AgriData

What AgriData does

AgriData Incorporated is a privately held software company founded in 1991 and headquartered in Grand Forks, North Dakota, that provides web-based land mapping software for agricultural professionals across the lower 48 US states and two Canadian provinces. Its two core products are Surety, a baseline mapping platform offering aerial imagery (FSA NAIP), soil data, topography, crop history, parcel boundaries, NDVI plant-growth reports, FEMA flood zones, wetlands, weather outlook, and hail history, and Surety Pro, an advanced tier adding the Forms Designer (with a proprietary EPIC scripting language), client and border management, custom layer import/export, Plot Deed tools, Deed Studio (with OCR for legal descriptions), FieldWatch integration, and an automatic Hail Probability Alert System. The underlying technology integrates multiple authoritative federal geospatial datasets — USDA NRCS soil surveys, FSA common land unit boundaries, USDA Cropscape crop history, and FEMA flood maps — within a single browser-based mapping interface, augmented by a Parcel Data add-on with over 98% US county coverage and 10+ years of historical crop data.

Name

AgriData

Legal name

AgriData Incorporated

Website

https://agridatainc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

AgriData Incorporated is a privately held software company that provides web-based land mapping software (Surety and Surety Pro) for agricultural professionals across the lower 48 US states and two Canadian provinces, integrating federal geospatial data layers for field management, land valuation, and asset management.

Ownership category

akta.pro rank

Product category

Agricultural Land Mapping Software

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB)

Keywords

• Agricultural mapping software
• Land valuation tools
• Soil productivity data
• Crop history analytics
• Parcel boundary mapping

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Software Licenses: Software-as-a-service subscription model with two product tiers (Surety and Surety Pro) providing web-based mapping access. Surety Pro includes advanced features such as save borders, client management, and Forms Designer.
2. Add-on Features: Premium add-on products including Parcel Data (land ownership boundaries with 98%+ county coverage) and Deed Studio (legal description mapping with OCR) available for additional fees.
3. Custom Form Design Services: Professional services for custom form creation and conversion. Most designs are free, though some complex requests may incur service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AgriData provides web-based agricultural land mapping software (Surety and Surety Pro) that consolidates USDA soil surveys, FEMA flood maps, FSA field boundaries, crop history, hail probability data, and parcel ownership records into a single platform. The software supports field work management, land valuation, asset management, crop insurance documentation, and regulatory compliance for agricultural professionals across the lower 48 US states and two Canadian provinces. Optional add-ons include Parcel Data (98%+ US county coverage) and Deed Studio (legal description mapping with OCR).

Product overview

AgriData provides web-based land mapping software through two products: Surety (core mapping platform) and Surety Pro (advanced version with additional features). Both products offer field work management, land valuation, and asset management capabilities for the lower 48 US states and 2 Canadian provinces. Surety Pro includes the Forms Designer tool for custom form creation, enhanced client/border management, and additional export and import capabilities. Optional add-ons include Parcel Data (land ownership boundaries with 98% US coverage) and Deed Studio (legal description mapping with OCR). The software integrates with external guidance systems (Satloc, AgPilotX), mapping layers (FieldWatch), and supports standard GIS formats (ESRI shapefiles, KML).

Differentiator

Problem solved

Functional benefit

Brands

• Surety®: Online land mapping software providing field work management, land valuation, and asset management for the lower 48 US states and 2 Canadian provinces.
• Surety® Pro

Products and services

• Surety

Quantifiable outcome

• Over 98% US parcel boundary coverage for accurate land identification
• +1 more outcomes

Segments10 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Iteris (ClearAg): Iteris provides agricultural weather, soil, and water analytics, with field-level decision support content that AgriData's weather outlook and soil productivity features parallel. Iteris is more data-feed oriented while AgriData is more mapping UI oriented, but they overlap on the underlying decision-support datasets.
• Agrian: Agrian provides document management, compliance, and agronomy software for ag retailers, crop consultants, and growers. It overlaps with AgriData's application forms, recordkeeping, and compliance workflows, particularly for the applicator and consultant customer segments.
• Ag Leader Technology: Ag Leader offers precision agriculture hardware and software including SMS desktop mapping and AgFiniti cloud platform, with capabilities for yield maps, soil maps, and variable rate prescriptions. It competes with AgriData in the grower and applicator segments for field mapping and prescription workflows.

Emerging players

• Farmers Edge: Farmers Edge offers a digital agronomy platform combining field-centric data, satellite imagery, weather, and variable rate tools. It is comparable to AgriData in its imagery-plus-soil-plus-crop-history workflow, though with a stronger focus on fertility and prescription analytics.
• Taranis: Taranis provides AI-driven aerial imagery analytics and field-level crop intelligence for ag retailers and growers. It overlaps with AgriData's NDVI and aerial imagery features but differentiates through higher-resolution drone imagery and machine-learning-driven insights.
• Aerialytics (Agremo): Agremo provides drone and satellite-based analytics including stand count, weed detection, and plant health reports from imagery. It overlaps with AgriData's NDVI and aerial imagery use cases but is differentiated by drone-derived analytics rather than USDA NAIP imagery.

Broad incumbents

• Climate FieldView (Bayer): Bayer's Climate FieldView is a leading digital agriculture platform offering satellite imagery, field health monitoring (NDVI), and agronomic analytics. It competes head-on with AgriData's imagery, NDVI, and field-level crop health features, but bundles these within a much larger global ag-input and data ecosystem.
• ESRI (ArcGIS): ESRI's ArcGIS is the dominant GIS platform and integrates with AgriData via shapefile export/import. While ESRI serves a much broader professional GIS audience, its agriculture-oriented offerings overlap with AgriData's parcel mapping, soil overlays, and field boundary workflows.
• Trimble Ag (Trimble Inc.): Trimble's agriculture division provides GPS guidance, farm management, and field mapping software used by growers and agribusiness. It overlaps directly with AgriData's precision ag mapping and farm workflow tools, but operates at significantly larger scale as part of a broader geospatial technology portfolio.
• Granular (Corteva): Granular is a farm management software platform owned by Corteva, offering field records, profitability analytics, and agronomic planning. It competes with AgriData's farm management and recordkeeping functionality but is positioned as a full ERP-for-farm solution rather than a mapping-centric product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/suretymaps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriData