What Maritz does

Maritz Holdings Inc., founded in 1894 and headquartered in Fenton, Missouri, is a privately held experience design and performance improvement firm that operates across six core solution lines: Business Events, Automotive Solutions, Channel Partner Engagement, Loyalty Rewards, Employee Rewards, and Sales Incentives. The company serves large enterprise clients — including automotive OEMs and their dealer networks, associations, manufacturers, financial services firms, hospitality and life sciences companies, and technology companies — by combining behavioral science, data analytics, and proprietary technology platforms to design, execute, and measure engagement programs. Maritz's automotive vertical is the most data-rich segment, encompassing the Internet Sales Coach video-based coaching product, the Momentum Performance Analytics dashboard, digital assessments, digital marketing services, and a transportation electrification practice organized around the Transportation Electrification Board (TEB) and partnerships with electric utilities and government agencies. Scale signals in the EV program include $417M in customer rewards distributed, 1,000+ dealerships enrolled in year one, and 702 California dealerships covered by an EV Retailer Digital Assessment engagement.

Maritz's business model blends professional services, managed services, and subscription/recurring revenue components. Revenue streams include corporate meeting and event design (professional services), performance improvement programs for OEMs and dealerships (professional services), incentive and loyalty program administration with fulfillment (managed services), and recurring loyalty platform subscriptions. The go-to-market motion is direct enterprise field sales augmented by event-driven channels — most notably the bi-annual Future of Automotive Retail (FAR) Summit — and advisory boards (TEB, Dealer Advisory Board) that bring together OEMs, dealers, utilities, and regulators. Pricing is not publicly disclosed; the company operates on a quote-based, enterprise contracting basis, and total revenue is not reported. The company is a signatory of the UNFCCC Net Zero Carbon Events pledge (2021) and has Science Based Targets initiative (SBTi)-validated near-term emissions reduction targets, with disclosure aligned to TCFD and California SB 261. Recent strategic activity has centered on the Spring 2025 launch of EV Essentials training modules, the April 2026 FAR Summit, the 2014 acquisition of MaritzCX, and partnerships with the Donald Danforth Plant Science Center and Work Truck Solutions.

Name

Maritz

Legal name

Maritz Holdings Inc.

Website

https://maritz.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Maritz is a privately held, 130+ year-old experience design firm that delivers incentive, loyalty, automotive performance, and business event programs to large enterprises by combining behavioral science, data analytics, and proprietary engagement platforms.

Ownership category

akta.pro rank

Product category

Corporate Incentive, Loyalty, and Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategic Meetings Management (SMM) & Governance (THACAFAA)

Keywords

• Corporate incentive programs
• Business event management
• Customer loyalty programs
• Automotive dealer performance
• Employee recognition solutions

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Business Events: Design and execution of corporate meetings, conferences, trade shows, associations events, and incentive travel experiences
2. Automotive Solutions: Performance improvement programs for OEMs and dealerships including digital assessments, training, and EV programs
3. Channel Partner Engagement: Incentive programs, loyalty programs, and engagement platforms for dealers, distributors and partners
4. Employee Rewards: Recognition programs, peer-to-peer rewards, milestone celebrations, and reward fulfillment services
5. Loyalty Rewards: B2B and B2C loyalty program design, implementation, and management with points programs and rewards
6. Sales Incentives: Custom incentive programs, reward catalogs, and fulfillment services for sales force motivation

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Maritz is an experience design company that designs and delivers corporate business events, incentive and recognition programs, channel partner engagement platforms, and customer/employee loyalty programs, with a particular focus on automotive OEM and dealer performance improvement. The company combines behavioral science, data analytics, and proprietary technology (such as the Momentum Performance Analytics dashboard, Internet Sales Coach video coaching, and channel partner portals) with managed service delivery to help enterprises motivate employees, dealers, channel partners, and customers.

Product overview

Maritz is an experience design company offering a portfolio of integrated solutions across six core areas: Business Events, Automotive Solutions, Channel Partner Engagement, Loyalty Rewards, Employee Rewards, and Sales Incentives. The company operates as a platform-plus-services model, combining proprietary technology (including Momentum Performance Analytics dashboards, branded partner portals, and digital assessment tools) with behavioral science expertise and dedicated service teams. Key sub-products include Internet Sales Coach (video-based sales training), Digital Assessments (mystery shopping and website evaluation), Digital Marketing (SEO and paid advertising), Transportation Electrification Solutions (EV dealer programs), and Channel Incentive Programs. The automotive vertical is particularly robust, encompassing dealer training, commercial coaching, lead response analysis, sales call analysis, and dealership consulting. Maritz also facilitates advisory boards (Transportation Electrification Board, Dealer Advisory Board) and hosts the bi-annual FAR Summit conference. The company is headquartered in Fenton, Missouri, founded in 1894, and serves clients globally.

Differentiator

Problem solved

Functional benefit

Brands

• Transportation Electrification Board (TEB): An advisory board focused on driving EV market share, facilitating and accelerating EV adoption by working with and aligning stakeholders.
• Future of Automotive Retail (FAR) Summit
• Internet Sales Coach
• Momentum Performance Analytics
• EV Essentials

Products and services

• Business Events
• Automotive Solutions
• Channel Partner Engagement
• Loyalty Rewards
• Employee Rewards
• Sales Incentives
• Internet Sales Coach
• Digital Assessments
• Digital Marketing
• Transportation Electrification Solutions
• Commercial Coaching
• Momentum Performance Analytics
• Channel Incentive Programs
• Channel Loyalty Programs
• B2B Loyalty Programs
• Incentive & Reward Trips
• Dealership Consulting
• Curriculum Design & Training
• Customer Support Center
• EV Essentials Training Modules

Quantifiable outcome

• 27% increased organic and paid traffic for automotive clients
• +6 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Donald Danforth Plant Science CentercoreStrategic or Co-development Partner · 27 September 2024Maritz has contributed $100,000 to support the Danforth Center's work in agricultural technology and sustainability. Beyond financial support, Maritz employees actively participate in awareness and fundraising groups including Danforth's Young Friends. The partnership reflects Maritz's commitment to sustainability, STEM education, and innovation in agriculture.
• Work Truck SolutionsminorStrategic or Co-development PartnerCommercial Vehicle Sales Partnership focused on transforming commercial vehicle sales through digital assessment and coaching programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BI WORLDWIDE: Global performance improvement, incentives, and events company headquartered in Minneapolis. Closest direct competitor with a comparable solution portfolio spanning employee engagement, channel incentives, events, and loyalty programs.
• ITA Group: West Des Moines-based engagement, incentive travel, and loyalty solutions provider. Directly comparable business model delivering channel incentives, employee recognition, and meetings with behavioral-science underpinnings similar to Maritz.
• Hinda Incentives: Chicago-based channel and sales incentive program provider. Directly comparable in channel partner engagement, sales incentives, and rewards fulfillment - overlapping significantly with Maritz's Channel Partner Engagement and Sales Incentives solutions.
• MotivAction: Incentive travel, rewards, and engagement programs provider. Closely aligned with Maritz's incentive travel, sales incentives, and recognition solutions, serving similar enterprise clients with comparable B2B model.
• Brierley+Partners: Plano, Texas-based loyalty program design and CRM strategy firm. Comparable to Maritz's Loyalty Rewards and B2B loyalty solutions, with deep expertise in loyalty strategy, customer data, and behavioral science.
• Bond Brand Loyalty: Customer loyalty program design, measurement, and management firm. Closely comparable to Maritz's Loyalty Rewards solution with overlapping Fortune 500 client base and end-to-end loyalty delivery capabilities.

Broad incumbents

• Cvent: Enterprise meetings, events, and hospitality platform. Overlaps directly with Maritz's Business Events solution but as a broader SaaS incumbent with a wider portfolio spanning event management software, venue sourcing, and hybrid event technology.
• Aimia: Montreal-based loyalty and data analytics company. Overlaps with Maritz's Loyalty Rewards solution and offers comparable loyalty program management at scale, including airline coalition programs.
• Cox Automotive: Auto retail technology conglomerate including DealerSocket, Dealertrack, and VinSolutions. Comparable to Maritz's Automotive Solutions business as a broad incumbent serving dealer networks with CRM, digital marketing, and performance analytics at greater scale.

Others

• Kantar: Global marketing data and analytics firm with a loyalty division offering loyalty strategy and insights. Thematically comparable to Maritz's loyalty and behavioral science capabilities but operates as an enabling insights partner rather than a direct program delivery competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/corporatemaritz
• LinkedInlinkedin.com/company/maritz
• Instagraminstagram.com/maritz_inc
• Xx.com/Maritz_MHI

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maritz