Havas CX
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Havas CX firmographics
Firmographics- Name
- Havas CX
- Legal name
- HAVAS, S.A.
- Website
- https://havascx.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Havas CX industry classification
Industry- Product category
- Customer Experience Consulting Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Journey Strategy (MPAAAFAI), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Havas CX is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Havas CX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - CX Strategy & Consulting: Customer experience strategy engagements including vision definition, priorities setting, and operating model design for brands seeking connected customer experiences at scale.
- Digital Product & Service Design: Design and build digital products and services that turn customer needs into intuitive, useful and distinctive experiences. Typically project-based engagements.
- CRM, Loyalty & Marketing Technology Implementation: Implementation of CRM, loyalty, marketing automation and technology ecosystems designed to drive relevance and growth for brand customer relationships.
- Data-Led Transformation & Change Management: Transforming organizations' data capabilities to improve decision-making, personalize experiences and transform brand-customer connections.
- AI & Emerging Technology Services: Application of advanced technologies to help brands innovate and create next-generation customer experiences, including AI-powered patient portals and culturally relevant engagement strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise CX engagements are custom-scoped based on client requirements, complexity, and project duration. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Havas CX product offering
Product offeringCore offering
Havas CX is a global customer experience network that provides professional services across six integrated capabilities: customer experience strategy, digital product and service design, journey mapping and orchestration, CRM/loyalty/marketing technology, data-led transformation and change management, and AI and emerging technology. The network also produces proprietary research products, including the annual X INDEX benchmarking report and the Science of Desire behavioral study, which support client engagements and thought leadership.
Product overview
Havas CX is a global customer experience network organized as a unified service agency rather than a software product with distinct modules. The core offering consists of six integrated service capabilities: Customer Experience Strategy, Digital Product & Service Design, Journey Mapping & Orchestration, CRM/Loyalty & Marketing Technology, Data-Led Transformation & Change Management, and AI & Emerging Technology. These services are supported by strategic initiatives including Converged.ai (their data/AI platform strategy), the X INDEX Report (annual benchmarking research), and Science of Desire (behavioral research). The network employs 2,300+ people across 19 countries, delivering experiences for clients including American Airlines, Starbucks, La Roche Posay, and Bharti Airtel Foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Experience Strategy Defines the vision, priorities and operating models that help brands create more connected, valuable and human customer experiences at scale; for enterprise clients seeking end-to-end CX strategy.
- Digital Product & Service Design Designs and builds digital products and services that turn customer needs into intuitive, useful and distinctive experiences; for enterprise brands seeking product innovation.
- Journey Mapping & Orchestration Maps and connects customer journeys across channels, moments and touchpoints to make every interaction feel more seamless and purposeful; for enterprise clients needing cross-channel experience design.
- CRM, Loyalty & Marketing Technology Helps brands build smarter customer relationships through CRM, loyalty, marketing automation and technology ecosystems designed to drive relevance and growth; for enterprise clients seeking martech implementation.
- Data-Led Transformation & Change Management Turns data into actionable intelligence, helping organizations improve decision-making, personalize experiences and transform the way they connect with people; for enterprise clients undergoing data-driven transformation.
- AI & Emerging Technology Identifies and applies advanced technologies, behaviors and opportunities to help brands innovate, creating the next generation of customer experience; for enterprise clients seeking AI-driven CX innovation.
- X INDEX Report (Desirable Experience Index) Annual global CX research report measuring the gap between what brands promise and what customers actually experience, based on a large-scale consumer survey benchmark; used by brand leaders and the broader industry for CX benchmarking.
- 2026 Health Research Paper (Republica Havas Health & Havas CX) Research paper focused on AI-powered, culturally relevant healthcare engagement strategies, including AI-driven patient portals that consider linguistic and cultural nuances; targets healthcare and life sciences brand leaders.
Quantifiable outcome
- 59% of consumers abandoned a brand after a single bad experience, exceeding those who stopped due to price increases (55%)
- +2 more outcomes
Companies that use Havas CX
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Havas CX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Havas CX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tune TalkflagshipTune Talk appointed Havas Malaysia as its new customer experience (CX) partner to enhance user experience across its digital platforms as part of the telco's broader digital transformation strategy. The 12-week engagement involves UX/UI audits, quantitative and qualitative user research, and stakeholder workshops aimed at improving conversion performance and customer retention. The partnership reflects Tune Talk's ambition to evolve into a full mobile network operator while addressing rising customer expectations in Malaysia's competitive telecommunications landscape.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Havas CX competitors and assessment
Company assessmentDirect peers
- Accenture Song: Accenture Song is Accenture's dedicated experience and creative services practice, offering CX strategy, design, and marketing transformation to global enterprises. It directly overlaps Havas CX's customer experience transformation, design, and CRM/loyalty capabilities, with a comparable global delivery footprint and enterprise client base.
- Prophet: Prophet is a global brand and customer experience consultancy combining CX strategy, brand, and digital transformation for enterprise clients. It is comparable to Havas CX's CX strategy and journey orchestration work, particularly with B2B and consumer brand leaders.
- Publicis Sapient: Publicis Sapient is Publicis Groupe's digital transformation and customer experience business, focused on strategy, design, data, and engineering for enterprise customers. It competes head-to-head with Havas CX in CX strategy, journey orchestration, and CRM/martech builds for global brands.
- Siegel+Gale: Siegel+Gale is a global brand strategy and customer experience consultancy delivering brand-led CX, journey design, and digital experience work for enterprise clients. It is most comparable to Havas CX's CX strategy and journey mapping services.
- IDEO: IDEO is a global design and innovation consultancy known for human-centered design, digital product design, and customer experience work. It overlaps directly with Havas CX's digital product and service design and customer experience strategy capabilities.
- VML (WPP): VML is WPP's global brand and customer experience agency formed from the VMLY&R and Wunderman Thompson merger, offering CX strategy, digital product design, CRM, loyalty, and data-driven marketing. Like Havas CX, it is a connected global network serving enterprise clients on end-to-end experience transformation.
- Deloitte Digital: Deloitte Digital is the experience design and digital transformation arm of Deloitte, delivering CX strategy, customer journey design, martech/CRM implementation, and experience-led transformation to large global brands. Like Havas CX, it combines consulting, creative, and technology capabilities under one go-to-market.
Broad incumbents
- Capgemini Invent: Capgemini Invent is the digital innovation and transformation arm of Capgemini, delivering CX consulting, design, and customer engagement services to large enterprises. It competes with Havas CX across enterprise CX mandates, though it sits within a broader IT services portfolio rather than a standalone creative/CX network.
- McKinsey & Company (Customer Experience practice): McKinsey's Growth, Marketing & Sales practice includes a dedicated CX offering spanning CX strategy, journey redesign, and experience-led transformation for Fortune 500 clients. It competes with Havas CX at the high end of enterprise CX strategy engagements.
- Infosys Digital (Experience & Design): Infosys Digital combines design, CX, and engineering capabilities as part of a broader global IT services firm, serving enterprise customers on customer experience and marketing transformation. It overlaps with Havas CX's enterprise CX implementation mandate, though it operates within a much larger IT services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Havas CX social profiles
Digital presenceHavas CX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Havas CX leadership team
Management profileNumber of profiles
Profiles5 records
Havas CX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Havas CX M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Havas CX
What does Havas CX do?
Havas CX is a global customer experience network that provides professional services across six integrated capabilities: customer experience strategy, digital product and service design, journey mapping and orchestration, CRM/loyalty/marketing technology, data-led transformation and change management, and AI and emerging technology. The network also produces proprietary research products, including the annual X INDEX benchmarking report and the Science of Desire behavioral study, which support client engagements and thought leadership.
Is Havas CX a public or private company?
Havas CX is a private company. It is classified as corporate owned and is currently operating.
When was Havas CX founded?
Havas CX was founded in -1. It employs 1,001 to 5,000 people.
Where is Havas CX based?
Havas CX is headquartered in New York, United States, in the North America region.
How does Havas CX make money?
Five revenue lines are on record. Professional Services - CX Strategy & Consulting is the primary driver. The others are digital Product & Service Design, CRM, Loyalty & Marketing Technology Implementation, data-Led Transformation & Change Management and AI & Emerging Technology Services.
Who are Havas CX's main competitors?
Direct peers on record are Accenture Song, Prophet, Publicis Sapient, Siegel+Gale, IDEO, VML (WPP) and Deloitte Digital. Broad incumbents are Capgemini Invent, McKinsey & Company (Customer Experience practice) and Infosys Digital (Experience & Design).
Does Havas CX have an API?
No public API is recorded for Havas CX.
What industry is Havas CX in?
Havas CX's product category is Customer Experience Consulting Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics. Its NAICS code is 5418 and its SIC code is 7370.