated primarily through custom-priced professional services engagements — transformation consulting, digital platform development, marketing technology implementation, and experience design — sold via direct enterprise field sales on multi-year contracts. The company does not disclose pricing publicly and does not break out per-client revenue. Named anchor engagements include Brabantia (10-year partnership on Adobe Commerce with AR applications), Fastned (investor bonds platform raising EUR 180M+ and 1,000+ charging station network), Nespresso (Contentful headless CMS plus SAP Commerce Cloud with 50+ experiments per year delivering 14.4% checkout conversion improvement), Boerschappen (Shopware platform and subscription management with reported 500% growth over two years), and Rotterdampas (city pass platform serving 225,000+ pass holders). The 100% employee-ownership structure and explicit rejection of PE-driven exit-oriented growth signal a long-cycle, organic-growth model anchored in enterprise relationships rather than short-term scaling.

Name

Handpicked agencies

Legal name

Handpicked agencies B.V.

Website

https://handpickedagencies.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Handpicked agencies is a Netherlands-based, 100% employee-owned digital transformation group comprising 12 specialized boutique agencies with approximately 300 experts, serving enterprise and government clients across Europe with strategy, brand, digital platform, and marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Transformation Consulting Services: Business transformation, brand development, and digital experience services for enterprise clients. Agencies provide specialist expertise on specific projects and work integrated under Handpicked direction for comprehensive client engagements.
2. Digital Platform Development: Development and integration of digital platforms, e-commerce solutions, and enterprise websites with ongoing maintenance and optimization.
3. Marketing Technology Services: Data-driven marketing services including growth marketing, SEO, content strategy, and marketing automation implementation.
4. Experience Design Services: Digital design, UX/UI, XR/VR experiences, 3D animation, and immersive technology development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Handpicked agencies is a Dutch digital transformation agency group that brings together 12 specialized agencies to deliver services spanning business, brand, experience, and marketing domains. The group operates with roughly 285-300 experts from a Breda, Netherlands headquarters, serving enterprise clients with integrated multidisciplinary agency capabilities.

Product overview

Handpicked agencies is a Dutch digital transformation powerhouse comprising 12 specialized agencies under one integrated strategy. The group offers four core service pillars: Business (strategic foresight, sustainable transformation, innovation), Brand (brand transformation, strategy, identity, design systems), Experience (digital design, CMS/DXP platforms, e-commerce, XR/AR/VR, accessibility), and Marketing (data-driven growth, martech). The 12 specialized sub-agencies include Bluebird Day (e-commerce #1 in Emerce100), Boldly XR (XR/3D animation), Fingerspitz (growth marketing), Goodnews (platform development), Hear The Youth (youth digital experience), Norday (strategy/design), On Your Marks (sports marketing), Say Hai (AI-driven innovation), Tech to Market (B2B MarCom), Twentyseven (enterprise platform integration), Unlock (mobile development), and Weekend (branding/activation). The group operates across 4 hubs (Breda, Eindhoven, Rotterdam, Amsterdam) with approximately 300 experts, and has served clients since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Transformation Services

Quantifiable outcome

• 500% business growth for Boerschappen over two years
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationTechnology partnership for Adobe Commerce (Magento) and Adobe Experience Manager platforms. Handpicked implements Adobe solutions for enterprise e-commerce and digital experience clients including Brabantia.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partnership for hosting and managed cloud solutions. Used for Sitecore implementations and enterprise platform deployments.
• SitecorecoreTechnology or IntegrationDigital experience platform partnership. Twentyseven agency specializes in Sitecore implementations for enterprise corporate platforms.
• ShopwarecoreTechnology or IntegrationE-commerce platform partnership. Used for Boerschappen and other client platform development.
• ShopifycoreTechnology or IntegrationE-commerce platform partnership for direct-to-consumer brands and scaling businesses.
• ContentfulcoreTechnology or IntegrationHeadless CMS partnership. Implemented for Nespresso's regional platform optimization alongside SAP Commerce Cloud.
• HubSpotcoreTechnology or IntegrationMarketing automation and CRM partnership for inbound marketing and lead management.
• OpenAIcoreTechnology or IntegrationAI technology partnership for AI-driven innovation. Say Hai agency specializes in AI implementations using OpenAI technology.
• Microsoft Dynamics 365coreTechnology or IntegrationCRM partnership for Royal HaskoningDHV social selling automation and lead management via LinkedIn Sales Navigator integration.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AKQA: Design and innovation agency (WPP) delivering brand, experience and platform solutions to enterprise clients. Comparable integrated offering and footprint in transformation, design systems and commerce.
• Mirum Agency: WPP-owned global digital agency network providing brand, experience, commerce and marketing technology for enterprise clients. Comparable integrated offering and awards/recognition positioning to Handpicked.
• MediaMonks (S4 Capital): Global digital content and experience agency competing for the same enterprise transformation, creative and technology mandates as Handpicked. Comparable offering across brand experience, content production and platform development.
• R/GA: Global digital agency known for integrated brand, product and marketing innovation work for enterprise clients. Direct peer to Handpicked in delivering design-led digital transformation with measurable commercial outcomes.
• Valtech: Global digital agency focused on experience engineering, commerce platforms (Sitecore, Adobe, commercetools) and data-driven transformation. Direct peer on Sitecore/Adobe Commerce enterprise implementations that sit at the core of Handpicked's experience pillar.
• DEPT®: Dutch-headquartered digital agency group with multi-disciplinary capabilities across brand, experience, marketing and technology serving global enterprise clients. Closest direct competitor to Handpicked in the Netherlands, both serving enterprise clients with integrated digital transformation mandates.
• Huge (IPG): Experience design and digital transformation agency delivering strategy, brand, design and technology across customer experience and commerce. Comparable end-to-end integrated agency model for enterprise clients.

Broad incumbents

• Deloitte Digital: Consulting-led digital agency within Deloitte offering strategy, creative, technology and managed services for enterprise clients. Competes with Handpicked's business+experience+marketing integration model, especially on enterprise transformation RFPs.
• Accenture Song: Experience and marketing services arm of Accenture serving global enterprise clients on brand, commerce and transformation. Competes for the same large-scale enterprise transformation work as Handpicked, with stronger technology implementation depth.
• Publicis Sapient: Global digital transformation arm of Publicis Groupe serving enterprise clients on strategy, experience, engineering and data-driven marketing. Overlaps with Handpicked's business+brand+experience+marketing integration model at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/handpickedagencies
• Instagraminstagram.com/handpickedagencies
• Xx.com/ByHandpicked
• Facebookfacebook.com/handpickedagencies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handpicked agencies