Ulliance, Inc.

What Ulliance, Inc. does

Ulliance, Inc. is a Troy, Michigan-based provider of Employee Assistance Programs (EAPs) and complementary workforce well-being services, founded in 1992. The company's core offering, the Life Advisor EAP, combines licensed clinical counseling, work/life resources, and crisis intervention delivered through a hybrid digital-and-human model with 24/7 access to masters-level clinicians. Ulliance's proprietary Resolution EAP Model is designed to redirect behavioral health claims away from employer health insurance plans, with the company claiming to resolve 97% of issues within the EAP itself, reducing both employer costs and employee out-of-pocket exposure. The product portfolio extends to specialized modules including the U*F1RST First Responder Program, Student Assistance Programs, the Recovery Program for Healthcare Professionals (RPHP), Workplace Substance Abuse Services, Outplacement, Training & Development, and Organizational Development Consulting, positioning Ulliance as a full-stack HR support provider rather than a technology-first platform.

The technology stack is centered on web-based wellness portals, mobile-friendly digital resources, telehealth counseling capabilities, and 24/7 crisis support lines that integrate with employer benefits infrastructure. Ulliance monetizes primarily through subscription-based contracts priced on a per-employee-per-month (PEPM) basis with annual billing, supplemented by professional services revenue from training and consulting engagements. The company operates a sales-led go-to-market motion combining direct enterprise sales with a broker/consultant channel and a Shortlister marketplace presence, reaching 260+ client organizations across the United States, Canada, Mexico, Brazil, and Europe, with aggregate reach of nearly one million covered lives. Industry pricing benchmarks cited place typical EAP contracts at $20-$60 per employee per year, and Ulliance reports a 98% client renewal rate, indicating strong customer retention relative to its 30+ year operating history.

Name

Ulliance, Inc.

Legal name

Ulliance, Inc.

Website

https://ulliance.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Ulliance, Inc. is a Troy, Michigan-based Employee Assistance Program provider offering counseling, wellness, crisis management, and HR support services to 260+ employer organizations covering nearly one million people across North America, South America, and Europe.

Ownership category

akta.pro rank

Product category

Employee Assistance Program (EAP) Services

NAICS

Emergency and Other Relief Services (62423), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Employee Assistance Programs (EAP) Management (HLAEAHAB), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Employee assistance programs
• Wellness program services
• Crisis management services
• Behavioral health counseling
• Organizational development consulting

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. EAP Subscription Services: Ulliance generates revenue primarily through subscription-based Employee Assistance Program contracts with employer organizations. Pricing is typically structured on a per-employee-per-month (PEPM) basis, with organizations paying based on employee headcount. The company serves 260+ organizations across various industries including education, finance, healthcare, manufacturing, and municipalities.
2. Wellness Program Services: Comprehensive wellness programs including the Life Advisor Wellness Program covering physical, emotional, financial, career, and community wellness dimensions. These services are offered as standalone programs or integrated with EAP offerings.
3. Training & Development Services: Human Effectiveness Training programs covering harassment awareness, leadership development, diversity and inclusion training, and organizational development consulting services provided to employer clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ulliance delivers Employee Assistance Program (EAP) and wellness services to employer organizations across the U.S., Canada, Mexico, Brazil, and Europe. Its flagship Life Advisor EAP combines confidential counseling, crisis management, work/life resources, and 24/7 access to licensed clinicians, complemented by a Life Advisor Wellness Program covering physical, emotional, financial, career, and community well-being. The offering is sold primarily on a per-employee subscription basis with services tailored by industry vertical (education, healthcare, manufacturing, municipalities, first responders, etc.).

Product overview

Ulliance, Inc. offers a unified human resource management platform centered on its Life Advisor Employee Assistance Program (EAP), complemented by modular well-being and support services. The core Life Advisor EAP provides confidential counseling, crisis intervention, and resource referrals, while the Life Advisor Wellness Program delivers comprehensive well-being coaching across five dimensions (physical, emotional, financial, career, community). Additional specialized modules include Student Assistance Programs, the U*F1RST First Responder Program, Incident & Crisis Management, Outplacement Services, Training & Development, Organizational Development Consulting, Workplace Substance Abuse Services, and the Recovery Program for Healthcare Professionals (RPHP). The company also offers proprietary tools including Voice Your Concern (VYC) anonymous reporting and the Resolution EAP Model for behavioral health cost management. This portfolio positions Ulliance as a full-service HR support provider rather than a technology-first product company.

Differentiator

Problem solved

Functional benefit

Brands

• Life Advisor EAP: Employee Assistance Program providing confidential counseling, support, and resources for employees facing personal and workplace challenges.
• Life Advisor Wellness Program
• U*F1RST First Responder Program
• Resolution EAP Model
• Voice Your Concern (VYC)
• Be Our Guest Program

Products and services

• Life Advisor Employee Assistance Program (EAP)
• Life Advisor Wellness Program
• Student Assistance Programs
• U*F1RST First Responder Program
• Incident & Crisis Management
• Outplacement Services
• Training & Development
• Organizational Development Consulting
• Workplace Substance Abuse Services
• Recovery Program for Healthcare Professionals (RPHP)

Quantifiable outcome

• 35% decrease in healthcare expenditures
• +7 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShortlistercoreGTM or Marketing PartnerUlliance has been selected by Shortlister as a Top Vendor in the categories of EAP Providers & Mental Health Companies. Shortlister is the #1 marketplace for employers, brokers and consultants to find and select providers in the Human Capital, Well-being and Benefits space. The partnership enables Ulliance to be discovered by employers and brokers through the platform's proprietary matching algorithm.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magellan Health: Magellan operates a large managed behavioral health organization (MBHO) with integrated EAP services alongside specialty mental health and substance abuse management. It is a broader incumbent competing with Ulliance for HR-buyer EAP spend.
• Cigna (Evernorth Behavioral Health): Evernorth delivers EAP and behavioral health services as part of Cigna's broader health services portfolio, targeting large employers and health-plan clients. It overlaps with Ulliance's Resolution EAP Model in claim-redirection and cost-control messaging.
• Optum (UnitedHealth Group): Optum is one of the largest U.S. health-services platforms, offering EAP and behavioral health programs bundled with health-plan administration. It competes with Ulliance primarily at the enterprise end through scale and integration advantages.
• Anthem (Carelon Behavioral Health): Carelon (formerly Anthem Behavioral Health) provides EAP and managed behavioral health services to employer and health-plan customers. It is a broad incumbent with integrated claims capabilities that compete with Ulliance for self-funded employer contracts.

Emerging players

• Lyra Health: Lyra Health is a tech-enabled mental health benefits platform serving employers with on-demand therapy, coaching, and measurement. It targets the same employer buyers as Ulliance but leads on digital experience and AI-driven matching.
• Modern Health: Modern Health is a global mental health platform offering therapy, coaching, and self-guided resources to employer clients. It overlaps with Ulliance's wellness and behavioral health offerings with a more digital-first delivery model.
• Spring Health: Spring Health provides precision mental health benefits including therapy, coaching, and medication to employers. It competes with Ulliance in enterprise EAP procurement with a tech-enabled, measurement-led value proposition.

Direct peers

• ComPsych: ComPsych is the world's largest EAP provider, offering counseling, wellness, work-life, and behavioral health services to employers globally. It is the most direct competitor to Ulliance's Life Advisor EAP across mid-market and enterprise segments.
• ICAS International: ICAS is an international EAP provider offering counseling, crisis management, and well-being services across Europe, Africa, and Asia. It is a direct peer to Ulliance in cross-border EAP delivery for multinational employers.
• Workplace Options: Workplace Options is a global EAP and work-life services provider serving mid-market and enterprise clients across multiple continents. It is one of the closest direct peers to Ulliance in terms of international reach and full-service EAP delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Ulliance
• Facebookfacebook.com/Ulliance
• LinkedInlinkedin.com/company/ulliance-inc
• Instagraminstagram.com/ulliance
• Pinterestpinterest.com/ulliance/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ulliance, Inc.