Citadel Restoration and Repair

What Citadel Restoration and Repair does

Citadel Floor Finishing Systems, doing business as Citadel Floors, is a US-based manufacturer of high-performance floor coating systems built on polyaspartic, polyurea, epoxy, and urethane cement chemistry. Founded circa 1980 and operating today as a wholly-owned subsidiary of RPM International Inc. (NYSE: RPM), the company maintains its corporate headquarters in Vernon Hills, Illinois, with distribution across the continental United States. Its portfolio spans primers and basecoats, topcoats, urethane cement systems, repair and joint maintenance products, decorative broadcast media (flake, quartz, metallic, tint packs), concrete surface treatments, and accessories, organized into complete one-day installation systems for residential, commercial, and industrial end markets.

The company's core technology proposition is fast-cure, one-day floor installation enabled by adjustable cure rate formulations (RG-80x, Poly-350), extended working time products (ET-80), low-odor polyaspartics (UL-80), and heavy-duty wear coats (Poly-1 HD, Poly-4 XT). Supporting systems include a Floor Visualizer tool, System Selector, TDS/SDS digital library, and 17 standard colors shipping in 1-2 days from in-house manufacturing. Citadel markets itself as having four decades of formulation experience and a first-to-market position in one-day floor technology.

Citadel generates revenue through one-time product sales of coating kits and accessories to a B2B customer base of authorized contractors, certified installers, and distribution partners, with an account-based e-commerce storefront and inside sales team (800-962-3099) supporting order placement. Pricing is not publicly disclosed and requires account authorization, with custom quotes for bulk and large project orders. End customers span residential property owners (garages, basements, bathrooms), commercial facilities (education, food and beverage, retail), industrial facilities (food processing, manufacturing, warehouses), and the contractor channel itself, with revenue mix concentrated in the continental United States.

Name

Citadel Restoration and Repair

Legal name

Citadel Floor Finishing Systems

Website

https://citadelfloors.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Citadel Floor Finishing Systems (dba Citadel Floors) is a US-based manufacturer of polyaspartic, polyurea, epoxy, and urethane cement floor coating systems, operating as a wholly-owned subsidiary of RPM International Inc. and selling through authorized contractors, certified installers, and distribution partners across North America.

Ownership category

akta.pro rank

Product category

Concrete Floor Coatings

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

Keywords

• Floor coating products
• Concrete coating systems
• Polyaspartic polyurea coatings
• Epoxy floor systems
• Urethane cement coatings

Headquarters

HQ city

Blaine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Floor Coating Product Sales: One-time sale of floor coating products (epoxy, polyaspartic, polyurea, urethane cement) and accessories to professional contractors and distributors. Products sold in various kit sizes (1g, 3g, 4g, 5g, 15g) with accessories including aggregates, cove molding, mixing equipment, and roller equipment. Account-based ordering with Buyer Portal for registered contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Citadel Restoration and Repair (operating as Citadel Floors) manufactures and markets high-performance concrete floor coating systems including epoxy, polyaspartic, polyurea, and urethane cement technologies. Products are sold in kit sizes (1g, 3g, 4g, 5g, 15g) to professional installation contractors and distributors for residential, commercial, and industrial floor applications, with an emphasis on one-day fast-cure installation systems.

Product overview

Citadel Floors is a manufacturer of high-performance floor coating systems specializing in polyaspartic, polyurea, epoxy, and urethane technologies. The product portfolio spans multiple categories: Primers & Basecoats (Decorative Epoxy, General Purpose Epoxy, Low Preparation Primers, Moisture Vapor Barrier Primers), Top Coats (Heavy Duty Wear Coats, Polyaspartic & Polyurea Coatings, Urethane Coatings), Repair & Maintenance products (Polyflex-93, Polyflex-UV), Decorative Effects (Flake, Quartz, Metallic, Tint Packs), Concrete Treatments (Clean & Defend, Stains, Densifiers, Grout Coat, Stain Guard), and Urethane Cement systems (125 SL, 190 SRX). Individual products include UL-80, Poly-350, Poly-1 HD, Poly-4 XT, PLE-100, SLE-100, RG-80X, ET-80, RG-70, Poly-3 WB, Fortification Formula, Ultra-Hydro Stop, Fast Patch, EP-55, and various decorative additives. Complete floor systems are offered for Residential (Garages, Basements, Bathrooms) and Commercial/Industrial (Education, Food & Beverage, Food Processing) applications. The company emphasizes one-day installation systems with fast cure technology and adjustable cure rate capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Primers & Basecoats

Quantifiable outcome

• Floors can handle light foot traffic within 4-6 hours and full vehicle traffic within 24 hours
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tennant Coatings: Tennant Coatings (related to Tennant Company) formulates and supplies high-performance resinous floor coatings—epoxy, polyurethane, polyaspartic—for industrial and commercial facilities, overlapping Citadel's heavy-duty systems.
• Stonhard (StonCor Group): Stonhard manufactures and installs resinous floor, wall, and lining systems (epoxy, urethane, polyaspartic) for industrial and commercial facilities, directly overlapping Citadel's commercial/industrial floor-coating core.
• Florock: Florock produces polymer floor coating systems (epoxy, urethane, polyaspartic) for commercial, institutional, and industrial applications, competing head-to-head with Citadel's commercial/industrial product lines.
• ArmorPoxy: ArmorPoxy sells epoxy, polyaspartic, and polyurethane floor coating kits direct to consumers and contractors for garage, basement, and commercial floors, directly competing with Citadel's residential 1-Day Flake and decorative systems.
• Dur-A-Flex: Dur-A-Flex is a manufacturer of seamless resinous floor and wall systems (epoxy, urethane, MMA, polyaspartic) targeting commercial, industrial, and sanitary environments—an essentially identical product category to Citadel's.
• Elite Crete Systems: Elite Crete Systems specializes in decorative and protective concrete coating systems, including polyaspartics and metallic/epoxy finishes, directly serving the same decorative-concrete contractor channel as Citadel.

Broad incumbents

• Sika AG: Sika is a large specialty chemicals company with a significant floor-coatings and resinous-flooring portfolio serving commercial and industrial construction, providing broader-formulation and global competition to Citadel in similar end-uses.
• Ardex Group: Ardex is a global specialty building products company offering substrate preparation, self-leveling underlayments, and resinous floor systems used in commercial and industrial flooring, overlapping the broader floor-system category Citadel serves.
• PPG Industries: PPG's industrial and protective & marine coatings divisions produce high-performance epoxy, polyurethane, and polyaspartic floor systems for heavy-duty commercial, industrial, and infrastructure applications, competing at the larger scale of Citadel's industrial accounts.
• Rust-Oleum Industrial: Rust-Oleum, a sibling brand under RPM International, supplies industrial and consumer floor coatings (epoxy, polyaspartic, urethane) with broader retail distribution—offering overlapping products to Citadel's end markets from inside the same parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CitadelPerformanceCoatings
• Facebookfacebook.com/citadelfloors
• LinkedInlinkedin.com/company/citadel-floor-finishing-systems
• Xx.com/citadelfloors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citadel Restoration and Repair