Fuse Lending
Fuse Lending (Fuse Financing Inc.) is the embedded lending arm of the GCash superapp in the Philippines, offering collateral-free loans to MSMEs and women entrepreneurs underwritten by its proprietary GScore trust-scoring system and distributed to GCash's 94M users.
- Company typePrivate
- Founded-
- HeadquartersTaguig City, Philippines
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fuse Lending does
Fuse Lending (legal entity: Fuse Financing Inc.) is the lending arm of GCash, the Philippines' largest finance superapp, and operates as an embedded fintech lender inside the GCash mobile platform. The company targets micro, small, and medium enterprises (MSMEs) and women entrepreneurs in the Philippines — segments that together account for roughly 40% of national GDP and 63% of employment — and addresses what it identifies as their second-largest constraint after market access: limited credit access due to lack of collateral and formal credit history. Distribution is entirely mobile, self-serve, and rides on the GCash superapp's 94 million users and 6 million-plus merchants.
Fuse's core technology is GScore, a proprietary algorithmic trust-scoring system that underwrites borrowers using alternative data drawn from GCash transactions rather than traditional collateral or bureau history. This score powers three on-platform credit products — GLoan (cash loans), GGives (buy-now-pay-later), and GCredit (revolving credit) — and now a dedicated MSME and women-entrepreneur loan facility. The model is the central technical differentiator and is what allows Fuse to serve a borrower base that conventional banks systematically exclude.
Fuse generates revenue primarily through interest and transaction fees on its lending portfolio, with no publicly disclosed rate card. The company is privately held as a wholly-owned subsidiary of GCash (G-Xchange, Inc.) and received its first major institutional funding in February 2026 — a P1.75 billion (~$30 million) loan facility from the Asian Development Bank, including $125,000 in technical assistance for financial and digital literacy training, which is the first ADB fintech-lending partnership of its kind in ASEAN.
Fuse Lending firmographics
Firmographics- Name
- Fuse Lending
- Legal name
- Fuse Financing Inc.
- Website
- https://fuselending.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fuse Lending (Fuse Financing Inc.) is the embedded lending arm of the GCash superapp in the Philippines, offering collateral-free loans to MSMEs and women entrepreneurs underwritten by its proprietary GScore trust-scoring system and distributed to GCash's 94M users.
- Ownership category
- akta.pro rank
Fuse Lending industry classification
Industry- Product category
- Consumer & MSME Digital Lending
- NAICS
- Other Nondepository Credit Intermediation (52229), Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where Fuse Lending is headquartered
LocationHeadquarters
- HQ city
- Taguig City
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Fuse Lending business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lending/Credit Products: Fuse Lending generates revenue through interest-bearing loans to MSMEs and women entrepreneurs. The company offers collateral-free credit products including GLoan, GGives (buy now pay later), and GCredit, distributed through the GCash superapp platform. Loans are evaluated using the GScore trust-scoring system.
- Technical Assistance Programs: Fuse receives technical assistance funding (up to $125,000) from ADB for financial and digital literacy training programs, which supports borrower education and loan portfolio quality.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Fuse Lending product offering
Product offeringCore offering
Fuse Lending operates as the embedded lending arm of GCash, providing collateral-free credit products — including GLoan, GGives (buy now pay later), GCredit, and a dedicated MSME/Women Entrepreneur Loan Facility — to underserved Filipino borrowers. Credit decisions are enabled by the proprietary GScore trust-scoring system, which uses alternative transaction data from the GCash ecosystem to assess creditworthiness without requiring traditional collateral or formal credit history.
Product overview
Fuse Lending (Fuse Financing Inc.) is the lending arm of Philippine superapp GCash, operating as a fintech lending platform focused on financial inclusion. The company offers a portfolio of credit products anchored by its proprietary GScore trust-scoring system, which enables collateral-free lending for micro, small, and medium enterprises (MSMEs) and women entrepreneurs. The core product is an MSME and women entrepreneur loan facility backed by partnerships with institutions like the Asian Development Bank. GScore serves as the foundational technology layer that assesses borrower creditworthiness through alternative data, replacing traditional collateral requirements with algorithmic scoring.
Differentiator
Problem solved
Functional benefit
Products and services
- GLoan Cash loan product distributed through the GCash superapp, enabling individual Filipino borrowers to access unsecured credit via mobile self-serve application, with underwriting powered by the GScore trust-scoring system.
- GGives
- GCredit
- MSME and Women Entrepreneur Loan Facility A P1.75 billion ($30 million) collateral-free loan facility providing working capital and growth capital to micro, small, and medium enterprises and women entrepreneurs in the Philippines, distributed through the GCash platform with credit decisions made via the GScore trust-scoring system.
Quantifiable outcome
- Over 3 million borrowers served through GLoan, GGives, and GCredit products
- +3 more outcomes
Companies that use Fuse Lending
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Fuse Lending technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Fuse Lending partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GCash (G-Xchange, Inc.)coreFuse Lending is the lending arm of GCash, Philippines' #1 finance superapp with 94M users. Fuse operates within the GCash ecosystem, leveraging its platform infrastructure, user base of 94M+ Filipinos, merchant network of 6M+ sellers, and transaction data for the GScore trust-scoring system. GCash is regulated by the Bangko Sentral ng Pilipinas.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Fuse Lending competitors and assessment
Company assessmentDirect peers
- Kiva: Kiva is a global microenterprise lending platform that crowdfunds collateral-free loans to underbanked small businesses, including women entrepreneurs — closely aligned with Fuse's MSME and women-entrepreneur inclusive-finance mandate.
- Cashalo: Cashalo is a Philippine online lending platform providing uncollateralized cash loans and BNPL to consumers and small merchants, with a similar alternative-data-driven underwriting model to Fuse's GScore trust-scoring system.
- BillEase: BillEase is a Philippine consumer credit and BNPL fintech offering credit products to underbanked Filipinos through a mobile app, directly comparable to Fuse's GLoan, GCredit, and GGives (BNPL) products distributed within GCash.
- Atome: Atome is a Southeast Asian BNPL fintech operating in the Philippines that extends credit at merchant checkout — directly comparable to Fuse's GGives BNPL product distributed through GCash's 6M+ merchant network.
- Tala: Tala is a mobile-first fintech that uses alternative data and proprietary underwriting to provide uncollateralized credit to underbanked consumers and small businesses in emerging markets, closely matching Fuse's GScore-based approach to the same segment.
- Lendable (Lulalend): Lulalend is a Philippine digital SME lending platform that provides short-term, collateral-light working capital loans to MSMEs — the same core customer segment and product profile as Fuse Lending's MSME business loan facility.
Emerging players
- Plentina: Plentina is a Philippine buy-now-pay-later fintech offering short-term installment credit to consumers, with a similar BNPL/consumer-credit focus to Fuse's GGives product within GCash's merchant ecosystem.
Regional players
- ASA Philippines Foundation: ASA Philippines is a leading microfinance institution providing collateral-light working capital loans to micro-entrepreneurs and MSMEs across the Philippines, broadly comparable to Fuse's MSME and women-entrepreneur inclusive-finance segment.
- Kredivo: Kredivo is a Southeast Asian digital consumer credit fintech that provides instant credit and pay-later products to underbanked consumers — comparable to Fuse's GLoan and GCredit products but operating across Indonesia, Vietnam, and the Philippines.
Broad incumbents
- Funding Circle: Funding Circle is an established small-business lending platform serving SMEs in multiple markets, broadly comparable to Fuse as an alternative-data-driven SMB/MSME lender, though at much greater scale and geographic breadth.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fuse Lending social profiles
Digital presenceFuse Lending financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuse Lending leadership team
Management profileNumber of profiles
Fuse Lending funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuse Lending M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuse Lending
What does Fuse Lending do?
Fuse Lending operates as the embedded lending arm of GCash, providing collateral-free credit products — including GLoan, GGives (buy now pay later), GCredit, and a dedicated MSME/Women Entrepreneur Loan Facility — to underserved Filipino borrowers. Credit decisions are enabled by the proprietary GScore trust-scoring system, which uses alternative transaction data from the GCash ecosystem to assess creditworthiness without requiring traditional collateral or formal credit history.
Is Fuse Lending a public or private company?
Fuse Lending is a private company. It is classified as corporate owned and is currently operating.
When was Fuse Lending founded?
Fuse Lending was founded in -1. It employs 1 to 10 people.
Where is Fuse Lending based?
Fuse Lending is headquartered in Taguig City, Philippines, in the Asia region.
How does Fuse Lending make money?
Two revenue lines are on record. Lending/Credit Products are the primary driver. The others are technical Assistance Programs.
Who are Fuse Lending's main competitors?
Direct peers on record are Kiva, Cashalo, BillEase, Atome, Tala and Lendable (Lulalend). Plentina is listed as an emerging player. Regional players are ASA Philippines Foundation and Kredivo. Funding Circle is listed as a broad incumbent.
Does Fuse Lending have an API?
No public API is recorded for Fuse Lending.
What industry is Fuse Lending in?
Fuse Lending's product category is Consumer & MSME Digital Lending. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52229 and its SIC code is 6141.