Reginelli’s Pizzeria

What Reginelli’s Pizzeria does

Reginelli's Pizzeria is a privately held, founder-owned New Orleans pizza chain operating 10 dine-in and takeout locations across Louisiana (8 in the Greater New Orleans area, 1 in Baton Rouge, 1 in Mandeville on the North Shore), with its newest unit in Destrehan opening in 2025. Founded in 1996 by Darryl Reginelli and Bruce Erhardt, the company has grown over 30 years into a regional casual-dining brand offering hand-tossed specialty pizzas, Detroit-style pizza, salads, baked pasta, sandwiches, wings, and a kids' menu. Differentiated menu items include a gluten-free cauliflower crust and an Ochsner Eat Fit co-branded healthy-options menu, supporting dietary-restricted and health-conscious diners alongside core pizza consumers.

The business runs on a third-party technology stack: HungerRush powers POS, online ordering (reginellis.hungerrush.com), and the mobile-app-based Reginelli's Rewards loyalty program (replacing the legacy AppCard system), while orders are also fulfilled through UberEats and Waitr and the in-house website for newsletter and content marketing. Operational technology is otherwise conventional restaurant infrastructure; there is no disclosed proprietary AI, data platform, or custom software.

Revenue is generated through dine-in sales, takeout and delivery (in-house and third-party), catering (full-service with a dedicated liaison), kids' pizza parties ($13.75/child), gift cards, a community fundraising program (10% of pre-tax sales donated), and franchise fees (Kenner is franchised, franchise inquiries route through COO Adam Carry). Pricing is unit-based (specialty pizzas $16.50-$26.95, catering $35-$83, box lunches $12.45) with a freemium loyalty mechanic. Customer segments span individual consumers and families (primary), families hosting children's parties, community/school fundraisers, corporate/event catering, and health-conscious diners — all anchored to the Louisiana market.

Name

Reginelli’s Pizzeria

Legal name

Reginelli's Pizzeria

Website

https://reginellis.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Reginelli's Pizzeria is a privately held, founder-owned New Orleans pizza chain operating 10 dine-in, takeout, and delivery restaurants across Louisiana, serving hand-tossed and Detroit-style pizzas, salads, pasta, sandwiches, and catering to local families, event hosts, and community organizations.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant Services (Pizza / Italian)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAB

Pizza Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFAAAB

Pizza QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Pizza restaurant chain
• Italian casual dining
• Hand-tossed pizza
• Detroit-style pizza
• Restaurant catering services

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Restaurant Sales: Revenue from customers dining at one of 10 restaurant locations across Louisiana. Includes pizzas, salads, sandwiches, pasta, appetizers, desserts, and beverages.
2. Takeout and Delivery Orders: Revenue from online orders (website/app), phone orders, and third-party delivery platforms (UberEats, Waitr). Points can be earned on third-party orders by noting rewards membership.
3. Catering Services: Catering menu featuring appetizers, salads, pastas, sandwich trays, Detroit-style pizzas, hand-tossed pizzas, and box lunches for groups. Includes delivery option.
4. Franchise Fees: Kenner location is franchise-owned. Company offers franchise opportunities for interested operators, with contact through COO Adam Carry.
5. Loyalty Program (Reginelli's Rewards): Digital loyalty program where members earn 1 point per $1 spent. 100 points = $5 off reward. Birthday rewards, exclusive member deals. Previously AppCard system, now fully digital via HungerRush platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Reginelli's Pizzeria operates a multi-location restaurant chain selling hand-tossed specialty pizzas, Detroit-style pizzas, customizable build-your-own pizzas, baked pastas, focaccia sandwiches, salads, wings, and appetizers for dine-in, takeout, and delivery. The company also offers health-conscious menu items through the Ochsner Eat Fit program and a gluten-free cauliflower crust option. Supporting offerings include catering services, kids' pizza party events, a digital loyalty program (Reginelli's Rewards), and a community fundraising program that donates a portion of sales back to local organizations.

Product overview

Reginelli's Pizzeria is a multi-location New Orleans-based pizza chain offering hand-tossed and Detroit-style specialty pizzas as its core products, complemented by pasta dishes, sandwiches, salads, and wings. The company operates various add-on services including a kids' pizza party program, full catering services, a loyalty rewards program (Reginelli's Rewards), and a community fundraising initiative. Menu options include customizable pizzas with traditional or gluten-free cauliflower crust, Ochsner Eat Fit certified healthy options, and seasonal Reg Fest limited offerings. The business primarily serves the Louisiana market with dine-in, pickup, delivery, and catering operations across 10 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-Tossed Specialty Pizzas Signature hand-tossed pizzas offered in specialty varieties including Classic Combo, Fresconon, Margherita, Saltimbocca, Tony's Pick, Big Jambroni, and Quattro. Available in small (10-inch, 6 slices) and large (14-inch, 8 slices) sizes, priced $16.50-$26.95.
• Detroit-Style Pizza Rectangular pizza with double-proofed dough, brick cheese blend, blended marinara, Bourbon Honey, and premium Ezzo toppings. Available in Pepperoni, Pepperoni & Sausage, and Ricotta varieties at $24.95-$26.95.
• Custom Build-Your-Own Pizza Customizable pizzas with choice of sauce (Marinara, Garlic Butter, Alfredo, or House-made Pesto) and extensive topping options including meats, cheeses, vegetables, and specialty items.
• Cauliflower Crust Gluten-free pizza crust alternative made with real cauliflower. Vegan, non-GMO, no artificial flavors, colors, or preservatives. Available as 12-inch crust with a $6.50 add-on charge to the base small pizza price.
• Pasta Dishes Baked pasta dishes including Pesto Tortellini and Shrimply Irresistible (baked rotini with spicy shrimp and pancetta cream sauce), available at $68-$83 on catering menus.
• Sandwiches Focaccia-based sandwiches including The Uptowner (turkey, provolone, avocado), Muffaletta, Dream State, Meatball Sandwich, and Chicken Pita. Also available as Perfect Pairings combo boxes.
• Wings Crispy baked wings tossed in specialty sauces (Nashville HOT or Sticky Wings with Mike's hot honey and green onions), served with ranch or bleu cheese.
• Ochsner Eat Fit Menu Health-conscious menu items developed in partnership with Ochsner Eat Fit, meeting specific nutrition guidelines centered on lean proteins, vegetables, plant-based fats, and whole grains with no white carbs and minimal added sugar. Includes Avocado Asparagus Salad, Eat Fit Chicken Pita, Eat Fit Chicken Salad, and Green Salad.
• Salads House salads including Caesar, Green Salad, Ancona Caesar (with chicken, avocado, tomatoes), Chicken Salad, and Avocado & Asparagus Salad. Also available in Eat Fit versions.
• Kids' Pizza Parties Private party experience where children make their own pizzas with dough tossing, topping selection, and eating their creation. Priced at $13.75/child including 10-inch Build Your Own cheese pizza, unlimited soft drinks/tea refills, and attentive service. Available at the Clearview location's private event room.
• Catering Services Full-service catering for groups including appetizer trays ($35-$59), salad trays ($46-$62), pasta servings ($68-$83), sandwich trays ($75), Detroit-style pizzas, hand-tossed pizzas ($16.50-$26.95), box lunches ($12.45), and dessert catering. Delivery available.
• Reginelli's Rewards Loyalty Program Loyalty program offering 1 point per $1 pre-tax spend (max 500 points/order), 100 points = $5 off reward, free garlic knots signup bonus, free birthday dessert (up to 7 days), and exclusive member deals. Powered by HungerRush platform with a downloadable mobile app for tracking points and redeeming rewards.
• Fundraising Program Community giveback program where organizations can designate a day for fundraising, with Reginelli's donating 10% of pre-tax sales back to the cause. Also offers food, gift baskets, and gift cards for fundraisers.
• Reg Fest Seasonal Menu Seasonal limited-time menu featuring Elle's Deli Salad, Basta Cosi, Honey Bear pizza, The Grandpappy dessert, and other special offerings, promoted on the home page carousel.

Quantifiable outcome

• 10 locations serving Louisiana communities
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ochsner Eat FitcoreStrategic or Co-development PartnerReginelli's is an official Ochsner Eat Fit partner. Menu items bearing the Eat Fit designation meet Ochsner's nutrition guidelines centered on lean proteins, vegetables, plant-based fats, and whole grains with no white carbs, minimal added sugar and animal fats. Ochsner Eat Fit is a health initiative focused on promoting healthier eating options in the community.
• WeHelpNOLAcoreStrategic or Co-development PartnerPartnership with WeHelpNOLA to provide free mental health services to employees. During COVID-19 pandemic in 2020, Reginelli's created HOPE shirts with Faux Pas Prints and donated 100% of proceeds to WeHelpNOLA, which provides low and no-cost mental health services to service industry workers.
• Faux Pas PrintsminorGTM or Marketing PartnerCollaborated with local artist/printmaker Faux Pas Prints to create HOPE shirts during COVID-19 pandemic. 100% of proceeds from HOPE shirt sales donated to WeHelpNOLA for mental health services.
• Commander's Palace / Ti MartinminorStrategic or Co-development PartnerPartnership with Ti Martin from Commander's Palace for expansion to Baton Rouge in 2012. This was Reginelli's first location outside of Greater New Orleans area. Darryl Reginelli participated in LSU Homecoming parade to celebrate.
• HungerRushcoreTechnology or IntegrationHungerRush provides the online ordering platform and POS system for Reginelli's Pizzeria. Powers online ordering website, mobile app, and digital rewards program. Previously used AppCard system, now transitioned to HungerRush platform.
• UberEats and WaitrminorChannel Partner/ Reseller/ DistributorThird-party delivery platforms where Reginelli's products are available. Rewards members can apply points to orders placed through these platforms by noting their membership.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Blaze Pizza: Fast-casual build-your-own pizza chain with strong national brand and tech-forward ordering. Comparable as a fast-casual pizza concept competing for the same dine-in and digital-ordering customer.
• Jet's Pizza: Detroit-style deep-dish pizza specialist with multi-unit franchise model and strong regional loyalty. Directly comparable on product style (Reginelli's added Detroit-style pizza) and franchise growth strategy.
• California Pizza Kitchen: Casual-dining pizza-forward chain offering artisan pizzas, salads, and pastas with dine-in and takeout. Comparable on menu breadth (pizza + pasta + salads) and casual sit-down experience.
• Marco's Pizza: Multi-unit franchise pizza chain with a focus on fresh dough and quality ingredients, expanding across the U.S. Comparable regional franchised pizza operator with similar dine-in/takeout/delivery mix and growing footprint.
• MOD Pizza: Fast-casual customizable pizza chain with ~500+ units, similar dine-in + delivery model, and emphasis on customization. Comparable on service format and digital ordering.
• Pieology Pizzeria: Build-your-own pizza franchise with dine-in and delivery. Comparable fast-casual concept competing for similar customization-driven customers.

Broad incumbents

• Domino's Pizza: Largest U.S. pizza chain and category leader in digital ordering and delivery logistics. Defines the competitive baseline Reginelli's must outperform on quality to retain dine-in customers.
• Pizza Hut: Legacy national pizza QSR with dine-in, carryout and delivery. Comparable broad-line pizza competitor with multi-format presence in U.S. markets.
• Papa John's: One of the largest national pizza QSR chains with delivery-led model. Competes for the same delivery/carryout occasions as Reginelli's and sets category benchmarks for digital ordering.

Regional players

• Rotolo's Pizzeria: Louisiana-rooted pizzeria chain with multiple locations across the Gulf South. Closest geographic peer operating in overlapping markets with similar hand-crafted positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reginellisnola
• Facebookfacebook.com/reginellispizzeria
• LinkedInlinkedin.com/company/reginellispizzeria

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reginelli’s Pizzeria