What Rettie & Co. does

Rettie & Co. is an independent, privately held property services firm headquartered in Edinburgh, founded in 1993, operating across Scotland and North East England through a network of 23 branch offices. The company provides a full-service property platform organized around five pillars: residential sales (standard, private/off-market, and acquisitions), rural and farm/estate sales and asset management, new-home development sales acting as sole agent on multiple Scottish schemes, residential lettings (long lets, short lets, student lets, and the PLATFORM_ build-to-rent scheme in Edinburgh), and Rettie Financial Services covering mortgages, protection, and insurance with access to 90+ lenders. The firm employs 101-250 staff and is led by founding Director Simon Rettie, with a planned January 2027 transition to Chair while Chief Operating Officer Becky Lindsay becomes Chief Executive Officer.

Rettie monetizes through a mix of transaction-based estate agency commissions on residential, rural, and new-build sales, recurring lettings and property management fees, mortgage and insurance commission via Rettie Financial Services, and professional fees for valuations, consultancy, and rural asset management. Its go-to-market is sales-led through local branches, supported by a 295,000+ contact database, 18,000+ registered private-sale buyers, 225,000+ monthly website visits, and portal syndication through Rightmove, OnTheMarket, and The London Office. The firm is differentiated by a dedicated in-house property broker team for new builds — described as unique in Scotland — and a private sales service that handles off-market transactions, including one in five prime sales to overseas buyers. Quantified outcomes include responsibility for 1 in 3 of all £1m+ Edinburgh transactions and 59% of Edinburgh new-build sales in the prior six months, alongside £96m of new-build sales in the trailing 12 months and £300m of private sales over the past decade.

The underlying technology is conventional: third-party portal integrations, a Feefo review layer, and Coadjute for AML compliance — there is no disclosed AI, ML, or proprietary technology platform. Rettie's competitive position rests on local market knowledge (particularly in Edinburgh prime and Scottish rural markets), the cumulative experience of its RICS-qualified surveyors and rural team (over 100 years of combined experience), ARLA and Scottish Letting Agent Register credentials, and the scale of its buyer database rather than on differentiated technology.

Name

Rettie & Co.

Legal name

Rettie

Website

https://rettie.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Rettie & Co. is an independent Scottish property services firm founded in 1993, operating 23 branches across Scotland and North East England and providing residential sales, rural and estate services, new-home development sales, lettings, and financial services to homeowners, landlords, developers, and institutional clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Traditional estate agency commission on residential and rural property sales. The company handles sales across residential, private sales, farms and estates, and new home developments.
2. Lettings and Property Management: Long lets, short lets, and property management services for landlords. Includes tenant services, landlord switching, student lets, and build-to-rent services.
3. Financial Services: Mortgage advisory services, protection and insurance products through Rettie Financial Services. Includes first-time buyer mortgages, remortgaging, buy-to-let, life insurance, critical illness cover, and buildings insurance.
4. Valuation Services: Professional valuation services for private and commercial clients, including farms and estates. Used for acquisition, sale, inheritance tax, probate planning, and matrimonial purposes.
5. Rural Asset Management: Comprehensive rural property management including farm and estate management, energy/renewables advice, utilities negotiations, planning and development opportunities, and agricultural consultancy services.
6. Development Services: New home sales, build-to-rent services, land and development advisory, and consultancy and research services for residential development projects.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Rettie & Co. is an independent property services firm that transacts residential property sales (including private off-market sales), provides long-term and short-term letting and property management, handles farm and estate sales plus rural asset management, and acts as sales agent for new build residential developments. It also delivers property valuations by RICS-qualified surveyors, mortgage and protection/insurance advice through Rettie Financial Services, and land and development consultancy including build-to-rent advisory services.

Product overview

Rettie & Co. is a property services platform offering a comprehensive suite of residential and rural property services across Scotland and North East England. The core offering includes Residential Sales (standard, private, and farm/estate sales), Property Acquisitions, Valuations, and New Homes Development Sales. The lettings division covers Long Lets, Short Lets, and the Build to Rent brand PLATFORM_. Rettie Financial Services provides mortgages, protection, and insurance products. Additional services include Rural Asset Management, Development Services, an LBTT Calculator tool, and Research & Consultancy. The platform operates through a network of branches in Edinburgh (headquarters), Glasgow, London, and specialist rural offices, serving private clients, commercial clients, farmers, and institutional investors.

Differentiator

Problem solved

Functional benefit

Brands

• PLATFORM_: Build to Rent platform offering purpose built residential letting scheme located on the Water of Leith in Edinburgh

Products and services

• Residential Sales Full-service residential property sales for houses, flats, apartments, and townhouses across Scotland and North East England, including marketing, viewings, negotiations, and conveyancing support. Target customers are individual home sellers and buyers.
• Private Sales Discreet off-market property sales service leveraging a database of over 18,000 registered buyers, providing targeted marketing to qualified buyers (including overseas buyers, ~1 in 5 prime sales) without public advertising. Target customers are high-net-worth vendors of prime residential property.
• Farm & Estates Sales Specialized sale, acquisition, and valuation services for farms, estates, sporting properties, and rural land across Scotland, drawing on a rural team with 100+ years cumulative experience and five Rural Practice Qualified Chartered Surveyors. Target customers are owners of farms, estates, and rural properties.
• Property Acquisitions Professional property search and acquisition service using detailed market knowledge and access to private-sale properties not publicly advertised, acting on behalf of buyers. Target customers are buyers seeking residential or rural property, often high-net-worth individuals.
• Property Valuations Professional valuation services by RICS-qualified surveyors (MRICS/FRICS and RICS Registered Valuers) for residential, commercial, rural, and agricultural properties, provided for sale, acquisition, inheritance tax, probate, matrimonial, and litigation purposes.
• New Homes Sales Sales and marketing agency service for new build residential developments across Scotland, acting as sole agent on 21 developments representing 644 properties, with strategic consultancy, market insight, and a unique in-house broker team matching buyers from the 295,000+ contact database. Target customers are residential property developers.
• Long Lets Residential letting services for long-term rentals, including tenant sourcing, full management, landlord switching, and student lets across Scotland and North East England. Target customers are landlords and tenants of residential property.
• Short Lets Short-term rental services including corporate lets with minimum one-month bookings and Edinburgh Festival accommodation. Target customers are short-let landlords and guests/tenants needing short-term stays.
• PLATFORM_ (Build to Rent) Sub-brand purpose-built residential letting scheme (Build to Rent) located on the Water of Leith in Edinburgh, offering a lifestyle-oriented rental experience with community amenities. Target customers are build-to-rent tenants seeking purpose-built accommodation and the institutional/operator investor behind the scheme.
• Investment Services Property investment advisory for landlords and investors, including market intelligence, property sourcing, and portfolio analysis, supporting investment decisions in residential property. Target customers are property investors and landlords.
• Rettie Financial Services — Mortgages Mortgage advisory covering first-time buyer, home mover, remortgage, further advance, and buy-to-let mortgages, with access to over 90 lenders. Target customers are individuals financing a property purchase or remortgage, including BTL investors.
• Rettie Financial Services — Protection & Insurance Personal protection and insurance products including life insurance, critical illness cover, income protection, family income benefit, buildings and contents insurance, landlord insurance, and private clients insurance. Target customers are property buyers, homeowners, and landlords.
• Rural Asset Management Comprehensive farm and estate management services including lettings, renewables and energy projects, utilities advice, planning, compulsory purchase negotiations, and telecom mast management. Target customers are owners of farms, estates, and rural land.
• Development Services Land and development services including development opportunity identification, land and investment advisory, structured finance, and consultancy and research for residential development projects. Target customers are residential developers and investors.
• Property Research & Consultancy Property market research and consultancy services delivering market intelligence, analysis, and reports for private and public sector clients. Target customers are developers, investors, landowners, and public-sector organisations.

Quantifiable outcome

• 59% of new build sales in Edinburgh in the past 6 months
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CoadjutecoreTechnology or IntegrationRettie works with specialist third-party provider Coadjute to conduct Anti-Money Laundering compliance checks on behalf of the company, ensuring secure and compliant property transactions as required by Money Laundering Regulations 2017, Criminal Finances 2017, Proceeds of Crime Act 2002, and Economic Crime (Transparency and Enforcement) Act 2022.
• RightmovecoreChannel Partner/ Reseller/ DistributorProperty listings syndicated to Rightmove, the UK's largest property portal, for maximum property visibility and buyer reach.
• OnTheMarketcoreChannel Partner/ Reseller/ DistributorProperty listings syndicated to OnTheMarket property portal to reach additional buyer audiences.
• The London OfficecoreChannel Partner/ Reseller/ DistributorPremium properties marketed through The London Office, reaching prime property buyers in London and internationally.
• The ScotsmanminorGTM or Marketing PartnerNational newspaper advertising partnership for property marketing, with preferential media rates available.
• Scotsman and Scotland on SundayminorGTM or Marketing PartnerAdvertising partnerships with significant discounts in selected industry publications for property marketing campaigns.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Knight Frank: Global real estate consultancy offering UK residential sales, lettings, prime and rural property services. Comparable to Rettie's prime/residential and HNW private sales offering but at much larger scale and broader geographic reach.
• Savills: International real estate services firm with significant UK residential, rural, new homes, and valuation practices. Directly comparable to Rettie's full-service model across prime, rural, and developer services.
• Connells Group: Large UK estate agency and financial services network with multi-branch residential sales, lettings, and mortgage services. Broader and lower-mid-market focused but operationally comparable in branch-based residential sales.

Direct peers

• Strutt & Parker: UK residential, rural, and estate agency (now part of BNP Paribas Real Estate) with a strong country-house and farm sales practice that mirrors Rettie's farm & estates and rural asset management offering.
• Hamptons International: UK-wide estate agency providing residential sales, lettings, and new homes services. Comparable sales-led model and mid-market to prime focus, but operating predominantly in England rather than Scotland.
• CKD Galbraith: Scottish chartered surveying firm offering rural, residential, and commercial property services. Closest direct peer to Rettie in Scotland for farm, estate, and country-house sales.
• McEwan Fraser Legal: Edinburgh-headquartered estate agency and legal services firm with strong Scottish residential sales and lettings presence. Direct competitor in Rettie's core Edinburgh market.
• Aberdein Considine: Scottish full-service property, legal, and financial advisory firm with multiple branches across Scotland. Closely comparable in scope (sales, lettings, financial services) and geographic focus.
• DM Hall Chartered Surveyors: One of Scotland's largest independent firms of chartered surveyors with strong residential and commercial valuation and sales offerings. Overlaps with Rettie's RICS-led valuation and sales business.
• Bidwells: UK property consultancy with significant rural, residential, and development advisory practices, especially in the North of England and Scotland. Comparable rural/development focus to Rettie's farm and estate teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rettieandco
• YouTubeyoutube.com/@Rettie.
• Facebookfacebook.com/rettieandco
• LinkedInlinkedin.com/company/rettie-and-co
• Instagraminstagram.com/rettieandco
• TikToktiktok.com/@rettieandco
• Pinterestpinterest.co.uk/rettieandco

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rettie & Co.