Shrey Sports
Shrey Sports is a Jalandhar, India-based manufacturer of cricket helmets (featuring Koroyd technology) and field hockey equipment, serving amateur and professional players worldwide through DTC e-commerce and B2B club sponsorship, with national-federation clients including Cricket South Africa.
- Company typePrivate
- Founded2013
- HeadquartersJalandhar, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shrey Sports does
Shrey Sports is a Jalandhar, Punjab-headquartered manufacturer of cricket and hockey equipment, operating under the legal entity Kohli Sports Pvt. Ltd. and founded in 2013. The company specializes in protective sports gear, with cricket helmets forming its flagship category across nine SKU tiers—including premium Koroyd helmets with titanium or stainless steel visors priced $130–$349, the Master Class Air 2.0 line, Armor 2.0, Classic, Match 2.0, and Star Senior/Junior models. Hockey products span composite sticks, wooden sticks, titanium face masks, and accessories, while cricket clothing (whites and colored kits), training apparel, bags, and general accessories round out the catalog.
The business operates a dual go-to-market motion. Direct-to-consumer sales are conducted through the shreysports.us e-commerce storefront with global shipping, supported by a dedicated North America sales office handling B2B inquiries. Parallel to DTC, Shrey runs a sponsorship and bulk-procurement channel serving cricket clubs (Poole Town CC, Singapore Cricket Club, Devon Cricket, Northumbria Cricket Club) and national federations, most notably as the official helmet and luggage partner for Cricket South Africa's Proteas and Junior Proteas teams as of January 2026. A Kit Builder tool and Team Shop service enable clubs to configure custom equipment packages and branded storefronts.
Revenue is generated through unit-priced hardware sales across both DTC and B2B channels, with pricing publicly disclosed at the SKU level. Customer segments span amateur and professional cricketers, field hockey players, community cricket clubs, and international sports federations. The company maintains 501–1,000 employees and serves at least five markets (India, USA, South Africa, Singapore, UK), with verified supply relationships extending to the Women's Rugby World Cup and Olympics. No external funding or M&A activity has been disclosed, indicating Shrey operates as a privately held, bootstrapped manufacturer.
Shrey Sports firmographics
Firmographics- Name
- Shrey Sports
- Legal name
- Kohli Sports Pvt. Ltd.
- Website
- https://shreysports.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Shrey Sports is a Jalandhar, India-based manufacturer of cricket helmets (featuring Koroyd technology) and field hockey equipment, serving amateur and professional players worldwide through DTC e-commerce and B2B club sponsorship, with national-federation clients including Cricket South Africa.
- Ownership category
- akta.pro rank
Shrey Sports industry classification
Industry- Product category
- Cricket and Hockey Protective Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Cricket Equipment Retail (CRAMAEAH)
- akta.pro secondary industries
- Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where Shrey Sports is headquartered
LocationHeadquarters
- HQ city
- Jalandhar
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Shrey Sports business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Primary revenue stream through direct-to-consumer sales via the official shreysports.us website, selling cricket helmets, hockey equipment, cricket clothing, and accessories to individual consumers and teams worldwide.
- Team and Club Bulk Orders: B2B sales to cricket clubs, teams, and organizations including kit sponsorship arrangements and bulk orders for apparel and equipment, evidenced by partnerships with Poole Town CC, Singapore Cricket Club, and national team sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Koroyd Titanium Helmets - Premium protection |
| Unit Pricing | Pay-as-you-go | Master Class Air 2.0 Titanium Helmets |
| Unit Pricing | Pay-as-you-go | Koroyd Stainless Steel Helmets |
| Unit Pricing | Pay-as-you-go | Master Class Air 2.0 Stainless Steel Helmets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Shrey Sports product offering
Product offeringCore offering
Shrey Sports manufactures and sells protective sports equipment, with its core line being cricket helmets featuring proprietary Koroyd impact-absorption technology in titanium and stainless steel visor variants. The company also produces field hockey sticks (composite and wooden), titanium hockey face masks, cricket clothing (whites and coloured uniforms), training apparel, and accessories such as bags, grips, balls, and compression wear, sold directly through its e-commerce storefront and via team sponsorship agreements with cricket clubs and national federations.
Product overview
Shrey Sports is a cricket and hockey equipment manufacturer offering a diverse portfolio centered on cricket helmets and hockey protective gear. The core product line includes cricket helmets across multiple series: Koroyd (Titanium and Stainless Steel variants), Master Class Air 2.0 (Titanium and Stainless Steel), Armor 2.0, Classic, Match 2.0, and Star (Senior and Junior) models. Hockey offerings comprise composite sticks, wooden sticks, and titanium masks, along with accessories like bags, balls, grips, and gloves. The company also produces cricket clothing in both whites and coloured formats, training essentials, and general accessories. Additional services include a Kit Builder tool for custom equipment packages and a Team Shop service for club-branded storefronts. Shrey Sports operates as a business-to-consumer and business-to-business brand under parent company Kohli Sports Pvt. Ltd.
Differentiator
Problem solved
Functional benefit
Products and services
- Cricket Helmets (Koroyd and Master Class Air 2.0 series) Protective cricket batting and wicketkeeping helmets offered across multiple series (Koroyd Titanium, Koroyd Stainless Steel, Master Class Air 2.0 Titanium, Master Class Air 2.0 Stainless Steel, Armor 2.0 Steel, Classic Steel, Match 2.0 Steel, Star Senior Steel, Star Junior Steel), with Koroyd impact-absorption technology featured in the premium tier and visor material differentiating pricing from $130 to $349.
- Hockey Composite Sticks High-performance field hockey sticks manufactured from composite materials, designed for competitive and professional players seeking enhanced ball control and durability.
- Hockey Wooden Sticks Traditional wooden field hockey sticks for players who prefer conventional equipment.
- Shrey Titanium Hockey Mask Titanium face mask providing facial protection for hockey goalkeepers and field players.
- Cricket Whites Traditional white cricket attire including pads, shirts, and trousers designed for test and first-class match formats.
- Coloured Cricket Clothing Coloured cricket uniforms designed for limited-overs formats including one-day and T20 matches, suitable for club and team kit customization.
- Training Essentials Training apparel including tops and bottoms for cricket practice and fitness sessions.
- Cricket Accessories Cricket accessories including bagpacks, caps, hats, socks, compression wear, and athletic supporters for cricketers.
- Hockey Bags Specialized bags designed for transporting and storing hockey equipment including sticks and protective gear.
- Hockey Accessories Hockey accessories including balls, grips, and gloves for field hockey players.
- Kit Builder Service Custom kit building tool that allows cricket teams and clubs to design personalized cricket equipment and apparel packages for their members.
- Team Shop Service Dedicated team shop service that enables cricket clubs and organizations to set up custom branded storefronts for ongoing kit supply to their members.
Quantifiable outcome
- Global cricket equipment market valued at $668.7 million in 2025 with 6.5% CAGR, providing substantial growth runway for Shrey Sports
Companies that use Shrey Sports
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Shrey Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Shrey Sports partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cricket South AfricacoreShrey Sports appointed as official helmet and luggage partner for Cricket South Africa's national sides (Proteas and Junior Proteas). The partnership delivers brand visibility across CSA's domestic and international calendar while supporting player welfare through protective equipment provision. This represents a flagship national team sponsorship with significant visibility in international cricket.
- Kohli Sports Pvt. Ltd.coreShrey Sports operates as a brand under Kohli Sports Pvt. Ltd., which is the parent company and intellectual property holder for the Shrey brand. The parent company structure enables centralized brand management and manufacturing operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Shrey Sports competitors and assessment
Company assessmentDirect peers
- Masuri: Masuri is a specialist cricket helmet manufacturer, the most direct head-to-head competitor to Shrey in premium protective headgear for cricket. Both brands compete on safety technology, weight, and international board certifications, with overlapping elite-team sponsorships.
- SG (Sanspareils Greenlands): SG is a heritage Indian cricket equipment brand covering bats, pads, gloves, and protective gear. As a fellow Jalandhar-rooted manufacturer serving India and exports, SG is the closest full-line domestic competitor to Shrey across the cricket equipment category.
- Gray-Nicolls: Gray-Nicolls is a long-established English cricket brand offering bats, protective equipment, and team apparel globally. Comparable in product breadth (bats + protective + clothing) and international sponsorship footprint, positioning it as a direct peer in premium cricket hardware.
- Kookaburra: Kookaburra is an Australian cricket equipment manufacturer with deep national-board relationships and a full product range. Shrey competes directly with Kookaburra for cricket-board supply contracts, kit sponsorships, and amateur gear purchases across Commonwealth markets.
- MRF: MRF is an Indian cricket equipment brand with strong international endorsement deals. It is a direct peer in protective gear and apparel, particularly in the premium tier where Shrey also competes, and shares the Indian manufacturing base and export orientation.
- GM (Gunn & Moore): Gunn & Moore is a heritage English cricket brand specializing in bats and protective equipment with global distribution. Like Shrey, it sells tiered hardware to amateur and professional cricketers and competes in the same elite sponsorship and club kit channels.
- DSC (Deluxe Sports Company): DSC is an Indian cricket equipment manufacturer offering bats, pads, and protective gear at accessible price points. It overlaps with Shrey in protective headgear and apparel for amateur cricketers, particularly in India and emerging cricket markets.
Broad incumbents
- Slazenger: Slazenger is a long-standing sports brand offering cricket equipment among its broader portfolio. As a larger multi-sport brand with retail and licensing reach, it competes with Shrey for cricket-board and pro-shop placements while also operating outside cricket.
- Adidas Cricket: Adidas is a global sportswear and equipment giant with a cricket product line including bats, pads, and apparel. It is a broad incumbent peer competing with Shrey in team apparel sponsorship, footwear, and amateur cricket gear at retail.
Emerging players
- Kanoi Cricket: Kanoi is an Indian cricket equipment exporter with a growing international presence. It is an emerging peer to Shrey in the value and mid-tier cricket hardware segment, particularly across emerging cricket markets in Africa and Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Shrey Sports social profiles
Digital presenceShrey Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shrey Sports leadership team
Management profileNumber of profiles
Shrey Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shrey Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shrey Sports
What does Shrey Sports do?
Shrey Sports manufactures and sells protective sports equipment, with its core line being cricket helmets featuring proprietary Koroyd impact-absorption technology in titanium and stainless steel visor variants. The company also produces field hockey sticks (composite and wooden), titanium hockey face masks, cricket clothing (whites and coloured uniforms), training apparel, and accessories such as bags, grips, balls, and compression wear, sold directly through its e-commerce storefront and via team sponsorship agreements with cricket clubs and national federations.
Is Shrey Sports a public or private company?
Shrey Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shrey Sports founded?
Shrey Sports was founded in 2013. It employs 501 to 1,000 people.
Where is Shrey Sports based?
Shrey Sports is headquartered in Jalandhar, India, in the Asia region.
How does Shrey Sports make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are team and Club Bulk Orders.
Who are Shrey Sports's main competitors?
Direct peers on record are Masuri, SG (Sanspareils Greenlands), Gray-Nicolls, Kookaburra, MRF, GM (Gunn & Moore) and DSC (Deluxe Sports Company). Broad incumbents are Slazenger and Adidas Cricket. Kanoi Cricket is listed as an emerging player.
Does Shrey Sports have an API?
No public API is recorded for Shrey Sports.
What industry is Shrey Sports in?
Shrey Sports's product category is Cricket and Hockey Protective Equipment. Its primary akta.pro industry code is CRAMAEAH, Cricket Equipment Retail, with a secondary code of CRAMAEAJ, Team Sports Protective Gear & Sports Medicine Retail. Its NAICS code is 339920 and its SIC code is 3949.