What 360 Live Media does

360 Live Media is a Washington, D.C.-based full-service events agency serving primarily associations, trade associations, and select corporate event organizers. Founded in 2011 and operating with 11–50 employees across offices in Washington, D.C. and Chicago, the firm has served more than 100 associations and counts among its client portfolio 30 of the Top 250 Trade Shows and 17 of the Trade Show Executive Fastest 50 and Next 50 events. Since 2018, the company has operated as a wholly owned subsidiary of Smithbucklin, the professional services firm serving non-profits and industry associations.

The agency's service offering is structured around five integrated disciplines delivered through a single client service delivery team: Strategy & Experience Design, Event Planning & Management, Marketing & Branding, Sales & Fulfillment, and Research, Data & Insights. Underpinning these services is proprietary intellectual property including the trademarked '6 Rs' event measurement framework (Relevance, Reach, Retention, Reputation, Revenue, ROI) and the Strategic Event Assessment (S.E.A.) Dashboard, which evaluates 167 data points per event. Creative production relies on standard tools including Adobe Premiere Pro, After Effects, Canva, CapCut, and iMovie; client-facing event apps are recommended as integration-ready third-party platforms rather than built in-house, and no public APIs or developer-facing products are offered.

Revenue is generated through custom, quote-based professional services engagements, typically spanning multiple service lines on multi-year contracts. The go-to-market motion is consultative and enterprise-led, anchored by direct outreach to association CEOs and event strategists and amplified through content marketing (the 360 Mission Brief newsletter, an extensive blog), earned media in PCMA Convene and Authority Magazine, free diagnostic tools (the 'Score Your Event' 6Rs Scorecard), and speaking presence at industry events such as the Trade Show Executive Fastest 50 Education Summit. Following the 2018 acquisition, the firm distributes through Smithbucklin's association client base via a co-delivery model that combines 360 Live Media's strategy and creative capabilities with Smithbucklin's event management and sales services into an integrated end-to-end event growth solution formalized in 2026.

Name

360 Live Media

Legal name

360 Live Media

Website

https://360livemedia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

360 Live Media is a Washington, D.C.-based full-service events agency serving associations, trade associations, and select corporate event organizers. It integrates event strategy, planning, marketing, sales, and research through a proprietary 6 Rs measurement framework and operates as a Smithbucklin subsidiary.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Advertising, Public Relations, and Related Services (5418), Performing Arts Companies (7111)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Event management services
• Association event marketing
• Trade show strategy
• Event branding design
• Exhibit sponsorship sales

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Full-service events agency engagements: Custom professional services engagements for trade show and conference organizers, typically combining event strategy, experience design, planning & management, marketing & branding, sales & fulfillment, and research/data/insights into integrated, multi-disciplinary engagements. Revenue is driven by scope, retainer or project basis, with a single integrated client service delivery team.
2. Sales & Fulfillment services (non-dues revenue): Outsourced sales services for associations covering exhibit sales, sponsorship sales & fulfillment, and advertising sales — generating non-dues revenue for clients and 360 Live Media through sales commissions or service fees. Highlighted by Tom Myers' leadership of the sales team and by the ASHE case study where ad revenue grew 55% (~$500K+ in two years).
3. Research, Data & Insights engagements: Standalone and embedded research services including audience research, persona development, market sizing & gap analysis, competitive landscape, benchmarking, surveys, focus groups, and S.E.A. Dashboard assessments, often serving as the foundation layer for other service lines.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels9 records

Core offering

360 Live Media is a full-service events agency that delivers integrated event strategy, experience design, planning and management, marketing and branding, sales and fulfillment, and research/data/insights services to associations, trade show organizers, and mission-driven organizations. Engagements are custom-scoped and combine all five service lines under a single client service delivery team, with every engagement measured against the proprietary 6 Rs framework (Relevance, Reach, Retention, Reputation, Revenue, ROI).

Product overview

360 Live Media operates as a single, integrated full-service events agency (rather than a multi-product SaaS platform) that delivers event strategy, planning, marketing, branding, sales, and research services to associations, trade shows, and corporate event organizers. The five core service lines — Strategy & Experience Design, Event Planning & Management, Marketing & Branding, Sales & Fulfillment, and Research, Data & Insights — function as interlocking modules under one integrated service-delivery model, designed to eliminate silos across the event lifecycle. Underpinning these services is a layer of proprietary intellectual property: the 6 Rs framework (the agency's KPI methodology for measuring event performance across Relevance, Reach, Retention, Reputation, Revenue, and ROI) and the Strategic Event Assessment (S.E.A.) Dashboard (a proprietary analytics tool that benchmarks 167 data points per event). A self-service Event Scorecard (built on the 6 Rs) and the 360 Mission Brief newsletter extend the methodology to prospects and the broader market. Following its 2018 acquisition by Smithbucklin, 360 Live Media's offering was officially expanded into end-to-end event growth solutions that combine its strategy and creative capabilities with Smithbucklin's event management and sales services.

Differentiator

Problem solved

Functional benefit

Brands

• 360 Live Media: Full-service events agency offering event strategy, experience design, planning and management, marketing, sales, and research/data/insights services for associations and trade show organizers.

Products and services

• Strategy & Experience Design Service line that formulates event strategy and designs the audience experience, including audience-centric event design, attendee journey mapping, theming, and experience design for trade shows, conferences, and association events.
• Event Planning & Management Full-service event planning and management service covering operations, logistics, program development, speaker management, trade show management, and event execution, delivered in integration with parent company Smithbucklin's event services.
• Marketing & Branding Marketing and branding service line including marketing strategy, brand strategy, logo and brand style guide development, persona development, audience segmentation, theming, public relations, video production, web design, and UX/UI design.
• Sales & Fulfillment Sales and fulfillment services including exhibit sales, sponsorship strategy, and sponsorship sales & fulfillment for trade shows and association events, designed to generate non-dues revenue for clients.
• Research, Data & Insights Data-driven research service including database audits and augmentation, audience research, persona development, market dynamics, competitive landscape, industry assessments, benchmarking, surveys, quantitative and qualitative analysis, primary and secondary research, market sizing and gap analysis, and member value proposition and needs analysis.

Quantifiable outcome

• Ad revenue grew 55%, adding $500K+ in two years for ASHE.
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SmithbucklinflagshipStrategic or Co-development Partner · 1 January 2018Smithbucklin acquired 360 Live Media in 2018, and the two firms now operate as an integrated go-to-market. Smithbucklin contributes event management and sales services; 360 Live Media contributes strategy, experience design, marketing, and branding. Together they deliver "end-to-end event growth solutions" for trade show and conference organizers via a single client service delivery team. Quote from Matt Sanderson, President and CEO of Smithbucklin: "We saw tremendous potential when we acquired 360 Live Media."

Scale indicators10 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Smithbucklin: 360 Live Media's parent company and the largest U.S. association management company. Provides event management and sales services to associations, directly overlapping with 360 Live Media's offerings through the integrated 'end-to-end event growth solutions' go-to-market.

Direct peers

• Kellen Company: Association management company delivering strategic management, event management, marketing, and communications services to trade associations and professional societies — directly mirroring 360 Live Media's five-discipline integrated model within the association segment.
• MCI Group: Global association, events, and community management company serving associations and trade organizations with strategy, event management, and marketing — comparable to 360 Live Media in serving association and trade show organizers with integrated event-growth solutions.
• George P. Johnson Experience Marketing: Large experiential marketing agency delivering strategy, creative, content, and event production for B2B brands and trade shows — a comparable full-service events agency competing for the same enterprise and trade show marketing budgets.
• Jack Morton Worldwide: Global brand experience agency offering strategy, creative, production, and digital for experiential programs — directly overlapping with 360 Live Media's strategy + experience design + marketing + production capabilities for enterprise B2B events.
• Freeman: Largest U.S. event experiences and trade show services company offering strategy, design, digital, and on-site execution — competes for the same trade show and association clients across the full event lifecycle.
• GES (Global Experience Specialists): Trade show and event services provider serving exhibitors and show organizers with strategy, design, logistics, and on-site execution — a comparable full-service trade show partner for association clients like PLASTICS.
• Maritz: End-to-end events, meetings, and engagement services firm delivering strategy, planning, creative, and measurement for B2B events and association clients — overlapping with 360 Live Media's five-discipline integrated service delivery model.
• ITA Group: Engagement, loyalty, and events agency serving associations and B2B organizations with audience engagement, event strategy, and measurable outcomes — directly comparable to 360 Live Media's data-driven, 6Rs-style outcomes focus on association clients.
• Sparks: Global experiential marketing agency offering brand experience, event strategy, creative, and digital services for enterprise and trade show clients — comparable in scale, service mix, and target buyer to 360 Live Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/360livemedia/posts/?feedView=all
• Xx.com/360livemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Live Media