What Miami Marlins does

The Miami Marlins are a Major League Baseball franchise headquartered at loanDepot Park in Miami, Florida. Founded in 1993 as the Florida Marlins and rebranded in 2012, the team has won two World Series championships (1997 and 2003) and currently competes in the National League East under the ownership of the Sherman family, with Bruce Sherman as Chairman. The franchise operates a Triple-A minor league affiliate, the Jacksonville Jumbo Shrimp, and is led by President of Baseball Operations Peter Bendix, General Manager Kim Ng, and Manager Clayton McCullough.

The franchise's commercial operations span four core revenue streams: ticketing (single-game, season memberships, group, and premium seating sold direct at loanDepot Park); broadcasting and streaming via Marlins.TV at $74.99 per season and MLB's national media rights; merchandise sold through Marlins Team Stores and MLB Shop; and corporate sponsorships including the multi-year loanDepot naming-rights deal, Cedar Gold Group, UHealth, and Brightline rail. Distribution combines direct-to-consumer channels (website, MLB Ballpark app, Marlins Insider newsletter, social media) with third-party marketplaces (Ticketmaster, SeatGeek). Community engagement is delivered through the Marlins Foundation's youth baseball programs, ticket grants, and 50/50 raffles.

The franchise carries MLB's lowest 2025 payroll at $68.7M, well below top spenders like the Dodgers ($515M combined payroll and luxury tax), positioning it as a small-market operational profile within a large South Florida media market. As of late June 2026, the team was 46-40 and competing for the third NL Wild Card spot after a 20-6 June turnaround. The franchise raised $232.5M in a 2026 funding round, and management is actively weighing trades of ace Sandy Alcantara and Pete Fairbanks ahead of the trade deadline, reflecting the historical seller/buyer swing dynamic of a low-payroll contender.

Name

Miami Marlins

Legal name

Miami Marlins

Website

https://marlins.mlb.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Miami Marlins are a Major League Baseball franchise based at loanDepot Park in Miami, Florida, serving South Florida fans through live games, Marlins.TV streaming, merchandise, and corporate sponsorships. Founded in 1993, the team has won two World Series titles.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise (Major League Baseball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Professional baseball franchise
• Live sports entertainment
• Game ticket sales
• Sports streaming service
• Team merchandise retail

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season memberships, group tickets, premium seating, and theme games sold directly to fans at loanDepot Park.
2. Broadcasting and Streaming Rights: Revenue from MLB broadcasting agreements and the team's own streaming service Marlins.TV, which offers live game streaming for $74.99.
3. Merchandise and Licensed Products: Revenue from official team merchandise including jerseys, caps, apparel, collectibles, and memorabilia sold through MLB.com shop and team stores at loanDepot Park.
4. Corporate Sponsorships: Revenue from corporate partnerships including multi-year deals with sponsors like Cedar Gold Group and loanDepot (stadium naming rights), as well as advertising partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Miami Marlins field a Major League Baseball team that plays a regular-season home schedule at loanDepot Park in Miami and generates revenue from live game ticketing (single-game, season memberships, group, premium, theme games), a direct subscription streaming service (Marlins.TV), official team merchandise, stadium tours, and corporate sponsorships including stadium naming rights. Supplementary offerings include themed game nights, youth and community programming through the Marlins Foundation, and partner-driven fan engagement initiatives in the South Florida market.

Product overview

The Miami Marlins operate as a Major League Baseball franchise whose primary product offering is live professional baseball entertainment at loanDepot Park. The organization's product portfolio centers on ticketing (single game tickets, season memberships, group packages), the Marlins.TV streaming service for remote game viewing, official merchandise through team stores and the online shop, and community engagement programs through the Marlins Foundation and youth baseball initiatives. The team also offers themed game experiences and stadium tours as supplementary offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Marlins.TV: Team's streaming service for watching Marlins games

Products and services

• Marlins.TV Subscription-based streaming service ($74.99/season) providing fans with live and on-demand access to Miami Marlins regular-season game broadcasts, operated by the franchise as its direct-to-consumer streaming product.
• Season Tickets / Memberships Full- and partial-season ticket packages (Marlins Membership) granting guaranteed admission to home games at loanDepot Park along with member benefits, rewards, and ticket-exchange flexibility for individual fans and families.
• Single Game Tickets Individual game tickets available for purchase per specific Marlins home game at loanDepot Park, sold directly via the team website and at the box office to individual fans.
• Group Tickets Discounted ticket packages designed for groups (families, schools, social organizations, corporate outings) attending Marlins games together, with customizable add-on experiences.
• Premium Seating Premium hospitality seating options at loanDepot Park (suites, clubs, and upgraded locations) sold to individual fans and corporate hospitality clients seeking higher-end game-day experiences.
• Theme Games Specially themed home game nights with bundled promotions, giveaways, and in-park entertainment packages designed to drive ticket demand for specific opponents or dates.
• loanDepot Park Tours Behind-the-scenes guided tours of loanDepot Park giving fans and visitors access to areas of the stadium not open during game days, sold as a per-tour experience.
• Marlins Team Stores (Official Merchandise) Official physical and online retail operations (Team Stores at loanDepot Park plus mlbshop.com storefront) selling Miami Marlins-branded merchandise including jerseys, caps, apparel, trading cards, collectibles, memorabilia, home & office items, and auctions.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Cedar Gold GroupcoreGTM or Marketing Partner · 5 February 2026Multi-year partnership announced ahead of the 2026 season. Cedar Gold Group became an official partner of the Miami Marlins, likely involving marketing activations, branding opportunities, and fan engagement initiatives at loanDepot Park.
• UHealth (University of Miami Health System)coreStrategic or Co-development Partner · 3 February 2026Partnership to provide access to baseball for community members through a spring tee ball initiative. The collaboration supports youth baseball development and community engagement programs in South Florida.
• loanDepotcoreGTM or Marketing PartnerStadium naming rights partner. loanDepot Park is the name of the Marlins' home stadium, representing a major naming rights partnership for the franchise.
• Brightline TrainsminorGTM or Marketing PartnerTransportation partnership providing convenient rail access to loanDepot Park for fans attending games, supporting sustainable transportation options.
• MLB and MLB Players AssociationminorOthersThe Miami Marlins pledged $100,000 as part of a joint $1 million earthquake relief donation for Venezuela, coordinated with MLB and the MLB Players Association.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tampa Bay Rays: Another small-market, low-payroll MLB franchise located in the same state (Florida). Comparable along business model (ticket, streaming, sponsorship revenue mix), payroll economics, and market-size constraints.

Direct peers

• Atlanta Braves: Direct NL East division competitor. Operates the same league-wide ticketing, broadcast, merchandise, and sponsorship framework, with comparable revenue streams but a much larger regional market.
• Philadelphia Phillies: Direct NL East rival sharing the divisional schedule and postseason economics. Same MLB product structure (tickets, MLB.TV, licensing, sponsorships) but operates in a larger, more mature fan market.
• New York Mets: NL East peer sharing identical MLB revenue infrastructure and divisional economics; one of the highest-spending franchises, useful as an upper-bound benchmark on Marlins upside.
• Washington Nationals: NL East rival with similar MLB-revenue structure. Recent World Series pedigree (2019) and rebuild cycle offer a useful comparison point for franchise valuation inflection.
• Pittsburgh Pirates: Small-market MLB peer with historically low payroll and similar revenue mix (tickets, local streaming, sponsorship). Most directly comparable business-model peer given payroll and market-size overlap.
• Cincinnati Reds: Mid-market MLB peer operating under the same league revenue-sharing and national broadcast framework; useful benchmark for small-market MLB team economics.
• Kansas City Royals: Small-market MLB team with comparable payroll discipline and similarly sized regional fan base; another data point for low-payroll MLB valuation dynamics.
• Baltimore Orioles: Mid-market MLB peer with recent competitive resurgence from a low-payroll base — directly relevant as a comparable for the Marlins' current turnaround narrative.
• Detroit Tigers: Mid-market MLB peer sharing similar league economics and seasonal attendance dynamics in a legacy baseball market; comparable on sponsorship mix and ticketing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Marlins
• YouTubeyoutube.com/mlb
• Facebookfacebook.com/Marlins
• Instagraminstagram.com/marlins
• TikToktiktok.com/@marlins

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Marlins