What Webqam does

Webqam (legal entity WEBQAM Développement) is a French full-service digital communications agency founded in 2005 and headquartered in Saint-Étienne, with a secondary office in Lyon. The firm operates through four integrated expertise poles: Web & Apps (custom development), Ecommerce (Shopify Plus, Djust, Laravel), Brand & Création (sub-brand Caractères), and Webmarketing (sub-brand Grenaaade). With approximately 50 specialists and 217+ cumulative clients across two decades, Webqam serves both enterprise and SMB customers with a horizontal segmentation approach spanning luxury, telecommunications, healthcare, sports, retail, industrial, and tourism verticals. Named clients include Vacheron Constantin, Orange, Thuasne, Veja, Ligue Nationale de Rugby, Standard de Liège, Mr.Bricolage, and Imadis Groupe.

The agency's technology stack centers on WordPress, Laravel, Webflow, and Vue.js for web development; Shopify Plus and Djust for ecommerce; Strapi as headless CMS; and Klaviyo for marketing automation. Webqam holds certified partner status with Shopify (Partner), Djust (certified Integrator), and Klaviyo (via Grenaaade). The firm has developed proprietary methodologies in eco-conception (RGESN framework, 82% compliance scores) and digital accessibility (RGAA 4.1, 79% own-site conformity). It maintains ISO 9001 quality certification and has participated in the Convention des Entreprises pour le Climat (2024 cohort).

Webqam operates as a B2B professional services firm with project-based custom pricing, multi-year contracts, and a go-to-market combining direct enterprise sales, partner referrals through vendor ecosystems, and inbound inquiries via its website. Revenue derives from professional services engagements spanning web development, ecommerce implementation, branding, and webmarketing. The firm is privately held with no disclosed institutional backing and is led by President Vincent Gallot. Recent strategic emphasis includes AI-driven B2B commerce capabilities through its Djust partnership (Sales Portal with Djust IA, Djust Studio) announced for 2026, and positioning around accessibility and sustainability compliance ahead of regulatory deadlines.

Name

Webqam

Legal name

WEBQAM Développement

Website

https://webqam.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Webqam is a French full-service digital communications agency founded in 2005, with 50 specialists across web development, ecommerce (Shopify, Djust, Laravel), branding, and webmarketing, serving 217+ enterprise and SMB clients nationally and internationally from Saint-Étienne and Lyon.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Digital agency services
• Ecommerce implementation
• Web development agency
• Digital marketing services
• Branding and creation

Headquarters

HQ city

Saint Etienne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital agency services: Professional services revenue from web development, ecommerce implementation, branding, and webmarketing engagements. Projects are delivered by specialist teams across four poles: Web & Apps, Ecommerce, Brand & Création, and Webmarketing.
2. Ecommerce platform implementation: Implementation and migration services for Shopify Plus and Djust platforms, including custom development, SEO optimization, and webmarketing for ecommerce clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Webqam is a full-service digital communications agency offering end-to-end digital services across four integrated poles: Web & Apps development, Ecommerce implementation (Shopify Plus, Djust, custom Laravel), Brand & Création, and Webmarketing (SEO, SEA, marketing automation). The agency delivers custom website and application development, ecommerce store creation and migration, branding and visual identity, and acquisition/loyalty marketing for enterprise and mid-market clients.

Product overview

Webqam Groupe is a full-service digital communication agency founded in 2005 with 50 experts across 4 specialized poles: (1) Web & Apps for custom website/application development and mobile apps; (2) Ecommerce with certified expertise in Shopify, Djust (B2B platform), and Laravel custom development; (3) Brand & Création operating under the Caractères sub-brand for branding and visual identity; and (4) Webmarketing operating under the Grenaaade sub-brand for acquisition, SEO/SEA, social ads, and marketing automation (certified Klaviyo Partner). The company also offers specialized services in digital accessibility (RGAA compliance), eco-design, and hosting/infrastructure management.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development Services Full-service Shopify agency providing B2C and B2B ecommerce solutions including store creation, custom development, SEO optimization, platform migration, and webmarketing. Certified Shopify Partner delivering enterprise-grade ecommerce deployments for brands such as Standard de Liège and Savonnerie Elise.
• Djust B2B Ecommerce Implementation Certified Djust Integrator offering B2B portal solutions including replenishment platforms, B2B ecommerce portals, and B2B marketplace development with migration services for enterprise clients requiring complex pricing, multi-account, and ERP-integrated commerce.
• Custom Laravel Development Bespoke technology solutions for B2C and B2B ecommerce including custom portal development, product personalization/configuration tools, and Klaviyo API integrations built on the Laravel framework for clients requiring tailored functionality beyond standard platforms.
• Digital Experience / UX-UI Design User experience and interface design services including UX/UI design, digital accessibility (RGAA), eco-design consulting, AMOA advisory, and user journey optimization for organizations seeking compliant and sustainable digital experiences.
• Web & Apps Development Custom website and application development including showcase sites, key-in-hand web solutions, landing pages, bespoke digital experiences, intranet/extranet platforms, and mobile applications for organizations seeking tailored digital presence and tools.
• SEO Services Search engine optimization including technical SEO audits, semantic optimization, local SEO, WordPress SEO specialization, and netlinking campaigns to improve organic search visibility and traffic for client websites.
• Marketing Automation Marketing automation services including email campaigns, customer lifecycle management, and integration with Klaviyo for advanced segmentation, loyalty program automation, and personalized customer engagement scenarios.
• Webmarketing (Grenaaade)

Quantifiable outcome

• Eco-index improved from D (53/100) to B (75/100) on Tournaire project with 90% reduction in homepage weight (5.42 Mo to 0.587 Mo)
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DjustcoreStrategic or Co-development Partner · 1 January 2026Djust Connect 2026 event partnership at Grand Palais where Webqam participated as an expert integrator. Ongoing collaboration on industrial target accounts and LLM (Large Language Model) technology integration for B2B commerce AI features including Djust Studio and Sales Portal with voice and WhatsApp automation.
• UrbilogminorStrategic or Co-development Partner · 11 June 2025Joint webinar on June 11, 2025 on digital accessibility compliance featuring Mathieu Froidure (President of Urbilog) and Cédric Bommart (Senior Developer at Webqam). Urbilog is a specialized accessibility firm and sheltered workshop.
• ShopifycoreTechnology or IntegrationWebqam is a certified Shopify Partner providing Shopify store creation, custom development, SEO, migration, and webmarketing services for B2C and B2B clients. Shopify Plus expertise enables enterprise-grade ecommerce deployments.
• DjustcoreTechnology or IntegrationWebqam is a certified Djust Integrator specializing in B2B ecommerce portals, replenishment platforms, and B2B marketplaces. The partnership enables Webqam to deploy Djust solutions for enterprise B2B clients requiring complex pricing, multi-account, and ERP-integrated commerce.
• KlaviyocoreTechnology or IntegrationGrenaaade (Webqam subsidiary) is a Klaviyo Partner providing marketing automation services. Custom Laravel-Klaviyo API integrations enable event tracking across purchase funnels for client loyalty and retention campaigns.
• NFranceminorOthersNFrance provides web hosting services for webqam.fr, located at 4 Rue John Fitzgerald Kennedy, 31000 Toulouse.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis offering enterprise web, ecommerce, and platform engineering at global scale. Broader incumbent whose ecommerce/digital experience teams compete with Webqam on larger B2B and B2C engagements.
• Capgemini Engineering: Capgemini Engineering (formerly Altran) is a global systems and digital engineering services provider with adjacent offerings in custom software, embedded systems and digital experience. Operates at far larger scale than Webqam but competes for enterprise digital transformation budgets.

Direct peers

• Adyax: Adyax is a French digital agency specializing in Drupal-based web platforms and ecommerce implementations. Direct peer on the ecommerce implementation and custom CMS dev side, serving similar B2B and B2C enterprises.
• Kaliop: Kaliop is a French digital transformation agency building custom web and ecommerce platforms, including Drupal- and Symfony-based backends. Directly comparable mid-market agency positioned across regions similar to Webqam, with overlapping web development and digital experience offerings.
• Actency: Actency is a French digital agency delivering web, mobile, ecommerce and intranet/extranet solutions. Comparable in service mix and customer targeting to Webqam, particularly around B2B portals and CMS-based platforms.
• Smile (Smile Open Source): Smile is a French digital and open-source agency with comparable scale (~2,000 employees, larger), offering web development, ecommerce, UX/UI and SEO across the same horizontal market as Webqam. Strong overlap on Laravel/ecommerce and mid-market enterprise targeting.
• Netapsys: Netapsys is a French IT and digital services firm delivering web development, application development and digital transformation projects. Comparable in custom application development focus, with overlapping enterprise customer base in France.
• Insign: Insign is a French digital agency focused on bespoke web and mobile development, ecommerce, and digital transformation. Directly comparable in size and scope to Webqam, with similar target enterprise and mid-market clients across French-speaking markets.
• Eskimoz: Eskimoz is a French digital marketing and SEO agency comparable to Webqam's Grenaaade sub-brand, offering SEO, SEA, and acquisition services. Direct overlap on the webmarketing/acquisition pole serving similar French enterprise clients.
• The&Co: The&Co is a French independent digital agency offering web, ecommerce, branding and webmarketing services — a near-exact mirror of Webqam's four-pole positioning. Direct peer competing for similar French enterprise and mid-market digital mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/webqam

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webqam